Volyat Consulting Agency

Volyat is a growth partner focused on accelerating DTC Brands the the multi 6 figures per month via our GrowthEngine™ system.

We take care of everything from religiously researching our partners' landscape, to preparing their growth strategy and executing it. Everything’s on us. 

Our systems cover Paid Advertising, Creative Direction & UGC production, Retention System and Conversion System (high converting landing pages). 
In short, everything needed to guarantee a sustainable growth, and get to the high-end multi-6 figure MRR.

General Manager

Yunus Social Business - Tunisia (Impact Partner)

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: Impact Partner is a network member of Yunus Social Business Global Initiatives (YSB) engaged in supporting impact-driven startups and SMEs through accelerator programs, testing funds as well as investment opportunities.

• Strategize, plan, implement, and maintain an Acceleration Program named Madar Innovation, funded by the European Union and International Finance Corporation (IFC)
• Manage external stakeholders from industry experts, to angel investors and VCs.
• Provide support, coaching and assistance mainly in sales & partnerships processes, management workflows and HR management, to 22 startups in diverse sectors.

Program Manager (Acceleration Manager)

Lamma City

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: Lamma; The First Quick Commerce App in Tunisia aiming to revolutionize customer experience in Tunisia by delivering all everyday orders in less than 45 minutes.

• Helped the startup acquire, activate and retain new customers through creating growth strategies and work processes. 
• Contributed through raising active users by 42.8% in 4 months with lowest costs possible. 
• In charge of putting in place a system of measuring, reporting and optimizing key growth metrics using PowerBI and 3 API integrations developped using Python.

Growth Hacker

Adevinta

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: Tayara; the 1# Online marketplace & Most visited Tunisian website, previously owned by Adevinta the Global online classifieds specialist.

• Conducted a descriptive and predictive study on the marketplace Tayara, through data analysis techniques, which helped the company understand and accurately interpret the supply's behavior, identify how to raise sales, focus on and reach the right segments, and revisit its pricing system. 
• Used the power of Robotic Process Automation (RPA) to help the advertising team gain strategic insights which helped close an important deal with a well-known insurance company. 
• Provided the Classified team with constant insights reports and assisted in drafting strategic plans.
• Worked on providing a competitive study used for the launch of a new product "Tayara Mall".

Business Analyst - Tayara

TamiSmart - We help Technology meet the Future

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: Worked while I was a student. Tamismart is a London-based company with a team present in 3 countries, specialised in digital products ranging from websites, web & mobile applications to branding materials. 

• Assisted in managing the development of a mobile app for a German client and closed a deal of 5K euros.
• In charge of expanding the startup's operations in Tunisia through recruiting 4 developpers and supporting the IT team. 
• Worked as a project assistant in an ecommerce product that generated 34% of 2018's yearly revenue.

Project Manager [remote work]

Ecom Growth Consultant | Follow to Unlock Your Ecom Growth

🚀 Seasoned Ecommerce Growth Specialist

• Specialized in growing DTC brands to multi 6-figure monthly. 
• Extensive experience as an Acceleration Manager within a startup accelerator.
• Expertise in growth marketing, strategy consulting, and advertising.

💡 Mission: Committed in helping DTC brands sustainably grow through paid ads, creatives, landing page optimization, and email.

🤔What to expect: 
→ Sharing actionable marketing content on how to grow your brand profitably.

🌐 Open for:

• Networking with industry professionals
• Growth missions with DTC brand owners
• Agency partnerships and collaborations

DM me if you need any help, support, or just to chat. ✌️

Saief Tissaoui

I'm hiring a TikTok Shop Specialist

If you:
• Understand TTS beyond theory
• Are comfortable being client-facing
• Take ownership and accountability seriously
• Are hungry to grow and sharpen your craft

You'll fit - hit me up for more details.

Important:
- Working hours aligned with ET
- LATAM or Eastern Europe preferred

Know someone who fits?
Tag them or send them my way.

