Over a 8 month period I met with dozens of owners & directors and asked them the same question. What work problem keeps you awake at night? 

EVERY CEO said a version of the same thing, "We need more sales!" Digging a bit deeper, they wanted more, better sales leads. They wanted their revenues to be as guaranteed as their expenses.

Sales Higher identifies well-financed companies that need your solutions. You get fresh opportunities sent to your inbox every week, so your sales pipeline is always full.

We provide an entire prospecting team at 'coffee money' pricing.

If you sell B2B and want to meet decision makers that need your solutions then visit our website. Or book a meeting at: https://saleshigher.com/thanks

Matthew Murray

Stop selling to companies that can't afford you.

Instead, connect with startups that just raised funding.

✓ They're in growth mode. ✓ They have budget for your solution. ✓ They have pressure to scale fast. ✓ And they're actively looking for solutions.

Your conversion rates will be significantly higher.

Since June 2023 I've researched and compiled every single company that got funded.

That's 𝟭𝟯𝟱+ 𝘄𝗲𝗲𝗸𝘀 of manual research and data verification.

The database has 𝗼𝘃𝗲𝗿 𝟯𝟴,𝟬𝟬𝟬 𝗳𝘂𝗻𝗱𝗲𝗱 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀. You can search by location, industry, funding amounts, and keywords.

CEO contact details included for direct outreach.

Over 475 sales teams are already using it.

I'm giving it away. 

Get full access here: https://lnkd.in/gqAMRBP3

😲

Meet decision makers who have budget and need your solutions. | Generated over 4000 'ready to buy' meetings from outreach & helping you do the same.

Most founders don’t fail because of bad products.  
They fail because they scale chaos.

Ads are running. Tools are stacked. Teams are hired.  
But nothing compounds.

That’s where I step in.

I help early-stage founders turn messy marketing into **predictable growth systems** — so you know what’s working, why it’s working, and how to scale it without burning cash.

If this sounds familiar, you’re my ICP:
• You’re growing, but it feels unstable  
• Ad spend is leaking with no clear ROI  
• Marketing feels busy, not effective  
• Every new tool adds complexity, not clarity  

How we fix it at Rawdify
We use a simple, proven Growth Architecture:
Diagnose → Research → Design → Build → Validate → Scale

No guesswork. No vanity metrics. Just systems that convert and compound.

What we’ve done
• Helped jewellery, healthcare, and education brands move from zero ROI to scalable growth  
• Built founder-friendly systems that teams can actually execute  
• Turned marketing from noise into a revenue engine  

I’ve been on both sides - strategist and founder.  
So this isn’t theory. It’s lived experience.

If you’re done chasing tactics and want clarity that scales, let’s talk.

⚙️ Clarity. Systems. Scale.  
That’s the Rawdify way.

Natasha Kohli

Most founders treat marketing like a slot machine.

Hope someone notices them.

That's the problem.

I spent the last 3 years helping early-stage founders turn "what should we do?" into "here's what happened."

And the difference? Systems.

Instead of random tactics, here's what actually works:

PHASE 1: FOUNDATION
• Define your ideal founder customer (not just "companies that need my product")
• Document your core value proposition in one sentence
• Research where your ICP actually spends time

PHASE 2: CHANNEL SELECTION
• Pick ONE channel (usually LinkedIn for B2B)
• Dominate that one channel completely
• Build the 80/20 presence that matters

PHASE 3: REPETITION
• Create a repeatable content process
• Same message, different angles
• Measure what works, then double down

Here's what most founders do wrong:

They skip Phase 1.

They jump straight to "what should we post?" without defining WHO they're talking to or WHY they should listen.

That's why their marketing feels scattered.
The system works because it removes guesswork.
When you have repeatable processes, growth becomes predictable.

What's your biggest founder marketing struggle right now?

🧵 Thread tomorrow on Phase 1: Foundation.

Early-Stage Founder Growth Partner No Noise. No Guesswork. Just Systems That Scale.

I watched a founder spend $10k/month on ads with bare minimum leads.

Know why?

Not because the ads were bad.
Not because the platform was wrong.
Not because the product wasn't good.

Because they were advertising to the wrong person.

Here's the breakdown:

He built B2B software for logistics. Powerful tool. Real problem solver.

They pointed all their spending at CTOs and CIOs because they own tech decisions on paper.

The real buyers, though, were Ops and Logistics leaders, the people whose KPIs were destroyed by manual processes.

This isn’t a silly mistake; it’s one of the most common B2B SaaS errors: chasing the fanciest title instead of the role with the pain and the budget.

Wrong audience entirely.

