Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

Spoke to an AE who ranked #2 globally out of 700+ AEs at his company last fiscal.

He’s gunning for #1 this fiscal (which ends in a few months for him)

What’s he doing differently?

It’s not complicated.

It’s the fundamentals.

(and it works)

Here’s a glimpse 👇

1. Knows the problems inside and out

He got the same product training as everyone else during onboarding.

Rather than jumping into product after hearing an ounce of pain, he takes a problem-first approach when speak into IT security leaders.

He spent his first few weeks in role truly understanding not the product, BUT

→ the problem it solves (in prospects language)
→ how said problem affects each key persona
→ how typically teams tackle the problem today
→ negative impact of ignoring the problem
→ KPIs + metrics affected by problem 

So when he talks to prospects, they think:

“This person gets my world.”


2. In discovery, he goes beyond surface-level pain 

If you took him aside and asked him about an in-quarter deal, he could tell you:

→ the specific problem they are facing (in their language)
→ how the team is dealing with problem today 
→ the use cases tied to that problem 
→ the impact on persona, team and org
→ who it’s affecting and why it actually matters
→ the exeutive priority that problem puts at risk
→ the risks or obstacles currently in the deal 
→ how he’s proactively de-risking them
→ next step, who owns it, and the goal

He knows discovery isn’t a stage in the sales process.

It runs throughout the entire deal cycle.


3. He leverages his x-functional team

Works closely with SDR, SE, CSMs, Pro Services, and a TON with partners.

But he doesn’t just “loop them in”. What he does:

→ prepares SEs before every call and demo
→ brings in execs for exec-to-exec alignment
→ sends each exec a 1-page deal brief before that 
→ works with partners as a true win-win
→ consistently meets with them, “walks the halls”
→ builds mutual plans that hold everyone accountable

………………………………………………

I’ve been coaching this AE for almost 2 years.

He wants to Finish #1 globally this fiscal.

……………………….

With how competitive the market is.
With budgets being super tight.
With all the AI tools at our fingertips.

IMO, it comes down to the fundamentals of sales that will help drive our success.

Helping Sales Pros Close More Deals + Crush Quota | 17 Years as an AE | ex-Salesforce, IBM + Asana | Founder, Salman Sales Academy | #1 Sales Influencer in Canada 2025

1st year AE, I was told these were good disco questions:

“Do you have budget set aside for this?” 
“What’s your timeframe in making a decision?” 
“Who's the decision maker on your end?” 

😐 

I asked them pretty much exactly like that. BANT style.
And prospects saw right through it.

They felt lazy.
Salesy.

Pure “check-the-box” questions.
Deals didn’t move forward.

Conversations stayed shallow.
Something had to change.

If I wanted real answers, I had to stop qualifying and start understanding.

Here’s what changed everything 👇

4 simple shifts that made qualification feel natural 
(not salesy)

1. Timeframe → Consequence

Instead of asking:
“What’s your time frame?” 😐

Ask:
“What’s happening today that’s causing you to take a closer look at this problem now vs later?” 🙂

Now timing had meaning.


2. Decision maker → Initiative ownership

Instead of asking:
“Who’s the decision maker?” 😐

Ask:
“When folks are trying to solve a big problem like this I find it’s usually driven by someone at the exec level. In addition to yourself, is there an exec on your side this initiative is being driven by?” 🙂

No pressure.
Just context.


3. Budget → Reality check

Instead of asking:
“Do you have budget?” 😐

Ask:
“Usually what I find is companies fall in 1 of 2 buckets:
a) have budget set aside for a specific project + eval
b) there's no line item for fiscal aligned to the project + eval
Which bucket would you put yourself in?" 🙂

Way more honest answers.


4. Sign-off → Risk

Instead of asking:
 “When do you expect sign off?” 😐

Ask:
“What would prevent your CIO and CFO from moving forward?” 🙂

Obstacles surfaced early.
Not at the end.

............................................

The difference?
Purpose.
Intention.

Respect for the buyer.

Ask questions that help prospects think, not questions that make them feel sold to.

Not so hot take: Quit wasting time and team resources on RFPs you have no business being in.

Imagine this 👇 

→ prospect invites you to participate in an RFP 
→ AE drops what they're doing, pipes a 100k deal
→ gathers team resources (SE, PS, Product, etc...)

Team is heads down for the next few weeks.

Responding to the 100+ questions.

Preparing for the demo so they can meet req'ts.

Only to find out a month later they aren't the selected vendor.

.................................................

Here's why this is a mistake:

→ you're late to the party if you just found out about the RFP
→ prospect already has a good idea on the vendor
→ your team wastes weeks on a lost cause
→ resources are drained

Winning RFPs requires early engagement.

Ask yourself:

- were we engaged prior to release?
- did we help co-create or shape the RFP?
- are they willing to meet so we can learn more?

If not, you've got to make the smart decision and walk away

... and focus on winnable deals instead.

(There are exceptions here, especially in gov't / public sector for example where RFPs are the norm)

But in the majority of cases, it's true.

Use your time (and your team's time) wisely.

The best salespeople know when to say no.