Referral fee paid for intros that lead to a hire.

Add +$100K/mo via TikTok Shop | For 7-8 Figure DTC Brands

Everyone’s about to hit “launch.”
Discounts are live.
Creators are posting.
Ad dashboards are refreshing every hour.

But here’s the truth 
the next 7 days aren’t about how much you sell.
They’re about how well your system holds under pressure.

Because when everything runs at once 
that’s when weak foundations start showing.

🧩 1. 𝗢𝗳𝗳𝗲𝗿 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁
If your listings, creators, and bundles don’t match perfectly,
you’ll lose conversions faster than any discount can fix.

🧩 2. 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗥𝗵𝘆𝘁𝗵𝗺
Posting volume isn’t the goal; cadence is.
The same top creators who post daily through chaos are the ones who’ll drive 70% of GMV.

🧩 3. 𝗙𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆
TikTok doesn’t care how good your sale is if your dispatch rates drop.
Algorithm exposure dies the moment your backend slips.

So while everyone else is obsessing over discount size,
focus on system stability.

Because BFCM doesn’t reward the loudest brand 
it rewards the one that doesn’t break when it’s loud.

⚡ Let your competitors rush.
You’ll be too busy executing clean.


________
🚀 Follow for proven TikTok Shop growth systems
💬 DM me “SYSTEM” if you want clarity on your brand’s next step
🤝 Share this with a founder who’s serious about scaling

Sebastian Nelson summed it up perfectly
TikTok Shop is now the #3 fastest-growing brand in the ENTIRE US

- Faster than ChatGPT
- Faster than Coinbase 

Repeat after me: 
'I'm not gonna stay in the sideline anymore..'

Co-Founder & CEO of Cruva | Building the #1 Affiliate Management Platform for 800+ TikTok Shop Brands

Everyone thinks they missed the "TikTok Gold Rush." The data proves the ship hasn't even left the harbor yet.

I just read the latest Morning Consult report, and one stat kept me up last night.
TikTok Shop is now the #3 fastest-growing brand in the entire US.

It is growing faster than ChatGPT. It is growing faster than Coinbase.  

Let that sink in for a second.

A "social shopping feature" is currently outpacing the most viral AI tool in history.

If you are a founder sitting on the sidelines because you think TikTok is "cringe" or "just for kids"... you are looking at the data wrong. You aren't missing a trend; you are missing the biggest infrastructure shift since Amazon Prime.

We are witnessing the transition from "Social Media" to "Social Commerce."
And the next 24-36 months are going to be absolutely wild.

Why? Because we are moving from the "Experimentation Phase" to the "Scale Phase."

1. The Trust Gap has closed. People aren't just "discovering" products on TikTok anymore; they are relying on it. 43% of Gen Z now start their product searches on TikTok, not Google.

2. The Volume is exploding. We are looking at a projected $66B in GMV for 2025 alone. That is nearly 100% year-over-year growth.

3. The "Mall" has moved. The Morning Consult data shows TikTok Shop is no longer just an extension of the app—it has become a dominant sub-brand in its own right.  

Here is my prediction:

The brands that win in 2026 won't be the ones with the biggest ad budgets. 

They will be the ones who started building their creator army right now, while everyone else was waiting for the platform to "stabilize."

The arbitrage window for cheap attention might be closing. But the window for massive, scalable revenue is just opening.

I’m doubling down.

If you're still on the sidelines, why?

We're on! 
⚡ Calm execution beats chaos every single time.

Ready for the day?

Would love to know how things are going on your side
and I’m around if you need quick advice or a sanity check on anything today.

Let’s make it a clean one 🙌 


___________________
🚀 Follow for proven TikTok Shop growth systems
 💬 DM me “SYSTEM” if you want clarity on your brand’s next step
 🤝 Share this with a founder who’s serious about scaling

Right now, every brand is in execution mode.
More content. More creators. More offers.

