Growth Studio

Growth Studio helps early stage and high-growth founders scale from $3m to $25m ARR through strategic growth direction and execution. 

We start with deep customer research to build your growth roadmap, then take ownership of implementation—managing your paid acquisition, optimizing conversion funnels, designing growth experiments, and orchestrating your retention strategy. 

Built by operators who've scaled companies to $XXM+ ARR, we provide the strategic leadership of a CMO plus hands-on campaign management, all without the overhead of building an in-house team.

Founder

Samantha Leal • Growth & Marketing Advisor

I help early-stage startups with acquisition, retention, and monetization strategies to scale to 8-figures.

If you're a founder, here are some of the areas that I can help you with:
• Growth Loops
• Acquisition Strategy
• Paid Social
• Lifecycle / Email Marketing
• Customer Research / JTBD development
• Content Marketing
• Conversion Rate Optimization
• Engagement & Retention
• Monetization
• Team building / Hiring


Companies I've worked with:
- Kinedu (500 Startups, StartX): Leading early childhood development app that empowers parents with personalized, science-based activities and tracking tools to optimize their baby's cognitive growth.
- Leadsales (StartX, Latitud): B2B sales automation platform that transforms cold leads into warm conversations through intelligent outreach and engagement.
- Terapify (YC, 500 Startups) - The leading spanish-speaking mental health platform connecting Latin American users with licensed therapists through online therapy sessions.
- Prequel - Education company building the common core of life skills that schools aren't teaching, empowering kids aged 9-18 to launch businesses, build products, and achieve real-world success.
- Curious Cardinals - Online platform connecting high-achieving college students from top universities with K-12 students for personalized mentorship and academic enrichment.
- Huex Labs - Enterprise AI solutions provider specializing in automating complex business processes through custom machine learning models.
-Mely AI - Cutting-edge AI platform that streamlines customer service operations through intelligent automation and natural language processing.

Growth & Marketing Advisor

Prequel

Leading all marketing and growth efforts for Prequel.

We often underestimate what kids can do, but at Prequel, we not only empower them – we are setting a new standard.

At Prequel, we help 9-18 year olds accomplish what their parents think is impossible.

Head of Growth & Marketing

Prequel is a group of EdTech brands that aims to help the world's most ambitious kids learn 21st century skills that prepares them for the new global economy. Our brands include: AlphaX, Beta Camp, and Apollo School.

Head of Marketing

Synthesis

Scaling the best ideas from Ad Astra, the school our cofounder started with Elon Musk at SpaceX. Synthesis teaches kids 8 to 14 collaboration, critical thinking, and decision-making skills by challenging them to wrestle with complex simulations of real-world problems.

As the Director of Marketing I was responsible for setting the strategy and overseeing marketing functions including user acquisition, customer LTV through communication strategies, lifecycle engagement campaigns, conversion efforts, and product marketing.

Within 8 months, as a team of 3 in the marketing team, managed to spearhead their growth efforts and scale the number of paying subscribers by 340%

Director of Marketing

YSpace, York University

YSpace is York University’s entrepreneurship hub creating positive change by fostering a community of innovators, entrepreneurs, and changemakers. 

As a Growth Consultant, I provided strategic and tactical guidance to specifically assigned ventures on their user and revenue development goals.

Two of the companies I mentored, ended as the top 5 finalists on YSpace Tech Accelerator Demo Day.

• Huex Labs - developed AIDA, a voice-enabled conversational AI to enable food chains and brands to better serve their customers in live business environments.

• Mely AI - an enterprise AI-powered solution, with a proprietary technology to extract key information from complex documents and specialized in Supply Chain and Logistics.

Growth Consultant

Kinedu

Kinedu's mission is to unleash early childhood development at scale by fostering quality learning experiences at home, school, and everywhere in between. 

Trusted by more than 8MM parents worldwide, Kinedu's iOS and Android app is available in 3 languages (English, Spanish, and Portuguese) and provides personalized, engaging video-based developmental activities for children under the age of 4.

Joined Kinedu in early 2014 as the 1st marketing hire and employee #4.

Responsible for all consumer growth-related functions including user acquisition, customer LTV through communication strategies, lifecycle engagement campaigns, conversion efforts, product marketing, partnerships, and pricing.

VP of Growth Marketing

Joined Kinedu in early 2014 as the 1st marketing hire and employee #4.

- Define marketing objectives and strategies to support the company’s goals.
- Plan and execute marketing, email, and social media, and user acquisition campaigns
- Design, build and maintain social media presence and community management
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Analyze user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
- Identify trends to optimize spend and performance
- Design and implement new growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with Product and Design teams to optimize user experience and increase conversion rates
- Customer insights, and feedback loops

Content

Hey, I'm Sam 👋
When I discovered growth marketing, something clicked. It perfectly blends what fascinates me: understanding people and building systems that make businesses grow.

