Advertify

We’re an expert Paid Advertising and SEO firm for professional service businesses.

Advertify is the type of agency that focuses on getting results and building long term relationships. Many of our clients have worked with us for years.

 - I oversee our expert team - focusing on the commercial and strategic ecommerce growth offering at Advertify. 
- After 10+ years of working in the digital agency world, with hundreds of ecommerce B2C and Lead generation B2B businesses across a range of industry vertical & digital services. I've decided to focusing on what I'm exceptionally good at: paid social advertising & SEO with a focus on return on investment.
- Commercially motivated and technically capable paid advertising & SEO Specialist working on a range of digital advertising projects.
 - With a legal and professional background in law, I understand the professional services sector + have the marketing expertise over the last 10 years to help firms grow in the professional services sector.
- Overseeing the execution and creation of profitable advertising/marketing campaigns
- Creating briefs and recommendations for new funnels as well as improvements to existing sales funnels that are profitable within a short time frame.

Founder

Joy Raj Indian Restaurant

- Director at the Joy Raj Restaurant in Clifton, Bristol 
- Overseeing the management and brand direction of Joy Raj Restaurant and JR Catering
- Constant increase in year on year footfall with a strategically based promotional calendar
- Created better projection of food and drink offers
- Increased Food sales year on year
- Look after finance,accounting, customer and media relations
- Controlled operational costs and labour percentage to maximise profit 
- Undertake development of the Joy Raj Group which includes our catering arm - JR Catering
- Reduced overall expenditure year on year
- Managing suppliers and delivery process to retain our sustainable business model 
- Network to create as many business relations in order to both grow and learn from others
- Handle various budgets to support and sustain the growth of the business
- Liaising with various businesses to see how we can expand further

Co-Owner

Kiddie Kart

KiddieKart is a marketplace for all parents to BUY or SELL pre-loved baby & toddler items.

Bigg

- Inspiring and motivating a cross-functional team, helping to drive positive culture & a strong working environment with a focus on paid advertising & SEO
 - Manage & develop team members to help them increase their portfolio of clients + identify growth opportunities
 - Relay the strategic direction of the business so that is it widely communicated internally
 - Ownership of forecasting and P&L management
 - In expectations with the wider business, ensure timeline + successful delivery of our solutions mapped to customer needs & objectives.
 - Looking at processes, current structures and how we can make workloads, output more efficient & of a higher quality

 - Develop a detailed understanding of our clients’ businesses objectives & incorporate this thinking into our strategic approach to leading & growing the account. 
 - Generating new business opportunities & driving the growth of the agency
 - Build key influential relationships whereby clients trust and value our opinions, and seek advice on their business and marketing issues. 
 - Continually monitor client relationships and satisfaction, ensuring quick resolutions and transparency
 - Maintaining & growing client relationships commensurate with the strategic and commercial importance of the relationship 

 - Overseeing the strategy, upsells & development of 100+ clients
 - Demonstrate a strong ability to communicate, present, pitch and influence key stakeholders at all levels of the organisation including executive and C-Level
 - Solid experience with SEO, Google Ads and Facebook Ads campaigns & strategies and understand the requirements, set up, workings of these to a high level
 - Strong track-record of B2B account management and new business sales
 - Negotiate contracts and close agreements to maximise profits for the business
 - Identifying new markets to penetrate where digital needs may be required
 - Ambitious with a consistent track record - heavily experienced in consultative sales approach

Head Of Commercial

- Able to develop effective commercial online / SEM strategies to grow client's businesses, ensuring ROI is maximised
- Creating new business relationships and growing the client base via networking
- Understanding the effectiveness and importance of Analytics and utilising this information to communicate insights and drive strategy
- Developing SEO, AdWords, Social Media and Social Advertising Strategies to bring ROI and ensure profitability to businesses
- Worked with one of the fastest growing chains in the UK on their online strategy - they have grown 400% in the last 4 years
- Strong commercial awareness and budgeting skills - Have increased online revenue and lead generation for multiple clients consistently
- Conducting gap analysis - identifying missing or weak areas to establish development areas
- Managing a diverse portfolio of clients, building strong client relationships at all levels of the business 
- Advising on Digital Advertising (AdWords/ Bing Ads & Social Adverting)
- Smart Traffic re-branded as Bigg Media Limited