And that’s exactly when most systems start cracking.

⚡ Not because people don’t work hard
but because they stop working in rhythm.

🧩 1. 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗿𝗵𝘆𝘁𝗵𝗺 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲𝘀
Teams push volume, not cadence.
New briefs go out consistently, old ones get ignored.
Messaging fragments, performance drops.

🧩 2. 𝗢𝗳𝗳𝗲𝗿 𝗹𝗼𝗴𝗶𝗰 𝗯𝗿𝗲𝗮𝗸𝘀
Discounts change faster than listings update.
Creators post outdated bundles.
Buyers get confused, conversions dip.

🧩 3. 𝗙𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝗹𝗼𝘄𝘀 𝗱𝗼𝘄𝗻
Operations can’t keep up with the spike.
OTDR drops, and TikTok’s algorithm quietly cuts exposure.

This is the moment where precision beats pressure.

The brands that keep scaling through BFCM aren’t reacting faster
they’re learning faster.

Because when your testing cadence, listings, and fulfillment loop stay in sync,
BFCM becomes predictable, not chaotic.

⚡ Discipline is what keeps scale alive when everyone else is chasing noise.


_______
🚀 Follow for proven TikTok Shop growth systems
💬 DM me “SYSTEM” if you want clarity on your brand’s next step
🤝 Share this with a founder who’s serious about scaling

Most brands will start 2026 the same way they started 2025...

Same confusion. 
Same average results.
And a potential that's waiting to be tapped.

But a small group is preparing differently.
Planning to dominate the market with TikTok Shop

- They know what changed.
- They know what's required now.
- They know the new benchmarks.

And they're building their systems before January 1st hits.

I just documented everything they're doing in one playbook.

+$100k per month Goal.. Predictibly
In 13 slides. 
 

This is what separates brands that will hit $100k/month in 2026 from everyone else stuck wondering why it's not working.

You have 4 weeks to get ready.

Want the playbook? Drop "2026" below.

In 48 hours... TikTok Shop will feel like controlled chaos

And here’s the truth 
what you do right now decides how the next week plays out.

Because the brands that collapse during BFCM don’t fail on the day
they fail in the final 48 hours of prep.

🧩 1. Lock your creator rhythm
No new briefs. No random angles.
Keep your top creators focused on the formats already proving ROI this week.
Every new variable adds chaos.

🧩 2. Freeze your listings
Don’t rewrite copy or titles.
Don’t swap your thumbnails.
TikTok’s already ranking you; changing metadata now resets visibility.

🧩 3. Monitor your backend like a heartbeat
Dispatch rate, refund speed, delivery accuracy; these are the real levers now.
Once those slip, the algorithm cuts exposure, and you’re done.

You’ve already built your system.
Now the only goal is to protect its rhythm.

⚡ The last 48 hours aren’t about adding more.
They’re about tightening what’s already working.


____________
🚀 Follow for proven TikTok Shop growth systems
💬 DM me “SYSTEM” if you want clarity on your brand’s next step
🤝 Share this with a founder who’s serious about scaling

I’ll be honest…
Most brands fail on TikTok Shop for an easily avoidable reason

They fail because they enter it with the wrong expectations.

They think it’s a “turn on the shop → get sales” platform.
It’s not.

TikTok Shop is a cold-start engine… 
And if you don’t know how to break it, 
You burn months with nothing to show.

But once it clicks?
It compounds insanely fast.

After a full year of hands-on execution, trial-and-error, and real data, we’ve developed a repeatable system that gets brands from zero to their first 5 & 6 figure TikTok Shop revenue.

We broke the cold start.
- Systematically.
- & Predictably.

And after hundreds of DMs and calls, I decided to make something I wish every founder had on Day 1:

👉 The TikTok Shop Cold Start Playbook
A complete breakdown of the exact path most brands need to follow in their first 90 days to get out of the dead zone and into real GMV:

- How to know if your product is even TikTok-Shopable
- The non-linear reality of how to win on TTS
- The inputs required to reach your first 5-figure month
- And a diagnostic checklist founders can complete in 3 minutes

Too many brands think TikTok Shop is “random.”
It’s not.

