Sal Avelar

Klick

Senior Marketing Strategist

Lightster

Head of Growth

Bringing product teams and customers together with customer interviews on-demand. 

Sign-up for early access at https://www.lightster.co

Fractional CMO

UofT Hatchery

Mentor

Voxqube

Strategic Growth Advisor

1000ml

NexJ Systems

Sr. Director, Growth Marketing & Demand Generation

Sun Life Financial

Director, Growth Marketing & Loyalty

Canon Canada

Growth Marketing & Demand Generation Manager

TritonWear

Marketing Manager

Compuware

Digital Marketing Manager

I am a marketer and entrepreneur with years of experience in building businesses. I love helping others achieve their goals and I believe that innovation and disruption are key to success in modern marketing.

My motivation comes from empowering others. It brings me great satisfaction to see businesses grow and thrive under my guidance. I truly believe that everyone has the potential to achieve greatness and I always strive to bring out the best in them.

My mantra is simple: passion, drive, and a hunger for success are essential for excellence. With these values at my core, I approach every project and challenge with enthusiasm and dedication.

Hearing Excellence Inc.

Digital marketing and infrastructure

Tenthline

•	collaborate to renew  the company's site 
•	Produce detailed documentation and reports
•	Writing HTML and CSS coding to support Wordpress site collections and associated web applications.
•	Produce detailed documentation and reports
•	using SEMRush for Optimization SEO strategies based on  Keyword Research, Content Source Research, Competitor Research & Analysis, Build & Implementation

SEO expert and social media coordinator

WEBLIAM

•	Deliver full cycle of website development from planning, developing and testing, to deploying, as well as providing technical support for maintenance and upgrades 
•	Collaborate with project manager and programmers to layout site functionality 
•	Build web content using Search Engine Optimization (SEO) best practices, and communicate these SEO guidelines and techniques to clients
•	Handle all composition, colors, illustration, typography and branding for projects 
•	Design and repair e-commerce product photos with Photoshop to make products more visually attractive, in order to increase sales and outreach
•	Test, debug and troubleshoot websites, to ensure reliability and proper functioning
•	Use social media plugins to develop websites with WordPress which improved companies’ rankings and online presence
•	Create weekly and monthly email flyers, and applied plugin on various social media platforms
•	Complete projects 5% faster than the estimated timeline on average
Optimized and changed the loading time on the home page from 8 seconds to less than 2 seconds by reducing images on the home page, reducing the bounce rate from 65% to 32%.

Web Designer & Developer 

•	Published content for social media by researching, strategizing, writing and editing articles and advertisements for web pages and email marketing in compliance with SEO guidelines 
•	Updated photos and content on websites using Excel and the Content Management System
•	Configured and customized WordPress (WP) and WP plugins, and integrated with other tools to make visually appealing, user friendly websites
•	Researched keywords to develop sitemaps for improving website ranking and tracking
•	Tracked, monitored and ensured that campaigns were delivered against all KPIs by reporting on campaign performance
•	Used Social Media platforms and tools like Facebook, Telegram, Instagram to advertise company’s products and services
•	Oversaw and developed social media strategies by utilizing analytics data on platforms including Facebook, Twitter, and Google+.
•	Creating Ads, Graphics, Logos, and publications for print using Photoshop and Illustrator from Adobe CS4 Suite on a Mac platform.
•	Technology Used: WordPress, WooCommerce, XML, PHP, MySQL, CSS, JavaScript, cPanel, PHP MyAdmin, HootSuite, Google Analytics, Google Webmaster Tools, Credit Card Merchants, SSL Certificates

Web Designer & Digital Marketing Strategist

ShahdForoush Health (VitaRichy)

Website Administrator

•	Build and expand features of our web-based e-commerce solutions (online stores, content websites, payment gateways, search service)
•	Create landing pages as well as banners and edit existing Web components.
•	Enable new marketing functionality within the existing web components.
•	 Develop and maintenance website using platforms like Wordpress
•	assigned to work on various cross-platform projects that include developing and building front-end components and developing functionality for cross-platform applications, including Web, Mobile
•	Debug pages and fix issues in a site
•	Optimize E-Commerce website On-page and off-page  Search Engine Optimization
•	Evaluated websites based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength of the site.
•	Troubleshoot errors via Search Console and produced audits that summarized website situation as it pertains to SEO. 
•	Optimized website and landing pages, resulting in 200% growth in organic traffic over 10 months

