Sal Avelar

I build AI-powered growth engines that replace guesswork with systems. Over the past 15+ years, I’ve led teams across SaaS, enterprise, and startups to scale predictable pipeline using automation, experimentation, and AI-driven decisioning.

My philosophy: Growth should operate like a product—iterated weekly, measured precisely, and increasingly automated. I design GTM operating systems (GMOS) that combine demand gen, lifecycle automation, enrichment workflows, predictive scoring, and content intelligence into one cohesive engine.

Recently, I’ve deployed AI across campaign ops, SDR workflows, content production, lead routing, attribution, and forecasting—cutting production cycles by 50–70% and increasing conversion at key funnel stages.

I share practical frameworks for applying AI in growth marketing because the industry needs less theory and more execution.

If you’re building the next generation of marketing systems, let’s connect.

Sr. Director, Growth Marketing & Demand Generation

Sarah Brekelmans

On the hunt for growth-driven marketers who make an impact?

Perhaps you're a startup leader striving to build a marketing team that can truly drive revenue.

The marketing playbook has evolved, but let's face it, hiring and interviewing practices haven't kept up. Companies still use outdated measures, causing hiring managers endless headaches and costing both time and money.

Enter Brightly.🔆

We're seasoned advisors with a decade of startup know-how, specializing in unearthing, evaluating, and hiring marketers who can truly deliver results.

I founded Brightly because startups crave more than a recruiter—they need a human touch, a partner who can advise on the nuances of the hiring process, craft effective job descriptions, conduct strong interviews, and steer them toward success.

If you're a startup looking to bring on proven marketers, let’s chat! We’d be happy to discuss your current hiring needs and challenges to see if we can be an effective partner for you. 

I can be reached by email at sarah@brightlysearch.com

I look forward to meeting you!

Founder & Principal Recruiter

Brightly is a boutique executive search & recruitment agency founded on the belief that mindful, nurtured candidate relationships and assessments make for stronger long-term hires.

The connections we make possible for our clients aren’t luck — they’re based on a deep understanding of people’s needs, and a compassionate, honest understanding of both the candidate and the company.

We identify the candidates who can lead and support their teams towards greater collaboration, performance and resilience.

Our results speak for themselves, with a 100% success rate on search mandates and 90% of our clients partnering with Brightly on a repeat basis.

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Sal Avelar

Sarah Brekelmans

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