It’s input-driven, and this playbook lays out the exact path.

💬 Comment “COLD START” 
I’ll send it to you directly.

(This is the resource every brand should read before they blame TikTok, the algorithm, or creators.)


________________________
🚀 Follow for proven TikTok Shop growth systems
💬 DM me “SYSTEM” if you want clarity on your brand’s next step
🤝 Share this with a founder who’s serious about scaling.

BFCM doesn’t expose your marketing.
It exposes your systems.

Because when orders flood in, you see what your business is actually built on.

Some teams realize their creative engine isn’t sustainable.
Some realize fulfillment is their biggest bottleneck.
Others realize they’ve been relying on a single creator or single SKU for months.

⚡ BFCM doesn’t create those cracks  
it just makes them impossible to ignore.

The strongest brands this week aren’t the ones celebrating record sales.
They’re the ones reviewing every system that made it possible.

🧩 What we’re looking at right now:
→ How many creators kept posting after the sale ended
→ How consistent fulfillment stayed under pressure
→ Which listings converted without heavy discounts
→ What cadence we can keep as the baseline for December

Growth doesn’t come from the week that breaks records,
it comes from the one after, when you decide what to rebuild stronger.

⚡ The brands that treat BFCM as a stress test always win December too.

___________
🚀 Follow for proven TikTok Shop growth systems
💬 DM me “SYSTEM” if you want clarity on your brand’s next step
🤝 Share this with a founder who’s serious about scaling

Everyone calls BFCM “the biggest week of the year.”
But it’s only valuable if you 

𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝗮𝗳𝘁𝗲𝗿.

Most brands are catching their breath right now.
The smart ones are already locking in their next 4 weeks of rhythm.

Because what happens in the first week of December decides whether you:
→ Keep compounding.. or
→ Reset back to zero.

🧩 Here’s what matters this week:
→ Rebrief creators while they’re still in flow
→ Reuse your best-performing angles before fatigue sets in
→ Audit every listing that spiked, find why it worked
→ Keep fulfillment spotless; post-BFCM refunds quietly kill momentum

The goal isn’t to ride BFCM numbers.
It’s to turn that chaos into a cleaner baseline for Q1.

⚡ Growth isn’t what you gained last week.
It’s what you keep repeating this week.


___________
🚀 Follow for proven TikTok Shop growth systems
💬 DM me “SYSTEM” if you want clarity on your brand’s next step
🤝 Share this with a founder who’s serious about scaling

Justin Rowe

Impactable - B2B Linkedin Ads Agency

Impactable is dedicated to helping B2B brands grow through LinkedIn advertising, multi-channel demand generation, and data-driven insights. Acquired by a data-centric investor in 2021, we leverage our LinkedIn Ads expertise to drive consistent, scalable growth for over 150 clients in the B2B space.

Key Capabilities:
LinkedIn Ads: We specialize in LinkedIn Ads management and create campaigns tailored to each client’s goals. We use LinkedIn’s precise targeting to reach decision-makers and convert leads.

Demand Generation: Our approach combines LinkedIn with Google Ads, Facebook, and programmatic channels, building a cohesive marketing ecosystem that accelerates the buyer’s journey and enhances engagement.

Website Visitor Identification: Our proprietary tech uncovers high-intent website visitors, providing insights for personalized retargeting and follow-ups.

Automated Lead Gen: Our automated LinkedIn outreach solution captures ICP-fit prospects, generating qualified leads with efficient workflows.

Custom SaaS Tools: We continuously expand our tech stack, providing clients with tools that streamline digital advertising and lead generation.

Results & Impact:
Client Growth: Increased qualified leads and conversion rates, driving revenue growth across 150+ brands.

