Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

My AVP at Salesforce to me on last day of the fiscal year: “Thank you for not listening to me.” 😐

Let’s roll the clocks back 9 months prior.

I took over an account. Not just any, but the largest bank in the country.

My AVP - who was the AE on the account years ago - pulled me aside my first few weeks in role and said, 

“Salman, just take down the small deal in this account. We’ve sold them almost everything.” 

Not exactly what I wanted to hear from my AVP when I took over the account.

They’d already invested quite a bit with us, I get it. But I had a quota to hit. A big one.

Nobody thought we could sell them more. 

There was a small opp… and they recommended I just take it down

and move on.

……………………………………………..

Well, here’s what I did to prove them wrong 👇


BACKGROUND CHECK

- spoke to the CSM, SE, Core teams
- specialists, external partners, SI’s, etc…
- to get the lay of the land across the account


- identified a segment that had whitespace
- it was their Wealth management division


BUILT A POINT OF VIEW

- did some initial digging and discovery
- built PoV on how they may be losing rev to competiton
- because of insights not captured in real-time on digital channels


STARTED WITH THE PROBLEM

- focused on this business challenge
- uncovered a exec priority at risk because of problem
(increased market share)


MULTITHREAD

- the PoV + disco helped gain meetings with Dir/VPs
- leveraged our internal x-functional teams
- SE, CSM, Business Value, Product mgmt, etc…


VALIDATION + ALIGNMENT

- business problem, impact to the business
- uncovered metrics important to each stakeholder 
- how said metrics were being affected by problem
- impact to business if nothing actioned on


CUSTOMER’S BEST INTEREST BEFORE OURS

- shared pros and cons to each option
- options included ones that wouldn’t work in our favor
- we didn’t take one side or other, which built trust


CO-CREATED BUSINESS CASE

- with our champion
- got buy-in from each stakeholder


MUTUAL PLAN

- which was truly MUTUAL 


NO BUDGET WAS ALLOCATED

- we uncovered a problem that put a priority at risk
- they dug up budget from other areas of business

………………………………………..

The result?

Our champion achieved the 1% club, because of the impact the platform had on their segment.

I closed one of the largest deals of my career 

because our internal teams worked together to solve a big problem.

Hit almost 200% of my number (when I was told to take down the small deal)


The deal came on the last day of the fiscal year and the AVP sent me a message,

“Thank you for not listening to me”

………………………………………………………

I took my AVP’s statement at the start of the year as a challenge.

Don’t let a few words stop you from accomplishing something you believe you can do.

Helping Sales Pros Close More Deals + Crush Quota | 17 Years as an AE | ex-Salesforce, IBM + Asana | Founder, Salman Sales Academy | #1 Sales Influencer in Canada 2025

graphical user interface, text, application, chat or text message

If I started a new AE role tomorrow, I wouldn’t open the CRM.

I wouldn’t review the product slides (for now). 
I wouldn’t watch demos of features & function. 

Here’s what I would do instead in my first two weeks (and why it works) 👇


1. Find the top 3 AEs in the org
 Buy them a coffee (virtual or not) and ask:
 → “What are you doing that others aren’t?” → “What would you do differently if you had to start over?”
 I used to let ego get in the way of these convos.
 I realized: replicating what already works saves you months of trial and error.


2. Skip product enablement (for now)
 You’ll get flooded with features anyway.
 Start with problem enablement.
 Build a simple doc:
 → choose 3-5 buyer personas → list out real problems they face
→ (not capabilities, jargon or buzzwords)
→ understand how they typically tackle them today → map out the negative impact on them and business  → identify what metrics they care about/how affected 
Document how those problems show up in their world.
 This helps you speak the prospects language, when everyone else is just pitching features.

Prospects will think “this person gets me”.


3. Study your competition (and status quo) 
Not just from a deck, go deeper:
 → where they win → where they fall short → what your product does better → what problems your differentiators actually solve

👆 that last one is the most important
 You can’t stand out if you don’t know what you’re up against.


4. Master 3 customer stories
 Not surface-level. Break it down:
 → what problem were they facing → what negative impact it had (think metrics)
→ bonus points if there was a priority it put at risk → what changed after they used your product → what were the positive business outcomes

(make the champion the hero)


5. Meet your internal teams
 SDRs, SEs, CSMs, Legal, Deal Desk, Partner team, etc
 Ask them: “What can I do to make your life easier?”
 It builds trust fast, and that pays off when deals get complex.

…………………………………

Do these 5 things and you won’t just ramp up super fast 
you’ll build your internal brand.


P.S. Problem Enablement (2) is an absolute game changer… my clients ramp up SO much faster

Got a verbal from a prospect, “We’ve decided to move forward with your platform.” My response:

“Sounds great! I’ll send over an order form later today.”

I forecasted the deal for the month and told my manager the good news.

Got the internal approvals and sent it out.

One day passed. Nothing. Two days. Crickets.

Finally got a hold of them:

“When can we expect a signed order form?”

Prospect: “It’s not that simple. We’ll need to go through vendor approval. You’ll also be hearing from InfoSec to fill out some forms. Plus, we need to get in touch with legal to discuss the MSA.”

Me: “How long do you think that’ll take?”

Prospect: “I’ve seen it take as little as 6 weeks and as long as 6 months.”

Head down. I had to break the news to leadership on a deal I’d committed

👆 This situation happened more than once for me earlier in my career. Lesson learned.

................................................

Don’t assume a deal is done because a prospect gives you the thumbs up.

It’s on us to uncover their buying process, early.

