SackBerry

I didn’t start SackBerry to be “just another agency.”
I started it because founders building world-class companies were still invisible online. 

So I built SackBerry with one mission:
"Turn expertise into influence".

What we do:
- Build personal brands for founders, CXOs & investors on LinkedIn, Twitter/X & Instagram
- Grow visibility through social media, PR & paid ads
- Use AI-powered systems to scale presence without scaling headcount

What this means in action:
 ⚡ Took a SaaS founder from “ghost online” to 10K+ followers & weekly inbound leads
 ⚡ Turned a boutique firm’s anniversary into a story that drove clients
 ⚡ Helped a real estate founder build a brand so strong his DMs became his pipeline

Today, SackBerry is:
 ✅ 250+ clients across India, US & Canada
 ✅ 15-member remote team
 ✅ Featured across panels, podcasts & startup events

Founder / Agency Owner

Graphy

Content Marketer

Spayee

Content marketer for an Ed-tech B2B SAAS start-up.
a) Reviewing, editing and writing blog posts to guarantee high content quality.
b) Developing key messaging, branding and positioning statements.
C) WordPress Blog Management & SEO.
D) Writing comprehensive product guides from scratch. (Text, GIFs & Videos).
e) Creating content on Quora to build brand awareness.
f) Managing all the social media platforms including Instagram, Facebook, LinkedIn & Twitter.
g) Initiating market research studies and analyze findings.
h) On-site SEO, link building & guest posting.
I) Collaboration with designers and the editorial team on marketing materials.
j) Defining and tracking campaign effectiveness and adjust strategies accordingly.

Achievements:

*Created the comprehensive product guide from scratch, consisting of more than 100 articles.

*Got 500X growth on Spayee platform organically.

*Figured out the already existing deviations and challenges and worked on it, leading to higher user engagements, increased footfall & massive conversions.

Toastmasters International

Vice President of Public Relations

WSE Group

*Collaboration with designers and the editorial team on marketing materials.
*Reviewing, editing and writing blog posts to guarantee high content quality.
*Developing key messaging, branding and positioning statements.

    Achievements:
*Comprehensively researched and proposed a suitable digital marketing and social media plan for the two major businesses of WSE Groups – Volercars and LYVE Games. 

*Figured out the already existing deviations and challenges and worked on it, leading to higher user engagements and rigorous PR.
Successfully implemented creative collaborations and contests.

Marketing Content Manager

Redefined Rhapsody

My love and quest for poetry and open mics have instigated me into founding this platform. Getting all the poets in one place and giving them a platform to present is the vision and mission. 
Here is the link to Insta profile:

https://instagram.com/redefined_rhapsody?utm_source=ig_profile_share&igshid=1a653a1oj9kc4

Founder

Blogger

I help in LinkedIn Growth 🚀 | TedX & Josh Talks Speaker| Influencer Marketing on LinkedIn| Personal Branding for busy Founders | Ghostwriter for Founders | LinkedIn Organic Growth | B2B Lead generation| Founders PR 🔥

I’m Sakshi Darpan, Founder of SackBerry Media, a personal branding and social media agency that’s helped 250+ founders, CXOs, and investors build their online presence and win trust in the digital world.

In the last 3 years, we have worked with clients across India, Dubai, US & Canada while generating millions of impressions for them!

What I do: 
- Build magnetic personal brands on LinkedIn, Instagram, and Twitter/X
- Grow visibility for brands through social media strategy, PR, and paid ads
- Use AI-driven systems to scale outreach, content, and operations without adding extra headcount

🌍 What makes me different
I don’t believe in cookie-cutter content. I believe in storytelling that actually makes people stop scrolling, pay attention, and remember you. My clients don’t just get followers, they get leads, speaking gigs, media features, and opportunities they didn’t even know were possible.

📌 Beyond business
I’ve grown my own brand to 90K+ followers on LinkedIn by sharing my learnings in real time
I’ve been invited to speak on panels, podcasts, and judge startup events!
I’ve built an agency that runs on strong systems, so I can take vacations (sometimes a full month!) while the business grows


✨ What drives me
 Helping founders and brands turn their expertise into influence. 

Let's chat: sakshi@sackberry.com

Sakshi Darpan

In the last 2 months I have worked 3-4 hours a day, but the business ran as usual.

- Running a marketing agency with 35+ clients 
- Onboarding 3 clients a month
- Working on client retention

It's a chaos & as a single founder it got a little too much for me.

So, before It took away all my peace, I stepped back a little & let life play out.

- Attended a tonne of wedding functions
- Had a great Diwali week with friends & family
- Hosted another Diwali party for my team members
- Spent another 2 weeks with my parents in Chhath Puja
- Did journal, started to walk outside without fail 

Mostly I let life play out without stressing about everything 💜

Loved it :3

Do you ever slow down?


#PersonalBranding #Founder

It took me 5 years and 97k+  followers to truly understand this.
Because when you strip away the likes, views, and comments what really builds a personal brand is trust.

📍 Networking > Contacts = Trust
 I don’t measure my brand by how many people I know.
 I measure it by the 40 trusted humans who’ve referred me, vouched for me, and said my name in rooms I wasn’t in.

