Salina Yeung

📍Your LinkedIn Business Strategist | Create a Personal Brand that People Want to Follow + Converts Connections into Customers 🚀 | LinkedIn Learning Instructor | 🎙 Your LinkedIn Gal Podcast Host

Sick and tired of another boring corporate training? — Only to wait for the next bathroom break?

Your team deserves better. (And you know it!)

"The best ROI my team has ever experienced was hiring Salina!" 
— That's what the Head of Sales at VISA said about my workshop. 

When companies like LinkedIn, Visa, HubSpot need to up their Sales + Marketing Game, they call me. 

After all, whoever puts customers first WINS! 

This is my philosophy for every successful business. 

Solving big, complex problems for customers and relentlessly delivering exceptional business value brings me joy and is where I excel the most. 

As a B2B Sales & Marketing Leader with 12+ years working with top SaaS brands: LinkedIn, Zoom, Twilio, HubSpot, Clickup & more, I know exactly what it takes to build brands that customers LOVE + FOLLOW + CONVERT!

HIGHLIGHTS: 
✨ Grew my LinkedIn following to 22,000 and 8.5M content views with $0 ad spend

✨ Produced a Top-rated 4.8/5 LinkedIn Learning Course; Recognized LinkedIn Top Voice 

✨ Scaled high-touch strategic client success motion at LinkedIn (~128% YoY growth; 146% YoY for two consecutive years). Managed customer campaigns that generated over $38M in sales. 

✨ Built and led high performing teams covering 220+ global clients, which consistently exceeded adoption targets and renewals goals, while closely partnering with cross-functional teams 

✨ Acted as a trusted, key advisor for world’s leading SaaS Companies (Zoom, Twilio, Xero, HubSpot & more) to drive pipeline and revenue growth. Featured by LinkedIn News, Yahoo, Prezi, Daily Ad Brief.

MY EXPERTISE:
B2B Sales & Marketing Strategy | Leadership & Team Building | Sales Coaching | Revenue Growth | Consultative Selling | Customer Success Management | Product Marketing | Data Visualization | Storytelling | Communication

💁🏻‍♀️ Book me to speak about: 
→ LinkedIn™ Personal Brand Masterclass
→ LinkedIn™ Content Marketing Masterclass
→ LinkedIn™ Social Selling Masterclass

Want a B2B Sales & Marketing Strategy that brings you measurable ROI? 🚀

DM me and let's CHAT! 

👉 Check out my website: www.theinacademy.com

P.S. Get a taste of what my wonderful clients say about me✨  

Scroll ⬇️  for 3 secs: Recommendation section

CEO & Founder

theinacademy.com (formerly: LinkedIn-Pro) is the Go-To Educational Platform for Entrepreneurs and Businesses to Build impactful Brands on LinkedIn that Win Eyeballs, Trust and Clients.

Our mission is to empower entrepreneurs to go from unknown to visible and valued without breaking the bank. 

 📩 DM me "LinkedIn Insiders Suite" - create a LinkedIn Strategy that works for you + your business!

After nearly 20 years in financial services, one truth became impossible to ignore:

→ Relying on one income stream no longer works in the modern career.

I learned this the hard way after a sudden redundancy in 2018 - despite being a top performer and “doing everything right.”

That moment reshaped how I think about career and income security.

Not as something granted by any employer.
But as something built by YOU through capability, leverage, and options.

Instead of walking away from corporate, I chose a different path.

I built a second income stream alongside my career - not as an escape plan, but as a way to create stability, control, and decision-making power.

I’m not anti-corporate.
I value strong careers and meaningful work.

But I no longer believe one role should carry 100% of the risk.

📌 What I Do

I help mid-career corporate women build income optionality by turning their existing knowledge, skills, and experience into a profitable coaching or consulting side business, without quitting their 9-5.

This work is designed for women who are:
• Established and ambitious in their careers
• Time-poor but highly capable
• Financially responsible for their families
• Uninterested in “burn the boats” advice
• Looking for more control, not chaos

📌 What Clients Work With Me On

• Clarifying a viable coaching or consulting idea tied to real expertise
• Packaging experience into a high-value, sellable offer
• Creating a time-smart plan to sign 2–3 clients per month
• Corporate-safe visibility and content strategies
• Productivity systems that respect career + family demands
• Using AI tools to reduce friction and decision fatigue
• Structure and accountability that fits real life, not hustle culture

📌 What I Believe

A side business doesn’t require quitting your job.
It doesn’t require burnout.
And it doesn’t require pretending your career doesn’t matter.

