Salif S.

Siba Consulting 

Founder of a boutique eCommerce agency 7-9 figure brands. We specialise in performance creative development and multi-funnel testing.

www.sibaconsulting.com

Founder

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

Ran these 2 ads against each other

Same copy, different design

One is outspending the other - which one?

Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

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Siba Creative Of the week # 1

One thing we started doing more recently is work with TT shop creators vs regular actors.

Their delivery is naturally better and it makes scripts feel much more authentic. 

Performance follows as well.

--

*Starting a new LinkedIn series of winning creatives we made for clients and some of my thoughts around it. 

Hope it helps.

Current winners in this ad account are made by us.

Top spender is a VSL ad where we reveal the product after 3 minutes that drives traffic to a landing page.

Few lessons:

1) You don't always need presell pages or long funnels for cold traffic.

We have a bunch of clients spending up to $200k/day sending all traffic to landers and PDPs

2) For saturated US markets, ad frameworks matter more than anything.

Nail down 2-3 winning ad frameworks and just focus on testing new angles/messaging on those proven structures.

Siba Creative Of the week # 2

New concept we made for client, excited to see how it performs.

As a creative agency, it's crucial that you set rules in place with clients on how your ads are tested/scaled.

Just had a situation where a big media buying agency was managing our creatives and they were doing a shit job.

Hopped on a call with the client, he fired the agency, had our ads re-tested by his in house team and they started crushing.

Creatives are important, but also important how you test them.

With big agencies you're almost always guaranteed to lose money

The best agencies I know are all boutique

Sub 20 people team

The smaller the team, the easier it is to maintain quality

Noolabs Boosters

Commercial And Marketing Director

Perla Helsa

As the Head of eCommerce at Perla Helsa, I orchestrated the company's digital commerce growth with notable achievements:

Responsibilities:

I crafted and executed a comprehensive eCommerce strategy for the Ukrainian market, leading a multidisciplinary team. This team included Project Managers, Developers, Creatives, PPC Specialists, Designers, SEO Experts, Copywriters, and Marketers.

My responsibilities spanned developing innovative marketing strategies, improving profitability metrics, managing multi-channel advertising, and fostering interdepartmental collaboration.

Achievements:

- Achieved a 60% top-10 Google ranking for Perla Helsa's keywords.
- Realized a remarkable 900%-1000% ROI in Google Ads.
- Generated 14,000 to 15,000 leads monthly.
- Introduced effective marketing funnels, elevating the conversion rate from 2.5% to 7%.
- Increased the website's revenue share by 70%, reaching a $10,000,000 valuation.
- Successfully launched sales on Amazon and revitalized product listings.

Head of eCommerce Role:

Beyond day-to-day operations, my role involved strategic vision, leadership, and high-level oversight. I provided a clear strategic vision, mentored the team, facilitated cross-functional collaboration, and integrated cutting-edge technologies.

I conducted performance analysis, managed budgets, communicated with stakeholders, mitigated risks, and fostered innovation. Continuous learning was key in navigating the dynamic eCommerce landscape.

In conclusion, my tenure as Head of eCommerce marked a transformative journey. The team's collective achievements reflect our dedication, innovation, and strategic vision in advancing Perla Helsa's eCommerce endeavors.

Head Of Ecommerce

UNIT SCHOOL OF BUSINESS

As the Head of Digital at Unit School of Business, I led the development of a highly effective lead generation strategy, resulting in the acquisition of over 50,000 leads. My initiatives played a crucial role in shaping the school's brand identity, fostering a cohesive and compelling presence aligned with our objectives.

One of my notable achievements was spearheading the organization's expansion into event management, attracting over 5,000 attendees to successful programs such as Ufuture, UGrowth, and Win Win Night (Win Win Show).

Being the first marketer in the company, I constructed marketing initiatives and client acquisition processes from the ground up, achieving measurable success through effective strategies and implementation.

Operating within the dynamic landscape of UNIT.City, the first Ukrainian innovation park, the school, under my leadership, served as a catalyst for success in talent development, support for startups and innovative SMEs, and collaborations with corporations.

Additionally, I actively contributed to the sustained growth and visibility of the school through the development of a comprehensive marketing strategy, utilizing both online and offline channels. I played a key role in the recruitment process, hiring personnel aligned with the school's vision.

In team management, I oversaw both in-house and subcontracted teams, particularly focusing on Pay-Per-Click (PPC) specialists. My leadership extended to recruiting, training, and guiding teams for seamless campaign execution, fostering a collaborative and innovative work culture.

In conclusion, my tenure as the Head of Digital at Unit School of Business was characterized by significant achievements in lead generation, brand development, event management, and the establishment of robust marketing frameworks. Committed to ongoing success, I played a vital role in driving the evolution of the institution within the dynamic landscape of business and innovation.

Head of Digital 

Performance-marketer

Happy-Childhood

Co-founder 

Lifehash / Mining.net.ua / StroyKiev

Digital Marketing Specialist

InWarm

Marketing Team Lead

Hidromix

Galatour / Go to Trip

https://gototrip.info/ https://www.instagram.com/gala.tur

Social Media Manager

Marketer ✱ Expertise performance, CRO, leadgen ✱ $10M+ for clients ✱ ex-Head of eCommerce at @perlahelsa

Experienced Digital Marketing Strategist with Proven Success in Diverse Industries

Hello there! I am a seasoned Digital Marketing Strategist with over 7 years of extensive experience in the field. Throughout my career, I have honed my skills through hands-on work and continuous learning, having completed 7+ marketing courses across various domains. My dedication to staying up-to-date with the latest trends and best practices is evident in my dedication to attending over 100+ marketing lectures and workshops.

My journey has allowed me to take part in more than 20 projects, each spanning different areas of activity, showcasing my adaptability and versatility. My most notable achievements and expertise revolve around the following sectors:

- Edtech: Empowering education through effective digital marketing strategies.
- eCommerce: Driving growth and sales for online businesses.
- Services: Implementing marketing plans to promote service-oriented ventures.
- Crypto: Pioneering marketing approaches in the ever-evolving cryptocurrency landscape.

My primary focus is on creating well-rounded marketing systems that empower business owners to make informed decisions grounded in data-driven insights. By leveraging comprehensive analytics, I ensure that marketing efforts are optimized to deliver tangible results and maximize return on investment.

I excel in a wide range of marketing directions, which include:
1. Marketing Strategy: Crafting bespoke marketing plans tailored to meet specific business objectives.
2. Media Buying: Expertise in managing and optimizing campaigns in Google Ads, Meta Ads, TikTok Ads, and more.
3. Social Media Marketing (SMM): Engaging and expanding audiences through targeted and compelling social media campaigns.
4. Search Engine Optimization (SEO)
5. End-to-End Analytics: Implementing robust analytics systems to measure performance and gain actionable insights.
6. eCommerce System: Developing and optimizing eCommerce platforms to boost conversions and sales.

Strengths:
1. Project Management: Efficiently managing projects from conception to completion, ensuring smooth execution and timely delivery.
2. Media Buying: Leveraging my proficiency in media buying to allocate budgets wisely and achieve optimal results.
3. Numbers and Analytics: My passion for data allows me to derive valuable insights, driving data-led marketing decisions.

I am excited about the opportunity to leverage my diverse experience and expertise to help businesses thrive in the digital landscape. Let's collaborate and take your marketing initiatives to new heights!

taplio

The Battle

Salif S.

Maksym Fedorenko

Followers

Posts

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Performance ScoreSalif S.'s LinkedIn Performance

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taplio

The Battle

Salif S.

Maksym Fedorenko

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salif S.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSalif S.'s LinkedIn Performance