SetSail

SetSail captures, enriches, and interprets sales data across go-to-market teams and their tools. It uses advanced AI to gain deep insights into sales execution so leaders can see every rep activity, know if reps are doing the right behaviors, and drive more revenue.

Lead Product Marketing Manager

Senior Product Marketing Manager

Product Marketing Manager

Lever

• Managed the go-to-market strategy for all product launches, including positioning, naming, sales enablement, PR, customer communications, webinars, and internal trainings
• Reported directly to the CEO in a company-wide initiative to craft new product positioning and packaging
• Led monthly Demo Day webinars that increased MQLs by over 200% and demo requests by over 500%
• Regularly contributed to the Lever blog, edited Ebooks and case studies, and wrote email and ad copy
• Conducted competitive analysis that I used to brief the Executive Team and create internal reports

Dealpath

• Wrote the foundational messaging documents used by the marketing, sales, and customer success teams
• Created the official product demo and demo script that I used to train and certify the sales team
• Led the go-to-market strategy for all product launches

• Built the Dealpath content library from scratch, consisting of white papers, case studies, and datasheets
• Managed all Dealpath social media, growing followers on Twitter by 519%

Content Marketing Specialist

Darktrace

• Spearheaded the creation of white papers, product datasheets, and email campaigns
• Created demo scripts, technical briefs, product overviews, and competitive analysis for a global sales team
• Founded and managed the Darktrace company blog
• Served as ghostwriter for the Darktrace Executive Team, with 11 bylines placed in industry publications
• Wrote the 2017 Global Threat Report, which garnered press coverage from Forbes and CNN among others

Content Marketing Associate

Road Scholar

• Managed copywriting for print and online media projects, resulting in 162 new travel programs
• Oversaw marketing for the Adventures Afloat product line where I produced 3 catalogues and 17 brochures

Marketing Writer

Brown Daily Herald Inc.

• Published bi-weekly columns in Brown's student newspaper

Columnist

The Borgen Project

• Published 44 SEO-friendly, journalistic articles for the online magazine and blog
• Functioned as a grassroots political organizer and fundraiser

Contributing Writer

I'm the Product Marketing Manager at SetSail where I specialize in sales enablement, content creation, GTM strategy, and messaging. I earned my B.A. in philosophy from Brown University where I served as staff writer and editor for two campus publications.

Sam Hillestad

Workday

Full Stack Engineer

SetSail (acquired by ZoomInfo)

- Developed front-end functionalities using React and back-end functionalities with NodeJS for the company's app page. These enhancements with real-time Salesforce data attracted new clients and expanded the existing client base.
- Implemented OpenAI features for email and Slack notifications with database prompts, achieving 80%+ open rates and 50%+ click-through rates to the official app. Designed an intuitive web page for setup and configuration.
- Enhanced Accounts, Deals, and Targets dashboards and views with FluentUI, leading to a 50% boost in developers' productivity and playing a role in expanding the client base.
- Collaborated with cross-functional teams to deliver high-quality, bug-free products, reducing bug report resolution time by 30% and swiftly incorporating feedback for continuous improvement.

Software Engineer III

Microsoft Corporation - Wipro Limited

- Constructed ReactJS UI and .NET Core controllers to communicate to server-side REST APIs and Cosmos DB  from scratch with 100% accuracy.
- Designed dynamic browser and mobile-compatible web view with CSS optimization, navigation, animation, and drag-and-drop functionality.
- Delivered a complete front-end MVP to the multi-team Azure clients and proactively captured customer feedback to adapt it to new features.

Software Engineer II

- Developed an intuitive UX of the application, using React, Sass, and Bootstrap, to advance the consulting experience of the transformation journey to SAP S/4 HANA.
- Successfully assembled a user-friendly desktop application for converting an XML file from Solution Manager operations to various SAP systems. 
- Worked seamlessly in an Agile team environment designing, testing, developing,  deploying, and maintaining high-quality software assets. 
- Used Flask and REST to show the documentation in the browser and PySimpleGUI to make it a user-friendly desktop application. Applied for a patent of the product.
- Completion of IBM Application development certificates in 6 months instead of 12:  Python, JS, React, jQuery, NodeJS, Docker, Kubernetes, IBM Cloud,  Microservices.  
- Build various projects showing my technical skills and fixing real-life problems.
- Work seamlessly in an Agile team environment designing, testing, developing, deploying, and maintaining high-quality software assets.

Application Developer

SeedCode

- Optimized the process of customer support line by implementing personal auto-responses reducing the response time from 4 hours to 2.
- Implemented new features to the DayBack Calendar using JavaScript and its frameworks (NodeJS, MomentJS, jQuery, React): a tooltip with different cities and their time zones, messages to Slack and Twilio using webhooks, a contact information list from Salesforce.
- Provided excellent support to clients: constantly followed up with them, helped to debug their problems, and advised on the best solution.

Developer

BECU

- Became a top performer with my knowledge of products and providing excellent customer service, including the areas of business services, consumer lending,  deposit servicing, IRA, POA, and Fiduciary accounts.  
- Helped members open and manage their bank accounts and finances. Advise clients on financial services and resolve issues. Finding the best solutions to their financial problems and making sure everyone leaving happy and satisfied with my financial services

Member Consultant

Results-driven software engineer with a passion for innovative, user-centric solutions. Skilled in front-end and back-end technologies like JavaScript, React, and NodeJS, I excel at creating intuitive user experiences and optimizing performance. Known for effective team collaboration, delivering high-quality products, and a commitment to continuous learning and driving innovation.

taplio

The Battle

Sam Hillestad

Anastasiia Petrechenko

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?