Optimization: Leveraged A/B testing, segmentation, and data-driven adjustments to deliver up to 30% higher ROI on multi-channel campaigns.

Advanced Reporting: Developed custom reporting for clear insights into campaign performance, ensuring clients see measurable results.

Impactable builds efficient, results-focused marketing ecosystems for scaling B2B brands, blending strategy, technology, and insights to achieve long-term growth.

Other capabilities include website visitor identification, automated LinkedIn lead generation, and a few SAAS tools we are working on.

Chief Executive Officer

Linknlearn - Acquired by Impactable in 2021

Linknlearn was started as a Linkedin lead generation agency and then was acquired in 2021. We served over 1,000+ clients before the sale. 

We started out as a scrappy freelance team and then grow to an agency with a global reach. 

After the acquisition, I've stayed on as part-owner and CEO as we pivot into Linkedin ads, data, and a more comprehensive multi-channel marketing approach.

Founder

Potbelly Sandwich Works

I am currently the Managing Owner of 4 Potbelly Sandwich Shops in Louisville KY, and IN.

Restaurant Owner of 4 Locations

Founder/CMO @ Impactable - B2B LinkedIn Ads Agency | Acquired in 2021 | 2x Acquisitions in 2024 | Making things up as I go

From Restaurant Hustle to LinkedIn Agency Founder → Acquired → Now Scaling the #1 LinkedIn Ads Agency

I went from serving tables to serving over 1,000 clients in 30+ countries - and building an agency that was acquired in an all-cash buyout.

Starting in the restaurant industry, I had a hunger for something more (pun intended). I turned to LinkedIn to document my journey and connect with people. That content led to job offers, investor conversations, and even a deal to co-launch a restaurant franchise.

I saw the power of LinkedIn firsthand and started helping others. That side hustle turned into Linknlearn, a global lead gen agency built entirely through Upwork and LinkedIn outreach. I became the #1 ranked LinkedIn expert on Upwork, launched a $500 website, and scaled the agency internationally.

In 2021, we were acquired. We pivoted to LinkedIn Ads, launched new tech tools, and Impactable was born.

Today, I lead Impactable — a LinkedIn-Centric B2B Marketing Agency and creators of DemandSense, our proprietary LinkedIn Ads platform. We’ve been recognized by LinkedIn, invited to speak at their Indie Agency Summit, and continue working toward deeper partnerships with their team.

💡 What I’m Focused On Now

👉 Helping B2B brands scale with LinkedIn + Google + Programmatic full-funnel campaigns
👉 Working with clients spending $5K–$200K/month in ad budget to scale high-value pipelines
👉 Building smarter offers, audiences, and funnels through our 90-Day Validation Sprints
👉 Empowering internal marketers with DemandSense: ad scheduling, audience testing, and signal tracking for LinkedIn Ads

🧰 Resources (Free & Paid)

🎯 Free Strategy Resources & Templates
→ linktr.ee/justin_rowe

🛠 LinkedIn Ads Toolset (DemandSense)
→ https://impactable.com/dgp-linkedin-ads-tools/


🎥 LinkedIn Ads + B2B Demand Gen on YouTube
→ https://studio.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ/videos

📈 LinkedIn Ads Agency (Done-for-You)
→ https://impactable.com/

💬 Want to Collaborate?

→ Send me a DM if you want to:

Test your audience + offer fit on LinkedIn

Migrate from Google to multichannel demand gen

Build a scalable paid strategy with a trusted partner

Impactable is a Linkedin Ads Agency that specializes in Linkedin Marketing for B2B companies. We were acquired in 2021 by a data-heavy investor and made a strong pivot into Linkedin advertising. Impactable now manages over 150+ B2B brands with Linkedin advertising being our core focus. 

Other capabilities include website visitor identification, automated Linkedin lead generation, and a few saas tools we are working on.

