Sal Avelar

Klick

Senior Marketing Strategist

Lightster

Head of Growth

Bringing product teams and customers together with customer interviews on-demand. 

Sign-up for early access at https://www.lightster.co

Fractional CMO

UofT Hatchery

Mentor

Voxqube

Strategic Growth Advisor

1000ml

NexJ Systems

Sr. Director, Growth Marketing & Demand Generation

Sun Life Financial

Director, Growth Marketing & Loyalty

Canon Canada

Growth Marketing & Demand Generation Manager

TritonWear

Marketing Manager

Compuware

Digital Marketing Manager

I am a marketer and entrepreneur with years of experience in building businesses. I love helping others achieve their goals and I believe that innovation and disruption are key to success in modern marketing.

My motivation comes from empowering others. It brings me great satisfaction to see businesses grow and thrive under my guidance. I truly believe that everyone has the potential to achieve greatness and I always strive to bring out the best in them.

My mantra is simple: passion, drive, and a hunger for success are essential for excellence. With these values at my core, I approach every project and challenge with enthusiasm and dedication.

Deborah Awe

Remote Online-based International Freelancer

Generated fresh leads internationally, successfully onboarding clients & developing custom websites for their small to medium-sized businesses across the United States, Asia and Europe

* Managed an average of 2 concurrent projects, meeting deadlines across varying time zones and snagging high ratings and a 60% contract renewal rate

* Created instructional videos to ease post-contract updates & troubleshooting, lowering expenses for clients without internal technical teams by US $400+

*Customized & deployed 15+ responsive website functionalities directly improving user experience & resulting in a 40% boost in website traffic

Web Developer & Digital Brand Designer

Christ Embassy Church Kingston

Christ Embassy is a church/Christian organization with worldwide branches, and large-scale charity and publishing activities

* Attracted US $4.5K+ in sales of copyright materials through identifying partnership opportunities and beneficial B2B relationships during Christian outreach activities

* Ideated and executed engaging video reports chronicling major projects, contributing to a 12% boost in project sponsorships and member participation

* Garnered an 85% success rate for project approvals and partnerships with key stakeholders & government agencies, developing compelling & strategic proposals

* Monitored and answered help desk call lines, collaborating with the productions team, fulfilling publication orders for customers speedily and effectively

* Streamlined shipping operations timeline by 50% with US $6K in annual savings, through restructuring of shipment routes & logistics partners

* Wrote user help guides for 7 apps, creating and featuring in video tutorials used to train 20+ team leads and executive staff

IT Operations Manager (Volunteer)

Christ Embassy Church

* Contributed to a 40% increase in traditional audience reach tailoring press materials for 20+ marketing campaigns to the region

* Grew monthly subscriber rate by 5%, crafting compelling email campaigns & newsletters 

* Restructured quality assurance process for revising 6,000+ pages of digital & print manuscripts, resulting in 100% editorial consistency

* Shortened project completion times by 35%, through timely preparation of proposals, market research reports, and information gathering

Copyeditor (Volunteer)

University of the Commonwealth Caribbean (UCC)

Optimized support and sales for the Online Learning department of Jamaica's largest private tertiary institution

* Developed effective follow-up & lead nurturing practices with 1,800+ prospective students, bumping enrolments by 60% in a quarter

* Reduced user onboarding time by 15%, updating self-help documents, FAQs & knowledge bases with troubleshooting guides

* Resolved 300+ help desk inquiries, liaising with IT & finance depts, educating students on ongoing programs, with a 100% 5-star rating

IT Support Assistant

I have a Bachelor of Science degree in Business Administration and Information Systems Management from the University of the Commonwealth Caribbean (UCC), where I learned how to integrate and innovate digital solutions and information management systems that are cost-effective, reliable, and scalable. 
I have also acquired multiple certifications in digital marketing, presentation delivery, SWOT analysis, design thinking, and chatbot development, demonstrating my readiness to learn and apply new skills. 
I value integrity, team collaboration, and continuous growth.


Relevant Degree Coursework: Ethics, Systems Analysis and Design I and II, Database Management I and II, Data Communications I and II, Information Assurance and Security, Project Management, Strategic Management, Marketing Management, Financial Management, Cost Accounting

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Sal Avelar

Deborah Awe

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