Over the past decade, I've helped startups scale from 0 to 8-figures by looking at growth holistically. For me, it's never just about finding one magic lever - it's about building a complete system that works. From scaling products to 8M+ users to helping founders navigate their path to $XXM in revenue, I've learned that sustainable growth comes from understanding the full picture.

What sets my approach apart? I look at your entire customer journey - from acquisition to activation, conversion to monetization. It starts with deeply understanding your customers and product, then building a growth system that connects all these pieces. No generic playbooks, no isolated tactics - just strategic moves that compound over time.

I'm known for moving fast and diving deep. Instead of following generic playbooks, I help startups find their unique path to scale by deeply understanding their customers. The result? Growth strategies that actually work for their specific business.

If you're at $3M+ ARR and want to scale efficiently while maintaining strong unit economics, would love to chat.

Want to know more? Check out samanthaleal.io

Samantha Leal

EAZY-DIGI 

As the Head Of Research & Chief Learning designer
1. I coordinate and manage all research activities within the organization across the global village.
2. Provide Consult service to School leaders on the best choice of technology and pathway to sustainable integration based on global standards
3. In-Line with the PALM-A Model( Project-based, Authentic, Lifelong,Mobile and Agile), I Train educators to design and facilitate learning experiences from a project management perspective
4. Design strategic learning experiences in form of webinars for school leaders and educators in our network globally to model an education ecosystem without borders
5. Organize and manage diverse projects within the organization to add value regularly to our network of schools called the future forward schools network
6. Manage blended learning activities across our partner schools with the use of scrum and ensure alignment with the PALM-A Model.

Head of Research & Chief Learning Designer 

Gradely.co

Deputy CEO/Head Of Growth 

Growth Manager/Head Of Sales and Customer Success 

Gradely is Nigeria's Only Personalized Learning Edtech but also providing personalized learning globally and as a growth manager :
1. I utilize my edtech consultancy skills in promoting product perception 
2. I provide Academic Counselling as a learning specialist to Customers on Personalization which targets learning gaps and losses and practical remedies
3. QA of learning experiences within the app for customers globally.
4. Train tutors to ensure qualitative personalization to drive great personalized learning metrics.

Growth Manager/Head of Tutoring and Customer Success 

Education Training Consultant

Online Tutor and Content Developer

SELIN Club PTE LTD

Co-design and Co-create courses, webinars and workshops for K-12 Educators.

Facilitator/Course Leader

PEARLS GARDEN SCHOOL

Manage Blended Learning Activities with technology,  Provide a weekly support system and scaffolding experience(with feedback informed analysis ) to educators with evaluations and upgrade trainings in compliance with the 21st Century Learning Design, Universal Design for Learning and Education 4.0

Educational Consultant

God's Banner Schools (Olufilade)

Sherpa Online

1. Provide 1-1 personalized and individualized online tutoring to learners across the key stages using technology and effective instructional design
2. Ensure that learning gaps are quickly discovered and filled with an approach that satisfies the learners and seeds the love for learning, and in total alignment with the UK curriculum

KS2/KS3/KS4/GCSE Math Tutor

School Hive Ltd

Provide personalized and adaptive online tutoring for Cambridge A Level math by creatively utilizing technology to engage and empower learners to own and drive their learning journey

Online Math Tutor ( AQA GCSE/Edexcel GCSE/ Cambridge A Level)

Online Math Tutor ( KS1/KS2/KS3 )

Destination Imagination Africa

Ambassador

Education Influence

Global Education Influencer

Thrive International Academy

Online Tutor (High School/College Math)

Provide personalized and adaptive online tutoring for Middle School math by creatively utilizing technology to engage and empower learners to own and drive their learning journey

 Math Instructor ( Middle School )

Adebayo Alomaja is the Founder and CEO of Eazy-Digi, an education consulting organization dedicated to transforming education across Africa through the power of research, technology, and strategic networking. A visionary education futurist and innovative teacher trainer, Adebayo is renowned for his commitment to equipping African educators with the tools and methodologies needed to design impactful, future-ready learning experiences.

With a strong foothold in the African education and technology landscape, Adebayo also serves as the Deputy CEO at Gradely, a leading Nigerian edtech startup focused on personalized learning for K-12 students. His dual roles in Eazy-Digi and Gradely place him at the intersection of education innovation and technological advancement, where he actively drives solutions that address the continent’s pressing educational challenges.

Adebayo’s revolutionary approach combines design thinking, agile methodologies, and a deep understanding of local educational needs to empower African teachers to become authentic learning designers. Under his leadership, Eazy-Digi has garnered recognition for its transformative impact, including nominations for the 2024 Founder of the Year in Nigeria and Startup of the Year by the Global Startup Awards.

Beyond his entrepreneurial ventures, Adebayo serves on the boards of various educational institutions, where he advocates for policies and practices that align education with the demands of a rapidly evolving world. As an international speaker and thought leader, he is passionate about inspiring educators, learners, and stakeholders to reimagine education as a tool for driving sustainable growth across the African continent.

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The Battle

Samantha Leal

Adebayo Alomaja ( BayoGPT )

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