Growth Studio

Growth Studio helps early stage and high-growth founders scale from $3m to $25m ARR through strategic growth direction and execution. 

We start with deep customer research to build your growth roadmap, then take ownership of implementation—managing your paid acquisition, optimizing conversion funnels, designing growth experiments, and orchestrating your retention strategy. 

Built by operators who've scaled companies to $XXM+ ARR, we provide the strategic leadership of a CMO plus hands-on campaign management, all without the overhead of building an in-house team.

Founder

Samantha Leal • Growth & Marketing Advisor

I help early-stage startups with acquisition, retention, and monetization strategies to scale to 8-figures.

If you're a founder, here are some of the areas that I can help you with:
• Growth Loops
• Acquisition Strategy
• Paid Social
• Lifecycle / Email Marketing
• Customer Research / JTBD development
• Content Marketing
• Conversion Rate Optimization
• Engagement & Retention
• Monetization
• Team building / Hiring


Companies I've worked with:
- Kinedu (500 Startups, StartX): Leading early childhood development app that empowers parents with personalized, science-based activities and tracking tools to optimize their baby's cognitive growth.
- Leadsales (StartX, Latitud): B2B sales automation platform that transforms cold leads into warm conversations through intelligent outreach and engagement.
- Terapify (YC, 500 Startups) - The leading spanish-speaking mental health platform connecting Latin American users with licensed therapists through online therapy sessions.
- Prequel - Education company building the common core of life skills that schools aren't teaching, empowering kids aged 9-18 to launch businesses, build products, and achieve real-world success.
- Curious Cardinals - Online platform connecting high-achieving college students from top universities with K-12 students for personalized mentorship and academic enrichment.
- Huex Labs - Enterprise AI solutions provider specializing in automating complex business processes through custom machine learning models.
-Mely AI - Cutting-edge AI platform that streamlines customer service operations through intelligent automation and natural language processing.

Growth & Marketing Advisor

Prequel

Leading all marketing and growth efforts for Prequel.

We often underestimate what kids can do, but at Prequel, we not only empower them – we are setting a new standard.

At Prequel, we help 9-18 year olds accomplish what their parents think is impossible.

Head of Growth & Marketing

Prequel is a group of EdTech brands that aims to help the world's most ambitious kids learn 21st century skills that prepares them for the new global economy. Our brands include: AlphaX, Beta Camp, and Apollo School.

Head of Marketing

Synthesis

Scaling the best ideas from Ad Astra, the school our cofounder started with Elon Musk at SpaceX. Synthesis teaches kids 8 to 14 collaboration, critical thinking, and decision-making skills by challenging them to wrestle with complex simulations of real-world problems.

As the Director of Marketing I was responsible for setting the strategy and overseeing marketing functions including user acquisition, customer LTV through communication strategies, lifecycle engagement campaigns, conversion efforts, and product marketing.

Within 8 months, as a team of 3 in the marketing team, managed to spearhead their growth efforts and scale the number of paying subscribers by 340%

Director of Marketing

YSpace, York University

YSpace is York University’s entrepreneurship hub creating positive change by fostering a community of innovators, entrepreneurs, and changemakers. 

As a Growth Consultant, I provided strategic and tactical guidance to specifically assigned ventures on their user and revenue development goals.

Two of the companies I mentored, ended as the top 5 finalists on YSpace Tech Accelerator Demo Day.

• Huex Labs - developed AIDA, a voice-enabled conversational AI to enable food chains and brands to better serve their customers in live business environments.

• Mely AI - an enterprise AI-powered solution, with a proprietary technology to extract key information from complex documents and specialized in Supply Chain and Logistics.

Growth Consultant

Kinedu

Kinedu's mission is to unleash early childhood development at scale by fostering quality learning experiences at home, school, and everywhere in between. 

Trusted by more than 8MM parents worldwide, Kinedu's iOS and Android app is available in 3 languages (English, Spanish, and Portuguese) and provides personalized, engaging video-based developmental activities for children under the age of 4.

Joined Kinedu in early 2014 as the 1st marketing hire and employee #4.

Responsible for all consumer growth-related functions including user acquisition, customer LTV through communication strategies, lifecycle engagement campaigns, conversion efforts, product marketing, partnerships, and pricing.

VP of Growth Marketing

Joined Kinedu in early 2014 as the 1st marketing hire and employee #4.

- Define marketing objectives and strategies to support the company’s goals.
- Plan and execute marketing, email, and social media, and user acquisition campaigns
- Design, build and maintain social media presence and community management
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Analyze user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
- Identify trends to optimize spend and performance
- Design and implement new growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with Product and Design teams to optimize user experience and increase conversion rates
- Customer insights, and feedback loops

Content

Hey, I'm Sam 👋
When I discovered growth marketing, something clicked. It perfectly blends what fascinates me: understanding people and building systems that make businesses grow.

Over the past decade, I've helped startups scale from 0 to 8-figures by looking at growth holistically. For me, it's never just about finding one magic lever - it's about building a complete system that works. From scaling products to 8M+ users to helping founders navigate their path to $XXM in revenue, I've learned that sustainable growth comes from understanding the full picture.

