Salif S.

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

Currently paying some of my creative strategists $10,000+ per month.

Looking for more strategists to join my agency 🚨👇 

Only apply if:

- You worked for/with 8-9 figure DTC brands
- You've made ads that spent $100k+ and you have proof to show
- You're serious about growing with a lean team

If you want to apply, send me a DM with your portfolio.

Or drop a comment below and I'll send you more info 👇

Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

Winning angles don't last forever.

You should always have multiple big ideas (angles) selling your product.

Ideally 2-3 at the same time.

Let’s say that you’ve been scaling hard with “Cortisol imbalance”.

As you iterate on that angle, you also need to expand. 

For example introducing stuff like “Menopause” or “PCOS”.

The more the better.

Creatives die out fast and you should always be exploring new messaging.

-- 

Follow for more.

I'm hiring another creative strategist to join my agency 🚨

Base Retainer + % Of Ad Spend.

Only apply if:

- You worked for/with 8-9 figure DTC brands
- You've made ads that spent $100k+ and you have proof to show
- You're serious about growing with a lean team

If you want to apply, send me a DM with your portfolio.

We're growing fast so looking to hire someone within 7-10 days.

My whatsapp right now is:

- 10% family
- 20% friends
- 70% biz opportunities

Q1 in Dubai was amazing for networking.

Hope this whole thing calms down so I can move there.

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Delivered a new creative batch to a client.

One ad has already scaled to $8k/day.

🤷🏽‍♂️🤷🏽‍♂️

Performance Creative ⚡ Creating FB and TikTok ads

I engineer converting Meta ad creatives for CPG e-commerce brands.

Worked with many 6-7-8 figure brands, and have both agency and in-house work experience.

With 8-figures spent on ads I've made, I can help:

- Implement creative systems
- Find winning ads faster
- Make ads go vroom

Emilis Karvelis

My biggest kryptonite in my creative strategy career

has been falling for guru’s tricks time and time again.


I burned A LOT of energy doubting what I want to do.

Every year, every season it’s different.

Shoot, new GPT model came out, everything will change, I’ll get replaced…

Crypto is hot, this is a generational opportunity which I can’t miss…

TikTok Shop creators are printing cash, this is definitely a million $ play…


And now reflecting on those thoughts, none of them really came to fruition.

I’ve fallen into the magician’s trick.

Got consumed into the spectacle.


People who actually made money, were those who have deep exeperience in one specific field.

And when the timing and opportunity combines, spread information for the masses.

Optimizing for attention, urgency and conversions.


The lesson I’m learning tho, is to look at what high-level people do right now with a grain of salt.

And instead, look at what they did when they were at my level, years ago.

Most information is made for the mass consumption.

Whereas the edge is in niche communities and people.

Creative Strategist | scaling CPG brands with killer direct-response ad creatives

Native ads are printing for brands. But mine would always suck.

Until I learned this copy framework…


If you break down what native ads are, it's a Buzzfeed-like article, mixed with an authentic story that'd you read on Reddit.

All adapted for Meta feed now.

The key idea that helps to write them better, is to simplify things.

Speak to ONE person.

And ONE problem.

So the focus is:

→ 1 problem
→ 1 desire
→ 1 benefit
→ 1 transformation
→ 1 CTA

Even if I can mention multiple desires, it will do more harm than good.

Stick to one.

❌ “I started taking parasite cleanse drops and I’m feeling more energized, I sleep better, and I don’t get brain fog anymore…”

✅  “I missed 3 deadlines in a row and lost a client I'd worked with for two years. I thought I'd gotten lazy and felt ashamed of myself.”

And then after stating a specific storyline, introduce the product and how it helped.

Keep in mind, a regular person probably won’t mention scientific product mechanisms or features.

So dumb down the copy and avoid “It works by charging XYZ cells in the body and activates whatever neuron in the brain…”


Bonus:

• If you generate visuals using AI, ask the photo quality to be as if it was shot on iPhone 8.

taplio

The Battle

Salif S.

Emilis Karvelis

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The Battle

Salif S.

Emilis Karvelis

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salif S.'s LinkedIn Performance

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