Salina Yeung

📍Your LinkedIn Business Strategist | Create a Personal Brand that People Want to Follow + Converts Connections into Customers 🚀 | LinkedIn Learning Instructor | 🎙 Your LinkedIn Gal Podcast Host

Sick and tired of another boring corporate training? — Only to wait for the next bathroom break?

Your team deserves better. (And you know it!)

"The best ROI my team has ever experienced was hiring Salina!" 
— That's what the Head of Sales at VISA said about my workshop. 

When companies like LinkedIn, Visa, HubSpot need to up their Sales + Marketing Game, they call me. 

After all, whoever puts customers first WINS! 

This is my philosophy for every successful business. 

Solving big, complex problems for customers and relentlessly delivering exceptional business value brings me joy and is where I excel the most. 

As a B2B Sales & Marketing Leader with 12+ years working with top SaaS brands: LinkedIn, Zoom, Twilio, HubSpot, Clickup & more, I know exactly what it takes to build brands that customers LOVE + FOLLOW + CONVERT!

HIGHLIGHTS: 
✨ Grew my LinkedIn following to 22,000 and 8.5M content views with $0 ad spend

✨ Produced a Top-rated 4.8/5 LinkedIn Learning Course; Recognized LinkedIn Top Voice 

✨ Scaled high-touch strategic client success motion at LinkedIn (~128% YoY growth; 146% YoY for two consecutive years). Managed customer campaigns that generated over $38M in sales. 

✨ Built and led high performing teams covering 220+ global clients, which consistently exceeded adoption targets and renewals goals, while closely partnering with cross-functional teams 

✨ Acted as a trusted, key advisor for world’s leading SaaS Companies (Zoom, Twilio, Xero, HubSpot & more) to drive pipeline and revenue growth. Featured by LinkedIn News, Yahoo, Prezi, Daily Ad Brief.

MY EXPERTISE:
B2B Sales & Marketing Strategy | Leadership & Team Building | Sales Coaching | Revenue Growth | Consultative Selling | Customer Success Management | Product Marketing | Data Visualization | Storytelling | Communication

💁🏻‍♀️ Book me to speak about: 
→ LinkedIn™ Personal Brand Masterclass
→ LinkedIn™ Content Marketing Masterclass
→ LinkedIn™ Social Selling Masterclass

Want a B2B Sales & Marketing Strategy that brings you measurable ROI? 🚀

DM me and let's CHAT! 

👉 Check out my website: www.theinacademy.com

P.S. Get a taste of what my wonderful clients say about me✨  

Scroll ⬇️  for 3 secs: Recommendation section

CEO & Founder

theinacademy.com (formerly: LinkedIn-Pro) is the Go-To Educational Platform for Entrepreneurs and Businesses to Build impactful Brands on LinkedIn that Win Eyeballs, Trust and Clients.

Our mission is to empower entrepreneurs to go from unknown to visible and valued without breaking the bank. 

 📩 DM me "LinkedIn Insiders Suite" - create a LinkedIn Strategy that works for you + your business!

I Help Event Entrepreneurs Acquire The Skills They Need To Shape, Manage And Grow Their Businesses, Significantly Increasing Their Value Without Adding To Stress Levels

Is your Event business struggling to reach the next level?

Are you facing issues that are stopping you from growing?

Are you finding it difficult to diagnose where the biggest problems are and how to solve them?

When I set my own event business up, I hoped to make enough money to support myself.  Five years later when we were approached to merge our company into bigger one, we discovered that we had spent 5 years creating no value in our business at all.

❌ We had never set a goal and vision, and had never made a plan

❌ We had no culture and had too many people doing the wrong jobs

❌ We were “making do” with sub-standard offices and equipment

❌ We had no marketing strategy and had no clue how to promote ourselves or to who

❌ We never thought of reaching out and investing in help and advice

So many Event Businesses have started this way.  No goal, no plan, no vision for what they want to achieve and after a few years of growth through repeat business and referrals they start to stall, but they have no idea why or how to solve the problem.

Over the last 7 years Kershaw Partners have worked with dozens of Event Businesses, diagnosing where the barriers to growth are, removing them and helping them to build more successful, more profitable and ultimately, if they are looking for an exit strategy, more valuable Event Businesses.

We start this process with a 2 Day Diagnostic Business Review.  We help you to take a step back from your business for a couple of days and draw a line in the sand. 

The 2 Day Review will:

✔ Help you to clarify your vision, ambition and objectives for the business and plan for them

✔ Make sure that you have the right people on the journey with you and that you are set up to achieve your objectives

✔ Enable your team to do the best job possible by having the best “tools” to work with

✔ Help you define a marketing strategy to find, retain and maximise the value from your customers

✔ Show you what structures you need to put in place so that the business can Run on Rails and not be so dependent on you

✔ Show you how to create value in the business so if you want to there is an option to exit your business.

This is what our clients say:

“I have spent a lot of money on consultants in the last two years, and other than the money I have spent with Kershaw Partners, the rest of it was a waste" (James Middlehurst, Kalm Kitchen) 

"We have used consultants in the past, but none who have walked the walk and are so grounded." (Ben Leslie, Yahire)

To find out more book a call at https://go.oncehub.com/IntroductoryCallwithDavid

David Watt

ADHD nearly held him back until he realised it could be his advantage.
 