You could try something that sounds like this:

You: “Linda, you’ve been with the company for 5+ years. Fair to assume you’ve been part of evaluations like this in the past?”

Prospect: “Yup.”

You: “Could you walk me through how you typically evaluate, decide, and purchase tech? What are the steps and who’s involved?”

..................................................

Or something like this, for more complex deals:

“Linda - working with customers like you, I’ve noticed that once a platform gets the green light, there’s often a vendor onboarding process

which could include InfoSec, privacy assessments, and potentially getting legal involved.

Is that something you anticipate and if so could you walk me through the process and who’s involved?”

...................................................

Get ahead of the process in your deal cycles.

It’ll save you a headache and heartache.


P.S. who’s heading over to Sales Enablement Summit in downtown Toronto today?

See you there!

Databricks

• I link you and your data team with solutions that help  your organisation solve its toughest problems.
• Since 2013, Databricks has been that link for more than 50% of Fortune 500 companies 🔗

Solutions Consultant

Alation

• 1/6 Sales Ops team supporting global Sales org.
• Side-kick to our Director of Revenue, EMEA. 
• Performed deal-related activities creating reports, dashboards,  quotes with AE's, brainstorming pricing strategy/psychology. 
• Helped develop 1st ever-prospecting playbook- used by AE's globally.
• What does Alation do ? Alation is your ‘Amazon’ for building a data culture & is a one stop shop for finding, understanding , re-using, and protecting all of your organisations data assets- in one platform. 
• Alation named the leader Enterprise Data Catalogue Software, as per the Forester review!

Sales Operations

RevGenius

• Active member in an online SaaS community of 18,000+ sales, marketing, rev-ops, and customer success professionals.

Member

Reach

• Engaging up to 20-25 prospective customers/day through a multi-touch outreach approach (specifically email and LinkedIn) 
• Used solution-based selling to bridge the gap between prospect pain points and communicate Reach's value proposition
• Working closely with co-founders to identify high intent leads, nurture prospects through the funnel, and hand over conversations to co-founders
• Constant focus on identifying holes in the Sales & Marketing funnel and optimizing based on KPIs, for our ICP / buyer personas, lead generation effort,  & customer research
• Currently working on inbound marketing efforts with a focus on testing different content ideas, as well as building a user group and community for SDR's in Tech!

Client partner & SDR intern

Safarie Media

Safarie Media is a side hustle, where I spent 1+ years consulting SMBs on how to tackle their most painful digital advertising challenges.
• Prospected and qualified leads on an 11 point checklist, and using sales enablement tools such as Snov.io and Hunter.io to qualify leads at scale.
• Conducted outreach to 20-30 businesses/day and maintained a pipeline using a tech stack consisting of outreach tools such as Lemlist for email campaigns, and PipeDrive / Close.io as my CRM. (Also used  Loom for personalized video messaging
• Gained view access to their backend advertising dashboards and conducted a FREE diagnosis of current advertising performance to identify key breaks in their funnel/customer journey
•  Hoped on demo calls with warm prospects and created a slideshow with tailored suggestion on AOV optimisation ideas, CRO, Product descriptions, and different Copywriting angles to test in their advertising (i.e. pain/benefit/ long and short form)
• Specifically educated clients on funnel structure (TOF/MOF & BOF) how to use this to drive more traffic and conversions through paid advertising on Facebook and Instagram. 
• Conducted funnel mapping exercise , creation of buyer personas, targeting, and segmentation, as well as advising them on A/B testing ideas for website in order to increase revenue.
• ⬇️ Feel free to steal some insights Check from my Safarie Media funnel structure I use for paid advertising consulting, down below (and yes, it's applicable to any social media platform )

(P.s. If you're fed up of producing Ads that don't convert, feel free to watch my  Video Sales Letter (VSL) I made a while back, where I cover the 3 basic marketing principles on how to strike a deep nerve in your ideal customer!)

Ecommerce Marketing Consultant

Bright Network

•	3-day Internship experience involving seminars hosted by Macquarie, JP Morgan, Goldman Sachs, and HSBC. I strengthened my knowledge of the crucial sector and role-specific fundamentals in IB.
•	Enhanced my understanding of core valuation methodologies, including DCF Analysis, comparable analysis, and precedent transactions through practical task completion. 
•	Completed a project based on Valuation Methodologies where I delivered a recommendation to British Airways in regard to entering the Low-Cost Carrier Market in Eastern Europe- through Acquisition.

Investment Banking Virtual Intern 

Beginner in the field of Data & AI - see link in bio for a 101 intro where we decode what Data and AI really means👆🏼!

This section is best kept short, so here’s a 30s summary…

Over the past 24 months:

👉🏼  Deepened my admiration for SaaS, Data and AI.
👉🏼  Gone from 0 knowledge of Tech, to working at 2 hyper-growth scale-ups.
👉🏼  Busy driving Customer Success at Databricks- The leaders in Data Intelligence and AI...!

Data & AI stuff aside…

📚 I like personal development. And enjoy reading in my downtime- current read is Almanak of Naval Ravikant. 

🍃 Nature walk’s + a podcast- Diary of a CEO is my go to.

📝 Delivering impactful content to you every week through documenting my learnings in real-time.

🤝 Resonate with any of the above? Hit follow and let's connect.

taplio

The Battle

Salman Mohiuddin

Danny Razzaq

Followers

Posts

Engagements

Likes

Performance ScoreSalman Mohiuddin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Salman Mohiuddin

Danny Razzaq

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salman Mohiuddin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSalman Mohiuddin's LinkedIn Performance