📍 Presentability = Trust in first impressions
A D2C founder once told me he hired us because we looked like people who get things done.
Since then, I’ve stopped seeing styling as shallow.
The first 10 seconds build or break trust before the next 10 slides even begin.

📍 Relationships > Sales = Trust over time
Some of SackBerry’s highest-ticket clients came back more than a year after the first conversation. We stayed in touch. We showed up.
 When the timing was right, they remembered.

📍 Visibility = Silent Trust
 Half the prospects who get on a call with me say,
 “I’ve been reading your posts for months.”
 Even if they never liked or commented once.

Consistency builds silent trust with people you don’t even know are watching.
That’s the real story of personal branding.

It isn’t hacks, trends, or virality.

It’s trust, built day after day.

And this is why SackBerry exists to help founders build trust at scale.

What does a personal brand mean to you?


#PersonalBrand #Branding

I visited a country with just 1.2 Cr of population.
While the city I stay in alone has 3.5 Cr of population. 

I spent the whole 7 days in Mauritius at 3 different beach-facing properties.

Life here doesn’t revolve around “what’s next?”.
It revolves around “what’s now?”

- People walk slowly.
- Cars actually wait.
- Shops close early.
- Beaches stay empty even in the middle of the day.
- And the locals are always smiling like they know something we don’t.

It felt like someone had lowered the world’s volume.
And because of that, I naturally slowed down too.

For one week, I slipped into their pace:
📍Woke up with the sound of waves
📍Sat with my tea looking at the water
📍Took long, quiet drives through green roads
📍Watched people fish like it was a meditation
📍Saw families sit by the beach for hours, doing absolutely nothing
📍Ate lunch without checking my phone 14 times
📍Didn’t hear a single honk for days 

Of course, I also took a couple of important calls because that’s life now.

But even then, the vibe was so relaxed that I didn’t feel like I was “working”.

What plans do you have for next year?


#Travel #PersonalBranding

It took me 3 years to build a 6-figure USD agency with a 15-member team.
But you can do this in less than a year!

When I look back at how SackBerry grew, I see two very clear chapters.
📍 The version of me who did everything out of instinct.
📍The version of me who finally built the agency like a real company.

>>> Things I’d definitely do again:

1. Build a strong content-first culture.
Good content saved us.
It made our content sharper, our clients happier, and our brand more trustworthy.
 
2. Focus on founder-branding instead of generic content.
“Show your face. Tell your story. Build in public.”
My founder-led content attracts inbound clients, builds deeper trust, and got me invitation to Josh Talks, Ted talks & multiple events.

3. Create systems before scaling the team.
If you scale without systems, you create stress, not growth.
The day we documented processes, built workflows, and set up a strong lead-gen + delivery engine…
things finally became predictable.

4. Invest early in client experience.
 Clear communication +  Weekly updates + Smooth onboarding.
 A team that genuinely cares.
 Clients don’t remember the content, they remember how you made them feel.

>>> And now… the things I’d never repeat:

1. Saying yes to every client who enquired.
 Some deals gave money.
 Most gave headaches.
 The wrong clients drain your team, drain your time, and drain your peace.

2. Undercharging out of fear.
 In the beginning, I kept pricing low because I was scared someone would say no. But the reality?
People respect you when you respect your pricing.

3. Hiring too fast.
 I thought more people = more growth.
 But more people without the right roles and systems = more chaos.

4. Doing everything myself for too long.
 I used to check every caption, approve every design, handle every escalation.
 It wasn’t leadership, it was fear.
 The day I let go, my team finally grew.

5. Putting content over mental health.
 There were days I posted even when I was anxious, exhausted, overwhelmed…
 because I believed consistency = survival.

Agency life isn’t glamorous.
It’s messy & unpredictable.
Sackberry made me who I am.
And I wouldn’t trade this ride for anything.

What lesson you learned in the past year?


#PersonalBranding #Content

I am hiring for 5 marketing roles for salary ranging between 30K-50K!

We recently expanded our services.

Clients? 
We’ve been signing them almost every single day.

But here’s the funny part:
The work has been pouring in, finding good marketing talent has been tougher than I expected.

We’ve been scouting like crazy, interviewing endlessly, and yet it feels like the market is drained out of the right resources.

So I decided—why not put this out here?
👉 We’re officially hiring for 5 marketing roles:
- Linkedin & Instagram Ghostwriters
- Social Media Managers
- Customer Success Manager
- Instagram specialists
- Marketing generalist who can do a bit of everything

💰 Salary range: ₹30K – ₹50K

If you’re someone who loves building brands, creating content that actually works, and wants to grow with a team that’s scaling fast, this might be your cue.

- Drop a comment
- Tag a friend,
- DM me 
- Email us: talent@sackberry.com

#hiring #marketing #personalbranding #socialmedia #growth
#digitalmarketing

I’ve lost at least $5K worth of leads in the last 6 months.

Not because of bad content.
But because I didn’t follow up.

Believe it or not, but your warm audience is sitting & watching you.
- Every “We should work together” DM
- “X viewed your profile” notification from a dream client.
- A like/ comment on your post from your potential client

I know how to spot them & take action.
But, I lost track.

