Sam G. Winsbury

We Create Thought Leaders Through Personal Branding | 150+ Personal Brands Built | Founder & CEO Kurogo

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We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best.

But you just don’t seem to have the reputation you deserve.

You want to be the go-to authority in your industry and become an opportunity magnet.

That way you could…

- Generate inbound leads consistently
- Win clients and customers with ease
- Attract media features
- Attract top talent
- Speak on stage

The list is endless.

We help our clients do just that through the power of personal branding, by:

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 300+ personal brands, we’ve got quite good at it, achieving results like these in the process:

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Shan Grew 24,000 followers and landed $200,000 in sales
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 
🚀 Anna doubled her followers in 1 year
🚀 Debbie generated 11M Views

Your reputation is your biggest asset. Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yourself.

Founder

Pret A Manger CEO Pano Christou's journey is incredible.

2000: Assistant Manager
2019: Became CEO

In a world that pushes you to start a new job every 6 months or build a 6 figure business in 3, it’s nice to see there's still a case for working your way up in one place.

Personal Brand Advisor To Leading Entrepreneurs & Execs | 350+ Brands Built | Speaker | Sky, Entrepreneur, Insider | Founder & CEO Kurogo

2020

- Struggling freelancer
- Constantly ignored
- Insecure

2021

- Started taking LinkedIn seriously
- Began building my personal brand
- Started signing more clients

2022

- Hired team members
- Signed loads of clients
- Was the ‘kid with potential’

2024

- Grew rather fast
- Got rather stressed
- Increased my prices

2026

- Run quite a good personal brand agency
- Helped 350+ people build their brands
- Happiest I’ve ever been

What changed? 

1. 6 years of trial and error 
2. Huge focus on authority over everything
3. Realising everything you want is the other side of reach and reputation

More people trusting you as an expert will never not be useful.

So start sharing your ideas/opinions/expertise online.

For 15 years, the growth playbook was “send & spend”.

Run ads → generate leads → sales grinds → numbers game → maths works.

And to be fair… it did work when buying was simple and linear.

2005 buying: see ad → click → buy.

But 2026 buying is not linear.

2026 buying: see you → ignore you → see you again → ask a friend → google you → check your LinkedIn → read comments → watch a video → forget → come back 3 weeks later → then enquire.

It’s not a funnel anymore. It’s a squiggly line.

Inside the chaos, only one thing matters:

Trust.

Because when buyers have unlimited choice and unlimited information, they don’t pick the “best” option on paper.

They pick the option that feels safest.
The one they trust most.

Here’s the truth:

If you still rely on “cheap leads + pushy sales” to do the heavy lifting,
you’re betting against how modern buyers behave.

They do the work before they ever speak to you:

- searching your name
- checking your LinkedIn
- looking for social proof
- scanning for authority
- testing if you’re credible

So if your marketing is only designed for volume

but not designed to create trust…
you’re just paying to enter the messy middle 
(where you’re judged, compared, and forgotten)

That’s why trust-based marketing is winning.

And the best way to collapse the timeline for trust? 

Personal brand.

- 89.4% are more likely to trust a company if a senior leader is seen as an expert
- 98.2% say leadership expertise affects purchasing decisions
- 85.9% would pay at least 2x more to work with a leader in their space

The top 1% in every industry are exploiting this.

Over the last few years, I’ve even used it to:

- help 350+ execs build their brands
- generate 100M+ views
- drive £10M+ in pipeline

And I’ve seen the same patterns again and again.

There are 5 trends the top 1% of industry leaders are using to dominate 2026.

I’m breaking all of them down in a new live training:

“The 2026 Personal Brand Playbook: How To Build A $1M Personal Brand.”

If you want your reputation to do more of the heavy lifting…

Join the live training here: https://lnkd.in/e6ZKYnmB

Ps. Everyone who attends will get our FULL LinkedIn Profile Optimisation Blueprint for free (usually £79)

For years, 'having a great product' was enough.

Your work would do the talking... That world is closing. Fast.

Here is what the data says:

→ 90% of executives think people trust them
→ 30% of customers actually do

Pwc call it 'The Trust Gap'.

That gap is where deals are won and lost.

Best way to close it? Personal branding.

When I look at the 350+ brands we have built, the ones who win treat personal branding as a tool, not an ego trip.

They follow a simple flow:

1️⃣ Position

You become “THE person for X”, not “Another option”.

