Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

Brightisle

Recruitment Coordinator Via YWCA St John's 

YWCA St. John's 

▪︎ An employment program for immigrant women and gender-diverse newcomers in Canada over the age of 18.

▪︎ Completed 8 weeks job readiness program, which included: 
   - Training on resume & cover letter 
   - Job search support
   - Job referral assistance
   - Interview preparation
   - Paid Emergency First Aid CPR training
   - Certificate of Conduct 

 ▪︎ Completed a paid 13 weeks work term, funded through the program

Connextions Program Participant 

Association for New Canadians

• Maintained a high volume of recruitment cycle for the Canada Summer Jobs program by ensuring an effective hiring process while attracting and maintaining a strong pool of candidates, resulting in a 30% increase in hiring efficiency
• Optimized the recruitment process by creating job ads, screening resumes, conducting interviews, and extending offer letters through BambooHR, leading to a 25% expedited hiring timeline
• Scheduled 20+ weekly interviews by using Google calendar with candidates and hiring managers, ensuring timely coordination and communication

Human Resources Assistant

People Stuff

• Identified prospective employers and engaged with company’s targeted outreach initiatives to expand the company's clients, resulting in a 2% growth in the organization’s customer base
• Streamlined the recruitment process by closely collaborating with project leads, drafting job ads, screening candidates, and conducting reference checks, resulting in a more efficient hiring process
• Conducted pre-screening calls for 10+ applicants, resulting in a 15% reduction in the candidate pool and saving 6+ hours of the project lead's time
• Assessed 25+ resumes within 8 hours while maintaining accuracy and efficiency, ensuring timely follow-up with potential candidates
• Successfully conducted background checks for candidates, ensuring compliance with company policies and reducing the risk of hiring unsuitable candidates
• Crafted brand-relevant content and designed visually compelling posters using Canva in collaboration with the Business Development Manager, increasing social media engagement by 5%.
• Optimized scheduling tools such as Later and Meta Business Suite to leverage content execution and scheduling on Facebook, Instagram, and LinkedIn, resulting in a consistent and engaging online presence for the company
• Collaborated closely with Business Development Manager to execute sales projects, resulting in increased visibility and engagement with potential clients

Skills:   Recruiting - Recruitment Coordination - Talent Management - Candidate Evaluation - Interviewing - Interview Scheduling - Human Resources (HR) - BambooHR - Microsoft Excel - Sales - Business Development - Social Media Management

Recruitment & Business Development Assistant Via First Light NL

First Light: St. John's Friendship Centre 

▪︎ An Employment Program for youth between the ages of 15-30 yrs old 

▪︎ Attended paid job readiness program on education, job search & employment

▪︎ Completed a paid 10 week work term funded through the program

Youth Employment Program Participant

KPMG Canada

• Scheduled and conducted 10+ weekly meetings by using MS Outlook calendar with multiple stakeholders to articulate strategic objectives, ensuring timely coordination and communication
• Drafted 10+ weekly project reports on strategic initiatives leveraging MS Word, resulting in 15% increase in project transparency and improved alignment among stakeholders
• Maintained and updated client database on MS Excel by ensuring accuracy and confidentiality, resulting in the enhancement of client relationship management efficiency
• Collaborated with clients as well as a diverse range of internal and external stakeholders, including senior leadership management, to develop IT strategies for key controls resulting in a 20% reduction in risks.
• Conducted weekly meetings with multiple stakeholders, including clients, to present goals focused on leveraging emerging and disruptive technologies, as well as identifying associated risks and impacts on the organizations
• Tested 5 IT controls on a weekly basis rotating between key applications, resulting in a 5% increase in operations

Skills: IT Strategy Development - Risk Mitigation - Stakeholder Management - Project Management - Meeting Facilitation - Risk Assessment - IT Controls Testing - Data Analysis

Technology Risk Consultant

Memorial University of Newfoundland

• Responded to 10+ emails & live-chat inquiries from students and staff concurrently on every 4-hour shift with an 80% customer service rating score
• Directed 50+ international students to the existing specific services, aiding them to acquire information about the financial bursary, immigration, arrivals, & on-campus self-isolation
• Coalesced with other impactful projects, including tax workshops & MUN Mentors program, to successfully implement these programs for over 2,000 international students

Skills: Customer Service - Email Management (MS Outlook) - Live Chat Support - Student Services - Information Management - Event Coordination - Cross-Functional Collaboration - Time Management

International Student Support Assistant at Internationalization Office 

• Answered inquires of 6+ students on every 4-hour shift on the supports and services available both on and off-campus through emails and live chat
• Created various documents for Welcome Week as part of additional administrative duties, resulting in a successful event with over 1000+ attendees                           

Skills: Customer Service - Email Management (MS Outlook) - Live Chat Support - Student Services - Event Planning - Document Creation - Administrative Support - Communication - Information Management

Student Liaison at the Student Experience Office 

• Monitored & hygiene equipment of the University Center by strictly implementing the public health guidelines to minimize the risk of the Covid-19 for students

Skills: Health and Safety Compliance - Attention to Detail - Equipment Maintenance

Student Assistant at the Ancillary Department 

• Welcomed & accompanied 5+ international students from the airport to MUN's campus by sharing a comprehensive overview of available resources, resulting in a 100% satisfaction rate  
• Ensured 100% compliance with airport regulations and procedures during the luggage-claiming process, resulting in a smooth and efficient transition of international students upon their arrival

Skills: Customer Service - Airport Regulations and Procedures - Attention to Detail - Communication - Time Management

Airport Greeter at Internationalization Office

• Researched and identified 15+ reliable channels for obtaining project-related information, resulting in a comprehensive and accurate understanding of the topic.
• Conducted literature reviews of 50+ academic sources and analyzed 500+ pages of collected data, ensuring the accuracy and completeness of the research.
• Drafted 10+ concise and well-organized research reports within tight deadlines, resulting in positive feedback from the supervising faculty members.