On a recent episode of the Events Matters podcast, I sat down with Jason Brown, Founder & CEO of Technical Solutions Audio Visual Limited, to talk about his unconventional journey into the events industry.
 
From the military to freelancing to leading a growing business, Jason shared what it really takes to move from hands-on operator to CEO, and why a client-first mindset has always mattered more than profit.
 
We talked openly about ADHD and dyslexia, building strong team culture, navigating generational differences in the workplace, and the realities of scaling a business while being a dad. Jason also shared how AI and project management tools have helped level up organisation, communication, and efficiency across the business.
 
An honest conversation about leadership, culture, and doing business differently.
 
👉 If you haven’t already, go back and listen to this episode. There are real takeaways for founders at every stage.

https://lnkd.in/eir2sEEN

Partner | Event Business Marketing and Growth Specialist

I trained as a chef before I ever ran events.

 
 
In 1994, I left my job to train as a chef. Food was, and still is, a genuine passion of mine. I worked in professional kitchens for several years and loved the intensity.
 
That experience gave me three lessons that have stayed with me ever since.
 
Pressure.
When service starts, it starts. There is no easing into it. You either deliver, or you don’t. Learning to stay calm when everything around you speeds up is a skill that transfers into every part of business.
 
Preparation.
A kitchen runs on what happens before the doors open. If the prep is wrong, the service fails. The same is true in events. What people see on the day is only possible because of what happened quietly in the background.
 
People.
No chef succeeds alone. A kitchen only works when everyone understands their role and trusts each other. Talent matters. Teamwork matters more.
 
I realised quite quickly that I was not destined to be a chef. I was a very good cook, but to operate at the very highest level requires both artistry and discipline. That was a difficult thing to accept at the time.
 
But those years shaped how I lead.
 
Whether it was building an agency, navigating economic shocks, or delivering major international programmes, it always came back to the same three things.
 
Pressure. Preparation. People.
 
Different environment. Same fundamentals.
 
What early experience still shapes how you run your business today?

Your inner circle is key. 

This might sound obvious, but it’s the number one thing I believe business owners should focus on.

We spend a lot of time talking about strategy, systems, and growth. In my experience, two things matter more than anything else: making a plan and surrounding yourself with the right people.

Your inner circle challenges your thinking, supports your decisions, and helps you see what you can’t see on your own. Pretending you have all the answers only slows progress.

Simple advice. Often overlooked. But one of the biggest drivers of long-term growth.

Who’s in your inner circle, and how are they helping you move forward?

This week’s episode of Event Matters, featuring Joanna Andrews, is a feast of advice for anyone pursuing entrepreneurship, performing, or any other daunting career path.

Navigating a career-ending injury, Joanna identified a gap in the performing industry and set her sights on filling it. She has gone on to build a successful business and portfolio of events, a loyal support network, and a name for herself as both a creative and entrepreneur. 

What was clear from my conversation with Joanna was just how well performers are prepared to tackle the ups and downs of entrepreneurship. The resilience, adaptability and “the show must go on” mindset is invaluable. 

Joanna’s story touches on all of these traits: the resilience needed to pick herself up when an injury redefined her career trajectory, the adaptability to set her sights on a new goal and try everything in her power to make it a success, and her ability to weather challenges as they arise with positivity and grace. After all, the show must go on.

I would truly recommend Joanna’s episode to everyone. Her wise words are universal and her perspectives are eye-opening. I look forward to seeing her future successes unfold!

Listen now: https://lnkd.in/e8U3dPw4

Most event businesses don’t have a sales problem. They have a clarity problem.

 
Everyone is busy. Work is coming in, and clients are generally happy.
And yet… decisions around pricing, prioritising opportunities, or forecasting revenue still feel harder than they should.
 
That lack of clarity slowly creates friction:
Opportunities are assessed on instinct rather than intent
Confidence drops when conversations turn commercial
Growth becomes inconsistent, even when demand exists
 
This is exactly the space our Sales Success Accelerator is designed for.
 
On 23rd February, we’re bringing together around 40 years of sales experience into one focused day, translating what actually works in complex, relationship-led sales environments into practical, usable insights for event and experiential businesses.
 
Not theory. Not scripts.
 
Just a clearer way of thinking about sales so it supports the business, rather than distracting from it.
 
If you’re interested in spending a day sharpening that side of the business, you’ll find the details below.
 
📅 23rd February
﻿🔗 https://lnkd.in/eznhkfCB

Storytelling will define success in 2026


Humans have connected through stories for as long as we’ve existed. Long before sales decks, funnels, or algorithms, we listened to narratives. That hasn’t changed, only the platforms have.

I’ve always been a big believer in storytelling in business. People like Michael Hauge, a former screenwriter turned business coach, talk about this brilliantly. Yes, people need to understand your message. But more importantly, they need to feel it.

