WrittenlyHub | Boutique Content Marketing Agency

B2B founders, listen up:  
Your content isn't converting.   
Your organic growth is stagnant.   

Your competitors? They're dominating the digital space.  

Sound familiar? 

Stop throwing money at ads. Your content has the potential to turn readers into revenue.  

I'm Saksham, content marketing founder and B2B growth strategist.  

After months in the corporate grind,  
I broke free to rewrite the rules of B2B content.  

I launched WrittenlyHub - a boutique content marketing agency redefining organic growth strategies.  

In just 4 years of B2B content marketing experience, we’ve: 

→ Increased organic traffic by 319% on average for our clients  
→ Generated $37M+ in revenue for our clients through content marketing  
→ Boosted lead conversion rates by 40% through targeted content strategies  
→ Secured top 5 SERP positions for over 193 high-impact content pieces (2024)   

We're not just another content marketing agency.   
We're your strategic B2B growth partners.

✅ Content that outranks, outperforms and outlasts your competition  
✅ Thought leadership content positioning you as an industry expert  
✅ SEO strategies that turn Google into your 24/7 salesperson  
✅ Social branding that turns conversations into conversions  
✅ Social media that sparks conversations, not just likes  
✅ High-converting landing pages and B2B sales copy   

Organic growth. Industry authority. Skyrocketing revenue.  
All through strategic content marketing. Zero ad spend.  

Ready to supercharge your B2B content strategy?  
  
Book a free content strategy session now (check my featured section).  

Let's turn your content into your most powerful business asset.

Founder

Cerner 

Software Engineer

B2B founders, listen up: 
Your content isn't converting.  
Your organic growth is stagnant.  

Your competitors? They're dominating the digital space. 

Sound familiar? 
 
Stop throwing money at ads. Your content has the potential to turn readers into revenue. 

I'm Saksham, content marketing founder and B2B growth strategist. 

After months in the corporate grind, 
I broke free to rewrite the rules of B2B content. 

I launched WrittenlyHub - a boutique content marketing agency redefining organic growth strategies. 

In just 4 years of B2B content marketing experience, we’ve:

→ Increased organic traffic by 319% on average for our clients 
→ Generated $37M+ in revenue for our clients through content marketing 
→ Boosted lead conversion rates by 40% through targeted content strategies 
→ Secured top 5 SERP positions for over 193 high-impact content pieces (2024) 

 
We're not just another content marketing agency.  
We're your strategic B2B growth partners:  

✅ Content that outranks, outperforms and outlasts your competition 
✅ Thought leadership content positioning you as an industry expert 
✅ SEO strategies that turn Google into your 24/7 salesperson 
✅ Social branding that turns conversations into conversions 
✅ Social media that sparks conversations, not just likes 
✅ High-converting landing pages and B2B sales copy  

Organic growth. Industry authority. Skyrocketing revenue. 
All through strategic content marketing. Zero ad spend. 

Ready to supercharge your B2B content strategy? 

Book a free content strategy session now (check my featured section). 

Let's turn your content into your most powerful business asset.

Saksham Gogia

Systems are important for marketing – here’s why you need one. 

Ever feel like your campaigns are a chaotic mix of tactics with uneven results? 
Without a system, you’ll keep spinning your wheels – and budgets burn.

Systems give you:

↳ Clarity & Accountability
• Living OS over dusty decks: Audience → Offer → Channel Playbook → Feedback Loop
• Everyone knows their play, every week.

↳ Waste Elimination
• Map every dollar, spot leaks
• ROI‑First audit slashed $50K waste in 30 days and doubled results.

↳ Velocity & Optimization
• 72‑hour health check for quick wins
• Rapid A/B tests on high‑impact elements
• Real‑time ROI dashboards for smarter pivots.

↳ Scalable Growth
• 3× pipeline growth in 90 days, no extra hires
• Consistent sprints instead of random fire drills

A repeatable marketing system turns founder‑led chaos into predictable wins. 
Drop a “yes” below, DM me, or let’s set up a quick chat to build your marketing OS.
----------------------------------------------------
Hi! I go by the name Saksham, and I talk about all things content and team building.
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Founder @WrittenlyHub | I help SaaS founders to dominate search engines and LLMs within 60 days | $5+ bn raised for 30+ SaaS tools

You don’t need more people in your network.
You need the right ones.