Account Director

Smart Traffic

Senior Digital Consultant (November 2015 - Aug 2016)

- Building effective SEM Strategies for all types of businesses online
- Managing a range of portfolio of clients 
- Advising on Digital Advertising (PPC/ Bing & Social Adverting)
- Enhancing and developing current relationships with business clients as well as creating new business relationships - Networking with local businesses 

Digital Marketing & Partner Services Consultant (April 2014 - October 2015)

- Building relationships with new agency partners - providing white label Blogger Outreach and Content services
- Creating new business relations for those looking to undertake digital marketing
- Manage a large portfolio of clients undertaking SEO campaigns
- Working within a team of digital consultants
- Part of a large group of digital consultants, SEO/digital marketing technical experts and campaign specialists
- Assisting clients in getting businesses onto page one of Google for the brand, product or service, drive relevant traffic to their website, raising brand awareness and generating more enquiries and sales
- Building on best SEO practices, PPC knowledge, natural link building, and outreach programmes
- Creating bespoke proposals for clients to create the most efficient digital strategy
- Undertaking and creating presentations to present to prospects and clients
- Building relationships with partners looking to utilise our white label blogger outreach services

Senior Digital Consultant

Houkara

- Opened a Shisha lounge business in Bristol
- Business development
- Managing suppliers and delivery process to create sustainable business model 
- Overlook dealing with management of staff, stock and the overall running of the business
- Ensuring that all processes were in place when the business opened 
- Networked to create suppliers, local support and a solid customer base
- Utilising seo marketing techniques to create an effective online presence

Partner - Sales/Marketing & Business Development

Lebara Mobile Ltd

- Undertaking the management, mentoring and supervision of 5 Business Developments Executive’s and 6 promotional and merchandising staff - choosing promotional locations and maximizing Lebara visibility across the Southwest
- Looking after 450+ varying businesses and institutions across the South West for Lebara including universities, retail shops, language schools and ports to create a successful portfolio of businesses using Lebara products
- Making sure that the team deliver on a range of KPI's on a monthly and quarterly basis
- Have increased the percentage of Lebara business in this area by over 110% since taking on the position
- Managing various budgets to support the performance of the team
- Undertake the analysis of call rates/productivity and visibility by members of the team to maintain the required standard
- Growing the South West for Lebara as an instrumental force over competing MVNO's: This has been completed by enhancing and developing current relationships with business clients as well as creating new business relationships and leads
- Assisting with issues/queries that Lebara BDE's encounter that need further assistance
- Looking after promotional and marketing activities within this region and subsequently co-ordination and monitoring of staff to execute such relevant activities
- Liaising with various departments to conduct audits of business who utilise the Lebara brand and products
- Supervising the branding of retailers with Lebara shop fronts and merchandise- looking after the contracts to conduct these activities as well as ensuring they are carried through to a high standard

Area Manager/Business Development

Heat Recruitment

- Speaking to law firms and legal institutions to create business to business relations
- Conducting business development when cold calling clients
- Retaining existing clients through careful client management, understanding the business and  commercial awareness
- Keeping up to date with Employment Law
- Sourcing new clients and candidates to develop new business leads
- Marketing, creating adverts and developing awareness of the firm
- Keeping up to date with legal reforms and practices in order to understand and appreciate the  current legal market

Legal Consultant - Sales and Consultancy

Lyons Davidson Solicitors

Paralegal

- Management of own caseload, taking sole responsibility for conduct of approximately 200 client files from implementation to completion
- Responsible for drafting Counsel Briefs, trial bundles, negotiating with third party solicitors, insurers and client's
- Dealt with MOJ cases
- Have dealt with litigation up to trial and settlement and non-litigated cases
- Undertaking legal research utilising internal resources, precedents and external research tools

Lidverts

- Business development manager in a advertising and marketing firm
- Creating business relations with direct marketing by email shots and cold calling to create leads
- Built up and maintained a portfolio of clients whilst developing strong relationships
- Door to door business to business selling
- Liaising with clients and suppliers to manage sale cycle
- Have exceeded targets and managed sustained growth of sales aspect of the business
- Time management and organisational skills were key to managing clients

Founder/Business Development Manager

Are you running a law firm or and accountancy practice & facing challenges in:

  - Consistently generating leads?
  - Getting traffic to convert?
  - Ensuring profitable client acquisition?

