Salif S.

Siba Consulting 

Founder of a boutique eCommerce agency 7-9 figure brands. We specialise in performance creative development and multi-funnel testing.

www.sibaconsulting.com

Founder

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

Ran these 2 ads against each other

Same copy, different design

One is outspending the other - which one?

Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

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Siba Creative Of the week # 1

One thing we started doing more recently is work with TT shop creators vs regular actors.

Their delivery is naturally better and it makes scripts feel much more authentic. 

Performance follows as well.

--

*Starting a new LinkedIn series of winning creatives we made for clients and some of my thoughts around it. 

Hope it helps.

Current winners in this ad account are made by us.

Top spender is a VSL ad where we reveal the product after 3 minutes that drives traffic to a landing page.

Few lessons:

1) You don't always need presell pages or long funnels for cold traffic.

We have a bunch of clients spending up to $200k/day sending all traffic to landers and PDPs

2) For saturated US markets, ad frameworks matter more than anything.

Nail down 2-3 winning ad frameworks and just focus on testing new angles/messaging on those proven structures.

Siba Creative Of the week # 2

New concept we made for client, excited to see how it performs.

As a creative agency, it's crucial that you set rules in place with clients on how your ads are tested/scaled.

Just had a situation where a big media buying agency was managing our creatives and they were doing a shit job.

Hopped on a call with the client, he fired the agency, had our ads re-tested by his in house team and they started crushing.

Creatives are important, but also important how you test them.

With big agencies you're almost always guaranteed to lose money

The best agencies I know are all boutique

Sub 20 people team

The smaller the team, the easier it is to maintain quality

MG Apparel 

Deputy Manager Marketing

Senior Assistant Brand Manager

Marketing Specialist

MG Naturals

Head of Brand

Marketing Team Lead

Raiment 61

Hyundai Pakistan

•	Brand Management of the Tucson: Planning, executing and monitoring of all marketing campaigns (ATL, BTL & Digital) for the Hyundai Tucson.
•	Assisting in planning, executing and monitoring of marketing campaigns (ATL, BTL & Digital), product activation, events & collateral for Hyundai's product line-up to increase brand awareness & improve customer engagement levels.
•	Planned & executed DVC campaign for the Tucson in-order to enhance product image & generate sales.
•	Monitoring and analysing sales volumes, market share trends, and competitive activity.
•	Supervision and auditing of Hyundai Motor Company's Brand Identity ensuring all marketing collateral is streamlined as per guidelines.
•	Coordinating with Marketing agencies and external vendors to bring marketing ideas into execution aligning with requirements and brand guidelines.
•	Identifying & plugging gaps in Customer Experience across digital touch-points.
•	Establishment of Dealership websites under the HSPS program criteria & ensuring implementation of these standards.

Executive - Marketing Planning

•	Monitored Customer Experience at nationwide Dealership network through external & internal audits such as Mystery Shopping & Spot Assessments to ensure seamless experience across all touch-points. 
•	Conducted detailed product trainings of new vehicle launches (Elantra, Sonata & Staria) for Hyundai Dealership Salesforce nationwide. 
•	Created Sales Manual & professional Role Play video for the newly launched Hyundai Sonata to assist sales effort.
•	Maintained a comprehensive IKB (Internal Knowledge Base) of all direct competitors of Hyundai CKD/CBU products for onwards circulation to Dealership sales staff.
•	Managed Hyundai's E-Learning (HTA) platform, consistently ranking amongst the 5 best performers in MENA region. 
•	Rolled-out the Hyundai Strategy for Professional Sales (HSPS) Program, standardizing all marketing & sales processes of nationwide dealerships.
•	Established Dealership website standardization criteria under the HSPS program & ensured implementation of these standards. 
•	Rolled-out Sales Certification Program for Hyundai's Salesforce nationwide.
•	Co-wrote the scripts, carried out on-ground shooting and editing of 4 Role-Play videos for the Hyundai CX Championship 2021.

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The Battle

Salif S.

Hamza Raza

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taplio

The Battle

Salif S.

Hamza Raza

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salif S.'s LinkedIn Performance

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