Sam G. Winsbury

We Create Thought Leaders Through Personal Branding | 150+ Personal Brands Built | Founder & CEO Kurogo

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best.   

But you just don’t seem to have the reputation you deserve.   

You want to be the go-to authority in your industry and become an opportunity magnet.   

That way you could…  

- Generate inbound leads consistently 
- Win clients and customers with ease 
- Attract media features   
- Attract top talent 
- Speak on stage  

The list is endless.   

We help our clients do just that through the power of personal branding, by: 

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 300+ personal brands, we’ve got quite good at it, achieving results like these in the process:  

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 

Your reputation is your biggest asset.   

Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yoursel

Founder

On paper, I look self made: 

- Started Kurogo at 20
- Entirely bootstrapped 
- No loan from mum and dad

 But in reality: 

- Parents never questioned me
- Mentors helped when they didn’t have to
- Friends liked my posts before anyone cared
- My first clients took a chance on a kid with no portfolio
- Teammates believed in the vision when it was just an idea

Every “self-made” story has invisible scaffolding: support, belief, opportunity.

Ps. Who's supported you recently?

300+ Personal Brands Built | Sky, Entrepreneur, Insider | Founder & CEO Kurogo | We Create Thought Leaders Through Personal Branding

Career advice to 18 year olds:

- Work for free to build your network
- Work for someone you admire
- Upskill in your spare time
- Do the apprenticeship
- Learn on the job

Just don’t think you need more knowledge to get started.

Ps. I speak to a lot of very rich people and they admire initiative. Show some.

7 ‘unscalable’ things I did to get from 0 → 1M revenue:

(I still do some of these today)

1. Took proposals at 3am 
2. Worked for free for my first clients
3. Wrote for and managed 20+ clients alone
4. Tailored every project to overdeliver for clients
5. Sent 100s of personalised looms to connections 
6. Shadowed an entrepreneur around London for free
7. Travelled to clients offices to deliver free in person trainings

If you’re just getting started:

Don’t worry about ‘systems’, ‘efficiency’ or ‘balance’
Worry about signing clients, delighting them and gathering xp. 

You can do the fancy stuff later. 

My approach:

Do what no one else will until you have the ability to do what no one else can. 

-- 

With me? Hit repost. You might just help a first-time entrepreneur.

PS. You ever done any of these?

2015: you won by being the best.
Today: you win by being the authority

You can have a great product…

But if no one knows you
If no one sees you as an expert
If no one trusts you

You’ll never get the credit you deserve.

(And there’s no nobility in being your industry’s ‘best kept secret’ btw)

So of course, ensure your product is good.
But please, ensure your presence is too.

How?

Leverage your senior team.

1. Pick your key profiles
2. Position them as industry experts
3. Optimise their profiles
4. Publish consistent thought leadership
5. Align content with wider marketing pushes

Within 1 month: momentum

After 3 months: recognition

Get to 6 months: authority, pipeline, leverage

Your senior team are your no. 1 marketing channel.

Get the exec personal brand blueprint here: https://lnkd.in/e_uXTgUK

Ps. Prediction: SLT will become the most effective marketing channel in 2026

2015: Few channels, trusting consumers, little competition

2025: Many channels, sceptical consumers, lots of competition

The same tired company campaigns that worked in 2015 don’t cut it now.

Consumers see through it.

Instead, they want to consume content from your people instead.

So turn your senior leaders into brand advocates:

1. Build personal positioning strategies that complement company messaging
2. Update their profiles (no more CV profiles!)
3. Publish content weekly (trends, opinions, predictions, stories)

3 steps and you’re ahead of 90% of your competitors.

Each one will reach, engage and build trust with 100,000s of people per month.

(Or you can stick to the 15 likes you’re getting on the company page)

Want to turn your senior team into brand advocates?

Here’s how: https://lnkd.in/e_uXTgUK

Ps. Hubspot nailing it. Anyone else you’ve seen doing this well?