What sets my approach apart? I look at your entire customer journey - from acquisition to activation, conversion to monetization. It starts with deeply understanding your customers and product, then building a growth system that connects all these pieces. No generic playbooks, no isolated tactics - just strategic moves that compound over time.

I'm known for moving fast and diving deep. Instead of following generic playbooks, I help startups find their unique path to scale by deeply understanding their customers. The result? Growth strategies that actually work for their specific business.

If you're at $3M+ ARR and want to scale efficiently while maintaining strong unit economics, would love to chat.

Want to know more? Check out samanthaleal.io

Samantha Leal

Cademí

Acredito no poder da educação para transformar vidas e a sociedade, e estou comprometido em impulsionar essa visão inspiradora.

Trabalho em estreita colaboração com os fundadores, e juntos somos responsáveis por liderar estrategicamente a empresa, impulsionar o crescimento e garantir a satisfação dos clientes. 

Valorizamos a colaboração, a inovação e a busca contínua pela excelência, e buscamos construir uma cultura organizacional sólida, baseada em valores de respeito, diversidade, inclusão e aprendizado contínuo.

Como CEO, tenho a missão de definir a direção estratégica da Cademí, identificando oportunidades de negócios e criando novas iniciativas. Além disso, meu papel é garantir que nossos produtos e serviços atendam às necessidades em constante evolução do mercado, sempre priorizando o sucesso de nossos clientes.

Com uma equipe altamente talentosa e apaixonada, é um privilégio motivar e inspirar cada membro do nosso time a alcançar seu pleno potencial.

Zen App

Como membro do Conselho Administrativo na Zen App, tenho a oportunidade de colaborar ativamente com uma equipe diversificada para impulsionar o crescimento e o sucesso da empresa. 

Trabalho em estreita parceria com a equipe executiva, oferecendo orientação estratégica e contribuindo para a definição da visão e direção da Zen App.

Desempenho um papel consultivo em decisões fundamentais, como a alocação de recursos e a formação de parcerias estratégicas, visando impulsionar o progresso da empresa e fortalecer nosso posicionamento no mercado.

Co-Founder & Membro do Conselho Administrativo

"Embrace joy every day"

As CEO of our wellness-focused platform, I'm proud to say we've positively impacted millions of people worldwide through our mission to promote happiness and well-being.

Zen App, has garnered over 6 million downloads and was named one of the top 10 Latam Best Apps for Health & Fitness by both Apple and Google. With features like meditations, programs, podcasts, bedtime stories, exercises, series, yoga classes and courses, Zen supports thousands of people on their journeys of self-knowledge and transformation.

We believe in providing diverse and inclusive paths to personal growth and self-improvement, with various cultures and practices that inspire and motivate individuals.

Partnering with some of the best employee benefits platforms in LATAM, such as Betterfly, Gympass, TotalPass, Conexa, PsyAlive, and others, allows us to extend our reach to more people and promote well-being in the workplace.

As a leader in the wellness industry, I'm passionate about delivering meaningful and transformative experiences to our users. As part of my role at Zen, I am responsible for fostering a positive and collaborative environment that encourages creativity, growth, and innovation among team members.

Nossa missão é simples: melhorar a vida das pessoas todos os dias. 

Com um rico ecossistema de plataformas focadas em bem estar, ajudamos milhões de pessoas pelo mundo todo. 

Nossos aplicativos Zen e Sonno apoiam pessoas ao redor do mundo com conteúdos e ferramentas focados em promover o bem estar. Hoje, mais de 4 milhões de pessoas em 150 países utilizam os nossos aplicativos.

Zen é nosso app de meditação guiada, com conteúdo semanal em português, inglês e espanhol. Premiado entre os melhores apps da App Store e Google Play em 2016 e constantemente presente nos destaques das lojas, o Zen é um dos principais apps da categoria de bem estar mundialmente. 
Sonno foi criado para auxiliar aqueles que têm dificuldades para dormir. 

Oferecemos no Sonno uma experiência multissensorial inédita, combinando arte, sons 8D, ASMR e um ambiente convidativo.

Para apoiar ainda mais as pessoas, lançamos em 2020 o Zen Wellness, um estúdio online de yoga, pilates e meditação, oferecendo aulas ao vivo todos os dias. 

Todas as aulas são transmitidas diretamente do Zen Studios, nosso estúdio de produção audiovisual. Além de aulas ao vivo, os alunos podem acessar as práticas on demand e ainda participar de uma série de cursos e nossos masterclasses. 

O objetivo é uma experiencia de educação interativa com foco no desenvolvimento pessoal e autoconhecimento. Zen Wellness é a experiencia completa das nossas soluções, oferencendo também o Zen e Sonno aos assinantes da plataforma.

Co-founder, CFO & CMO

SimpleSign

A contract management software (Saas) exclusively designed for plastic surgeons. Create and store reliable contracts of high juridical significance.

SimpleSign also gives surgeons the ability to create extensive procedure libraries. These include descriptions of procedures, medical guidelines, preoperative and postoperative instructions, among other relevant information used to formalize a contract between surgeon and patient. 