Most people confuse visibility with relevance 
But if your connections aren’t aligned with your goals, you’re not building a pipeline. 
You’re building noise.

Here’s the part most founders miss:
Your content, offers, and positioning only work if they reach people who care.

If your network is full of peers, past colleagues, or random followers with no real link to your ICP You're getting engagement, not conversion.
Attention, not revenue.

Optimizing your connections isn’t just a “nice-to-have.”
It’s a core growth lever.

Because when your audience is made up of the right people
Everything compounds faster – content lands, referrals happen, DMs convert, and inbound grows on its own.

I’ve broken down why connection quality > connection count.
 
Swipe through the carousel to learn how 👇
---------------------------------------
Hi! I go by the name Saksham Gogia, and I talk about all things content and team building.
Enjoyed this post?
Repost ♻️ to help 1 person take their first step.

Donors are not browsing websites anymore.
They are asking questions.
And AI is answering them.

The shift is silent but massive.

A donor used to search
“nonprofits for education”
scroll through links
open a few tabs
read descriptions
compare impact pages.

Now they ask one question inside an AI tool and get a verdict.

Here is what donors want today.

→ Fast clarity
They want to know who solves the problem without reading four pages of text.

→ Proof, not promises
AI pulls real data, reviews, impact metrics, and validations.
No fluff. No polished stories.

→ Context, not keywords
Donors care about alignment.
“Does this nonprofit fit what I want to support right now?”
AI answers that instantly.

→ A trusted guide
People trust AI to remove marketing bias.
They believe it shows the best option, not the loudest one.

And this is the real danger.

If your nonprofit focused platform is not understood by AI,
it is not recommended by AI.
And if it is not recommended,
you are invisible in the exact moment donors make decisions.

The future donor journey is one question long.
One answer long.
One recommendation long.

Visibility inside that answer is the new competition.

____________
If your platform wants to be the one AI suggests,
DM me YES and lets talk.

No alternative text description for this image

Nonprofits don’t lose visibility because of competition.
They lose it because AI search cannot read their content.

Most teams think visibility drops because
“we need more keywords”
or
“we should post more.”

The real reason is almost always simpler.

Their content has no structure.

Here is what happens when structure is missing.

→ Your pages look human, but unreadable to AI
Long paragraphs.
Vague headers.
No hierarchy.
Models cannot extract clear answers.

→ Your mission sounds inspiring, but unclear
If a donor asks
“Which nonprofit supports single mothers in Texas”
AI needs exact signals.
Not generic descriptions.

→ Your site has impact stories, but no format
LLMs need clean sections, labeled data, and scannable text.
Without that, nothing gets pulled into answers.

→ Your information sits everywhere
Programs in one corner.
Impact in another.
Donor data somewhere else.
AI engines fail to build a complete picture.

And here is the part no one wants to hear.

If an AI tool cannot understand you in three seconds,
it replaces you with someone it can.

Visibility is no longer about ranking.
It is about readability.

The nonprofits and fundraising tools that win are the ones whose content
• is structured
• is clear
• matches donor intent
• and can be extracted by both Google and LLMs

_________________________________________
If you want your nonprofit platform to stay visible instead of disappearing quietly, 
DM me YES and lets talk.

Great marketer. Gone in 4 months.
You didn't hire wrong. You onboarded wrong.
Watched this happen last year.

Founder hires a Head of Marketing. Sharp. Hungry. Strong portfolio. Crushed it at his last company.
Day 1 he walks in.
✕ No ICP document. 
✕ No messaging guide. 
✕ No past campaign data. 
✕ No clarity on what worked or flopped. 
✕ No budget conversation. 
✕ No access to customer calls. 
✕ No sales alignment.

Just a laptop and "figure it out."

Week 6, he’s guessing.
Week 12, he’s firefighting.
Week 16, he’s gone.

Founder calls me: 
"Marketing hire didn't work out. Need someone more senior."

No you don't.
You need to stop strangling your hires before they breathe.

This is the pattern I see over and over:
Expect the pipeline in 30 days. Won't commit to 90.
Want brand building. Measure by leads this week.
Hire them to lead. CC yourself on every decision.
Say "think big." Pull them into every fire drill.
Give them responsibility. No authority. No budget. No air cover.
Then blame the hire.

