Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

Databricks

• I link you and your data team with solutions that help  your organisation solve its toughest problems.
• Since 2013, Databricks has been that link for more than 50% of Fortune 500 companies 🔗

Solutions Consultant

Alation

• 1/6 Sales Ops team supporting global Sales org.
• Side-kick to our Director of Revenue, EMEA. 
• Performed deal-related activities creating reports, dashboards,  quotes with AE's, brainstorming pricing strategy/psychology. 
• Helped develop 1st ever-prospecting playbook- used by AE's globally.
• What does Alation do ? Alation is your ‘Amazon’ for building a data culture & is a one stop shop for finding, understanding , re-using, and protecting all of your organisations data assets- in one platform. 
• Alation named the leader Enterprise Data Catalogue Software, as per the Forester review!

Sales Operations

RevGenius

• Active member in an online SaaS community of 18,000+ sales, marketing, rev-ops, and customer success professionals.

Member

Reach

• Engaging up to 20-25 prospective customers/day through a multi-touch outreach approach (specifically email and LinkedIn) 
• Used solution-based selling to bridge the gap between prospect pain points and communicate Reach's value proposition
• Working closely with co-founders to identify high intent leads, nurture prospects through the funnel, and hand over conversations to co-founders
• Constant focus on identifying holes in the Sales & Marketing funnel and optimizing based on KPIs, for our ICP / buyer personas, lead generation effort,  & customer research
• Currently working on inbound marketing efforts with a focus on testing different content ideas, as well as building a user group and community for SDR's in Tech!

Client partner & SDR intern

Safarie Media

Safarie Media is a side hustle, where I spent 1+ years consulting SMBs on how to tackle their most painful digital advertising challenges.
• Prospected and qualified leads on an 11 point checklist, and using sales enablement tools such as Snov.io and Hunter.io to qualify leads at scale.
• Conducted outreach to 20-30 businesses/day and maintained a pipeline using a tech stack consisting of outreach tools such as Lemlist for email campaigns, and PipeDrive / Close.io as my CRM. (Also used  Loom for personalized video messaging
• Gained view access to their backend advertising dashboards and conducted a FREE diagnosis of current advertising performance to identify key breaks in their funnel/customer journey
•  Hoped on demo calls with warm prospects and created a slideshow with tailored suggestion on AOV optimisation ideas, CRO, Product descriptions, and different Copywriting angles to test in their advertising (i.e. pain/benefit/ long and short form)
• Specifically educated clients on funnel structure (TOF/MOF & BOF) how to use this to drive more traffic and conversions through paid advertising on Facebook and Instagram. 
• Conducted funnel mapping exercise , creation of buyer personas, targeting, and segmentation, as well as advising them on A/B testing ideas for website in order to increase revenue.
• ⬇️ Feel free to steal some insights Check from my Safarie Media funnel structure I use for paid advertising consulting, down below (and yes, it's applicable to any social media platform )

(P.s. If you're fed up of producing Ads that don't convert, feel free to watch my  Video Sales Letter (VSL) I made a while back, where I cover the 3 basic marketing principles on how to strike a deep nerve in your ideal customer!)

Ecommerce Marketing Consultant

Bright Network

•	3-day Internship experience involving seminars hosted by Macquarie, JP Morgan, Goldman Sachs, and HSBC. I strengthened my knowledge of the crucial sector and role-specific fundamentals in IB.
•	Enhanced my understanding of core valuation methodologies, including DCF Analysis, comparable analysis, and precedent transactions through practical task completion. 
•	Completed a project based on Valuation Methodologies where I delivered a recommendation to British Airways in regard to entering the Low-Cost Carrier Market in Eastern Europe- through Acquisition.

Investment Banking Virtual Intern 

Beginner in the field of Data & AI - see link in bio for a 101 intro where we decode what Data and AI really means👆🏼!

This section is best kept short, so here’s a 30s summary…

Over the past 24 months:

👉🏼  Deepened my admiration for SaaS, Data and AI.
👉🏼  Gone from 0 knowledge of Tech, to working at 2 hyper-growth scale-ups.
👉🏼  Busy driving Customer Success at Databricks- The leaders in Data Intelligence and AI...!

Data & AI stuff aside…

📚 I like personal development. And enjoy reading in my downtime- current read is Almanak of Naval Ravikant. 

🍃 Nature walk’s + a podcast- Diary of a CEO is my go to.

📝 Delivering impactful content to you every week through documenting my learnings in real-time.

🤝 Resonate with any of the above? Hit follow and let's connect.

taplio

The Battle

Salman Mohiuddin

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