Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

Muslim Ameer

- Evaluate data to inform decision making on improving business efficiency and process.
- Identify business problems and provide robust strategies with cost effective solutions.
- Improve sales process to reduce cost per acquisition and increase sales conversions.
- Developed detailed plans and business cases to clearly identity business objectives, deliverables and priorities.
- Generated 2-15X return on investment for clients who streamlined systems and processes using our recommendations.
- Implemented change management process for SME business clients.
- Qualified prospects, enrolled new accounts and maintained relationships
- Maximised sales opportunities whilst retaining clients

Islamic Provision

Oversee International campaigns and ensure all operations running efficiently as well as being responsible for UK operations.
Communicate with stakeholders and international project managers.
Contribute to Business Development needs.

UK and International Project Manager

Responsible for all UK operations, fundraisers and events.
Liaise with international project managers working closely to deliver our global projects.
Work closely with UK team to plan ways of fundraising to support international campaigns.

UK Project Manager

Burgeon Events 

- Planning, managing and executing various events of different sizes and objectives
- Understanding and managing the role of an extensive volume and range of stakeholders such as: attendees, VIP guests, sponsors, media, photographers and staff
- Undertaking and fulfilling a wide range of responsibilities and events, many of which enjoy a high media profile and involve the appropriate management of significant budgets and logistical challenges
- Designing and implementing effective operational processes and data management solutions
- Sourcing, onboarding and maintaining client relationships

Founder & Managing Director

Asian Media Group

- Validate and acquire new clients for all aspects of the business – newspapers, trade magazines, luxury magazines & events
- Built portfolio of clients for both B2B and B2C transactions
- Qualified prospects that are a good match for the business
- Deal negotiating

Advertising Sales Executive

Compass Group

Compass group is a worldwide catering agency that has enabled me to develop various skills through working across some of the most iconic venues in the sporting industry. Venues worked at are: Chelsea FC, Wimbledon Tennis, Kia Oval Cricket Ground, Twickenham Rugby Stadium, O2 Arena and many more. 
•	Responsible for restaurant table plans and logistical operations of various different hospitality lounges
•	Accountable for guest satisfaction and building relationships with clients through good communication skills. 
•	Overseeing, delegating and motivating teams of up to 40 staff members to delivering memorable experiences.
•	Training my staff on delivering exceptional service, upselling, cross-selling and dealing with objections.
•	Adhering to of task completion deadlines.
•	Liaising with chefs about menu offerings and matters of service delivery.

Hospitality & Events Manager

Q8 Boutique Hotel

Managed a family run small size hotel which has seventeen rooms.  
Developed marketing strategies to attract guests.  
Responsible for accounting and finance.  
Oversaw, planned and executed staff training. 
Responsible for client relationships.

General Manager

Burgeon Events

An agency responsible for finding and developing up and coming artists from the underground music scene. 
Providing them with the opportunity to perform live and grow their outreach and following. 
Connecting them with videographers, photographers and setting up shoot days as well getting involved with production.

HUGO BOSS

Hit individual daily, weekly and monthly sales target.
Using SPIN selling techniques to achieve sales targets.
Processed stock and inventory accordingly.

Sales Assistant

Ralph Lauren

Processing stock and inventory accordingly. 
Delivering stock from stockroom to shop floor.  
Ensuring stockroom is tidy and a safe working environment. 
Occasional assistance on shop floor to boost sales.

Stock Room Assistant

On a mission to develop 1,000 Muslim Leaders in Business by 2030 🚀

Empowering 16-30 year old muslims on their journey to take their dream business from idea -> reality

Growing up I struggled growing my businesses. 

And it wasn’t for lack of effort or trying. 

I didn’t have a mentor who could show me the best and quickest way to get there. 

Most of us struggle to take the first step and delay taking it due to fear of failure, or waiting for the perfect time. 

But the truth is there is never a perfect time like the present.

Dreams live with us temporarily & if we don’t act upon them they find a new home. 

How many times have you seen an idea you had which you didn’t action/act upon come to life by someone else and then you thought to yourself ahhhhh that was MY idea!!!

What was the difference?

They took the first step. 

They overcame their limiting beliefs and fear of failure. 

They made a decision to fail forward rather than stand still. 

When we set our intentions for the sake of Allah, tie our camel & have tawakkul amazing doors open up for us and we get blessed with incredible opportunities. 

Don’t worry if you’re afraid, feel like there’s so many obstacles in the way or you’re not sure where to start. 

We will help you and guide you each step of the way iA.

Contact us today to learn more 🚀

taplio

The Battle

Salman Mohiuddin

Osama Musa 🚀

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