It should integrate with your life and career, not compete with it.

You can build income options while excelling in a career you’re proud of.

That’s the Career-Integrated Entrepreneur™ approach.

If you’re exploring a second income stream in 2026, thoughtfully, strategically, and without panic, then you’re in the right place.

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Connect with me or send me a direct message.
I’m always happy to share resources, point you in the right direction, or just have a chat ☕️.

Cindy Excell

Most early-stage entrepreneurs quit too early.
Usually around the 2-year mark.

Because the growth isn’t what they hoped for.
The income isn’t there yet.
The momentum feels slow.
So they call it a failure.

But here’s the double standard no one talks about:
You wouldn’t quit a job because you didn’t double your salary in 2 years.

You’d expect:
• learning
• progression
• building credibility
• compounding over time

Yet with a business of your own,
people expect explosive results, fast.
That’s not realistic.

And it’s not how anything meaningful is built.

The first few years of a business are doing the same job a career does:
• building skill
• earning trust
• learning how the system actually works

Quitting early doesn’t mean it didn’t work.
It usually means the timeline was wrong.

If it’s your business, it deserves at least the same patience you’d give an employer.

𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: What would change if you treated your business like a long-term asset, not a short-term passion project?

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📌 I write a 𝘄𝗲𝗲𝗸𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 for women building a second stream of income alongside a career. If this resonates, you can subscribe to my newsletter using the link under my name on this post.

Cindy Excell 

Helping Mid-Career Women Build Income Options Without Stepping Off Their Career Path| Business Coach | Private Client Adviser @Prime Financial Group |🎙️ Host of ‘Career-Integrated Entrepreneur’ Podcast

Career success and financial security are not the same thing.
 
You can be high-performing.  
Well paid.  
Well respected.
 
And still structurally exposed.
 
There are 3 ways to reduce career concentration risk:
 
1. Strengthen your core asset. Perform well. Stay employable.
2. Build a second income stream - small, steady, strategic.
3. Create optionality before you need it.
 
A strong career is powerful.
 
But depending on one pay cycle is risky.
 
Say you earn well into six figures in corporate.
 
You’re top-rated.  
Exceed targets.  
Outperform most in the room.
 
But if every dollar flows from one employer,
one restructure can reset everything.
 
OR
 
You could build something on the side.  
Not to escape.  
Not to panic.  
But to own.
 
Career + Asset.
 
That’s income resilience.
 
Curious - are you optimising for performance, or optionality?

I binge-watched Bridgerton for two days.
Then I got bored. 

Netflix wasn’t enough.
I tried starting another series. 
Couldn’t get into it.

And then I realised something uncomfortable.
→ If Netflix is more exciting than your side business, it won’t survive mid-career life.

Especially when you’re paid well. 
Especially when your job is stable. 
Especially when life is already full.

𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗶𝘀 𝗮 𝗱𝗼𝘂𝗯𝗹𝗲-𝗲𝗱𝗴𝗲𝗱 𝘀𝘄𝗼𝗿𝗱.

It gives you a predictable income. 
Structure. 
A feeling of "safety".

But it also makes inaction easy.

Because nothing is “wrong enough” to force change.

Here’s the truth most people don’t say:
𝗬𝗼𝘂𝗿 𝘀𝗶𝗱𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗵𝗮𝘀 𝘁𝗼 𝗳𝗲𝗲𝗹 𝗺𝗼𝗿𝗲 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗮𝗻 𝗰𝗼𝗺𝗳𝗼𝗿𝘁.

More energising than doing nothing. 
More meaningful than another night on autopilot.

Otherwise, it will always stay optional.
And optional things don’t get built.

The people who make progress don’t have more discipline. 

They have more pull.

Curiosity. 
Momentum. 
A problem they genuinely want to solve.

That’s what gets you off the couch.

Not hustle. 
Not guilt. 
Not “I should be doing more.”

Question: Does your side business currently pull you forward, or compete with your couch?