My trusted stack for thought leadership in 2026 - Save This 👇 

 1. Ordinal: Publishing. Schedule and repurpose posts across profiles and platforms.
 2. ShieldApp: Measurement. Analyze LinkedIn organic wins and pick ad clips.
 3. Hyperly (now Amplyfy): Engagement. Curated feed to engage prospects, peers, and pipeline.

 4. Sales Navigator: Signals. Export profile viewers and high-fit prospects.
 5. PhantomBuster: Automation. Single-step connect and soft outreach flows.
 6. ChatGPT / OpenAI: Content. Turn transcripts into on-brand posts, scripts, and headlines.

 7. Descript: Video. Edit by transcript, remove filler, and produce short clips fast.
 8. Canva: Creative. Thumbnails, banners, and quick motion intros.
 9. Gamma: Decks. Rapid lead magnets and clean slide decks from text.
 10. DemandSense:  #1 LinkedIn Ads tool  - ad schedule, budget control, better targeting, and website visitor ID for activation

Here's how the flow looks...

1. Record a short 3 to 8 minute video about one sharp idea. Keep it human, not scripted. 
2. Upload the file to Descript, clean the audio, remove filler, and export a polished long clip plus several short clips you can use across channels.

3. Feed the transcript into your ChatGPT project that stores your brand voice. Ask for a long-form post, a few short post variants, and a YouTube headline and description. 

4. Pick your favorite frame from the clip and design a thumbnail in Canva. Export the sizes you need.

5. Schedule the long post, the clips, and the YouTube upload in TryOrdinal so everything publishes in the right order. 

6. Watch Shield for saves, comments, and profile visits. When a clip performs, promote it into a reusable template and move it into paid amplification.

Turn engagement into audiences. Use your activation tool to capture signals and build MOF/BOF segments. 

7. Monitor ICP-fit profile viewers in Sales Navigator, export the list, and run a Phantombuster job that sends a single human connect plus a short follow message to acceptees. 

Add accepted contacts to your mid-funnel audience and retarget with a tight 45 second founder clip.

8. Back in your activation tool, map which companies and website visitors became highly engaged, sync the audiences to your CRM, measure segment-to-demo conversion, and iterate on creative, CTA, or signal definition until the loop reliably produces demos.

If you want the full playbook and the 1-page Signal to Sale cheat sheet, I put everything step-by-step in the newsletter

If you have questions, want feedback, or think a tool should be on this list, comment or DM me. 

I have tried hundreds and I always want better shortcuts. Save this post if you think it might actually change how your team runs LinkedIn.

Founder & CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + AI + Audiences

This is the exact stack I use every week to publish, measure, activate, and convert LinkedIn signals into demos. No fluff, no product pitches, just th

Open article: The Trusted Tech Stack I Use to Run Modern Demand Gen with LinkedIn Organic + Paid Ads by Justin Rowe • 6 min read

The Trusted Tech Stack I Use to Run Modern Demand Gen with LinkedIn Organic + Paid Ads

Most marketing leaders I talk to right now think they are behind on AI.

They are not.

Across 50+ conversations and 100+ active clients, most teams are still using AI for the same few things:
• Drafting emails and copy
• Generating content ideas
• Summarizing calls
• Pulling surface-level insights from data

Useful, yes. Transformational, not yet.

In this week’s newsletter, I break down:
• The most common AI use cases I am actually seeing in real B2B teams
• How I use multi-step AI flows for competitor research and strategic intel
• Why projects matter more than chat threads if you want consistent outputs
• How projects become the foundation for agentic AI workflows
• What the path looks like from “helpful assistant” to a true AI operating system

No hype.
No “replace your team” nonsense.
Just practical ways to move from dabbling to leverage.

If AI feels noisy, overwhelming, or unclear right now, this one should help reset the frame.

Newsletter is live.

You are the dumbest marketer alive if you don't have an army of AI robots doing all your tasks and replacing your whole team to 10x leads for 1/2 the 

Open article: AI 101 for Marketing Leaders by Justin Rowe • 9 min read

In B2B Marketing..you can’t fix what your platform can’t see.