Here's the uncomfortable truth:
He didn't fail.
YOU failed him.

Before your next marketing hire, answer these:
Do they know exactly who you sell to and why people buy?
Do they have a real budget or just a title?
Will you give them 90 days before judging?
Are you hiring a leader or a scapegoat?

Fix the environment.
Then the hire works.

__________

Building this system with founders before they hire is exactly what I do. 
DM me "SYSTEM" if you want to talk.

Your nonprofits are invisible.
Not on Google. On the search that's replacing it.

Last month we took a nonprofit showing up in zero AI answers.
Within weeks they were visible in 50%+ of relevant queries.
1,600 daily mentions across ChatGPT , Gemini, Perplexity.

Nothing changed about their mission.
We just made them readable to machines.

Most fundraising SaaS founders struggle to answer…
When someone asks ChatGPT "best nonprofits helping homeless youth in Texas" -  it doesn't search like Google.
It fans out.

One query becomes five. Five become twenty.
The model pulls from multiple sources, cross-references everything, and picks whoever gives the cleanest signal.

Your users aren't competing for rankings anymore.
They're competing to be the answer the model says out loud.
Most are losing without knowing they're playing.

Here's why your nonprofits don't show up:

→ Their sites speak human but not machine. 
No schema. No structured FAQs. No direct answers.

→ Their content reads like a brochure.
 Emotional but vague. AI doesn't reward vague.

→ Their pages have no authority signals. 
No citations. No references. Nothing that says "trust this source."

So when a donor asks AI where to give?
Your users don't exist.

Here's the part that should keep you up at night.
Donor behavior is shifting fast.

Younger donors ask AI before they ask Google.
Every month your users stay invisible, their pipeline shrinks quietly.

And whoever helps them show up inside AI answers?
That's the platform they never leave.

Traditional SEO gives you traffic.
AEO and GEO give you discovery.

The fundraising tools that figure this out first own the next two years.

The ones that don't watch their users vanish from conversations that matter.

______________
DM me "VISIBLE" and let's fix this for your users.

Donors used to begin with search bars.
Now they begin with chat boxes.

When someone wants to support a cause today, 
They are not comparing websites or hopping between five tabs. 
They are opening an AI assistant and asking a single question that cuts through everything:

“Who is actually making an impact in this space?”

And the answer they get shapes the whole journey.

Here is what changed.

→ AI summarizes credibility faster than any human can
Instead of reading mission pages and annual reports, donors let AI compress thousands of signals into one clear response. They get clarity without effort.

→ AI reveals alignment
People want to know which organization matches their values, not just their donation amount. AI can surface fit based on mission focus, track record, and real outcomes.

→ AI filters noise
Most NPOs communicate with complexity. AI removes jargon and presents clean explanations that let donors understand what is happening on the ground.

→ AI reduces decision fatigue
The internet gives endless choices. AI narrows them to a handful of meaningful ones. Less overwhelm leads to faster giving.

The shift is already visible.
The first impression a donor forms is no longer on your website.
It forms in the answer the AI delivers about you.

If your organization or platform is not present, structured, and recognized inside these systems, you are invisible at the very moment donors are making up their minds.

The discovery path for giving has changed.
And it now begins inside LLM powered search.
____________________

If you want your product or the nonprofits you serve to appear inside these answers, 
DM me YES and lets talk.

Most founders think hiring a full-time CMO = “finally taking marketing seriously.”

But here’s the truth no one says out loud:

You don’t need a full-time CMO.
You need full-time clarity.

Let’s break it down.

→ Full-Time CMO: The Real Cost

$180K–$250K salary + bonuses + equity + onboarding + team hire pressure + 3–6 months ramp-up + internal politics + the expectation that they do everything

Total yearly cost?
$250K–$400K+

And you still don’t have documented systems or scalable processes on Day 1.

→ Fractional CMO: The Smart Alternative

You get:

✔ Senior-level strategy
✔ Positioning, ICP clarity, messaging
✔ A scalable content engine
✔ Lead-gen systems
✔ A marketing roadmap & execution structure
✔ Team structure + hiring recommendations
✔ All without the full-time cost or overhead

Annual cost?
~$36K–$80K
(Depending on stage & needs)

And here’s the part founders overlook:

A Fractional CMO is not a cheaper CMO.
It’s a focused, strategy-first leadership model built exactly for early-stage companies.

