Nutrabolt

Director of Social Media

•Key stakeholder for America’s #1 fastest growing energy drink, C4 Energy on social media

•Drove C4 Energy social media strategy development and execution, community strategy development and execution, led social reporting, engaged in social listening, and designed social content.

•Drove explosive social growth for C4 Energy including 490K+ total followers gained (+655%) and generated 340M+ social impressions.

•In 2022, I kickstarted C4 Energy TikTok and eclipsed 1.6M likes (+1,947% YTD), gained 226K followers (+510% YTD), and generated 37M views (+5,492% YTD) for the year.

•Played integral role in the identifying and activating of influencers (nano, micro, macro) and creators on social media to supplement branded campaigns and drive overall brand reach. 

•Brought many explosive partnerships and brand partners to life on social media such as WWE, STARBURST, SKITTLES, Kevin Hart, Roman Reigns, Lonzo Ball, and more.

Senior Social Media Manager, Beverage

Senior Social Media Manager

Legion Athletics

•Social media lead for top all-natural sports supplement brand Legion Athletics and Legion Athletics CEO and best-selling author, Mike Matthews. 

•Designed, created, and produced all social media content across Legion Athletics & Mike Matthews social media channels. 

•Curated, optimized, and scheduled 200+ unique social posts per week across 11 social media channels between Legion Athletics & Mike Matthews.

•Drove community love and increased engagement by 56% on Instagram, 51% on Twitter, and website sessions via social by 74%.

National Strength and Conditioning Association (NSCA)

•Social media lead and head photographer for the NSCA, the global leader in strength & conditioning. 

•Drove exponential community growth and increased Instagram following by 78% and Instagram engagement by 217%. 

•Provided ample support for NSCA educational materials (articles, blog, podcast) on social media channels and increased website sessions via social by 1,024% within 3 months. 

•Served as lead photographer and captured content of NSCA events, Division-1 athletes, and tactical athletes. Content was used for marketing collateral, NSCA publications, social content, website content, and more.

Social Media Coordinator & Photographer

Crunch Fitness

•Trained and guided clients to help achieve their health & fitness goals with personalized training programming. 

•Provided expertise to 15+ clients on healthy and sustainable weight loss, proper nutrition, muscle building, and more.

Personal Trainer

SocialSEO Inc

•Went through the SEO training program and became proficient in keyword research, keyword mapping, and more. 

•Assisted team members with silver, gold & platinum sized accounts such as Men’s Health, Gaiam, and several local businesses.

SEO Analyst

CampusProtein.com

•Led channel and content strategy for Campus Protein Twitter account.

•Served as lead community manager and engaged with brand fans to cultivate community, drive engagement, and more. 

•Photographed content for Campus Protein that was distributed and showcased across social channels, website, email, and more.

Marketing Intern

[self-employed]

Provided a wide array of marketing services for several small to large brands within the health & fitness industry. These services included: Social media management, social media marketing, web design, brand positioning, community management, content creation, photography, SEO, and more. 

Clients worked with: RSP Nutrition, Powr3d Supplements, Kore 7 Fitness, Stinkbug Naturals, local gyms, local personal trainers, and more.

Freelance Social Media Marketer & Marketing Consultant

SDC Nutrition

•Social media lead for G6 Sports Nutrition and responsible for social media strategy creation & execution. 

•Designed, created, and produced all social media content across G6 Sports Nutrition social handles 

•Drove exponential Instagram growth upon arrival (726 to 12K followers) within 3 months.

G6 Sports Nutrition Social Media Manager

Assisted with and educated customers on proper health, fitness, and supplementation along with providing a great customer experience.

Sales Associate

Youth Basketball Training

Coached and trained a variety of youth basketball players to instill confidence and further develop their skills on the court.

Youth Basketball Trainer

“So, you scroll through social media all day and make posts?” Nope, not exactly. 

I’m Sam, a Social Media Director, content creator, and brand-builder. I have a knack for creating and delivering superior social media experiences, building highly evangelistic brand communities, and creating a social presence that is a catalyst for brand growth. 

