Nutrabolt

Director of Social Media

•Key stakeholder for America’s #1 fastest growing energy drink, C4 Energy on social media

•Drove C4 Energy social media strategy development and execution, community strategy development and execution, led social reporting, engaged in social listening, and designed social content.

•Drove explosive social growth for C4 Energy including 490K+ total followers gained (+655%) and generated 340M+ social impressions.

•In 2022, I kickstarted C4 Energy TikTok and eclipsed 1.6M likes (+1,947% YTD), gained 226K followers (+510% YTD), and generated 37M views (+5,492% YTD) for the year.

•Played integral role in the identifying and activating of influencers (nano, micro, macro) and creators on social media to supplement branded campaigns and drive overall brand reach. 

•Brought many explosive partnerships and brand partners to life on social media such as WWE, STARBURST, SKITTLES, Kevin Hart, Roman Reigns, Lonzo Ball, and more.

Senior Social Media Manager, Beverage

Senior Social Media Manager

Legion Athletics

•Social media lead for top all-natural sports supplement brand Legion Athletics and Legion Athletics CEO and best-selling author, Mike Matthews. 

•Designed, created, and produced all social media content across Legion Athletics & Mike Matthews social media channels. 

•Curated, optimized, and scheduled 200+ unique social posts per week across 11 social media channels between Legion Athletics & Mike Matthews.

•Drove community love and increased engagement by 56% on Instagram, 51% on Twitter, and website sessions via social by 74%.

National Strength and Conditioning Association (NSCA)

•Social media lead and head photographer for the NSCA, the global leader in strength & conditioning. 

•Drove exponential community growth and increased Instagram following by 78% and Instagram engagement by 217%. 

•Provided ample support for NSCA educational materials (articles, blog, podcast) on social media channels and increased website sessions via social by 1,024% within 3 months. 

•Served as lead photographer and captured content of NSCA events, Division-1 athletes, and tactical athletes. Content was used for marketing collateral, NSCA publications, social content, website content, and more.

Social Media Coordinator & Photographer

Crunch Fitness

•Trained and guided clients to help achieve their health & fitness goals with personalized training programming. 

•Provided expertise to 15+ clients on healthy and sustainable weight loss, proper nutrition, muscle building, and more.

Personal Trainer

SocialSEO Inc

•Went through the SEO training program and became proficient in keyword research, keyword mapping, and more. 

•Assisted team members with silver, gold & platinum sized accounts such as Men’s Health, Gaiam, and several local businesses.

SEO Analyst

CampusProtein.com

•Led channel and content strategy for Campus Protein Twitter account.

•Served as lead community manager and engaged with brand fans to cultivate community, drive engagement, and more. 

•Photographed content for Campus Protein that was distributed and showcased across social channels, website, email, and more.

Marketing Intern

[self-employed]

Provided a wide array of marketing services for several small to large brands within the health & fitness industry. These services included: Social media management, social media marketing, web design, brand positioning, community management, content creation, photography, SEO, and more. 

Clients worked with: RSP Nutrition, Powr3d Supplements, Kore 7 Fitness, Stinkbug Naturals, local gyms, local personal trainers, and more.

Freelance Social Media Marketer & Marketing Consultant

SDC Nutrition

•Social media lead for G6 Sports Nutrition and responsible for social media strategy creation & execution. 

•Designed, created, and produced all social media content across G6 Sports Nutrition social handles 

•Drove exponential Instagram growth upon arrival (726 to 12K followers) within 3 months.

G6 Sports Nutrition Social Media Manager

Assisted with and educated customers on proper health, fitness, and supplementation along with providing a great customer experience.

Sales Associate

Youth Basketball Training

Coached and trained a variety of youth basketball players to instill confidence and further develop their skills on the court.

Youth Basketball Trainer

“So, you scroll through social media all day and make posts?” Nope, not exactly. 

I’m Sam, a Social Media Director, content creator, and brand-builder. I have a knack for creating and delivering superior social media experiences, building highly evangelistic brand communities, and creating a social presence that is a catalyst for brand growth. 

I have been blessed with some incredible opportunities over the past 5+ years and have worked with several leaders in the fitness industry to help bring to life on social media. 

These brands include: 
✔️ C4 Energy 
✔️ Cellucor
✔️ XTEND
✔️ Legion Athletics
✔️ NSCA (National Strength & Conditioning Association)
✔️ & more!

I love what I do. I’m passionate about sports (especially basketball), fitness, strength & conditioning, hiking, and photography. 

I love meeting new people, so feel free to reach out and introduce yourself! 

Email 👉 samwellsmarketing@gmail.com
Instagram 👉 samwellsyo

Sam Wells

Carilion Clinic

Business Intelligence Developer

OR Measurement Analyst

Inorganic Ventures

**Provided executives with analytic support and data visualization in Microsoft Power BI
**Created interactive dashboards to measure product performance and identify opportunities for growth
**Assisted in development of new initiatives for inventory optimization and cost control measures

Business Analytics Consultant

Blue Ridge Behavioral Healthcare

**Designed social media content and wrote blog-style posts to provide public information about substance misuse data, emerging trends, and prevention efforts
**Facilitated a community prevention coalition by writing agendas, leading meetings, inviting guest presenters, and managing the coalition’s social media presence
**Provided vital support to team projects across the agency service area, including Prescription Drug Take Back Days, community education, and youth leadership activities

Prevention Specialist

Child Health Investment Partnership (CHIP) of Roanoke Valley

**Conducted qualitative data analysis of staff experiences with health assessment forms
**Adapted family planning assessment and educational resources to include pregnancy testing, pregnancy counseling, and birth spacing
**Demonstrated leadership, excellence, and teamwork in pursuit of agency goals

Intern

Virginia Tech Center for Public Health Practice and Research

**Analyzed data for community health assessments using SPSS software
**Identified statistically significant themes in quantitative data
**Organized secondary data for a community needs assessment
**Wrote narrative and produced graphs for community health assessment report

Graduate Assistant

Chick-fil-A-Franchise

**Welcomed and served guests with exceptional customer service and hospitality
**Ensured guests’ food orders were complete and accurate
**Maintained personal cleanliness, professionalism, and hospitality in a fast-paced work environment

Customer Service Representative

Pizza Hut

**Delivered enjoyable, professional customer experience in-store and through deliveries
**Addressed customer concerns and grievances with a high degree of professionalism and courtesy
**Facilitated clear communication among management, team members, and customers in person and over telephone

Shift Manager

Kroger

**Advised customers on cheese options and pairing items
**Helped train a new hire on cheese slicing and customer service
**Reduced company losses by rotating supply of items, preventing damage and spoilage, and marking down the price of close-to-date items
**Maintained clean, presentable, and hospitable sales floor, displays, and work space

Cheese Shop Clerk

**Compiled Youth Risk Behavior Surveillance System (YRBSS) data reports from local middle and high school survey data
**Analyzed the nutritional value of food and beverages in work site and hospital vending machines according to the Nutrition Environment Measures Survey - Vending (NEMS-V) standards
**Wrote a narrative for the prevention section of the Virginia Cancer Plan for the Cancer Action Coalition of Virginia
**Assisted with survey data entry from various health interventions in the New River Valley and surrounding areas

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The Battle

Sam Wells

Thomas Ragsdale, MS, MPH

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