You pay for expertise.
Not overhead.

You get systems.
Not slides.

You get clarity.
Not complexity.

For most startups, it’s not even close -
Fractional wins until you hit $15M–$20M ARR or a 10+ person marketing team.

Until then?

Don’t over-hire.
Don’t burn runway.
Don’t pay for leadership you don’t have the infrastructure to support.

Build the system.
Then scale the team.

__________

If you're a founder and want the honest breakdown for your stage:

DM me "SYSTEM".

Google lost the donor.
AI won them. And your NPO isn't visible there.

They are not typing long queries on Google.
They are not scrolling through ten links.
They are going straight to AI search and asking one simple thing:

“Which NPO should I trust for this cause?”

Here is why donors are shifting to AI.

→ AI gives a direct answer.
Donors do not want to guess.
They want a shortlist they can trust.
AI tools give clean, filtered options without forcing them through a maze of pages.

→ AI feels safer.
When a donor types
“Best nonprofits working in disaster relief”
the AI engine uses data, credibility signals, and structured content.
That feels more reliable than random blog lists made for clicks.

→ AI cuts out confusion.
Most nonprofit websites overwhelm visitors.
AI takes the heavy lifting away and reduces everything to
“This is what they do, here is their impact, here is where they fit.”

→ AI removes bias.
Donors believe AI is neutral.
That alone pushes them to trust the answer more than a sponsored Google result or a paid article.

AI answers the real question donors have.
Not “ NPOs near me”
but
“Which NPO can I depend on for this mission?”
Search was never built for intent this deep.
AI is.

Here is the hard part.
If your NPO focused tool or platform is not visible inside AI answers, 
Someone else will capture that donor trust before you even show up.

The new donor journey starts inside LLMs.
Not Google.
Not social.
Not email.

AI search is now the discovery channel.

____________________

If you want your product or the nonprofits you serve to appear inside these answers, 
DM me YES and lets talk.

Startups don’t fail because they lack effort.
They fail because there’s no system to channel that effort.

Teams are working hard –
 But campaigns stall.
 Messaging feels off.
 Nobody knows what’s actually moving the needle.

Before we talk content, channels, or spend…
 I install this 3-layer execution system for every FCMO client.

Layer 1: Strategic Foundation
Without this, execution is just noise.
✔ Clear ICP
✔ Sharp positioning & messaging
✔ GTM plan aligned to business goals
This gives direction.

Layer 2: Marketing Ops Layer
Where strategy meets structure.
✔ Defined channels and ownership
✔ Content & campaign cadences
✔ Visibility dashboards for tracking impact
This gives control.

Layer 3: Weekly Execution System
Where velocity is built.
✔ Monday sprint planning
✔ Role-based accountability
✔ Weekly review + feedback loop
This gives momentum.

When these 3 layers are installed:
→ Teams move faster
→ Founders stop chasing updates
→ Campaigns compound over time
 → Execution runs without chaos

Where most startups break down:
↳ Great strategy, but no execution rhythm
↳ Great team, but no ownership clarity
↳ Great ideas, but zero follow-through

This system fixes that.
It turns scattered effort into a repeatable engine.

Don’t scale marketing.
Scale your system first.

----------------------------------------------------------------------------
Hi! I go by the name Saksham Gogia, and I talk about all things content and team building.
Enjoyed this post?
Repost ♻️ to help 1 person take their first step.

AI came free with your SIM.
That just rewrote marketing in India.

Something big just shifted in India’s marketing funnel.
And most brands have not noticed it yet.

airtel bundled Perplexity Pro.
Jio bundled Google AI Pro.
Both turned the assistant into the new entry point of every decision.

This changes everything.

AI will not show twenty choices.
It will show five.
Maybe six.
And if you are not one of them, you do not exist.

Your content now has a new job.
It must be easy for LLMs to read.
Easy to summarise.
Easy to recommend.

Regional language queries matter more than ever.
People will ask in Hinglish.
Tamil.
Punjabi.
Gujarati.
Whatever feels natural.
Your brand needs to show up in all of them.

This is a new discovery funnel in India.
One that sits inside the SIM card, not the search bar.

Most marketers are still chasing algorithms.
The smart ones are already preparing for AI first discovery.

We break down shifts like this every week.
How AI is changing discovery. What brands are doing about it. What's actually working.
If you want the next one, subscribe to our newsletter.

