Nutrabolt

Director of Social Media

•Key stakeholder for America’s #1 fastest growing energy drink, C4 Energy on social media

•Drove C4 Energy social media strategy development and execution, community strategy development and execution, led social reporting, engaged in social listening, and designed social content.

•Drove explosive social growth for C4 Energy including 490K+ total followers gained (+655%) and generated 340M+ social impressions.

•In 2022, I kickstarted C4 Energy TikTok and eclipsed 1.6M likes (+1,947% YTD), gained 226K followers (+510% YTD), and generated 37M views (+5,492% YTD) for the year.

•Played integral role in the identifying and activating of influencers (nano, micro, macro) and creators on social media to supplement branded campaigns and drive overall brand reach. 

•Brought many explosive partnerships and brand partners to life on social media such as WWE, STARBURST, SKITTLES, Kevin Hart, Roman Reigns, Lonzo Ball, and more.

Senior Social Media Manager, Beverage

Senior Social Media Manager

Legion Athletics

•Social media lead for top all-natural sports supplement brand Legion Athletics and Legion Athletics CEO and best-selling author, Mike Matthews. 

•Designed, created, and produced all social media content across Legion Athletics & Mike Matthews social media channels. 

•Curated, optimized, and scheduled 200+ unique social posts per week across 11 social media channels between Legion Athletics & Mike Matthews.

•Drove community love and increased engagement by 56% on Instagram, 51% on Twitter, and website sessions via social by 74%.

National Strength and Conditioning Association (NSCA)

•Social media lead and head photographer for the NSCA, the global leader in strength & conditioning. 

•Drove exponential community growth and increased Instagram following by 78% and Instagram engagement by 217%. 

•Provided ample support for NSCA educational materials (articles, blog, podcast) on social media channels and increased website sessions via social by 1,024% within 3 months. 

•Served as lead photographer and captured content of NSCA events, Division-1 athletes, and tactical athletes. Content was used for marketing collateral, NSCA publications, social content, website content, and more.

Social Media Coordinator & Photographer

Crunch Fitness

•Trained and guided clients to help achieve their health & fitness goals with personalized training programming. 

•Provided expertise to 15+ clients on healthy and sustainable weight loss, proper nutrition, muscle building, and more.

Personal Trainer

SocialSEO Inc

•Went through the SEO training program and became proficient in keyword research, keyword mapping, and more. 

•Assisted team members with silver, gold & platinum sized accounts such as Men’s Health, Gaiam, and several local businesses.

SEO Analyst

CampusProtein.com

•Led channel and content strategy for Campus Protein Twitter account.

•Served as lead community manager and engaged with brand fans to cultivate community, drive engagement, and more. 

•Photographed content for Campus Protein that was distributed and showcased across social channels, website, email, and more.

Marketing Intern

[self-employed]

Provided a wide array of marketing services for several small to large brands within the health & fitness industry. These services included: Social media management, social media marketing, web design, brand positioning, community management, content creation, photography, SEO, and more. 

Clients worked with: RSP Nutrition, Powr3d Supplements, Kore 7 Fitness, Stinkbug Naturals, local gyms, local personal trainers, and more.

Freelance Social Media Marketer & Marketing Consultant

SDC Nutrition

•Social media lead for G6 Sports Nutrition and responsible for social media strategy creation & execution. 

•Designed, created, and produced all social media content across G6 Sports Nutrition social handles 

•Drove exponential Instagram growth upon arrival (726 to 12K followers) within 3 months.

G6 Sports Nutrition Social Media Manager

Assisted with and educated customers on proper health, fitness, and supplementation along with providing a great customer experience.

Sales Associate

Youth Basketball Training

Coached and trained a variety of youth basketball players to instill confidence and further develop their skills on the court.

Youth Basketball Trainer

“So, you scroll through social media all day and make posts?” Nope, not exactly. 

I’m Sam, a Social Media Director, content creator, and brand-builder. I have a knack for creating and delivering superior social media experiences, building highly evangelistic brand communities, and creating a social presence that is a catalyst for brand growth. 

I have been blessed with some incredible opportunities over the past 5+ years and have worked with several leaders in the fitness industry to help bring to life on social media. 

These brands include: 
✔️ C4 Energy 
✔️ Cellucor
✔️ XTEND
✔️ Legion Athletics
✔️ NSCA (National Strength & Conditioning Association)
✔️ & more!

I love what I do. I’m passionate about sports (especially basketball), fitness, strength & conditioning, hiking, and photography. 

I love meeting new people, so feel free to reach out and introduce yourself! 

Email 👉 samwellsmarketing@gmail.com
Instagram 👉 samwellsyo

Sam Wells

Habit Factory Space

Director

Great Fountain Fast Food

Working for our family business in Scarborough serving Hong Kong style fast food, packaging meals, prep work for front of house, and social media

Runner

Double Cow

Micro-brand of product design made in Toronto, focusing on healthy design practice. Weekly blog. Monthly podcast.

Founder/Host

Anna Peng

Illustration and design projects for multiple Toronto-based fashion shows, events, and labels: Zoba Martin, Bikini Haus, CULTURE Magazine, Sheeba Magazine, Ali Haider, Olivia Ruebens, Lesley Hampton, Rise for Water Fashion Show 2017 by Collega and Aveda Canada, FANIQUE Group, Drake Hotel

Fashion Illustrator

The Grind at OCAD

Designed weekly Speaker Series, opportunities, and events promoting creative entrepreneurship in an arts and design community for OCAD students.

Project Manager

Endex Collective

Curated 4 art shows in downtown, Toronto spotlighting emerging artists and designers at the grass-roots level

Co-Founder

If you’re a freelancer, designer, writer, content creator, or just started your own business, you probably: 

👉 Have tried to post on social media to build awareness around your business

👉 Have fears about looking silly when publishing content

👉 Struggle with keeping an active feed

👉 Don’t know where to start with social media content and feel overwhelmed

If you’re any one of these, I’m here to help. 

----

Social media is hard. 

It takes time to build an audience. 

Constantly coming up with new content can be tiring. 

Life gets in the way.

I hear you. 

That’s why I’m creating content and creating workshops just for you. 

I’ve generated over 2,500,000+ views and impressions across Instagram and Tiktok for my businesses. 
(With some of those views and impressions leading to $$$)

And more importantly, building a culture and community on those platforms I’m proud of.

But first, a disclaimer.

I’m not one of those "social media gurus” or coaches with algorithm “hacks” to make your business go "viral"

However, I have found a way to make social media fun for you, the business owner, solo marketer, or freelancer. 
I can teach you how to make social media work for you.

It doesn’t have to be hard. 

It doesn’t have to be scary.

But you have to put in the work to make it succeed. 

----

Interested? 
Follow me, hit the 🔔 so you get my posts, and join the journey!

Excited to see you succeed 💛

P.S. Made it all the way to the bottom? 

I’m building our second content club for people who want to take their brand seriously. Want in? Join the waitlist with phenomenal freelancers, marketers, and writers today.

https://mailchi.mp/f41197074327/contentclub2

taplio

The Battle

Sam Wells

Anna Peng 🖍️

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