In my conversation with Selim Maalouf, Director of Marketing at HarvestROI, he shared why so many teams feel stuck with incomplete or misleading attribution.

HubSpot’s journey analytics and attribution tools are strong, but most of the good stuff sits behind the enterprise tier. 

If you’re on pro, you’re missing the data horsepower needed to get a full picture.

Then there’s organic social. 

Platforms rarely give you enough metadata to match viewers and engagers back to CRM contacts. 

That creates a silo you can’t break unless you pull people into a funnel, get a cookie on them, and confirm where they heard about you.

The result is marketers blaming their strategy for problems that are really platform limitations.

Attribution starts with visibility. Make sure your tools can track the journey you’re trying to improve.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T


#MarketingOps #HubSpotCRM #AttributionModeling #RevOps #Impactable

You can target the perfect persona on LinkedIn, but you still won’t know who’s actually in market.

In my conversation with Marc Jordan Waldeck, Founder of Bounce Marketing, we talked about one of the biggest gaps between paid social and paid search.

LinkedIn gives you incredible filters. 
You can target by industry, company size, title, and geography. 

But none of that tells you whether someone is actively looking for what you sell.

Paid search is different. 

People are already typing in exactly what they need. 

Every day there’s a steady stream of buyers searching for phrases like “LinkedIn ads agency” or “LinkedIn advertising management.” 

That intent is built in.

When I asked Marc what separates great paid search from average paid search, his answer was simple. 

It comes down to mastering best practices and constantly honing in on what’s working right now.

Paid search rewards the marketers who evolve with the market.

If you want guaranteed intent, meet buyers where they’re already searching.

#PaidSearch #GoogleAds #B2BMarketing #DemandGen #Impactable

LinkedIn Ads Actionable Tip - Audience Penetration + Company Hub Data to understand when to move to facebook activation and exactly what accounts to move. 

I really love LinkedIn ads...if you've read even 1-3 of my posts you know this. 

The biggest benefit of LinkedIn ads that I really like is this 1 major play. 

LinkedIn's Biggest Superpower - LinkedIn's insight tag can see ALL your website traffic (Google paid, SEO, Organic etc) and can then layer on qualifying filters to just focus on retargeting and converting high-quality ICP warm traffic. 

No other platform can do this so well with native controls like LinkedIn can. 

The problem (and Opportunity)

Let's say you are seeing some success from the following motion (this seems to be the typical path)
1. SEO motion going well - good traffic but quality can be all over the place..this can make retargeting audiences a bit dilluted for digital retargeting
2. Paid Search - you lean into google and are getting strong leads with short sales cycle because you are going after high-intent in-market signals
3. Organic motion with thought leadership or subject matter expertise - again..great trust signals but can bring in a mix of quality traffic. Great hidden gems in here though

The main issue here is that when it comes to setting up digital retargeting audiences most platforms are targeting 90-day site visitors but can't filter out the non-ICP so the bigger the traffic volume, the more wasted ad spend your retargeting campaigns produce. 

Step 1 - LinkedIn of course solves this so you launch your 90-day LinkedIn retargeting campaign and you actually start to see conversions flowing in from this campaign....yes!!

But....then you realize that as great as this campaign is...you are only reaching/penetrating 50% of this audience. 

Reality might be more like this
50% penetration (at least 1 impression)
30% very light impression
20% decent impression coverage/frequency 

You might be getting most of your conversions from that small 20% slice that is active on LinkedIn. 

So how to continue and scale this campaign success?

Step 2 - Leverage LinkedIn's native company hub or something like DemandSense to identify and export the exact companies from that campaign and export the list (yes this is possible and amazing)

-Enrich with buyer prospect data (since this was an account export)
-Upload enriched list to prgrammatic + facebook
-Suppress most highly engaged accounts from LinkedIn ads 

This play wasn't possible last year...tech is changing and opportunities are arising...give it a try : )

I know in 2026 all the marketing leaders I talk to are trying to do more with less. 

