Sal Avelar

Klick

Senior Marketing Strategist

Lightster

Head of Growth

Bringing product teams and customers together with customer interviews on-demand. 

Sign-up for early access at https://www.lightster.co

Fractional CMO

UofT Hatchery

Mentor

Voxqube

Strategic Growth Advisor

1000ml

NexJ Systems

Sr. Director, Growth Marketing & Demand Generation

Sun Life Financial

Director, Growth Marketing & Loyalty

Canon Canada

Growth Marketing & Demand Generation Manager

TritonWear

Marketing Manager

Compuware

Digital Marketing Manager

I am a marketer and entrepreneur with years of experience in building businesses. I love helping others achieve their goals and I believe that innovation and disruption are key to success in modern marketing.

My motivation comes from empowering others. It brings me great satisfaction to see businesses grow and thrive under my guidance. I truly believe that everyone has the potential to achieve greatness and I always strive to bring out the best in them.

My mantra is simple: passion, drive, and a hunger for success are essential for excellence. With these values at my core, I approach every project and challenge with enthusiasm and dedication.

Fresh Perspective Copywriting (rachel@freshperspectivewriting.com)

I help B2B technology marketers in companies such as Citrix, ProcessUnity, and Simply NUC generate high-quality leads and convert them into customers. Clients call me when they need a copywriter who understands the B2B buyer journey, can take the lead on projects, and turn in a first draft that requires minimal edits. 

My B2B copywriting projects include:  

✓ White papers 
✓ Definitive guides 
✓ Case studies
✓ Landing pages and website copy
✓ Email copy
✓ Sell sheets, data sheets, and brochures

I've also taught white paper and case study copywriting for MarketingProfs and helped develop the University of Toronto's certificate program in Strategic Copywriting.  

➡ ➡  If you need B2B copy that helps you attract high-quality leads, DM me or email rachel@freshperspectivewriting.com. You can also book a call with me here:  https://savvycal.com/rachel-foster/30

CEO and B2B Copywriter

Canadian Association of Marketing Professionals (CAMP)

Advisory Board Member

Kideney Architects

Write proposals and other B2B marketing communications for Buffalo architectural firm.

Proposal Writer

Arts Council in Buffalo & Erie County

Write press releases, website copy and other content to promote the organization's events and programs.

Program Coordinator, Web Master and Gallery Coordinator

I’m a B2B copywriter who helps technology marketers engage both business and IT buyers. Since 2009, I’ve focused exclusively on B2B tech and have worked with brands such as SoftwareOne, SAP America’s SAP User Group (ASUG), Citrix, and Ricoh Canada. My extensive experience means I understand the complex nature of B2B sales and have a proven process that allows me to get up to speed quickly and deliver first drafts that require minimal edits.

My experience includes:  

✓ Writing white papers, ebooks, and guides that get thousands of downloads and bring my clients qualified sales leads.

✓ Writing B2B copy that helps my clients improve their email open and clickthrough rates, generate more leads through their websites, and get stalled accounts to renew.    

✓ Teaching white paper and case study writing for MarketingProfs.  

✓ Making the Online Marketing Institute’s list of the “Top 40+ Digital Strategists in Marketing for 2014”.

✓ Helping develop the University of Toronto's Strategic Copywriting course.

✓ Speaking at events including Content Marketing World, TiECon Canada, and MagNet: Canada’s Magazine Conference.

★ ★ ★
If you need B2B copy that resonates with business or IT buyers, contact me at rachel@freshperspectivewriting.com.

Rachel Sparacio-Foster

taplio

The Battle

Sal Avelar

Rachel Sparacio-Foster

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