Sal Avelar

I build AI-powered growth engines that replace guesswork with systems. Over the past 15+ years, I’ve led teams across SaaS, enterprise, and startups to scale predictable pipeline using automation, experimentation, and AI-driven decisioning.

My philosophy: Growth should operate like a product—iterated weekly, measured precisely, and increasingly automated. I design GTM operating systems (GMOS) that combine demand gen, lifecycle automation, enrichment workflows, predictive scoring, and content intelligence into one cohesive engine.

Recently, I’ve deployed AI across campaign ops, SDR workflows, content production, lead routing, attribution, and forecasting—cutting production cycles by 50–70% and increasing conversion at key funnel stages.

I share practical frameworks for applying AI in growth marketing because the industry needs less theory and more execution.

If you’re building the next generation of marketing systems, let’s connect.

Sr. Director, Growth Marketing & Demand Generation

iResearch Services

• Conducting Market Research/Contact Discovery through Professional networking and other professional websites. 
•	Used to work on CATI and CAWI Survey programming and taking In-depth interview of C-level and top management of the company.
•	Used to work for Appointment Generation, Appointment Setting and Lead Generation.
•	 Used to do market research across the globe to reach out a targeted prospect as per project requirement.
•	Used to do data mining, data extraction and data analysis. 
•	Worked on primary and secondary database.
•	Worked on qualitative and quantitative data and research.

Appointment Setter

XDBS Corporation

•	Used to do Market Research/Contact Discovery through Professional networking and other professional websites. 
•	Used to do Pre-Sales, Cold Calling and Lead Generation. 
•	Used to connect with decision maker and influencer to generate a business for the company. 
•	Effectively perform outbound calls to target prospects in defined geographies.
•	Focusing on achieving/exceeding daily/weekly/monthly targets defined for self and team.

Sr.DGE

Tata Consultancy Services

ProjectNo.1:- Axis Bank (HNI Client) 
•	Used to work for High Net worth Individuals (HNI Client) of Axis bank customers.
•	Used to provide financial solutions to the NRI customers while maintaining high service standards
•	Used to maintain relationships with the existing customers through mailers and phone calls and share insights on the fluctuations in interest rates, exchange rates and various product offerings
•	Used to record and track all engagement activities through the CRM system
•	Comply with KYC/SEBI rules, regulations, and legislation governing the Bank.

ProjectNo.2:- LAP Sales Process- Mortgage Flexi Loan Process 
•	Used to sale loan against property (Mortgage Loan) to the client by making cold calling, explaining product details, feature and benefit.
•	Used to achieve daily, weekly and monthly lead target of the process by maintaining quality and productivity.
•	I have set a highest sales revenue benchmark in the process.

Sr. Associate 

Mphasis

Sr. Associate

Experienced with a demonstrated history of working in the Sales, marketing and advertising industry. Skilled in Microsoft Word, Market research, Sales, Sales Funnels, Observation and Direct Sales. Strong marketing professional skills.

taplio

The Battle

Sal Avelar

Kedar Salunke

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