So over the last 60 days, I built an AI-assisted follow-up system that does 3 things:

1. Surfaces signals (profile views, DMs, post engagers) into one list every morning.
2. Scores intent (title, company, comment context) so I know who to ping first.
3. Sends gentle nudges (pre-approved DM/email templates) on Day 0/2/7
Most importantly, I get everyday reminders on who to follow up with

Result?
 → Replies I’d been “meaning to send” finally went out.
 → 3 calls booked last week from old warm leads
 → Pipeline looks healthier without posting more

If your content works but the follow-up system doesn’t, money leaks.

Want the checklist of all tools I use + the 3 messages I use?

Comment FOLLOW UP and I’ll share the exact workflow and templates.


#PersonalBranding #InstagramGrowth

Before SackBerry ever existed, I spent 3 years working in jobs that honestly felt nothing like each other.

→ 2 years in a tiny startup Spayee
We grew from a team of 4 to 30.
My manager was the co-founder himself.
I was a 19 year old in my first job who did everything "Content" & nailed it.

→ 1 year in a fast, high-pressure startup Unacademy
I led a team of 14 here.  
Very intense.
Very “figure it out and move”.
I had to learn, try, fail, and get up again in real-time.

At that time, I thought I was just “doing my job”.
Now I know I was collecting lessons that I’d need much later.

Here are the ones that shaped me the most:

📍How people actually work
 Everyone isn’t motivated by the same thing.
 Some people need clarity, some need freedom, some need reassurance.
 You can't lead everyone in the same way.

📍How to manage under pressure
 Startups don’t give you the luxury of slow learning.
 That pace trained me.
 It taught me how to stay calm even when everything around me was on fire.

📍 What good leadership really looks like
 I worked with leaders who supported me…
 and leaders who drained me.
 Both taught me what to do & what not to do.

📍Growth is uncomfortable
Those 3 years pushed me out of my comfort zone so many times that discomfort became normal.

And I didn’t realise it then, but all of this became the base for SackBerry.

I already knew how to build a team, communicate, set expectations & stay calm under pressure.

Those years made me a better founder long before I ever became one.



#PersonalBranding #Marketing #Content

AI is 10X cheaper. Still, zero clients left us because of "AI".
In fact, we still onboard clients every month.

Here’s how we do it at SackBerry 👇

1. Founder Deep-Dive Calls
Not interviews, but conversations.
The kind where a founder forgets they're being recorded.
We dig into:
 — how they think
 — how they solve
 — what shaped them
 — what they actually believe
By the end of this call, we know their voice better than any “brand guideline” ever could.

2. Narrative Mapping
Every founder has a pattern. 
Their rhythm, their instincts, their go-to analogies, the emotions they lead with.
We map all of that.
Their story arcs.
Their non-negotiables.
Their angles, opinions, contradictions, and quirks.
This is where the personality gets built. The persona behind the posts.

3. Context-Rich Writing
This is magic. ✨
We don’t write “content.”
We write like someone who knows:why the founder started,what they’ve gone through, what they’re building and what they won’t compromise on.

Every post sounds like: “Of course the founder wrote this.”
(And even their best friend wouldn’t doubt it).
Because personal branding is not about writing louder.
It’s about writing truer.

And when founders sound like founders not marketers, not templates, not AI their audience trusts them more, faster, deeper.
This is the SackBerry difference.
We don’t create voices.
We reveal them.

Do you think AI will take on creative jobs?


#PersonalBranding #Leadgeneration #AI

SackBerry Media is proud to be the Social Media Partner for MysticVerse Global 2026, happening on 6–7 February 2026 in Dubai. 

From the early days of my business, I’ve believed that building a personal or company brand is about purpose, not just posts. 

And MysticVerse is exactly that kind of space.
- They brings together ancient wisdom (astrology, reiki, vaastu) with modern tools (AI, wellness tech) to help people and organisations evolve. 

- The blend between tradition + innovation, inner work + outward impact is how we build content for founders.

What we’ll do together:
📍 Help amplify the voices and ideas shaping conscious business and wellness.
📍Create content that highlights why MysticVerse matters 
📍And why you might want to be part of it

I am really excited about this!


 #MysticVerseGlobal #SackberryMedia #PersonalBranding #Storytelling #Wellness

My biggest case study is a million-dollar client & I pitched him through cold outreach.

People assume big clients come through fancy networks, warm intros, or some “secret connection”.

Mine didn’t.

My biggest case study is a million-dollar founder running a public company in the travel space.
Believe it or not but it started with something extremely simple:
A cold DM.

No one vouched for me or introduced us.
I wasn’t “known” then.
I just sent a message because I believed I could genuinely help.

And he took a chance on me.

And from there, we took his account from 15K → 100K followers within a year.

Here’s what that one DM turned into:

📍 a massive confidence boost
📍 the proof that cold outreach isn’t dead
📍 one of my strongest partnerships
📍 a turning point for my agency

People overcomplicate growth.

But honestly, so much of my journey changed the day I stopped overthinking and simply sent the message.

Sometimes the opportunity you’re waiting for…
is one DM away.

So tell me, what’s the one message you’ve been procrastinating?
And what’s stopping you from sending it today?


