Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

SaaS | Social Listening | Social Intelligence | Social Media Analytics | Consumer Insights | Change Agent | APAC | 🇸🇬🇮🇩🇲🇾🇵🇭

Most sales playbooks used in Southeast Asia were imported, not built. And sellers are the ones who pay for that mismatch.

In SEA, buyers don’t push back. They disengage instead. 

They don’t say “no” - they slow down.
They don’t challenge you - they validate quietly, internally.

Deals don’t die loudly here. They die politely.

After a decade selling into Singapore, Indonesia, Malaysia and other SEA markets - working with teams across SEA and sitting in rooms with founders, sales leaders and AEs - one thing became clear:

Pipeline isn’t the problem.
Pipeline conversion is.

Most teams don’t actually lack pipeline. They lack Deal Intelligence - the ability to:
✓ read buyer signals (spoken & unspoken)
✓ map stakeholders & internal politics
✓ prevent silent disengagement (ghosting)
✓ manage momentum without pushing
✓ keep managers accurately informed
✓ forecast without storytelling

In practical terms:
I help deals move without being forced.
Because in SEA, pushing usually backfires.

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What I run:

🎓 Clarity Lab - cohorts for AEs & founders who sell.

Focused on reducing ghosting, improving discovery, and helping deals progress through buyer-side decision cycles in SEA.

🩺 Deal Diagnostics - for Sales Leaders.

We analyze stuck or strategic deals to surface hidden risks, stakeholder barriers, momentum drops, and missed signals.

🎤 Workshops & Panels

On SEA buyer behavior, cross-cultural selling, and practical deal execution.

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Currently Open (selectively) to:
• fractional sales leadership (SEA)
• GTM advisory for SEA market entry
• sales enablement & L&D partnerships
• in-house workshops for sales & revenue teams
• senior sales roles where SEA expertise matters
If you’re trying to sell into Southeast Asia - or trying to make a team sell better - happy to talk.

DM works.

taplio

The Battle

Salman Mohiuddin

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