Web developer and Digital Marketing Specialist

vBike Canada

Identify ways to improve website user experience
Implement security measures to protect websites
Keep the website's domain and hosting registration current
Monitor for website security breaches and respond to them as needed
Plan, create, implement, manage, monitor and update websites for organizations
Produce sitemaps that represent and visualize the website's structure and functions
Reply to, troubleshoot and resolve website issues and Technical SEO
Update website coding frequently
Optimize website speed

Landing site updates and blog posts; Generated direct emails
Increasing average weekly Instagram reach by over 200% in just 2 months.
Creating & updating company social media and email campaign
Building, expanding, and maintaining e-commerce based websites.

Web Developer & Social Media Marketing

•	used SEMRush for Optimization SEO strategies based on  Keyword Research, Content Source Research, Competitor Research & Analysis, Build & Implementation 
•	collaborated to migrate the company's blog to HubSpot
•	Created landing page with bootstrap 4 and JavaScript

Web Designer and SEO Expert 

Iranian Industrial Development and Renovation Construction Company (MANA)

•	Supported 20 Project Managers in planning, executing and managing 20 projects on 9 domains using Project Management Body of Knowledge (PMBOK) standards 
•	Assisted in gathering project requirements, and setting up the project budget
•	Followed project development and tracked completion of each stage appropriately by facilitating weekly team meetings 
•	Used MS Project Server to plan and capture allocation of resources to tasks

Project Management Office (PMO) Analyst and Strategist

•	Modified existing software to correct errors, upgrade interfaces and improve performance.
•	Developed and updated existing Web Applications using HTML and ASP.NET MVC 3.0 and 4.0.
•	Gained proficiency in SQL Server Management Studio through daily use.
•	Created Stored Procedures and assisted in the design of new Database tables.
•	Played key role in implementing Project Management Information System (PMIS) and Knowledge Management (KM) software, and developed PMIS for Construction Projects
•	Worked with the team to develop a web-based program using SharePoint

Software Developer

•	Created and updated Business (BRD) and Functional Requirements Documents (FRD)
•	Made Process Flow diagrams using Microsoft Visio
•	Managed Project Milestones through the entirety of the SDLC process; submitted status reports

Technical Support Analyst

Ghods Niroo Engineering Company (GNEC)

Ensured customer satisfaction by providing technical support
Worked with clients to analyze computing and network needs and implemented appropriate solutions

Junior Software Engineer

Water Research Institute

Assisted in the installation and updating of software, as well as the setup and troubleshooting of all equipment.
Performed wiring and daily maintenance of internal computer systems.
Resolved Windows related issues, Internet Explorer issues and other PC software related issues.

Computer Technician

Over 6 years of experience developing websites software, and digital marketing for construction, Sport, Health, Finance, and real estate companies
I have practiced using various digital marketing platforms and tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMRush, SimilarWeb, Screaming Frog tool, Google PageSpeed, GtMetrix, Google Trends, Keyword Planner, ActiveCampaign, ClickFunnels, and many more.
 
 In my current role, I work to drive organic search traffic by providing keyword research for new content and also identifying ways to improve existing content. I use sites like Moz and SEMRush every day to improve rankings, research competitors, and uncover opportunities that will help the business grow. I am concerned with the overall health of all of the websites I work on. This includes fixing broken links, redirecting URLs, fixing errors, site speed, improving metadata and alt text, ensuring, etc.

Currently, I am developing my skills as a Software Developer by building front-end interfaces and backend APIs to create functional, user-friendly applications. I possess a good understanding of frontend, and backend development, with strong attention to detail and critical thinking skills to help solve
software problems efficiently. Some of my skills include the following:
● HTML5, CSS3,JavaScript, Java, Bootstrap, python.
I am always learning and looking for ways to win.

mahnazfayezi@yahoo.com

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Sal Avelar

Mahnaz Fayezi

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