#PersonalBrand #Marketing

Most conversations about healthcare happen when something goes wrong.
But now and then, you come across a brand that talks about it with honesty, dignity, and hope long before people need it.

That’s what stood out to me about NephroPlus.

Dialysis is not easy.
It changes routines, families, plans… life.
It’s heavy.

Yet, NephroPlus chooses to talk about it with a kind of clarity and compassion that feels rare in healthcare communication.

It reminds people that kidney care is about letting patients live fuller, happier, more confident lives.

And you see that in the way they show up on social media too.
Simple, honest posts that help people understand dialysis rather than fear it.
Stories that remind patients that they’re more than their diagnosis.
Information shared without overwhelming people.

But the part that moved me most?
Their patient-centric initiatives.

Events like the Dialysis Olympiad where patients get to compete, celebrate strength, and be seen beyond their medical journey.

Or Aashayein, a festival that brings joy, connection, and community into a space that usually feels isolating.

These aren’t marketing activities.
They’re reminders that healthcare should treat the heart as much as the body.

Because telling someone “you’re not alone” is powerful.
But showing them through real experiences, real communities, real joy is what builds awareness that actually matters.

NephroPlus isn’t just raising awareness about dialysis care.
They’re normalising it.

Humanising it.
Giving it dignity.

And in a healthcare system that can feel cold and overwhelming, that kind of messaging can change how people see themselves…and how they see their future.

 #DialysisTohNephroPlus

Lakhani Financial Services

✔ STARTUP FUNDRAISING - Lakhani Financial Services is India's premier Investment advisory firm which specializes in helping startups raise funds from our network of investors.

✔ BUSINESS PLAN CONSULTING - Lakhani Financial Services helps all its startup clients to prepare the most effective and efficient business plan which eventually helps startups in raising funds. Our team sits down with the founders for 6-8 days and works extensively with them by going into complete details about the business and their vision. Our business plan provides a 99% accurate model of the founder's vision.

✔ PITCH DECK CONSULTATION - They say 'first impression is the last one. Lakhani Financial Services helps startups in preparing beautiful pitch decks which create a WOW impact on the investors. 

✔ 1-2-1 MENTORING - I mentor startup founders on how to build their business, set up marketing and sales strategies, and scale up their business operations.

✔ ESOP DESIGN - From ESOP conceptualization to design to policy documentation and filing we take care of all your ESOP needs.

✔ Startup INDIA SEED FUND SCHEME (SISFS) & GOVT GRANTS FUNDING - We help startups at prototype development stage to raise funds funds from Govt schemes.

✔ STARTUP INDIA/DPIIT CERTIFICATION & TAX EXEMPTION - we do the entire documentation, filing, coordinating with the Govt resource and avail the certificate and tax exemption for startups.


💁‍♀️ WHY LAKHANI  FINANCIAL SERVICES? - We understand the whole startup ecosystem very well and specialize in working with early-stage startups. We eat, breathe, and live STARTUPS.

Thus, as a startup advisor, business plan consultant, pitch deck consultant, & mentor, our core objective is to raise funds for the startups

Director & Startup Fundraising expert

TÜSK

Fundraising Consultant

Tanvi fresh

MagTapp Technologies

1) Streamline Business ops
2) Advise on growth plans
3) Business model revamp
4) Revamping sales, marketing, ops and finance departments
5) Hiring advisory to founder

Strategic Advisor

Vajram Electric

Investor & Business Advisor

Startup India

I help startups with strategies on their growth. Working on achieving Prime Ministers vision of 'Startup India, Stand up India'

Startup Mentor

Rhizobee Innovations

Appliviu is a tech startup that enables a consumer fashion brand to take multiple photos for their website in just 24 hours and at 1/10th of the cost than what a normal photoshoot would cost.

www.appliviu.com 

#majorproblemsolving #startup

Business Advisor

NVS Brokerage

❇ Researched extensively on listed and unlisted companies, met with promoters, built financial models on companies, prepare research reports, pitch to clients including banks, insurance companies and HNI clients

❇ Worked with private limited companies, build business and financial models, pitched to investors, raised funds.

Fundraising and Equity Research Analyst

Vision Securities

❇ Handled stock market and financial issues
❇ Started the journey of a startup consultant here

Chartered Accountant

If you're a founder ready to raise funds, I am the partner investors want you to call.

I’m Devansh Lakhani, Founder & Director at Lakhani Financial Services (LFS) and a trusted partner to 450+ startups that have collectively raised over ₹ 300M in funding over the last 5 years.

Whether you’re preparing for your first investor meeting or scaling up, we help you get investor-ready through:

--> Fundraising Strategy & Investor Outreach
--> Financial Modeling & Virtual CFO Support
--> Business Plans & Pitch Decks
--> ESOP Structuring, Debt Advisory & Mentorship

My team and I have evaluated over 1750 startups and worked closely with founders across diverse industries like SaaS, D2C, Fintech, Impact, and more.

Beyond strategy, we actively connect startups with verified investors from a pool of 400+ , ensuring you're not just pitch-ready, but fund-ready.

We also host the Level Up Podcast, where I talk to India’s top entrepreneurs and investors to uncover real, raw startup journeys.

We are the host of India's first and only sports based startup pitching event- Indian Startup Premier League.