I keep having to remind myself: 

- This is where I dreamt of being 5 years ago
- This is where I should enjoy the journey most 

But that’s tough to balance with ambition. 

So I’m reading this note daily.

(maybe) controversial advice to grads: 

Take the lower salary if the job will teach you more. 

A job that pays £2,000 less now but teaches you 10x more is worth an extra £200,000 over the next 10 years.

INCLUS

Founder of Inclus an Inclusive Design Consultancy that specialises in utilising collaborative Inclusive Design to create accessible and inclusively designed products to help organisations to improve their outreach to consumers from social minority groups.

The G Team

I am the Head of Public Speaking at the G Team.
My role consists of me communicating with clients mainly within the education sector to help devise and deliver personal development workshops to help young people achieve their dreams.

Head of Public Speaking

Fiverr

Helping others to convert their ideas into real life product solutions:
https://www.fiverr.com/s2/14edde5d05

Freelance Product Designer

Unilever

6 month Product Design internship at Unilever's Deoderant factory in Leeds focussing on projects around Inclusive Design and disruptive innovation.

Product Design Intern

House Hack

Leading teams within House Hacks monthly innovation challenge to help develop solutions for real businesses which are innovative and from a student perspective.

Team Leader

I was an intern at House Hack which involved me:
- Assisting on sales calls and partnership calls
- Giving advice from a user experience point of view
- Creating social media posts
- Creating resources based upon exploring problem solving
- Co hosting the monthly Innovation Challenge with Joanna Dlugoszweska

Intern/Head of resources

Enactus Loughborough

President/team leader of Enactus Loughborough between the academic year of 2020 and 2021

President of Enactus Loughborough

Project leader of PrepMate for Enactus Loughborough. PrepMate is a project which is focussing upon improving the lives of those with an upper limb difference or dexterity impairment through a purposefully designed chopping board. Our aim is to give people with an upper limb difference or dexterity impairment more confidence in the kitchen 😊

Project Lead of PrepMate

Member within Prepmate - a social enterpise helping to improve those with a upper limb difference to have more confidence within the kitchen. This is done through a society called Enactus which I am part of at Loughborough University.

Project Member

Founder at INCLUS | Helping Organizations Achieve Growth Through Great Inclusive Product Design

We help consumer brands unlock the power of inclusive design to reach diverse audiences, create meaningful impact, and stay ahead of the competition.

If you’re anything like the brands we work with, you’re committed to innovation and delivering accessible products.

But there’s a challenge: your products may not be reaching everyone they could.

You want to design solutions that resonate with all audiences, opening up untapped opportunities and ensuring no one is left behind.

By embracing inclusive design, you can:

- Expand your customer base
- Build brand loyalty with diverse audiences
- Future-proof your product portfolio
- Enhance your reputation as an industry leader
- Make a lasting social impact

We help our clients do just that through our Inclusive Solutions Service by:

1️⃣ Assessing the accessibility and inclusivity of their products designs.
2️⃣ Testing with real, diverse users from our community (4000+ members) to uncover hidden barriers.
3️⃣ Creating innovative, inclusive solutions that work for as many people as possible.

And we’ve got the results to back it up:

🚀 Designed solutions that are estimated to reach over 280,000 consumers in the past year 
🚀 Helped brands break into previously untapped markets
🚀 Enabled measurable improvements in user experience and brand perception

Don't just take it from me as well:

"Since working with Inclus, there is a wider understanding of inclusive design practices and the increasing need for this. Working with Rob is an opportunity you will not regret" - Ladi, Consultant at Alchemmy.

Inclusive design isn’t just the right thing to do—it’s the smart thing to do.

Ready to create products that truly make a difference?

Shoot me a DM saying "Inclusive Design" to start the conversation or send us an email at info@inclusdesign.com

Want to just find out more? 

Follow me for insights on inclusive design and how it can transform your brand and check out our website www.inclusdesign.com

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Sam G. Winsbury

✏Robert McKinna FRSA

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✏Robert McKinna FRSA

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