In 2026, the businesses that stand out won’t be the loudest. They’ll be the ones that can tell a story people recognise themselves in.

So, how are you using storytelling in your business?

Even when your agency is busy and clients are happy, key commercial decisions are made. Pricing, prioritising opportunities, and forecasting revenue can still feel heavier than they should.
 
 
That tension isn’t a sales problem. It’s a clarity problem. And left unresolved, it slowly creates friction: opportunities are assessed on instinct rather than intent, confidence drops during commercial conversations, and growth becomes inconsistent, even when demand exists.
 
Our Sales Success Accelerator on 23rd February is designed to address exactly that. We’re bringing decades of experience in complex, relationship-led sales into one focused day for event and experiential businesses.
 
You’ll leave with practical approaches to:
- Identify the opportunities that truly matter
- Navigate commercial conversations with confidence
- Keep growth steady, even when demand is high
 
It’s not too late to join, but be quick! There are only a couple of spaces left to spend a day sharpening the commercial side of your business, with actionable insights that make sales work for you, not against you.
 
📅 23rd February
🔗 https://lnkd.in/eznhkfCB

You need a plan so you can change the plan.

Here’s the truth: planning isn’t about certainty. It’s about adaptability.

A plan gives you direction, clarity, and a framework for decision-making.

The thing is, anyone can follow a plan. The real skill is knowing when to pivot, adjust, or even scrap the plan entirely. Businesses don’t grow in straight lines, they grow through iteration, learning, and adaptation, and knowing when to start changing direction is an important factor in success.

If you’re rigidly attached to your plan, you’ll miss opportunities. Whereas, if you’re flexible, your plan becomes a tool, not a trap.

What’s one area of your business where being adaptable has made all the difference?

If you’re still undecided about next week’s Sales Masterclass, that hesitation is exactly why it’s relevant.
 

And with only a few places remaining, it’s probably time to make the call!
 
In many event businesses, sales isn’t obviously broken, which is precisely why they’re often left untouched.
 
But beneath the surface, qualification becomes habitual rather than intentional.
Value is assumed rather than clearly articulated.
 
Commercial confidence varies depending on who’s leading the conversation.
 
Nothing dramatic. Just small inefficiencies that compound over time.
 
Next week’s session is designed to bring clarity and structure back to that side of the business, practical thinking, grounded experience, and a more deliberate framework for winning and growing the right work.
 
If it’s been on your mind, I wouldn’t leave it much longer.
 
📅 23rd February
🔗 https://lnkd.in/eznhkfCB

He lost key clients overnight, and everything changed.
 
 
I recently sat down with Andrew Charlton, Founder & CEO of Hashtag Events, to talk about his journey from law to the events industry and the realities of building a business.
 
We covered losing key clients overnight during the 2007 financial crash, why community-led networking became the foundation of his success, and how that led to the launch of the North East’s first business expo.
 
Andrew shares honest insights on growth, failure, brand building, surrounding yourself with better people, and why innovation - including AI - is essential for the future of events.
 
A grounded conversation about the highs, the lows, and the moments that make entrepreneurship worthwhile.
 
👉 If you haven’t listened to it (or need a reminder), have a listen to the episode. Plenty of takeaways in this one.
 
https://lnkd.in/ezBmeJhs

As soon as I heard about Karnival, I knew I had to get Jason Mulhall on the Event Matters podcast...

 
Jason's story is one which I believe will ring true for many entrepreneurs. He started in law, moved to banking and business consultancy, before finding his passion in food and events. He now runs Karnival, a business which brings the best of street food to settings across London - offices, parties, sporting events, street markets and more.
 
It was an unconventional route. But in hindsight, it makes perfect sense.
 
In this episode, Jason shares how his time as a business consultant equipped him with the tools needed to start and run a successful business. In particular, the essential skills of attention to detail, storytelling and persuasion which still underpin his work today.
 
He has some great advice for any young people teetering on the edge of taking a risk with entrepreneurship. I would highly recommend this episode to anyone grappling with that decision!
 
Having briefly pursued a career in the food industry myself (a post for another day perhaps...), Jason's perspective on the power of food, its role in reviving corporate culture, and his passion for the people at the heart of the industry really hit home for me.
 
I have been truly excited to share this episode. I hope it will resonate with you as much as it did with me.
 
Listen now - https://lnkd.in/e298WGtq

I've seen two major shocks hit the events industry: the 2008-2009 financial crisis and COVID-19.

 
The 2008 financial crisis had a deeper and longer impact than many people realise. In a few years, I watched projects go from thriving to operating in a bleak economic reality, with turnover falling sharply. The effects of that period are still being felt today.
 
COVID was different. Sudden, brutal, and disruptive. Furlough helped in the short term, but it didn’t remove the underlying fragility. What it did show, though, was resilience. When restrictions lifted, events came back quickly because people value face-to-face connections.
 
In real terms, it doesn’t feel like much has improved since 2007–2008. Real wealth and real confidence remain under pressure, and that context matters when making business decisions.
 
How are you adapting your business to today’s economic reality?

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Salina Yeung

David Watt

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The Battle

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Watt's LinkedIn Performance

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