Link in comments

22k to 66k. Twelve months.
Here is the story behind that number.

When Zeffy first reached out, I almost said no.
We hadn’t taken a nonprofit client in over two years.

Then I saw what they were building.
The only truly free fundraising platform.
Zero fees. Twenty-five thousand plus nonprofits already using it.
A mission that actually meant something.

And I thought, if we are ever going to re-enter this space, this is the one.

The first few weeks were pure learning.
No assumptions.
Just understanding their positioning and the way nonprofits actually search and decide.

Then month three, everything changed.
The early wins started showing up.
SEO traction. AEO visibility.
Content that was actually ranking and converting.
They signed a longer contract.
And from there, we scaled fast.

The full breakdown is inside the carousel.
Every step. Every shift. Every outcome.

If you are building in nonprofit SaaS and want to see what this could look like for you,
DM me STORY and lets chat.

How we scaled Zeffy from 12.7k to 66k organic traffic

Ever wonder why some B2B brands become industry icons while others fade into obscurity?
 
It's not luck. It's not magic. It's strategic storytelling.
 
I'm Astha Verma, founder of WrittenlyHub, and I'm here to let you in on a secret:

Your B2B brand has a unique story.
One that can captivate your audience and convert like crazy.

But right now? That story is trapped.
 
In 2020, I launched WrittenlyHub to liberate those stories.
To transform B2B content from forgettable to unforgettable.
 
Our mission? 
Turn your expertise into influence.
 
We don't just write content. We build brand narratives.
Position you as the go-to authority in your field
Build deep, lasting connections with your audience
Drive organic growth that outpaces your competitors
 
The WrittenlyHub difference:

✓ Narrative-driven strategies that set you apart
✓ Content that sparks conversations and conversions
✓ SEO that attracts high-intent prospects
✓ Social presence that builds a loyal community
 
Our impact? In just 4 years:

↗ 4M+ website traffic
↗ 500%+ boost in client ROI
↗ 150+ pieces on #1 page on SERP
↗ Millions in qualified traffic generated
↗ Consistently top-ranked content across industries
 
Imagine your brand not just participating in industry discussions, but leading them.

Picture your content working overtime, turning readers into revenue while you sleep.

This isn't just possible. With the right approach, it's inevitable.

Are you ready to take the next step?
Let's connect.

Whether it's a free strategy session or a casual coffee chat, 
I'm here to turn your brand's 'oops' into 'what ifs!'
 
Check my featured section to take the first step.
 
Your brand has a powerful story. Let's make sure the world hears it.

CEO | Founder | Creative Director

Astha Verma

Before: 0 Lead and Lots of confusion
Now: 1 clear offer and 7+ leads

Trying to be everything to everyone?
You end up being nothing to anyone.

Ever caught yourself saying, “We do it all”?
Then heard… crickets.

That was me.

Before:
• “We do marketing, design, web, ads, events…”
• Prospects: “Do you handle X or Y?”
• They left confused.
• Deals slipped away.

After:
I zeroed in.
Now I say:
“We help B2B founders build amazing personal brand and get 3x leads.”

Leads get it instantly.
No more guesswork.


→ Here’s how to narrow your focus

List every service you offer.

Talk to 5 ideal clients. Ask what they really need.

Pick the top 2 solutions you do best.

Rewrite your pitch to spotlight just those.


Clarity sells. Confusion kills.


Before you say “I do everything,”
Ask:
Is my message crystal clear?
____________________________________
Hello from Astha! 🌸
Delivering valuable tips on authenticity and entrepreneurship to your feed.
Enjoyed this?
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Building founder brands that convert (not just “go viral”) | Done‑for‑you LinkedIn + warm outreach | Founder @ WrittenlyHub

When people say “LinkedIn isn’t working for me,”
I ask them two things:
Did you post at least 3x a week?
Did you genuinely engage with others?

If the answer is no –
Then the platform didn’t fail you.

You gave up before the system could work!

Here’s the truth:
Growth doesn’t happen in a viral moment.
It happens in the quiet consistency ‘behind the scenes.’

Just like James Clear says –
“You don’t rise to the level of your goals.
You fall to the level of your systems.”

