Salif S.

Siba Consulting 

Founder of a boutique eCommerce agency 7-9 figure brands. We specialise in performance creative development and multi-funnel testing.

www.sibaconsulting.com

Founder

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

Ran these 2 ads against each other

Same copy, different design

One is outspending the other - which one?

Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

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Siba Creative Of the week # 1

One thing we started doing more recently is work with TT shop creators vs regular actors.

Their delivery is naturally better and it makes scripts feel much more authentic. 

Performance follows as well.

--

*Starting a new LinkedIn series of winning creatives we made for clients and some of my thoughts around it. 

Hope it helps.

Current winners in this ad account are made by us.

Top spender is a VSL ad where we reveal the product after 3 minutes that drives traffic to a landing page.

Few lessons:

1) You don't always need presell pages or long funnels for cold traffic.

We have a bunch of clients spending up to $200k/day sending all traffic to landers and PDPs

2) For saturated US markets, ad frameworks matter more than anything.

Nail down 2-3 winning ad frameworks and just focus on testing new angles/messaging on those proven structures.

Siba Creative Of the week # 2

New concept we made for client, excited to see how it performs.

As a creative agency, it's crucial that you set rules in place with clients on how your ads are tested/scaled.

Just had a situation where a big media buying agency was managing our creatives and they were doing a shit job.

Hopped on a call with the client, he fired the agency, had our ads re-tested by his in house team and they started crushing.

Creatives are important, but also important how you test them.

With big agencies you're almost always guaranteed to lose money

The best agencies I know are all boutique

Sub 20 people team

The smaller the team, the easier it is to maintain quality

Omni Digital Pte Ltd

Omni Digital is a performance marketing agency that helps businesses scale with paid ads.

These are the services we offer:

✅ Facebook Marketing
✅ Google Marketing
✅ E-commerce Marketing
✅ Building Profitable Sales Funnels

👉🏻👉🏻 Book a free 30 min 1:1 consultation call with me by emailing alex@omnidigital.com.sg.

I'd love to find out more about your business!

Founder & Chief Executive Officer

HSBC Private Bank

Provided strategic investment services, customized financial solutions and execution of the market trades covering bonds, equities, funds, alternative investments and structured products.
Identified and understood clients' long term needs, construct, recommend and execute investments solutions
Regularly conducted client's investment portfolio reviews including re-balancing

Investment Counselor

Credit Suisse

Sales and Advisory
•	Supported Relationship Manager to provide excellent service to ultra high net worth clients
•	Understanding client requirements and acting as client’s key interface on client’s instructions.
•	Coordinated with product and credit specialists to come up with viable solutions to meet the wealth management, investment and business needs of sophisticated high net worth individuals
•	Worked with Relationship Manager in managing of UHNW client’s investment portfolios and responsible for keeping track of clients’ positions, collateral status and Profit/Loss
•	Monitored client’s investment portfolios and updated clients of key market prices
•	Conducted portfolio reviews of clients to highlight concentrated positions and portfolio volatility

Trade Execution
•	Received and executing trade orders in a timely and accurate manner
•	Trade execution of products across asset classes like equities, fixed income, FX and funds
•	Dealt with structured products like RKOFs, ELNs and options
•	Achieved zero trade errors and zero operational losses 
•	Ensure all trades were funded by managing cash levels appropriately 

Compliance and Regulatory Requirements
•	Adhering to MAS regulatory requirements and achieving compliance standards at all times
•	Performed KYC reviews for on boarding new clients and periodic reviews for existing clients
•	Ensured AML regulations were complied with by working closely with various stakeholders

Operational
•	Prepared account openings and closures and ensured completion of documentation requirements
•	Partnered clients, internal support functions and service providers to ensure transaction processing & service delivery of clients' requirements
•	Liaised with other internal departments such as Credit Risk Management, Legal and Compliance and Operations to ensure that all aspects of pricing, trade settlements and credit facilities are accurate and complete
.

Assistant Relationship Manager

Graduate Program

Founder & CEO at Omni Digital | Growth Hacker | Performance Marketer | I help my clients scale their businesses 🚀 | Tennis & football fan 🎾⚽

In 2017, I was an investment advisor in a private bank. Although I was comfortable and safe in this job, I wanted more adventure in my career.

I knew that I had a unique set of skills and talents. As an accountant by training, I was comfortable working with numbers and crunching data. But I always enjoyed writing and communicating stories to the world. 

That year, I decided to leave banking and become an entrepreneur. Along the way, I dabbled in a bunch of businesses and learned by trial and error how to harness Facebook & Google to drive leads and sales to these businesses. When my campaigns didn’t work, I’d keep testing until it did. 

After spending hundreds of hours learning copywriting and marketing strategy, I accumulated valuable skills and experience in performance marketing. I realised I could help my clients scale their businesses by implementing these strategies.

In 2022, I decided to take the plunge and pursue my passion for growing businesses by founding Omni Digital, a performance marketing agency that helps clients scale through digital marketing.

Now, I work with e-commerce, home & renovation, and education businesses in Singapore to accelerate their growth using paid Facebook & Google ads.

My goal is to build a world-class team of performance marketers that has the same work ethic as me, which is to continuously test and optimize our client campaigns until they succeed.

Some of our past and present clients include Gain City, Lumens, and Bounceback.

I would love to find out more about your business with a 1:1 chat.

👉🏻👉🏻 Reach out to me on LinkedIn or email alex@omnidigital.com.sg

taplio

The Battle

Salif S.

Alex Chan, CFA

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taplio

The Battle

Salif S.

Alex Chan, CFA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salif S.'s LinkedIn Performance

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