I have been blessed with some incredible opportunities over the past 5+ years and have worked with several leaders in the fitness industry to help bring to life on social media. 

These brands include: 
✔️ C4 Energy 
✔️ Cellucor
✔️ XTEND
✔️ Legion Athletics
✔️ NSCA (National Strength & Conditioning Association)
✔️ & more!

I love what I do. I’m passionate about sports (especially basketball), fitness, strength & conditioning, hiking, and photography. 

I love meeting new people, so feel free to reach out and introduce yourself! 

Email 👉 samwellsmarketing@gmail.com
Instagram 👉 samwellsyo

Sam Wells

Sociallyin

• Develop and execute social media strategies tailored to medium and enterprise-level clients across various industries.
• Oversee client strategy, ensuring alignment with clients' business goals and target audiences.
• Content ideation and collaborate with production teams to create high-quality, on-brand content.
• Analyze performance metrics and provide actionable insights to optimize campaigns and maximize ROI.
• Incorporate community engagement into strategy, fostering strong relationships and brand loyalty on behalf of clients.
• Stay ahead of social media trends, advising clients on innovative tactics to elevate their presence.

Senior Strategist

Stealth

Making Something

Better Call Brett

• Developed and implemented comprehensive social media strategies tailored to three distinct local businesses, driving engagement and increasing brand visibility across platforms.
• Orchestrated multi-platform campaigns across LinkedIn, Facebook, Instagram, Twitter, Threads, and TikTok, ensuring consistent brand messaging and optimized user experience.
• Designed and curated compelling content calendars, including graphics, videos, and written content, resulting in a consistent and engaging online presence for clients.
• Utilized targeted advertising, community engagement, and analytics to grow followers and foster meaningful interactions, enhancing client-customer relationships.
• Conducted regular performance analysis using social media analytics tools, providing actionable insights and recommendations to optimize campaign effectiveness and ROI.
• Established and maintained brand identity guidelines across all social media channels, ensuring cohesive storytelling and alignment with each client's unique brand voice.
• Fostered strong relationships with clients through regular communication, feedback sessions, and collaborative brainstorming, ensuring alignment with business objectives and goals.
• Continuously monitored and adjusted social media campaigns based on real-time performance metrics, A/B testing, and industry trends to maximize engagement and reach.
• Implemented innovative tactics such as influencer partnerships, live streaming events, and user-generated content campaigns to create buzz and drive organic growth.
• Stayed abreast of the latest social media trends, algorithms, and best practices through ongoing education, webinars, and industry conferences, ensuring clients remained at the forefront of digital innovation.

Social Media Strategist, Owner

Peredox Digital

Digital Marketing Manager

Klothed

Lead, Social Media Strategist

Ladders

• Spearhead content creation and marketing strategies across Adobe Lightroom, Premiere Pro, Photoshop & Canva in collaboration with Marketing and Acquisition Directors.
• Architect of go-to-market content strategies for product launches and managed campaign execution in partnership with Chief Revenue Officer.
• Oversee content planning utilizing a detailed content calendar
• Directed Social Media advertising and managed advertising budget in conjunction with Marketing Director.
• Manage diverse team of 4 including video/photo production and copywriting.
• Generated 122,074 impressions on Linkedin through organic content - 186.92% increase YoY
• Leader of community management for audience of 374k+
• Increased Twitter Impressions 341.9% YoY (1.6% ER)
• Increased Facebook engagements 67.7% (2.4% ER - up 96.5% YoY)
• Increased Instagram Reach 1538.84% YoY (2.1% ER)
• Launched company’s first TikTok account amassing over 1 million views in the first 6 months.

Manager, Social Media

Kona Gold Beverage

• Spearhead content creation and marketing strategies across Adobe Lightroom, Premiere Pro, Photoshop & Canva in collaboration with the Chief Executive Officer.
• Architect of go-to-market content strategies for product launches and managed campaign execution in partnership with Chief Executive Officer.
• Expanded social media audience across all platforms by 400%
• Oversee content planning utilizing a detailed content calendar
• Created CPG eCommerce storefronts for Instagram and Facebook for 2 beverage brands.
• Increased Instagram total engagement rate .8% to 2.3%.
• Increased Twitter impressions by 118.9k over first 90 days.
• Oversee creation and execution of email marketing campaigns totaling $23,553 sales in 10 months.
• Oversee brand wide packaging redesign with social media visibility as a focus in collaboration with Chief Executive Officer.