If you’re a startup founder looking to raise funds with clarity and confidence, let’s connect.

🔗 www.lakhanifinancialservices.com

➤ Follow me for weekly fundraising insights
➤ DM for 1-on-1 startup advisory
➤ Let’s connect : 9137212139

Devansh Lakhani - Angel Investor

On Pitch To Get Rich, Karan Johar looked at a founder and said “Beta, we will make money off you.”

It made for great TV. But terrible startup wisdom. 

See, here’s the thing, founders aren’t your content. 

They’re the reason the content exists. 

We’ve reached a strange place where business shows are entertainment first, empathy later. 

Where a witty one-liner gets more applause than a founder’s 5-year struggle.

Celebrities and influencers love talking about “the hustle,” 

But very few of them have faced payroll panic, pivot pressure, or product failure. 

And when they mock founders on national TV, they’re not being “real” — they’re just glamorizing ignorance. 

Founders don’t need validation from celebrities. 
They need belief from builders. 

Let’s not confuse drama with due diligence. 

What did you think of that comment was it entertainment or entitlement?

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

Devansh Lakhani

Angel Investor I Tie Mumbai Charter MemberI Startup Fundraising I Raised Rs.300 Mn+ I Deal - Rs. 2 Crore + I Series A + I Level Up Podcast I ISPL I Speaker | Venture capital

Most “Shark Tank India startups” go viral for drama.
This one grew because it solved a painfully real problem.

In a country where homes are shrinking and mobility is rising, Store My Goods built something simple: A spare room, on demand.

Founded by Sudeep Gupta & Swati Gupta, the company offers tech-enabled storage and warehousing for consumers and SMEs.

Today, they're active across Delhi NCR, Mumbai, Bengaluru, Hyderabad, and Pune, and have already sold 50,000+ months of storage to 5,000+ customers.
And the growth didn't stop at the show.

They secured a deal on Shark Tank India Season 1: Rs.50 lakh for 4% equity + Rs.50 lakh debt (12% interest) from Namita Thapar & Peyush Bansal.

Three years later, they raised '4 crore in a new funding round led by JITO INCUBATION & INNOVATION FOUNDATION(JIIF) and family offices part of their ongoing $1M round.
 
Why? Because they aren't a “storage company.” They're a space-as-a-service company.

For consumers:
—  No space at home
—  Renovation/relocation storage
—  Seasonal items
—  Personal belongings

For businesses:
—  Inventory overflow
—  Marketing stock
—  Archived documents
—  Flexible warehousing without leases

In two lines: More stuff. Less space. No flexibility.
	Store My Goods solved all three. And the timing was perfect:
•       Urban density t

•       Home sizes t

•       Rent costs }

•       Consumer mobility t


As JIIF said: “This is a rapidly emerging need in urban /India.”and Sudeep summed it up: “This round isn't just capital, it's acceleration.”

 Sometimes the smartest businesses aren't sexy. They’re the ones solving a problem everyone feels but no one was fixing.

If you're building something in a tough but high-need category, my DMs are open.

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

Investment Banker I Tie Mumbai Charter Member I Pre-Series A Startup Fundraising | Ticket - Rs. 2 Crore+ I Raised Rs.300 Mn+ I Level Up Podcast I Indian Startup Premier League I Speaker | Angel Investor| Venture capital

What started as a 3-day college hackathon project turned into one of India’s most interesting luxury startups.

Meet Culture Circle , a marketplace for verified luxury and hype fashion, founded by Devansh Jain Nawal (IIM-A) and Ackshay Jain.

Their idea? Simple but powerful: Help people buy authentic sneakers, streetwear, and handbags at the right price without getting scammed.
Because here’s the ugly truth of luxury resale in India:

- 86% chance you overpay.
- 36% chance you buy a fake.

Culture Circle fixes both : using authentication tech trusted by billion-dollar global companies.

They even built Source X, a backend intelligence system that helps 3,000+ verified sellers compare, price, and fulfill orders  with a 99.2% success rate.

And the numbers? Wild.
  2.5 lakh active users in 11 months.
  ₹22.2 crore in gross sales YTD.
  ₹2.5 crore in revenue, ₹10 lakh in profit.
  Growing 30% MoM.

When they walked into Shark Tank India asking for ₹1.2 crore for 0.5% equity (₹240 crore valuation), the sharks thought they were crazy.

But growth talks louder than opinions and they closed with Ritesh Agarwal and Kunal Bahl at a ₹100 crore valuation.

Culture Circle didn’t just sell sneakers they sold trust in a market built on hype.

It’s proof that in India’s next decade of startups, credibility will compound faster than capital.

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

I come from a Gujarati family.

So, growing up, I’ve seen what “business” really looks like.

Not in pitch decks or investor calls,
But in small godowns, textile shops, and factories that smell of hard work.

No buzzwords.
No venture rounds.
Just patience, margin, and compounding.

One uncle made his living from packaging boxes.

Another from industrial fasteners.

A third ran a small water purification setup supplying housing societies.
None of them were building “unicorns.”
But every year, quietly, their balance sheets looked stronger.

That’s when I realized, The next big opportunity might not come wrapped in code or venture capital.