If so, you're in the right place.

I've worked with over 500+ businesses in the last 10 years, helping professional firms like yours to:

- Continuously place yourself in front of new clients
- Helping people get in contact once they have discovered you
- Optimise the client acquisition process for scalable growth

Interested in transforming the way you attract and convert clients? Drop me a DM. 

Speak soon.

Salim

Salim Ahmed

Serco

Head of Support Services

Intelling Ltd

Head of Planning and Delivery

MI Manager

Planning Architect

Capita

- Produced short, medium and long term plans for focusing on both supply and demand drivers.
- Analysed all supply and demand components using appropriate techniques and tools, providing insightful commentary and making and tracking recommendations.
- Undertook PvA analysis and carried out detailed root cause analysis to provide, challenge and improve planning accuracy.
- Led and contributed to formal interactions within our best practice Operational Management Framework (OMF) including Mission Control Meetings, Planning/Loading/Variance meetings and Monthly Operating Committee meetings.
- Ensured planning processes adhere to the OMF and share best practice across the planning community.
- Provided full impact assessment and advice on business change/projects.
- Identified and highlighted performance/service risks to Operations.
- Supported the business by making and driving recommendations on best use of operational resource, operational efficiencies and leakage opportunities.
- Supported the achievement of revenue targets and both internal and contractual SLAs.
- Produced actionable performance MI to support operational focus on key metrics.
- Supported in coaching and developing less experienced colleagues to aid their development and ensure planning models, methodology and practices are accurate and effective.

Senior Planning Analyst

North West Ambulance Service NHS Trust

1.	Working with the Trusts Directors and Senior Managers to develop a Workforce Management System strategy that will enable CIP’s across the 111 service, replicable across other NWAS operations in future.

2.	Consulting with staff, unions and senior management of the Trust regarding all areas of 111 service development.

3.	Line managing and developing a team, you will be responsible for the development of new and innovative scheduling and forecasting system to aid the 111 Contact Centre to maximise efficiency, whilst working with the 111 Contact Centre staff to attain a high degree of work life balance.

4.	Working with and through Contact Centre management, Service and Performance Managers Shift Managers and Team Managers to ensure that the centre meets all objectives and KPI’s, including delivery and efficiency targets. 

5.	Playing a key role in driving service level consistency for NWAS patients and responsible for maximising workforce operational resource by driving cost-effectiveness and staff efficiencies. 

6.	Supporting and enabling the cost improvement agenda through building strong links with the appropriate parties and utilising the Workforce Management System.

7.	Accountable for workforce headcount with responsibility for recruitment plans across each 111 contact centre service whilst ensuring that they are within service line budgets.  Achieved through key stakeholder interaction with HR and Finance

8.	Develop reporting structures and a management information framework to enable the contact centre operation to drive performance in line with the Trust’s external Key Performance Indicators.

Workforce Forecasting and Planning Manager

Senior MI Analyst

Bosch Service Solutions

- Manage the resource management function, implementing a new workforce management system.
- Report development in SSRS, Business Objects, Pentaho and others.
- Maintenance of current MI infrastructure and supporting change requests.
- Transitioning MI and reporting throughout changes in WFM, telephony, and proprietary applications.
- Provide regular resource management reporting to inform OPMx, CFA, HR, TER, and the senior leadership team on recommendations and risks.
- Ensuring that all employees are fully utilised against the capacity planning model.
- SLA Management.
- Management of WFM support personnel.
- Development and maintenance of internal data collection websites.
- Expert support for all areas (Sales, HR, CFA, TER, and OPM).