→ Clear proof
→ Clear promise
→ Clear point of view

2️⃣ Amplify

You show up where your buyers already spend time.

→ Content that speaks to their pain
→ Opinion, frameworks, predictions
→ It acts like a 24/7 salesperson

3️⃣ Convert

You turn attention into pipeline.

→ Clear, low friction next steps
→ Nurturing focus, not chasing
→ Ecosystems, not funnels

We are in the reputation economy.

So today I'm breaking down the 5 trends that will separate the top 1% of leaders from everyone else in 2026:

→ The rise of the executive personal brand
→ The shift from posting to positioning
→ Fame vs authority
→ Ecosystem-driven growth
→ How AI will make or break your reputation

If you want your face to be the one people trust in 2026, now is the time to build it.

Join us for our workshop later where I have nothing to pitch to you:

https://lnkd.in/e6ZKYnmB

View company: Kurogo - Personal Branding Agency

In this session, Sam Winsbury (Founder of Kurogo) will walk through the 5 Trends That Will Separate the Top 1% of Thought Leaders From Everyone Else in 2026:

✅ The rise of the executive personal brand (and why people trust individuals far more than companies

✅ Why positioning beats posting (and how authority compounds)

✅ Why fame ≠ authority (and how ‘smaller’ brands are winning higher-value deals)

✅ The “ecosystem” strategy replacing funnels (how modern consumers really ‘buy before they pay’)

✅ How to use AI without damaging your reputation

Plus everyone who attends will get 3 exclusive bonuses:

🎁 Bonus 1: Our Complete Guide To Building A Personal Brand in 2026
🎁 Bonus 2: Our Profile Optimisation Checklist For Free (Worth £79)
🎁 Bonus 3: A Free 30 Day Trial To The Thought Leader’s Academy (Worth £97)

This session is designed for:

- Founders, CEOs, and marketing teams
- Consultants, coaches, and professional services
- Anyone whose business depends on trust, credibility, and reputation

If you feel like:

- opportunities are harder to come by
- sales cycles are getting longer
- competition feels louder but not better
- or you’re being overlooked despite having a great offer

This session will give you the roadmap to dominating your industry in 2026. 

🗓️ 5th February 2026
⏰ 18.00 GMT / 12.00 CST

View event: How To Build A $1M Personal Brand In 2026: 5 Trends You Must Know

How To Build A $1M Personal Brand In 2026: 5 Trends You Must Know

One trusted and skilled creative partner who wants you to succeed. Clients in 🇺🇸 and 🇬🇧. Sharing my valuable lessons and experiences.

My journey into entrepreneurship and skill-building began when I was 11, growing up in a city of 16,000 people in Northern Europe. Not because someone told me to, but because I was genuinely curious. What began as experiments with side hustles and content creation turned into a lifelong pursuit of learning, serving, and building. Over the last 14+ years, I have taught myself everything I know. Through trial, failure, and relentless improvement.

From creating and editing YouTube videos to even building an online community for thousands around shared interests when I was 14, every step was driven by curiosity and a desire to offer value. Leading and promoting game servers, learning the dynamics of digital platforms, and finding ways to bring people together.

That early start gave me an edge: not just in technical knowledge, but in emotional intelligence, strategic thinking, and the ability to truly understand what people need. I've had the honor to work with clients ranging from emerging startups to 7-8 figure businesses and respected influencers worldwide. I care deeply about helping people and businesses win. Freeing up their time by solving real problems and elevating their online presence.

Besides that, my digital presence has grown steadily over the years. Built not on trends or collaborations, but on consistency, clarity, and care. What started on Instagram has reached over 35,000 followers, with LinkedIn now approaching 20,000 followers. Across platforms, more than 60,000 people are part of this awesome journey. Drawn not just to the content, but to the values and vision behind it.

Today, I'm still building. Still solving. Still sharing what I've learned with others. Alongside client work, I'm laying the foundation for a new global community. A space rooted in service, legacy, and long-term thinking where people don't just grow their businesses, but also become better people.

I have always believed in practical solutions, long-term relationships, and the kind of innovation that starts small, even if it takes more time to achieve. The future? It's still unfolding. But the mission stays the same: to serve, lead, and build something worth passing on. Something that makes our lives better collectively.

If you're curious about the experience my clients have had working with me, feel free to explore the recommendations below. Changing the world. One decision, one person, one legacy at a time.

📍Representing global markets (USA/UK/UAE/Canada), currently living in Europe.

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Sam G. Winsbury

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