So I built my system:
 ✔ 5 posts a week
 ✔ 45 minutes of thoughtful engagement daily
 ✔ 60 new connections I admire every week

That’s it.
No fancy tools.
No growth hacks.
Just showing up.

And showing up builds trust.
Trust builds a reputation.
And reputation opens doors.

Before you give up on your content,

Ask yourself –
Did you stick to the basics long enough?
For them to actually work?

Start simple.
Then stay consistent.
That’s the real growth hack.
-------------------------------------------------------
Hello from Astha! 🌸
Delivering valuable tips on authenticity and entrepreneurship to your feed.
Enjoyed this?
Repost ♻️ to help 1 person thrive.
Follow me, hit the 🔔 Astha Verma

I use the Start, Stop, Continue framework for content feedback.
Simple? Yes.
Game-changing? Absolutely.

Because feedback doesn’t have to feel like a personal attack.
And it shouldn’t feel like guesswork either.

This one framework gave me clarity.
Not just as a creator,
But as someone building content systems for others.

Here’s how I use it:
Start – What’s missing?
What fresh angle should we start including?

Maybe it’s storytelling.
Maybe it’s stronger hooks.
Maybe it’s finally showing your face on camera 😅

Stop – What’s not working anymore?
What sounds robotic?
What’s making people scroll past?
What’s too fluffy, too long, too AI-ish?

Continue – What’s resonating?
What are people saving, sharing, DMing about?
Let’s double down on that.

It turns vague feedback into actionable direction.
No more “this could be better” – but no idea how.

And yes, I even used it on my own content once.
Turns out, I needed to stop sounding perfect.
And start sounding like me.

So if content creation feels overwhelming – 
Don’t just guess.
Use frameworks that simplify.
Use tools that tell the truth kindly.

Because feedback isn’t meant to crush you.
It’s meant to shape you.

And this one framework?
It might just be your creative compass.
--------------------------------------------------------
Hello from Astha! 🌸
Delivering valuable tips on authenticity and entrepreneurship to your feed.
Enjoyed this?
Repost ♻️ to help 1 person thrive.
Follow me, hit the 🔔 Astha Verma

We helped a SaaS founder increase demo requests by 40 percent with just 9 posts!
Most SaaS founders don’t need more content.
They need the right content - posted with intent.

A founder came to us with a familiar problem:
Great product.
Terrible visibility.
Inbound had flatlined.
Cold outbound was getting ignored.
Investors weren’t responding.
Prospects weren’t converting.

We created a perfect strategy (Check the carousel below)

Every post strategically layered trust, authority, and clarity.
Nothing random. 
Nothing generic.
Everything mapped to inbound psychology.

Because buyers trust founders - not features.
Investors follow conviction - not UI.
Prospects convert faster when they see the mind behind the product.
This is how SaaS founders turn visibility into pipeline.

____________________________
If you want the full 9-post system we used + a visibility plan for your startup…
DM me “STRATEGY CALL” and I’ll send it + give you a FREE strategy call to map it out.

9 Posts

If your first line doesn’t punch,
nothing you write after it matters.

LinkedIn  is a 5-second battlefield.
You either stop the scroll 
or you disappear.

Founders keep asking:
“Why is my content not getting traction?”

99% of the time, the answer is simple:
Your hook is weak.
Your content doesn’t even get a chance to be good.

On LinkedIn, people don’t read you.
They scan you.
They decide in seconds if you’re worth their attention.

So here’s the rule:
Win the first line or lose the entire post.

To make this stupidly easy for you,
here are 10 high-converting hook structures that always work:

1> The “Contrarian Truth” Hook
Start with something they don’t expect you to say.

2> The “Call-out Your Audience” Hook
Speak directly to the person who needs your content.

3> The “Confession” Hook
Share something true, raw, and uncomfortable.

4> The “Data Punch” Hook
Lead with a number that forces people to pay attention.

5> The “I Wish Someone Told Me Earlier” Hook
Instant relatability, instant curiosity.

6> The “Hard Lesson” Hook
Start with something painful you learned the hard way.

7> The “Founder Reality Check” Hook
Say the thing everyone feels but no one says.

8> The “If–Then” Hook
Perfect for bold statements and authority positioning.

9> The “Result Before Story” Hook
Give them the outcome first - then explain how.

10> The “Rapid Action” Hook
Short. Sharp. Zero fluff. One-liner impact.