WFM Manager

- Managed a team of customer service advisors to ensure that team members are motivated, supported and facilitated in performing their job role.
- Coached and developed the team to maximise performance and ensure high levels of customer service in line with service levels (SLA’s) and key performance indicators (KPI’s).
- Introduced and managed motivational techniques.
- Effective absence management including return to work interviews and all relevant documentation.
- Effective training needs analysis of all agents ensuring that all information was transferred onto individual personal development plans (PDP).
- Ongoing support for all agents regarding the resolution of issues, ensuring effective handling within the agreed timeframe.
- Built and promoted a positive work culture, which promoted the delivery of excellent customer service.
- Preparation of internal and external reporting.
- Continuous evaluation and improvement of the team’s internal and external service quality.
- Developed and handled new projects, initiatives and processes in order to improve performance and customer service.
- Liaising with Field Service and Service Co-ordination to ensure and encourage good working relations.
- Resolved and recorded customer queries and complaints.
- Captured, maintained and ensured the quality of customer data.
- Handled all relevant customer interactions; including fulfilling the responsibilities of a Customer Service Advisor as and when required.

Team Manager

NHS Trust

•	Working within a team of consultants to review processes and procedures
•	Design and implementation of a full Training process
•	Design and implementation of a full Quality process
•	Call trend analysis and headcount review
•	Performance review of current staff and needs analysis based on findings
•	Standard Operating Procedure mapping for current processes as well as streamlining and mapping those with areas of improvement

Operations Coordinator

arvato UK

arvato UK Ltd is a global provider of outsourcing solutions. I was the Key Account Manager for all our Groupon customer service operations, which was one of our largest campaigns, consisting of numerous markets, including UK, Ireland, Denmark and Norway. Following my success in this position, I also supported another one of arvato's largest global campaigns, Zara.com, in the same capacity, during the companies transition from their offices in Twickenham to their new head offices in Slough.

Key responsibilities:
•	Accountable for team performances and achievement of all KPI’s
•	Day to day point of contact for Senior and Junior client contacts
•	Negotiations with the client to create a balanced relationship and ensure all deliverables have the required resources allocated to them
•	Preparing and leading Monthly and Quarterly Operational Review meetings with key stakeholders from arvato and our client company
•	Preparing and submitting invoicing for an account that generates an annual revenue in excess of £2m
•	Liaising with Quality and Training in designing and delivering coaching/learning and development  programmes throughout all levels of the business from Customer Service Representatives to Team Leaders
•	Driving continuous improvement across an account with a headcount of up to 140 agents

Key achievements:
•	Increased campaign profitability by 17% over the course of 6 months
•	Provided data analysis and solutions during initial launch of Groupon Global Goods, ensuring the continuous success and improvement of a key business strategy
•	Created a new, accurate forecast and schedule, in order to ensure the billable headcount was adequate, which was successfully implemented
•	Designed and implemented a Compliance process to minimise the risk of a new procedure introduced by the client
•	Continuously liaised with Recruitment to secure new resource on very limited time scales
•	Supported in the transition of  global accounts from our offices in Twickenham to Slough

Account Operations Manager

Orange

Stock Control
Cash Management
Shop Floor Sales
Store Standards

Sales Advisor

Having starting my working career in sales for over 6 years, I quickly learned how to interact with people in a variety of manners, always suited to the needs and wants of each individual, this required me to develop excellent communication skills from an early stage. I have also completed a Combined Honours degree in Law and Business, which, together with having a great passion for analytics and the technology industry, provides me with a variety of specialist areas that I consider as strengths.

From sales, I moved into the Customer Service industry, with over 5 years of outsourcing experience, I have progressed to a Senior Management level and through performance related achievements, I have successfully shown my ability to adapt to additional responsibilities in short timeframes.

Key Skills
• Business Analytics
• Reporting Services
• Project Management
• Process Mapping
• System Integration/Migration
• Strategic Management
• Data Analysis
• Continuous Business Improvement

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The Battle

Salim Ahmed

Habib Nabi

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