It might come from logistics, packaging, EV charging infra, or water management.

The kind of businesses that don’t make headlines — but make cash flow.

As a VC, I meet founders chasing disruption.
But the ones who’ll build generational wealth?
They’re the ones solving real, unglamorous problems.

“Boring” is just another word for essentials.
 And essential businesses never go out of fashion.

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

Most founders don't fail because they make bad decisions. They fail because they stop thinking beyond the first move.

When funding slows, the first instinct is to cut marketing.

It makes sense it saves cash.
But what happens next quarter, when the pipeline dries up and CAC shoots through the roof?

When business picks up, the instinct is to hire fast.
You fill seats, not gaps.
But six months later, you're managing people who were never aligned with your culture.

When you discount to boost sales, revenue spikes.
But retention drops, and suddenly, your top line looks great while your brand feels cheap.

That's the trap of first-order thinking doing what feels right now, without seeing what it breaks later.

The best founders don't react fast.
They think deep.
They play chess, not carrom.
They look two, three, five moves ahead anticipating how each choice compounds.

Because in startups, the hardest decisions aren't about what to do.
They're about what your decision will cause next.

Short-term logic builds movement.
Long-term thinking builds momentum.

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

I was in Delhi yesterday.

The air looked like it had a filter on but it wasn’t aesthetic.

It was toxic. AQI? 400+. 
Visibility? Barely 200 meters. 
Masks? No one had it. 

When I asked my Uber and Rapido drivers how they manage this every day, both smiled and said 

“Saab, humko aadat ho gayi hai.” (We’ve gotten used to it.) 

Because that’s the story of Delhi right now, a city gasping for air, but pretending it’s fine. Everyone’s adapted to pain instead of fixing it. 

Factories running. Traffic jammed. Construction dust swirling. 

Kids going to school wearing the same masks they wore during COVID except now it’s for pollution. 

And the saddest part? The normalisation. 

Nobody complains anymore. Nobody even pauses. 

Maybe that’s what happens when survival becomes routine. 

Adaptability is Delhi’s strength, but when adaptation turns into apathy, it becomes our biggest weakness. 

It’s not about air quality anymore. 
It’s about mindset quality.

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

If you’ve ever walked past a temple or a corner shop at 6 a.m., you’ve smelled that faint, smoky calm of burning agarbatti.

It’s a smell of routine, of beginnings, of India itself.

But behind that scent is an empire. A ₹10,000 crore industry built on faith, family, and flawless distribution.

Most agarbatti businesses start small, often from homes in Bengaluru, Mysuru, or Nagpur.

One mixing tray, a hand roller, and a day’s worth of bamboo sticks.
A single worker can roll about 3,000 sticks a day earning ₹250–₹300.

From there, the scaling happens quietly:

 → Local units supplied to small wholesalers.
 → Wholesalers package under local brands.
 → Big players like Cycle Pure, Mangaldeep, and Zed Black buy up regional markets.

It’s one of India’s most unassuming success stories:

 - Over 8 lakh families are employed.
 - Exported to 160+ countries.
 - A domestic market crossing ₹10,000 crore.

All driven by a product that sells for ₹5 a packet.

Tradition doesn’t need disruption to grow, it needs consistency.

While the world chases the next unicorn, India quietly builds empires that smell like sandalwood.

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

Last week, a founder from Jalna said something that stayed with me:

“In India, real wealth was never built in flashy businesses.
 It was built in steel, cement, and pipes.”

So I dug in.
 And what I found is something most startup founders overlook completely.

Almost 70% of India’s steel pipe supply still comes from family-owned units across:

-  Gujarat (Bhavnagar, Ahmedabad)

-  Maharashtra (Mumbai, Pune, Jalna)

-  Punjab (Mandi Gobindgarh)

-  Haryana (Hisar)

-  Chhattisgarh & Odisha (near the steel belts)

Most of these businesses are 20–40 years old, started by a father or grandfather with one small furnace and a handful of workers.

No pitch decks.
No VCs.
Just pure operational discipline.

A typical mid-sized unit not a giant like quietly does:

-  ₹40–₹120 crore annual turnover

-  4–7% net margins

-  30–45 days inventory turnover

-  Steady working capital cycles

-  Consistent demand from builders, factories, engineering firms, and traders

Low margin? Yes.
Low glamour? Definitely.

Low risk? Surprisingly, yes.
High volume? Always.

These businesses don’t chase virality.
They chase predictability.

And that’s why they survive economic cycles better than many funded startups.

In a world where everyone is trying to “disrupt, ”India’s steel pipe families remind us of a deeper truth:

Wealth compounds fastest in businesses that don’t collapse when the market mood changes.

Just consistency over decades.

And sometimes, the most “boring” business is the one that quietly builds generational wealth.

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

“Before Starbucks charged ₹400 for a latte, South India was selling loyalty for ₹20 a tumbler.”

The other morning, while on a trip to Bengaluru, I stopped at a small filter coffee stall tucked between a stationery shop and a temple.

No app. No branding. No “limited edition roast.”

Just the familiar sound of steel tumblers and fresh decoction.

What struck me wasn’t the aroma, it was the loyalty. People came in by name.