We went back to Phase 1 of the system: FOUNDATION.

Simple questions:
• Who actually uses this software daily?
• Who has the budget to buy it?
• Who suffers most without it?

Answer: Operations directors managing manual processes in mid-market companies.

Same product. Same budget. Different target.

He rewound everything.

Repositioned messaging to operations directors.
Changed channel strategy (LinkedIn).
Launched new campaigns.

6 months later: $50k+ in qualified leads generated.

Not because of better ads.
Because of a better foundation.

The lesson:
Marketing isn't about better tactics.
It's about better systems.

And systems always start with the foundation.

This is exactly what's happening with 7 out of 10 founders I talk to.

They're solving the wrong problem with impressive solutions.

I was reading Adobe’s blog the other night - half researching, half doomscrolling the “AI is eating creativity” discourse - when something interesting popped up: Connectioneering.

The idea stuck with me because it explains what’s actually happening right now.

AI didn’t replace creativity.
AI commoditised content.
And that made human creativity more valuable.

When every brand can produce decent copy, nice visuals, and polished templates at scale, “good content” stops being a differentiator.

The scarcity shifts to the stuff AI still can’t fake convincingly:
• Taste
• Timing
• Humor
• Awkward real-life detail
• Emotional intuition
• Lived experience
• Cultural context
• Micro-moments that feel too specific to invent

That’s the raw material of Connectioneering - intentionally engineering emotional resonance so people feel the message instead of just recognising the branding.

In 2026, the edge isn’t more assets.
It has more meaning.

AI gives us speed, scale, and optionality.
Humans give us flavour, texture, and emotional truth.

The sweet spot is combining both:
AI for acceleration, humans for soul.

Because the funniest plot twist of the AI boom is this:
The more automated content becomes, the more premium creativity gets.

The most expensive thing in digital marketing isn’t ads.
It’s what happens before the ads ever run.

Not ad spend.
Not tools.
Not even mistakes.

Every rushed decision adds to future clean-up.
Every unclear decision creates rework.
Every short-term win creates long-term friction.

Good marketing isn’t just about choosing what to do.
It’s about understanding what each decision will demand later.

That’s the difference between growth that scales and growth that keeps breaking.

Adobe’s 2026 trend report dropped a line that made me pause: “All the Feels.”

Translation: Screens are boring now.
People want to taste the coffee, hear the fizz, feel the linen, smell the basil… through their phone.

Honestly, it tracks.

After a few years of AI-perfect visuals, minimal layouts, and “clean” brand systems, everything started looking like it went to the same private school. Polished. Correct. Soulless.

Enter sensory creative.

“All the Feels” takes visuals and makes them tactile.
Cold metal. Velvet fabric. Citrus mist. Pouring milk. Crunchy chop cuts. Snowflakes landing on wool.
Content you don’t just see - you almost touch.

And here’s the twist:
AI accidentally made this trend inevitable.

When everyone can generate 10/10 aesthetic content, the only real flex left is sensory persuasion.
Texture, motion, sound, and implied taste/smell become competitive advantages, not creative decoration.

Consumers already shifted.
(82% expect multi-sensory brand experiences now - not “nice” ones, sensory ones.)

Minimalism had a long, peaceful reign.
Maximalism just kicked the door in, wearing sequins and blasting ASMR.

Practical side:
• Food and health brands: use crunch, pour, fizz, chop
• Lifestyle brands: warmth, fabric, metal, scent cues
• Events: ritual and atmosphere over “coverage”
• AI prompts: specify tactile cues (“cold chrome, citrus mist, ceramic crackle”), not just “modern aesthetic”

If the last era was about efficiency and scale, 2026 is about sensory desire.
Flat content informs.
Sensory content seduces.

Makes you wonder:
Maybe the future of attention isn’t shorter.
Maybe it’s richer.

What's ONE thing you'd change about your current founder marketing approach if you could start over?

I'm asking because I've noticed a pattern.

Most founders I talk to would change one of three things:

Starting with channels before understanding their actual customer
(They optimise for the wrong audience)

Trying to be everywhere instead of dominating one place
(LinkedIn, Twitter, Instagram, YouTube - spreading too thin)

Creating content without a system (random posts = inconsistent results)
They post when inspired, not by discipline.

I'm genuinely curious what YOU would change.

Drop it in comments 👇
And tag a founder who needs to see this

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The Battle

Matthew Murray

Natasha Kohli

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taplio

The Battle

Matthew Murray

Natasha Kohli

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matthew Murray's LinkedIn Performance

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Performance ScoreMatthew Murray's LinkedIn Performance