Hey I’m Sam – a Social Media Director specialized in the health & fitness industry with nearly 10 years’ experience. 

Throughout my career I have been blessed to work with several leaders in the industry such as C4 Energy, Cellucor, XTEND, Legion Athletics, The National Strength & Conditioning Association, and more.  

One of my biggest learnings is that social media is…bigger than social media. Throughout my career I have had the opportunity to build and execute social-first campaigns and launches, crafted brands’ TOV and overall strategy, built memorable brand experiences at scale, led social campaigns and creatives with some of your favorite athletes and celebrities, launched and brought to life experiential events to the world on social, and so much more. 

More than anything I view myself as a strategist that lives on social and brings all facets of a brand to life through all strategic levers: brand messaging + strategy, content, creative, partnerships, channel strategies, commercial, experiential, and more. 

I love what I do, I love meeting new people so feel free to reach out! 

Email 👉 samwellsmarketing@gmail.com
Instagram 👉 @samwellsyo

Sam Wells

Empathetic marketer with over 20 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention.

Excels in environments where there’s a need to build and strengthen brand connections with passionate consumers and online communities across social media platforms, including Instagram, Twitter/X, TikTok, Threads, Facebook, Pinterest, YouTube, and Snapchat. Passionate about managing and mentoring emerging industry talent to become future leaders.

My experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. 

I've worked with some of the most well-known brands in the world, including:

- McDonald's
- Mastercard
- Google 
- Unilever (Klondike, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast)
- PepsiCo. 
- General Mills 
- Allstate
- Grubhub 
- LinkedIn
- Dyson
- Bacardi
- Goose Island Brewing Co.
- Coors Brewing Co.
- Jose Cuervo
- Nestlé Purina 
- Burger King

When I’m not wearing my professional pants, you'll find me chasing around my daughters, armchair quarterbacking Chicago sports, meditating (probably for 10 minutes or less), scrolling Threads, and attempting and failing to listen to all of the podcasts in my queue.

Josh Rangel

Senior Social Media Strategist | Senior Director, Social @ Ogilvy | Dad Joke & Meme Maker

social media managers after watching their 9 second Instagram Reel

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taplio

The Battle

Sam Wells

Josh Rangel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Rangel's LinkedIn Performance

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