𝗣.𝗦. If you’re stuck with your side business and want to move it forward, I’m booking a small number of 90-minute Strategy Intensives. DM me ‘𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬’ and I’ll send you the details.

Building something alongside a career isn’t just about logistics.

There’s usually one hesitation that sits underneath everything else.

I’m interested to see what shows up here. ⬇️

What would make you hesitate most about starting a side business?

No one really prepares you for this truth:
Building a side business 𝘸𝘩𝘪𝘭𝘦 working full-time is hard.

Here are 𝟭𝟬 𝗿𝗲𝗮𝗹𝗶𝘁𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝘁𝘁𝗲𝗿 if you’re doing both:

𝟭. 𝗧𝗶𝗺𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗲𝘅𝗽𝗮𝗻𝗱. 𝗬𝗼𝘂𝗿 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀 𝗺𝘂𝘀𝘁 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁.
→ You win by choosing fewer priorities, not doing more.

𝟮. 𝗘𝗻𝗲𝗿𝗴𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗯𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸 - 𝗻𝗼𝘁 𝗵𝗼𝘂𝗿𝘀.
→ Design work that fits tired evenings, not ideal mornings.

𝟯. 𝗙𝗼𝗰𝘂𝘀 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘀𝗸𝗶𝗹𝗹.
→ One outcome per week beats ten half-finished tasks.

𝟰. 𝗬𝗼𝘂𝗿 𝘀𝗶𝗱𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝘂𝘀𝘁 𝗳𝗶𝘁 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 - 𝗻𝗼𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝘄𝗶𝘁𝗵 𝗶𝘁.
→ Clean boundaries protect credibility and momentum.

𝟱. 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗳𝗲𝗲𝗹𝘀 𝘀𝗹𝗼𝘄𝗲𝗿 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝗲𝘅𝗽𝗲𝗰𝘁.
→ That doesn’t mean it isn’t compounding.

𝟲. 𝗠𝗼𝘀𝘁 “𝗯𝘂𝘀𝘆 𝘄𝗼𝗿𝗸” 𝗶𝘀 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝘃𝗼𝗶𝗱𝗮𝗻𝗰𝗲.
→ Income comes from real conversations and making offers, not endless prep.

𝟳. 𝗬𝗼𝘂’𝗹𝗹 𝗻𝗲𝗲𝗱 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂𝗿 𝗽𝗲𝗲𝗿𝘀.
→ With work. With family. With yourself.

𝟴. 𝗦𝗼𝗺𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝗺𝗶𝘀𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝗻.
→ Professionalism + consistency quiets most noise.

𝟵. 𝗬𝗼𝘂’𝗹𝗹 𝗯𝘂𝗶𝗹𝗱 𝘀𝗸𝗶𝗹𝗹𝘀 𝗳𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝗿𝗲𝗮𝗹𝗶𝘀𝗲.
→ Sales, decision-making, and prioritisation transfer directly back to your corporate job.

𝟭𝟬. 𝗕𝘂𝗿𝗻𝗼𝘂𝘁 𝗶𝘀𝗻’𝘁 𝗰𝗮𝘂𝘀𝗲𝗱 𝗯𝘆 𝗲𝗳𝗳𝗼𝗿𝘁 - 𝗶𝘁’𝘀 𝗰𝗮𝘂𝘀𝗲𝗱 𝗯𝘆 𝗰𝗵𝗮𝗼𝘀.
→ Structure is what keeps you steady.

Here’s the part most people miss:

Balancing a career and a side business doesn’t weaken your career.
Done properly, it strengthens it.

• You think clearer.
• Choose better.
• Operate with more intent.

That’s how income options are built - calmly, over time.

𝗪𝗵𝗶𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗳𝗲𝗲𝗹𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄?
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📌 𝗣𝗦: If you want help designing a side business that fits real life and a real career, my 𝟵𝟬-𝗠𝗶𝗻𝘂𝘁𝗲 𝗦𝗶𝗱𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗜𝗻𝘁𝗲𝗻𝘀𝗶𝘃𝗲 is built for exactly this stage. 𝗗𝗠 me 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 for details.

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The Battle

Salina Yeung

Cindy Excell

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taplio

The Battle

Salina Yeung

Cindy Excell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cindy Excell's LinkedIn Performance

Ready to grow your LinkedIn presence?

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