Master just one of these
and your posts immediately become more clickable.
Master all ten 
and your content stops blending into the feed forever.
_________________
Want the full list of 30+ hook frameworks I use for founders?
DM “YES” and I’ll send them + walk you through how to deploy them.

Looking to hire web dev agencies and social media management professionals

I’m currently exploring partnerships with:

1. Web development agencies
Agencies with dedicated monthly support and hourly pricing options available to reach out. 
Note: I'm not looking to develop a new website. I want hands-on work and improvements on my current website and a few landing pages.

2. Social media marketers (freelance or full-time)
Please note that I'm NOT looking to hire agencies for this work. I am on the lookout for getting into an association with an individual to look into a few social channels.

If you offer these services, or can recommend someone, I’d love to explore something together. ✨

Feel free to DM me with details. 
Thanks in advance!

This graph didn’t happen by accident.
It happened when the strategy changed.
And here’s the part no strategist wants to admit.

Most people think they need more content.
What they really need is better direction.

For months, I watched creators:
posting daily,
trying every hook format,
following every “expert”,
pushing for consistency…

…and still struggling to break past 1k views.

Because consistency without clarity
is just glorified chaos.

The moment everything shifted for me
was the moment I stopped chasing the algorithm
and started designing content around buyer psychology.

Here’s what changed the graph:

→ I stopped writing for reach
and started writing for resonance.
→ I stopped copying trending formats
and started owning my voice.
→ I stopped posting “whatever came to mind”
and started publishing with intent.
→ I stopped following generic playbooks
and built a system tied to actual audience pain points.
→ I stopped optimizing for likes
and optimized for trust → conversations → pipeline.

That’s when the posts landed.
That’s when inbound got activated.
That’s when impressions compounded.
That’s when strategy became a growth engine, not guesswork.

The truth?
Your content isn’t underperforming.
Your strategy is.

And the moment you fix the strategy,
the graph starts looking like this – consistently.

_______________

If you want the framework I use to design high converting content systems, 
Comment “GUIDE” and I’ll send it over.

Why your startup isn’t getting inbound leads – even with a great product!

Your product isn’t the problem.
Your visibility is.

7 out of 10 SaaS founders hit the same wall:
Stagnant inbound.
Silence in the pipeline.
Crickets on demo pages.

And it’s rarely because the product is weak.
It’s because the founder is invisible.

Most SaaS founders operate with this belief:
“If the product is good enough, the market will notice.”
It doesn’t.
Not anymore.

Your competitors aren’t winning because they're better.
They’re winning because they’re seen.

Here’s what the data shows:
• SaaS founders struggle with visibility in crowded markets
• Cold outbound is slowing down, not speeding up
• Inbound dries up when the founder isn’t building trust publicly

This isn’t a marketing problem.
It’s a founder visibility problem.

Buyers trust people, not products.
Investors back leaders, not features.
Users convert because of authority, not UI.

The hard truth?
If people don’t know you, they’ll never discover your product.

So here’s the good news:
Fixing inbound doesn’t require more ads.
Or more outbound.
Or more features.

It requires you stepping into the spotlight.

I broke it down into a simple carousel:
“Fix your inbound in 4 Steps.”
If you’re building something great but the market isn’t reacting
This is for YOU.

Comment “INBOUND” and I’ll send it over.

Fix your inbound in 4 steps!

I’ve worked with dozens of founders whose profiles were completely stuck.
No impressions.
No reach.
No engagement.
No inbound.

And every single time, the shift happened within 30 days:

✔ Views 3x
✔ Engagement almost doubled
✔ Inbound requests started pouring in

Not because of luck.
Not because of virality.
Not because of hacks.

Because of strategy.

Here’s exactly what I changed 👇

1/ I Used Storytelling That Actually Served the Audience

Not “Here’s my life story.”
But:
→ relatable moments
→ founder lessons
→ emotional hooks tied to real pain points

Connection → trust → engagement → conversions.

2/ I Stopped Posting Randomly & Built Format Discipline

I tested formats intentionally and locked the ones that moved numbers:

Pictures → founder stories + human trust
Carousels → educational frameworks + authority
Short broetry posts → high recall + fast consumption
Value-dense posts → saves + replays + inbound credibility

3/ I Shifted the Content From “Posting” → “Positioning”

Every line is designed to:
✔ reinforce expertise
✔ increase founder authority
✔ address real ICP pain
✔ communicate a POV people remember
✔ make the founder the category-expert

When your content starts doing this,
your profile stops being active
and starts being attractive.