Matthew Lakajev ☎️

Get 5+ more warm leads/wk from LinkedIn with our 3Cs system | Work with me and 435 creators in the program link below | DM me CREATOR SYSTEM and let’s chat

Founder & CEO

Matt Lakajev 🚀

Here's the FREE link to my new book: https://lnkd.in/gVWyyztD

I just spent 90 hrs writing my new book

- Comment NICHE and I'll send it to you -

𝗛𝗼𝘄 𝗧𝗼 𝗡𝗶𝗰𝗵𝗲
And Make F*ck You Money Online

It's 23,943 words that don't exist on the internet.

Taken directly from

• My 500 ChatGPT conversations
• And my AI second brain I've built

Inside you'll find

• 1 MEGA Prompt to help you niche
• 21 chapters you CANNOT find online
• Learning from my clients making $200M/yr

My client got 52 inbound leads from 1 post

After applying just this book.

- Comment NICHE and I'll send it to you -


PS - Legit copy and paste the entire book into ChatGPT and ask it where it ranks in ALL niching books online.

Wait till you see what it says :)

Matt Lakajev

Here's the FREE link to The LinkedIn Bible legends: https://lnkd.in/ghnnGKDD

After 3 yrs, I finished - The LinkedIn Bible

14,475 words. You can have for FREE.

- Comment "TRUST" and I'll send it to you -

It's the exact system I've used

→ To close $5,000,000 on LinkedIn
→ Help 1,500+ small business owners
→ Book 5,000+ meetings with $0 on ads
→ Become the No.1 lead gen expert in Australia
→ Influence $172,000,000 of clients annual revenue

I share insights I've NEVER shared before like

→ How I reverse engineered 54,187 viral posts
→ The AI analysis I did on 275,305 DMs
→ The Recursive Trust OS System I built

It teaches you EXACTLY

How to sell online - without feeling like a weirdo.

This is the only thing you need to make money on LinkedIn.

And I promise: it’ll blow your mind.

Comment "TRUST" and I'll send it to you


PS - ⚠️WARNING: this is the red pill 🔴.

Once you understand trust physics, you'll never look at selling online the same way again.

Making Clients $1,000,000,000 - On the journey now. You have 2 options: 1) Watch along 2) Join the LinkedIn Gym to work with us. You decide...

I just got off a call with LinkedIn’s internal team.

What they told me explains why so many LinkedIn accounts are getting fewer views.

The issue is not the algorithm update or the time you post.

The real reason is the huge rise in AI-made content on the platform.

They said there has been a 5,670% jump in AI slop in the last few months.

This wave is pushing their systems too hard.

Most people now open ChatGPT, grab a post in under 30 seconds, and hit publish.

LinkedIn was not built for this much low-effort content.

Their servers, review tools, and ranking system are all feeling the strain.

They told me there is one top secret method that still gets strong reach.

And very few people are using it.

Here is what they said:

𝗪𝗿𝗶𝘁𝗲 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘂𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗯𝗿𝗮𝗶𝗻.

Their team of 1,000 data scientists said human-written posts now get pushed higher in the feed.

So normal AI-made posts will keep getting weak reach.

If you want the full breakdown and the simple steps they shared to write posts using your own brain?

— Comment BRAIN and I’ll send it —

I was shocked to hear this, to be honest.

What do you think?

How to send 10 LinkedIn DMs a day

And book 20 meetings a month.

Step 1: Document your top 3 clients wins

In a Google Doc write

1 - All the issues they had before working with you
2 - All the impacts it had on the business due to them
3 - What specifc results they got after working with you


Step 2: Create their "twins" in Sales Navigator

1 - Screenshot the Leads List filters
2 - Paste them into ChatGPT
3 - Paste your clients profile

Then ask it to create the filters of their twins.


Step 3: Send 10 DMs before 10am saying

"𝘏𝘦𝘺 𝘕𝘈𝘔𝘌, 𝘐 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘟 𝘤𝘭𝘪𝘦𝘯𝘵 𝘸𝘩𝘰 𝘺𝘰𝘶 𝘮𝘪𝘨𝘩𝘵 𝘬𝘯𝘰𝘸. 𝘛𝘩𝘦𝘺 𝘩𝘢𝘥 𝘠 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘢𝘯𝘥 𝘸𝘦 𝘩𝘦𝘭𝘱𝘦𝘥 𝘵𝘩𝘦𝘮 𝘨𝘦𝘵 𝘡 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. 𝘐 𝘩𝘢𝘷𝘦 𝘢 3 𝘱𝘢𝘨𝘦 𝘥𝘰𝘤 𝘸𝘢𝘭𝘬𝘪𝘯𝘨 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘩𝘰𝘸. 𝘖𝘱𝘦𝘯 𝘵𝘰 𝘮𝘦 𝘴𝘩𝘢𝘳𝘪𝘯𝘨 𝘪𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶?"


→ My client did this with my FREE content
→ Before we started working together
→ And closed a $6,000 a mth retainer.

This is how you get client on LinkedIn

Not that "commenting for 2 hours a day" garbage.

What do you think?

taplio

The Battle

Salman Mohiuddin

Matt Lakajev 🚀

Followers

Posts

Engagements

Likes

Performance ScoreSalman Mohiuddin's LinkedIn Performance

Performance ScoreMatt Lakajev 🚀's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Salman Mohiuddin

Matt Lakajev 🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salman Mohiuddin's LinkedIn Performance

Performance ScoreMatt Lakajev 🚀's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSalman Mohiuddin's LinkedIn Performance