Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

🐒 John Bissett

Slingshot Edge

You've tried them all… MEDDIC, SPIN, Challenger, Solution Selling, Sandler… the list goes on. BUT deals STILL slip from quarter to quarter. You're in a dogfight and price war with your competitors. AND most of the deals you win are coming from a small handful of people in your team.

Imagine if you could give your sellers the map to your prospect’s decision-making brain.  Curious to see what the rockstars are doing differently? www.slingshotedge.com

Partner

Leidos

Director of Sales - Global Airports

Lockheed Martin

Airport operations and resource management systems (SaaS/on-premise). Led the Airports Sales team and continued to make an individual sales contribution (hunting new name logos and developing strategic accounts). Development and execution of strategy for the airports business.

Lockheed Martin via Amor acquisition. Responsible for developing key accounts and winning new name logos. As well as leading the team I continued to make an individual sales contribution.

Head of Account Development- Global Airports

Axios Systems

SaaS/On-Premise ITSM solution sales. Winning new logos in the incredibly tough and competitive world of IT Service Management Solutions.

Account Executive

Capita

Account Exec. with Capita Software Services within the Public Sector, covering Scotland and Northern England. Account Expansion and New Business. Providing a full suite of payment and income management solutions.

Raytheon Systems

Process Engineer within Semiconductor fabrication unit. Responsiblities included: process ownership and quality, driving continuous improvement activities using 6 sigma methodologies,providing technical support and expertise for manufacturing group,  root cause analysis for process defects and maintenance of accurate process documentation and specifications.

Process Engineer

Motorola Semiconductor

Process Engineer Tech.

NO THANKS. Half of Sales pipeline in 2023 will end in NO DECISION. It feels like such a waste. Avoid this soul-destroying frustration | Lay TRAPS for your competitors | Help your prospects do what's best for them

Become a Top 0.67% Performer.
Conventional wisdom might be hurting you. The data says it all:
> Lead with ROI - you LOSE more deals
> Remind your prospect of their pain and the cost of doing nothing when deals are slipping - you LOSE more deals.

Conventional sales wisdom is misaligned with how people think and make decisions. It's why you get ghosted and lose to the Status Quo - or another vendor. 

If you want to win you need to understand the Chimp (powerful emotional decision-maker) in your prospect's head.

taplio

The Battle

Salman Mohiuddin

🐒 John Bissett

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