Following a step-by-step procedure, SimpleSign enables plastic surgeons to quickly and easily produce a professional contract of high legal value, preventing gaps that might lead to future lawsuits.



[PT-BR] O Simple Sign é um software de gerenciamento de contratos e procedimentos médicos desenvolvido exclusivamente para cirurgiões plásticos.

Além de todo o gerenciamento do relacionamento com o seu paciente em um ambiente 100% seguro, você ainda conta com uma poderosa ferramenta que gera e armazena contratos de alto valor jurídico.

Utilizado pelos maiores e melhores cirurgiões do Brasil o Simple Sign conta com uma a possibilidade de se construir uma extensa biblioteca com a descrição dos procedimentos, riscos e orientações medicas, orientações pré e pós operatórias entre outras informações que são de extrema relevância na formalização de um contrato entre você médico, e seu paciente.

De forma simplificada, seguindo um simples passo a passo é possível gerar em minutos um contrato profissional de alto valor jurídico com base na experiência dos maiores cirurgiões e clínicas do Brasil prevenindo assim lacunas que possam lhe expor em futuros processos.

Co-founder, Investor & Advisor

Reshape

(Acquired by Hotmart Co. - Jan/2024) 

Explore todo o potencial dos seus conteúdos. Remodele seus conteúdos de forma simples e automática utilizando nossos serviços inteligentes para textos, vídeos, áudios e imagens.

Investor & Advisor

Move Next

A dynamic, ambitious and creative mobile technology company.

Founded in 2008, responsible for a multitude of apps launched in Brazil, our areas of expertise are Objective-C and Java development. 

Under the wings of HUTT, our focus is creating amazing apps for the whole world to use. We are the proud company behind Mee. 

We live a dream and are grateful to have the freedom to continue dreaming, creating and making the impossible possible.

HUTT

Founded in 2011, HUTT specializes in transforming early-stage web and mobile technology startups into solid profitable companies. We do this through a combination of angel investment, knowhow and hard work.  

HUTT invests it’s time and expertise in independent projects, this ensures a long-term commitment to all projects and business partners.

With a broad portfolio of beauty, fashion, health and educational projects, our companies focuses on digital product development and distribution for mobile and web based platforms.

Co-Founder & Chief Strategy Officer

Hilfr

Hilfr is Denmark’s new online platform for private cleaning where people can sign up as providers of cleaning or as people looking for cleaning services. Hilfr facilitates and simplifies this meeting.

You could say that Hilfr is ‘Airbnb for private cleaning’ but Hilfr is more than that. Hilfr aims to provide the market's best working conditions for providers of cleaning services on our platform. 

Hilfr ensures a minimum hourly payment in line with the Danish minimum wage and a welfare supplement to compensate for the fact providers of cleaning, as participants in the platform economy, do not have the same benefits as a typical full-time employee. Hilfr also has the market’s best insurance coverage and we charge the by far lowest fee in the market. 

Hilfr aims to shape a more socially responsible platform economy.

Shareholder & Advisor

Dryup

A rede DryUp tem como objetivo contribuir para o desenvolvimento sustentável, uma vez que a falta de água potável no nosso planeta é uma preocupação real e bem atual, principalmente nas regiões Norte e Nordeste, que atravessam anualmente uma grave crise de seca.

Segundo a ONU (Organizações das Nações Unidas), em 2015, 1,8 bilhões de pessoas viverão em regiões com grande carência de água e, em 2050, esse número pode chegar a 5,1 bilhões. Com isso, sentimos que é uma preocupação que também deve ser nossa.

Atenta às novidades do mercado e com a missão de fazer a diferença, a DryUp espera dar um novo rumo ao futuro, recorrendo ao uso de novas tecnologias, que permitem diminuir o consumo de água na lavagem do automóvel e na utilização de produtos biodegradáveis, que não contaminam os nossos recursos hídricos.

Franqueado

Jurujuba Publicidade

Planner

UNIMES - Universidade Metropolitana de Santos

Professor

With over 15 years of experience in business and product development, I have cultivated a wide range of skills in digital marketing management. My area of expertise lies in crafting impactful digital marketing campaigns, utilizing various strategies including display media, email marketing, ASO, SEM, SEO, inbound, and outbound marketing. I am deeply committed to building strong partnerships and delivering measurable results to my partners.

I approach my work with a team-oriented mindset, continuously seeking opportunities for growth and development to elevate my capabilities. My unwavering drive for success motivates me to push beyond boundaries and set new standards of excellence.

Throughout my career, I have achieved remarkable milestones, such as selling over +108 thousand online courses, securing over 6 million app downloads, and generating more than 20 million BRL in in-app subscription sales. I have also managed more than a million BRL in paid advertising spending, giving me valuable insights into the digital marketing landscape.

As a fluent English speaker, proficient in Spanish, and native Portuguese speaker, I am dedicated to establishing meaningful connections, fostering trust, and creating a positive impact on the lives of those I work with.

taplio

The Battle

Samantha Leal

Matheus Benatti

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