Plays like this will help you get there.

The real power of LinkedIn happens when organic and paid finally work together.

In my conversation with Selim Maalouf, Director of Marketing at HarvestROI, we dug into how thought leader ads are changing the game.

I can take my strongest organic posts, sponsor them, and turn them into retargeting assets. 

Website visitors and company page visitors can now experience content that already proved itself with my audience. 

It feels natural and it builds trust faster than any cold ad ever could.

Selim added another layer to the conversation. 

The highest tier of Sales Navigator unlocks a HubSpot integration that helps break the silo between your CRM and LinkedIn. 

It’s expensive, but the connection opens up targeting and alignment that marketers have been craving.

Break the silos and let your marketing work as one system.

#B2BMarketing #OrganicSocial #PaidSocial #MarketingStrategy #Impactable

Most people overthink content.
They sit. They stare. They wait for inspiration to strike.

And it rarely does. ❌

Here’s the fix:
→ 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆.

Why it works:
• You're always building something
• You're learning as you go
• You're testing, improving, adapting

When growth is your content, you’ve got a never-ending stream of stories:
•Wins
•Fails
• Lessons learned

You don’t need a perfect content calendar.
𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆.
And a little courage to share the messy middle.

This shift changed everything for me.
📍 From restaurant operator to B2B founder
📍 From wondering what to post → to never running out of ideas

Because the most impactful content isn’t created—it’s captured.

Want better content?
👉🏼 Stop trying to sound smart
👉🏼 Start showing your process
👉🏼 Focus on how you’re getting better every day

#B2BMarketing #ContentStrategy #DocumentTheJourney #FounderLife #Impactable

Hot take: No one actually cares if your message was written by you, your assistant, or a caffeinated robot.

They only care about one thing:
 “Is this actually relevant to me… or is it another digital potato?”

Automation isn’t the problem.
 Irrelevance is.

Write less “spray and pray.”
 Write more “this was clearly meant for me.”

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Every B2B Marketer is trying to do more with less right now...
Very few are using events to actually make that happen.

When I talked with Selim Maalouf, Director of Marketing at HarvestROI, we got into the pressure marketers feel right now. 

But Selim shared one thing that’s 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 working for his team: 𝘁𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁𝘀 𝗮𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲𝘀.

As a HubSpot partner, they showed up at INBOUND not just to attend, but to capture. 

They met clients, connected with the HubSpot team, and got people on camera.

Selim was part of HubSpot’s correspondent program and walked away with around 120 video clips. 

Those clips became organic content that massively expanded their reach. 

And just like we see on LinkedIn every day, the personal profiles far outperformed the brand page.

𝗘𝘃𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗯𝗮𝗰𝗸. The difference is how you use them.

If you’re going to an event, do more than attend. 

Capture what’s happening, turn it into content, and let it work for you long after the badges come off.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T


#B2BMarketing #EventMarketing #ContentStrategy #HubSpot #Impactable

Your B2B Ad Data Is Doing Nothing for You

What if your LinkedIn strategy could tell you exactly who’s engaging with your ads—and help you take action? That’s what DemandSense does.

:arrow_right: See which companies are clicking, viewing, and engaging with your ads.
:arrow_right: Filter and export high-performing audiences for retargeting.
:arrow_right: Create highly specific campaigns across LinkedIn, email, and beyond.

Even better? We give you advanced demographic insights—like industry, geography, and company size—so you can tailor your entire strategy to your most valuable audiences.

Data is great. Knowing what to do with it is better. Let’s show you how DemandSense makes that happen.

taplio

The Battle

Saief Tissaoui

Justin Rowe

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taplio

The Battle

Saief Tissaoui

Justin Rowe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Saief Tissaoui's LinkedIn Performance

Performance ScoreJustin Rowe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSaief Tissaoui's LinkedIn Performance