Some had been visiting that same stall for over 10 years.
The owner didn’t need a CRM,  he had memory.

On average, these stalls sell 800–1,200 cups a day, earning ₹4,000–₹6,000 daily all cash flow positive, all bootstrapped.

Margins are thin, but trust is thick.

No investor decks.
No marketing spend.
Just consistency, quality, and community.

And that’s the real insight:  Businesses don’t have to be built on disruption.

Some of the most sustainable ones are built on rituals.

In an age where startups fight for retention rates and brand loyalty, these filter coffee stalls have had both for decades at ₹20 a tumbler.

Because sometimes, community > convenience.

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

Every founder I know is drowning in execution.
Investor calls. Team escalations. Growth fires.
Everyone is “working hard,” but very few step away long enough to think.

And that’s the real trap.

Because when you’re buried inside the day-to-day, you stop seeing the bigger picture:

Where the market is heading.
Where your energy is slipping.
Which decisions will actually matter 12 months from now.

Over the years, I’ve seen one pattern across the strongest founders, they give themselves 3 uninterrupted hours every week away from the company.

Not to relax. Not to plan a to-do list.
But to think in silence.

Three hours where there are no meetings, no notifications, no dashboards just space to zoom out and ask:

-  What’s truly moving the needle?

-  What problem am I avoiding?

-   What decision have I delayed for too long?

-  Where am I operating out of fear instead of logic?

In those silent pockets, clarity returns.

Most startups don’t lack effort, they lack perspective.

Because real strategy doesn’t come from sprints. It comes from silence.

If you’re a founder reading this, try it once this week:
- Block 3 distraction-free hours.
 - Step outside the noise.
 - Look at your company like an outsider.

You’ll be surprised how much changes when you finally stop long enough to think.

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

When Bombay Shaving Company launched in 2015, it wasn’t the D2C darling it is today.
In fact, it almost got everything wrong.

The brand’s first product, a ₹3,000 premium shaving kit for men aged 30–40 completely missed the mark.

Why?  Because that audience was already loyal to Gillette India Pvt. Ltd for decades.
Switching them wasn’t a strategy. It was a fantasy.

But what they did next changed everything.

They pivoted targeting 18-year-olds and first-time shavers instead.

By becoming the first razor a young man ever used, BSC wasn’t just selling a product  they were capturing a lifetime customer.

 Why Bombay Shaving Company Worked

-> They found the right customer, not just a bigger one.
 Instead of chasing Gillette’s loyal base, they built their own  by owning the “first shave” moment.

-> They turned grooming into storytelling.
 Every product was modern, Indian, and relatable. Shaving wasn’t a chore anymore; it was self-expression.

-> They mastered omnipresence.
 Whether it’s Amazon, quick commerce, or a nearby store if a competitor isn’t available there, BSC is.

-> They listened.
 The women’s category wasn’t planned in a boardroom; it was  born from their team during COVID. Products designed for real problems, like razors that don’t clog with longer hair.

-> They built trust, not virality.
 Instead of chasing trends, they focused on quality, even offering 2-year warranties on trimmers and products “worth stealing.”

BSC didn’t win because it raised the most money.
It won because it used curiosity, empathy, and timing better than anyone else in the room.
Sometimes, building a great brand isn’t about disruption.

It’s about observation and the courage to start smaller, smarter, and earlier.

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

It started with a simple thought: “If bread is bad for you, why not build a better one?” That is how The Health Factory started a startup which made India’s first protein bread.

The idea was born from a simple habit. Vinay ate six slices of bread every morning before work.

His parents told him to stop.
Instead, he decided to build a bread they’d actually approve of.

Their claims were ambitious:

- 300% more protein

- 20% fewer carbs

- Zero cholesterol, low fat, no trans fats

But numbers told a tougher story.
The founders pitched for ₹75 lakh for 2.1% equity at a ₹35 crore valuation.

And while loyalty was strong, some subscribers prepaid 3 years in advance and their unit economics were still tight: high wastage, premium pricing, and delivery costs that strained margins.

When they entered Shark Tank India, the pitch fell flat.
The sharks weren’t convinced.

Their reasons were blunt:

- “Healthier” doesn’t necessarily mean healthy.

- The space already had faster players like Theobroma and Baker’s Dozen.

- The delivery model would be hard to scale.

- Co-founder equity imbalance raised red flags.

All five sharks backed out.

But here’s the real story : The Health Factory didn’t “struggle” or “fail.”
They pioneered a category India didn’t even know it needed.

Innovation doesn’t wait for consumer habits to catch up. innovation creates new habits.
And that’s exactly what they did.

They built the Protein Bread and Zero Maida Bread category from scratch and the market followed. National players followed.
A space that barely existed 5 years ago is now mainstream because they pushed it there.

In fact, they’ve grown 150x, reached pan-India distribution, and are now one of the fastest-growing FMCG brands in the country.

This isn’t a story of “market fit vs timing.”
It’s a story of what happens when founders believe deeply enough to change consumer behaviour itself.

Just because Sharks did not invest, this wasn’t a story of failure.
It was a story of pioneering execution in a brutally hard industry.

