Kallon Mountain ⛰️

Kallon Mountain

Founder

Most people think it's what they post, when, or how often. 

But posting is killing your reach on Linkedin. Why?

ASKING before GIVING, isn't the way. 

Shouting louder won't help. 

Despite trying traditional outbound, this is why Founders still can't seem to get enough traction on Linkedin. And they fall into the 'great unseen'. Which is costing precious pipeline and it’s getting worse. 

FACT: Over 60% businesses fail within 3 years,
because they can’t create, or capture demand.

Which means all too many Founders remain stuck in the feast and famine of founder-led sales. Relying on random inbound leads to keep business alive. Worse still, they work solely through referrals. 

YOU’RE PROBABLY BATTLING:

Lack of ideas 
Content falling flat
Publishing into the abyss
Everyone (but you) going viral
Profile that gets views, but not £
Fear of being ‘in public’ on Linkedin

THE BIG QUESTION:

How do you grow and monetise an audience that gives as sh*t? Even if you've never posted before?

That's where I come in. 

Follow + 🔔 to learn how to build for yourself. 
Serious about building on Linkedin? DM me.

Silent Community designed for those in B2B to sell, WITHOUT selling themselves short. 

Join the club to leverage the best new business and sales prospecting resources, and to hear about highly effective cold calling tips direct from experienced front-line practitioners. 

DM me to learn more.

Nadine Heir

Write Wiser by Nadine Heir

At a time when everyone is calling themself a freelance writer, it's getting harder to select the professionals. This is no time to gamble with your marketing. Write Wiser applies executive experience to brands with a message worth hearing: Your voice, our words.

Tukki

Reporting to the Founders, CEO and CTO of the platform offering a premium US immigration experience, I support organic marketing and content, thought leadership events, and work on growth initiatives. My priority is expanding Tukki’s reach to more people and partners.

Organic Marketing

Aument

Working directly with the founder and CMO, I created educational, evergreen content marketing and executive branding to demonstrate how users could surpass all industry benchmarks.

I took our domain authority from 0 - 52 through marketing, community, and partner engagements over 9 months. 

In Q4 2022, I launched our second website revamp, influencer program, and feature newsletter.

Founding Team, Head of Content

Globalization Partners

I oversaw a team that responded to clients' pain points with marketing, training, and sales content. This ranged from multimedia that established brand presence, to collateral that closes deals. 

My day-to-day included strategizing with partner companies on joint content and marketing projects, global team coordination to meet content requests, and implementation of expertise-driven proposals for new initiatives.

Also, I coordinated ghost-writing via my team, creating thought leadership articles for executives.

Partner Content Manager

Dedicated.ai

Having been responsible for customer success and retention, I also took on the marketing team, partnering closely with the sales team to develop growth strategies for this SaaS startup boosting new client acquisition and trial uptake by 150%.

Head of Marketing

Reporting to the founder and CEO, I led client success, built scalable strategies for Dedicated's automations, and hired and trained 40% of the companies' new recruits at the time.

Client Communications Manager

WeWork

I was the voice of WeWork for Spanish-language advertising, marketing, and client communications for Latin America during the company's fastest growth period.

Senior Copywriter, Brand

Mexico Business Publishing

I planned content and coordinated a research team and journalists for two annual cycles of Mexico Automotive Review and Mexico Aerospace Review.

Editorial Manager

Editor

Macmillan Education

I was responsible for Macmillan's sales and marketing materials, social media for Latin America, and global e-catalog content.

Marketing Communications Specialist

Global Leadership Training

By delivering Global Leadership Training to executives, I facilitated their journey toward confidence, culturally-aware professionalism and a global perspective on business in English.

Business Communications Facilitator

UK Government

We promoted higher education among school students. This role was part of Aimhigher, a division absorbed into Directgov in 2012.

Outreach Representative

Writing for you. 👻 Creative Director, Messaging Strategy at Feral

No copywriting job is too large, nor is an absent content strategy too intimidating.

Tap into the grit that only a career in startups can forge, and a love of all things marketing. Drop me a line for tailored quotes.

Vetting content writers? With me, you'll be hiring experience on founding teams, reporting to CEOs and CMOs directly, and managing creatives and training writers. 

Proof of the pudding is my experience with international brands including WeWork, Moody's, VMLY&R, Coca-Cola, and IBM.

Hobbies include:
‣ Hiding 🐈 and ☕ icons in photos that accompany my LinkedIn microblogs.

‣ Learning fresh SEO, digital strategy, and content marketing tricks from the LinkedIn circle.

‣ Trying too hard to make you smile with my lack of LinkedIn decorum.

Not keen on marketing posts? Head over to my most personal platform, Migrant in Mexico, linked in my featured section.

taplio

The Battle

Kallon Mountain ⛰️

Nadine Heir

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