Most founders aren’t stuck because they’re not posting.
They’re stuck because they’re posting without a system.

Try this for yourself.
It works faster than you think.

__________________
Comment YES to get the playbook I use to help founders attract leads without increasing ad spend.

The hidden cost of founder invisibility: 
What it is really costing your startup

Founders underestimate this cost.
Investors don’t.

The biggest leak in your funnel isn’t your product.
It’s your invisibility.

When a founder stays silent:
Deals slow down.
Trials drop.
Trust evaporates.
Opportunities disappear.

And here’s the uncomfortable truth SaaS founders rarely admit:

You’re not losing because your product is weak.
You’re losing because your market doesn’t trust what it doesn’t see.

Your files make it clear:
• SaaS founders miss investor attention due to lack of visibility
• Inbound leads stagnate when the founder isn’t building authority publicly
• Cold outbound is collapsing because trust is the new filter

And the data backs it:
Startups with visible founders see 30–40% higher conversion across demos, trials, and investor outreach.

Visibility isn’t branding.
Visibility is leverage.

Investors want to see a founder who can command a room.
Buyers want to hear from the person who built the solution.
Talent wants to work with leaders they believe in.

When you’re invisible, here’s what it actually costs you:

• Deals you never hear about
• Fundraising rounds that move without you
• Trials lost to founders who show up more than you
• Trust that competitors claim by default

You think you're saving time by staying behind the scenes.
You're actually paying for it - every single day.

I broke down the silent costs in a simple carousel:
“Silent Costs of Founder Invisibility.”

If you’re ready to fix this,
DM me “YES” to book FREE strategy call to map out your visibility plan.

 Hidden Costs of Founder Invisibility

It took me 12 months to understand LinkedIn lead gen.

For a full year, we did everything the “experts” said would work:
Endless testing.
New funnels.
Rewritten CTAs.

More outbound.
More nurture.
More content volume.

And every month, the same story:
Busy… but not growing.
Active… but not converting.
Visible… but not trusted.

We kept optimizing our tactics
when the real problem was our identity.

Here’s the counterintuitive shift that changed everything:

We stopped leading with the service
We started leading as the founder.

Once we shifted the voice from “brand broadcasting”
to founder visibility + founder insight + founder conviction,
the entire pipeline snapped into place.

No viral post.
No paid boost.
No shiny hack.

Just consistent, credible, founder-led presence.

The result?

A pipeline that was cold for a year suddenly warmed up.

Outbound replies increased.
Inbound reactivated.

And we saw a 32% lift in booked calls --
without touching any funnel.

Because LinkedIn doesn’t reward noise.
It rewards trust.
And trust comes from humans, not logos.

_____________________________________
If you want the exact visibility shift we made - 
and the founder-led content system we now deploy for SaaS founders - 
DM “CALL” for the full breakdown + a FREE strategy call.

A SaaS founder asked me a simple question in our weekly catch-ups:
Why is everyone suddenly talking about telcos and AI?

Here is the real answer.

Airtel gave Perplexity Pro to 360M users.
Jio followed with Google AI Pro for 18 months.
People think this is a tech partnership.
It’s not even close!

This is distribution at a scale most brands cannot imagine.

They turned India into the biggest AI user base in the world.
And quietly positioned themselves as the first touchpoint in every decision.

And you think it was just a simple tech partnership?

Think beyond, my friend.

The next time someone has a question, they won’t Google it.
They will ask the AI that came free with their SIM.

That changes the ENTIRE f’kin discovery journey.

→ It shifts power from search engines to telecom operators.
→ IIt pushes brands into a smaller shortlist.
→ IIt forces marketers to think in a completely new direction.

This hits harder than any algorithm change.
Any trend.
Any content format update.

Because when the gateway changes, the whole funnel changes.

If you want to understand moves like this the way founders do, you should be reading our newsletter!
We break down strategies that actually shape markets.
For smarter takes like this, subscribe and get the next one in your inbox.

PS: It’s not another typical news/marketing trends email.
It breaks down stuff you gotta know to stay ahead in the game.

PPS: Link in comments.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Saksham Gogia's LinkedIn Performance

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