Hey, I’m Sam
I’ve spent the past decade helping startups scale from 0 to 8-figures, leading marketing for products that reached 8M+ users. And if there’s one thing I’ve learned, it’s this:

Most startups don’t have a marketing problem. They have a customer understanding problem.

I’ve seen it happen over and over:

- A startup hits $2M ARR and suddenly, what used to work: founder-led sales, scrappy paid acquisition- stops scaling.
- They try the usual fixes: more ad spend, new channels, hiring an agency - but nothing moves the needle.
- They burn cash testing random tactics without actually knowing what makes customers buy, stay, and refer.

That’s where I come in.

I don’t believe in blind optimizations or playbook strategies.
 
I believe in getting inside your customers’ heads, so we can build a growth system that’s actually designed to work for your unique audience and business.

What Makes Growth Studio different?
Most agencies move too slow.
They hand you off to junior teams who’ve never actually scaled a business.
They build “strategies” in a vacuum - without ever talking to your customers.

That’s not how we operate.

We work directly with founders to get to the root of why their growth has stalled - and move fast to fix it.

✔️ We start by deeply understanding your customers - what they need, what makes them convert, and why they stick around.
✔️ We take full ownership of your paid acquisition & growth strategy - no outsourcing to a junior team.
✔️ We act as an embedded growth partner - not a consultant handing over a deck.

This isn’t about quick wins. It’s about building a scalable acquisition system that compounds over time - so you can grow without the guesswork.

Learn more: https://joingrowthstudio.com

Samantha Leal

Felipe Collins

Marketing | Growth | Branding | B2B | Fractional CMO | Advisor

Collins serves as CMO at Company Hero, combining hands-on experience with strategic vision to accelerate growth for startups and scale-ups.

Services & Focus:
🚀 CMO at Company Hero - Marketing and growth leadership
🗞️ Growth Insight Newsletter - Weekly deep insights for 5K+ subscribers
📈 LinkedIn Top Voice - Daily posts for 30K+ followers
🎯 Mentoring & Advisory - 250+ startups mentored
🎤 Speaking & Workshops - 80+ talks for 6K+ professionals (NPS > 90)

His trajectory includes roles as Marketing Director at QI Tech ($250M+ fintech), Innovation Director at EXAME (mediatech owned by BTG Pactual), CEO of Future Dojo (edtech), CMO and Venture Capitalist at ACE Ventures (startup investment fund) and ACE Cortex (innovation consultancy).

Recognized as a "CMO with CEO mindset," Collins has expertise ranging from branding to metrics, from content and go-to-market to acquisition channels, directly connecting marketing to business results.

Co-founder of Growth Insight, a newsletter with in-depth content on growth, marketing and branding with over 5,000 subscribers.

Track Record:
$15M+ in direct revenue added through growth strategies
QI Tech: 70% growth (9-figure revenue) as Marketing Director
Future Dojo: As CEO, scaled edtech from 0 to 8 figures in 1 year + highest engagement rate in category
ACE Cortex: As CMO, growth from 0 to 8 figures with lean team
ACE Ventures: As VC, led investments and sell-side M&As
EXAME/BTG: Innovation Director, created CMO Club and led buy-side M&As
30K+ LinkedIn followers with qualified B2B marketing audience

Collins combines technical expertise in Growth Marketing, Demand Generation and Go-to-Market Strategy with business vision, being recognized by clients as "strategic, pragmatic and with proven results."

Chief Marketing Officer - Fracional

A Alice é o plano de saúde para empresas como deve ser. Como Chief Marketing Officer Fracional, contribuo para a criação da plataforma de Branding e Awareness voltada ao público B2B, bem como para o treinamento das lideranças da área.

Já que meu post de vagas de ontem performou QUASE NADA, reforço aqui que temos posições de CRM e Growth abertas na Company Hero. 

1. Analista de Growth com foco em CRM
2. Analista de Copy com foco em CRM

Se quer saber mais e etc, vai no post de ontem que nem o link nos comentários eu vou colocar nesse aqui para o LinkedIn não derrubar :P

Alguma chance dessa pessoa ser você? Se sim, tem vaga na Company Hero. Em Growth (Mateus Testi) e Copy (Renata Sagradi), ambas com foco em CRM. 

Todas as posições híbridas em São Paulo, 2x/semana na Avenida Paulista, PJ com benefícios. Usamos Hubspot, e temos três vagas que podem interessar: 

1. Analista de Growth com foco em CRM: 

Para a pessoa de growth mais 360, que consegue olhar um pouco de mídia e de experimentação, mas tem o fundamento maior em CRM e jornada de cross-sell. 

Link > https://lnkd.in/djD5js-r

2. Analista de Copy com foco em CRM: 

Quem manda muito bem de e-mails, WhatsApp e escreve para converter. Tem também algum trampo de redação para landing pages e ads, mas o grosso é para disparos e automações. 

Link > https://lnkd.in/dwE-dBEv

Marca aqui quem você acha que vai mandar bem :)

Banho quente em dia frio. 🔥🛀🥶🧊

Um bastidor de como é o processo criativo super rebuscado da Growth Insight, em podcast com o Gabriel Costa (Mineiro) no Deep Growth. 

Conta o teu processo criativo aqui :)
O episódio completo lá nos comentários

taplio

The Battle

Samantha Leal

Felipe Collins

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taplio

The Battle

Samantha Leal

Felipe Collins

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Felipe Collins's LinkedIn Performance

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Performance ScoreFelipe Collins's LinkedIn Performance