Skills: Research - Information Gathering - Data Analysis - Literature Review - Report Writing - Time Management - Attention to Detail.

Research Assistant for School of Social Work 

• Conducted extensive library research and data collection using various techniques and procedures, resulting in the acquisition of 500+ relevant sources and data points for the research project
• Synthesized and analyzed collected data using statistical software to identify trends and patterns, resulting in the identification of key findings and insights for publication and presentation
• Coordinated with the research team to prepare and submit manuscripts for publication in peer-reviewed journals, resulting in two accepted publications

Skills: Research - Data collection and analysis - Information Gathering - Literature Review - Attention to Detail

Undergraduate Research Assistant for School of Pharmacy

Clarified Accounting

• Reported bank & credit card reconciliations using QBO and Hubdoc, ensuring 100% accuracy of postings
• Executed client payrolls on Excel, increasing processing time by 5%
• Updated 70+ clients' information into QBO, saving 10 hours of management time to meet deadline
• Streamlined year-end information packages for clients through efficient coordination with team members, resulting in the timely delivery of services

Skills; Financial reporting - Payroll processing - Data Entry - Time Management - Attention to detail - QuickBooks (QBO) - Hubdoc - MS Excel

Junior Client Accounting Intern Via Association for New Canadians 

Compass Group Canada

• Effectively optimized inventory management, ensuring timely orders to prevent shortages and maintain stock levels, achieving a 20% reduction in stock outages
• Demonstrated exceptional commitment to cleanliness and organization standards, ensuring a consistently tidy and welcoming environment for customers
• Maintained and built relationships with over 100 customers, provided exceptional customer service, and exceeded sales goal by 10%
• Handled 35+ transactions per shift on a fast-paced environment while collecting cash, credit, or other payments

Skills: Customer Service - Customer Relationship Management - Sales - Payment Processing - Multi-Tasking - Fast-Paced Work Environment Navigation

Customer Service Representative

Ultimate Style

• Presented and implemented recommendations on employee training to senior management, incorporating how they can quickly get adopted to company cultures and learn the strategies to retain customers by ensuring exceptional customer service
• Identified the strengths and opportunities in the store, increased customer survey submission forms to 5%

Skills: Customer Service - Management Consulting - Training & Development - Sales - Marketing - Survey Design & Analysis - Communication - Teamwork & Collaboration

Retail Sales Associate

👋 Hello, my name is Jannatul Alam (She/Her/Hers).

🎓 I am a graduate from Memorial University of Newfoundland, where I received my Bachelor's degree in Business Administration (B.B.A.) on August '21 & joined KPMG Canada as a Technology Risk Consultant on Nov '21.

📝 At KPMG Canada, I was trained to support Financial Audits through the testing of IT General Controls (ITGCs) & collaborated with internal and external stakeholders  to develop IT strategies for mitigating risks of the emerging & disruptive technologies.

 💻  After exploring the area of IT audit as a Consultant, I came to realize that I've got a strong interest in recruiting because of having my passion to help others, particularly those coming from diverse backgrounds.

From this interest, I've set my target to become a Recruiting Coordinator as a stepping stone to set my Foot in this specific area, so that I can directly contribute to connecting talents from diverse backgrounds to their dream roles.

🤝 My ultimate dream career is to be either a University Recruiter/Diversity & Inclusion Specialist, where I can show my strengths in designing unique recruiting initiatives & project management to support individuals from diverse backgrounds. 

I hope to be the backbone of a company by creating initiatives/projects that support the employees' well-being while also helping recruit the best & brightest talents!

🧠 Recently, I launched a Web-Series, "Success through Volunteerism" on the Student Volunteer Bureau's (SVB) YouTube channel https://t.co/52Z2RJ6AMd. This project was brainstormed as an initiative to promote the significance of youth engagement among the university students & recognize the significant contributions of the inspiring Memorial leaders!
 
🌅 In my free time, I can be found either outside in nature - traveling, hiking, or watching sunsets at the beach or in the mountains! 

Or, volunteering through different activities for helping others to make a difference in the community!

☀️ I always like to remind everyone that, mental health and well-being do matter! We should always take out some time for ourselves and do things that truly give us joy and pleasure! 

💬 If you'd like to learn more about me - feel free to connect with me on LinkedIn or email me at jashifa@mun.ca!

💪🏽 Communication, Customer Service, Events Planning & Management, Team Leadership

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The Battle

Salman Mohiuddin

Jannatul Alam (She/Her/Hers)

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