TuneOnTheGo

• Launched company Instagram - building account to 1,725 followers
• Oversee web content optimization
• Spearhead content creation and marketing strategies across Adobe Lightroom, Premiere Pro, Photoshop & Canva in collaboration with the owner.
• Oversee content planning utilizing a detailed content calendar

Social Media Manager

Icahn Automotive

• Manage store P&L for locations grossing over $3 million in annual revenue.
• Directed team of 7 Technicians & 2 Service Advisors.
• Oversee KPI metrics for add on sales
• Maintained average profit margin of 63%.
• During my tenure, annual steadily increased from approx. $600k to over $3m

Assistant Service Manager

• Assess customer needs and create customized service estimate based on needs
• Assist customer in finding solutions to financial road blocks
• Manage team of 7 Technicians & 2 Service Writers
• Maintained average profit margin of 63%
• Manage KPI metrics regarding add on sales
• Ensure smooth repair process from customer approval to parts acquisition to repair completion
• Research new releases to maintain knowledge of upcoming vehicles
• During my tenure, annual revenue steadily increased 
approx. from $600k to $2.2m

Service Advisor

• Responsible also to maintain clean and safe work areas in the tire and service department
• The General Service Technician may be required to provide advice to and sell customers on automotive services and repairs that are recommended or required for their vehicle
• Learn how to diagnose and repair basic automotive including brakes, alignments, suspensions, cooling and electrical
• Continuously learned new technical information and techniques in formal training sessions in order to stay abreast with rapidly changing automotive technology
• Change engine oil and filter
• Install and perform tire maintenance
• Install batteries and check starting / charging systems
• Install headlights and other small bulbs
• Repair flat tires
• Install wiper blades
• Stock and unload tires
• Assist fellow technicians/mechanics in performing technical activities
• Keep store management aware of mechanical repair problems as they occur
• Clean and maintain an organized and neat shop

General Service Technician

Lundgren Honda/Bernardi Honda

• Cultivate and maintain relationships with potential customers to achieve sales objectives
• Use of rapport built to strategically negotiate with
customers to close deals
• Qualify client buying power and financial requirements prior to approval with Sales & F&I Managers
• Maintain working knowledge of lot inventory & inbound units
• Qualifying & follow up with internet leads
• Research new releases to maintain knowledge of upcoming
vehicles
• Informed customers of associated dealer services such as extended warranties, accessories, and maintenance plans

Sales Consultant

Transforming your Organic Social Strategy | Digital Marketing | Creative Strategy, Community Management, Team Management, Content Marketing

Hey there, LinkedIn folks! I'm the marketing maestro you've been waiting for! I've got the digital marketing skills to take your brand to new heights and make those social media platforms work for you.

I've been in the game for a while, specializing in all things social media management, brand strategy, and content strategy. Whether it's small businesses, beverage brands, start-ups, or even a sleek SaaS model company, I've handled them all with finesse.

But here's the secret sauce, folks: I don't do things the conventional way. Nope, I'm all about breaking the mold and finding those out-of-the-box methods to keep your audience hooked and engaged. Let's face it, it's called SOCIAL media for a reason! So let's get social, shall we?

I thrive on creating content that educates and entertains, giving your users a reason to stick around and become part of your awesome community. Let's ditch the boring and embrace the exciting. Together, we'll make waves in the digital realm and leave your competition wondering how we did it.

So, if you're ready to take your brand's online presence to the next level, hit me up. With me by your side, there's no limit to what we can achieve in the wild world of social media marketing!

taplio

The Battle

Sam Wells

Brett Birdsall

Followers

Posts

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Ready to grow your LinkedIn presence?