When a legacy giant like Nokia commits $4B to AI, it’s more than an upgrade.
 It’s a message:

Telecom isn’t about towers anymore.
 It’s about intelligence.

Nokia’s new vision is bold. Networks that can:

• Fix themselves
• Predict faults
• Optimise traffic in real-time
• Run 5G/6G with minimal human intervention

This is not “better connectivity.”
This is AI becoming the operating system of infrastructure.

Why this matters for founders
Everyone is building AI features. The real wealth is in AI infrastructure.

AI that powers:
 • smart cities
 • industrial networks
 • logistics rails
 • utilities
 • enterprise-grade operations

If Nokia is putting $4B here, the next decade is clear: Infra + AI = the new frontier.

Why this matters for investors

This is the type of shift that rewrites valuation logic.
 Earlier, infrastructure tech felt slow and expensive.

 Now, with AI embedded, it becomes:
• scalable
• defensible
• globally relevant

The next breakout startups won’t be building the next chat app.
 They’ll be building the intelligence layer the world depends on.

India’s opportunity? 

We have engineers.
We have the cost advantage.
We have ambition.

What we need now are founders who build deep not just fast.

Nokia’s announcement isn’t about telecom.

It’s a reminder: Every company becomes a tech company.
Every tech company becomes an AI company.

The ones who move early will own the next decade.

What do you think? Is AI finally entering the infrastructure era?

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

No one warns founders that optimism is heavy.

You’re expected to be the one who believes  when numbers dip, when funding delays, when the team loses faith.

You’re the one saying, “It’s fine, we’ll figure it out,”even when you’re not sure yourself.

But optimism isn’t free.

 It costs sleep. It costs silence. It costs moments when you just want someone else to carry it for a while.

In every startup, there comes a quiet phase when the story outside looks strong, but the story inside feels tired.

That’s when real leadership begins.

Because leadership isn’t about pretending to have energy It's about protecting the team’s belief while finding a way to refill your own.

The founders who last aren’t the loudest.

They’re the ones who learn how to stay soft even when the world demands steel.

Being an optimist is your superpower  but even superpowers need recharging.

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

India Didn’t Just Lose a Test Match.
We Lost Our Standards.

I’m not someone who gets emotional about every cricket result.
But yesterday’s Test defeat to South Africa at home felt different.

Not because we lost. But how we lost.

Loose shots. Zero patience and no match awareness.

Moments where our players some of the best in the world,  looked childish in conditions they’ve dominated for a decade.

It reminded me of something I see often in startups too:When you get too comfortable at home, you forget what it takes to win.

Great teams,  in sport and in business collapse not because they lack talent…
 but because they stop respecting the basics:

• Discipline
• Adaptability
• Accountability
• Fight

In cricket, you can’t bully your way to victory with reputation.
In startups, you can’t “brand” your way out of sloppy execution.

Both expose you.
Watching yesterday’s collapse, one thing hit me : Success makes you sloppy. Pressure makes you better.

And sometimes, you need a painful defeat to remind you that your past doesn’t owe you future wins.

But here’s the part that lifted my mood…

While the men’s team looked lost, the Indian Women’s Blind Cricket Team quietly went and won the T20 World Cup.

Same country. Same sport. Different mindset.

One team took winning for granted.
The other earned it.

Plenty of lessons in there for founders, leaders, and anyone chasing excellence.

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

Managers optimize. Builders imagine.

And that’s the difference between a company that grows and one that simply survives.

I’ve seen it happen too often.
A startup raises capital, scales fast, builds a team… and somewhere along the way, the founder stops building.

Meetings replace whiteboards.
Reports replace curiosity.

Instead of asking “What if?” they start asking “What’s next on the dashboard?”

That’s when innovation dies quietly, but completely.

The best founders I’ve met never lose that builder’s hunger.
 Even when they’re leading hundreds, they still sketch ideas on napkins, tinker with new features, and walk factory floors to see what’s breaking.

Because leadership isn’t about managing what exists  it’s about imagining what’s next.

The moment you get too comfortable reading reports, someone out there is already busy writing the next big one.

Building never stops.

You can hire managers to run operations but only you can keep the vision alive.

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

What if I told you solar at home can cost just ₹1 lakh after subsidy — and pay for itself in 3 years? 🌞⚡ Free electricity for the next 20 years sounds like a smart deal.

Aditya Damani, CFA  CREDIT FAIR

 #solarenergysystem #smartlivin #greenfuture

Cut your electricity bill by 75%! ☀️

💡 Solar isn’t just for the rich—it’s for every Indian home. 🌍✨ 

Aditya Damani, CFA CREDIT FAIR

#solarpowered #saveelectricity #cleanenergy♻️

We have raised funds for 26 startups. DM me if you want to raise funds for your startup.

⚡ Electricity bills in Maharashtra are soaring — ₹12 to ₹20 per unit! But the solution is shining right above us. 

☀️ Solar isn’t just about saving money, it’s about building sustainable communities. 🌍💡

👉 Would you choose solar for your housing society?

Aditya Damani, CFA CREDIT FAIR

#solar #maharashtra

Even the best pitches come with a few missed shots.

This year's ISPL had its fair share of bloopers this season!

Because behind every highlight reel, there’s a whole lot of laughter, chaos, and memories

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