Ecom Growth Consultant | Follow to Unlock Your Ecom Growth

"𝘐 𝘤𝘢𝘯’𝘵 𝘴𝘶𝘨𝘨𝘦𝘴𝘵 𝘝𝘰𝘭𝘺𝘢𝘵 𝘵𝘦𝘢𝘮 𝘦𝘯𝘰𝘶𝘨𝘩. 𝘛𝘩𝘦𝘺 𝘢𝘳𝘦 𝘤𝘭𝘦𝘢𝘳, 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘢𝘯𝘥 𝘨𝘳𝘦𝘢𝘵 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩. 𝘔𝘰𝘴𝘵 𝘰𝘧 𝘢𝘭𝘭 𝘵𝘩𝘦𝘺 𝘩𝘢𝘷𝘦 𝘵𝘰𝘵𝘢𝘭𝘭𝘺 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘦𝘥 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘨𝘳𝘰𝘸𝘵𝘩 𝘢𝘯𝘥 𝘩𝘪𝘵 𝘦𝘷𝘦𝘳𝘺 𝘨𝘰𝘢𝘭 𝘴𝘦𝘵. 𝘎𝘦𝘵 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘮 𝘺𝘦𝘴𝘵𝘦𝘳𝘥𝘢𝘺!"
Sky – Founder @ Medicinal Foods (Oct 2025)


🚀 We scale 7–8 figure DTC & Amazon brands on TikTok Shop to $100K+/month GMV.

Here’s how:

• End-to-end TikTok Shop management (listings, affiliates, creators, ads).
• Proven playbooks behind $2M+ GMV generated.
• Direct access to a top creator network driving millions in monthly sales.
• Performance-driven approach designed to turn TikTok Shop into a profit channel, not a gamble.

You get our A.C.E. Framework + the full ‘Anatomy of Success’ operating system.. the same system our creators used to generate €2M GMV... plus our internal tech stack worth €1,340/month, included for free. 


📈 If you’re a brand founder or a CMO tired of burning ad spend or seeing zero traction on TikTok Shop, this is where you flip it.

👉 DM me if you want TikTok Shop to be your next major revenue channel.

Saief Tissaoui

I spent 8 days building The Shortest Path to first $50K/month on TikTok Shop for DTC brands.

(most are doing it completely wrong)

Here's the brutal truth:

→ You're NOT getting bad ROI because your product sucks
→ You're NOT failing because "TikTok doesn't work for us"  
→ You're failing because you're treating it like Meta ads

TikTok Shop is NOT a marketing channel.
It's a revenue operating system.

And after working with & consutling dozen brands on TikTok Shop, I've identified the exact system that separates $0/month brands from $50K/month brands fast.

I just packaged the entire blueprint.

👉 30+ pages.  

Inside you'll get:

✓ The Product-Market Fit Check (7 questions to know if your product will work BEFORE wasting money)
✓ The Cold Start Setup
✓ The 6 Core Systems (Affiliate Magnet, Creator Retention, Creative Testing, Listing Conversion, GMV Max, Weekly Review)
✓ The 90-Day Roadmap
✓ The 7 Cold Start Killers (mistakes that stop brands from hitting $50K/month fast)

This is the system we've used to help brands go from:
→ "We tried TikTok and got burned" 
→ To a fast 5-figure months in 90 days

This blueprint will save you $10K-$50K in wasted learning.

Want it? 

Like + Comment "BLUEPRINT" 
and I'll send it to your inbox.

♻️ Repost this and get it same day

Add +$100K/mo via TikTok Shop | For 7-8 Figure DTC Brands

TikTok went down yesterday.

Over 36,000 users reported issues. 

Videos wouldn't load. 
Feeds froze. 
Login failures.

The timing is interesting
This occurred just 3 days after the January 22 ownership deal closed
where TikTok became majority American-owned

As of now, TikTok has not issued an official statement about the cause or provided enough details on the cause.

𝗪𝗵𝗮𝘁 𝗧𝗵𝗶𝘀 𝗠𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂 𝗮𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱:

Nothing really.

TikTok has had outages before. 
Every platform does.

This isn't the January 2025 ban situation. 
This is a technical glitch that got resolved within hours.

Based on my inbox reaction; many panicked. 
Maybe understandibly so, but here's what this reveals: 

Brands still don't fully trust TikTok as they think they do

If a 6-hour Meta Ads outage happened, no one would question their entire Meta strategy.

TikTok is heading toward +$23B in 2026. 
Short-term technical issues don't change that trajectory.

What are your thoughts?

TikTok Shop Profits are broken. 
Because most brands leave 10-20% on the table 
without even realizing it...

For a brand doing $100K/month, 
that's up to $240K leaked annually..

Those don't come from one big leak. 
Rather from 19 small ones stacking up

Most founders don't see it because they're obsessed with volume milestones.

Volume matters. 
Especially at the start.

But margin leaks compound silently.

So I built an 19-point audit to find every leak.

It covers:
✓ Creator economics
✓ Promotional stacking
✓ Product & bundling 
✓ Returns & customer experience 
✓ GMV Max economics 

Every leak includes:
☐ Checkbox to identify if you have it
→ Why it's costing you money
→ How to fix it

If you're scaling TikTok Shop and want to find where your profit is leaking:

Like + Comment "AUDIT" and I'll send it to your inbox.
♻️ Repost this to help another brand stop the bleed.

I almost missed this update..

TikTok Shop quietly added a Logistics tab inside Seller Center.

No announcement.
Just… there.

At first glance, it looks harmless.
It’s not.

This is TikTok making one thing very clear:

Logistics is no longer a backend detail. 
It’s a growth lever.

What the new tab actually does:
• Centralizes TikTok Shipping, Seller Shipping, FBT
• Makes processing time and late shipments painfully visible
• Surfaces issues that directly impact shop health and distribution

Why this matters:

I keep seeing brands with:
→ decent content
→ active creators
→ and flat GMV

And the problem isn’t creative.

It’s ops.

Slow handling, messy shipping flows, unclear ownership.

TikTok doesn’t warn you loudly.
It just stops pushing your shop.

This update isn’t about convenience.
It’s about enforcement.

If you’re still treating TikTok Shop like “just another channel”, you’ll feel this one.

If you’re building it like an operating system, you’re ahead.

After managing TikTok Shops all year, I just finished:
The TikTok Shop 2026 | $100K/month Playbook 🗂️ 

13 pages, 6 sections
And you can have it for FREE.

Comment “2026” and I’ll send it to you.

It’s the exact rules we've used to:

→ reach +$100K/month with realistic expectations
→ set the proper growth systems with no chaos
→ choose the right launch path based on capital
→ Leverage GMV Max Ads for optimal results

+And helps you gain clarity on:

→ How to rate your product-platform fit
→ What progress should look like in 30 / 60 / 90 days
→ How much volume you actually need
→ When to push harder vs when to stay disciplined

This is the only resource you need to understand how TikTok Shop actually works in 2026.

Like + Comment “2026” and I’ll send it to you.

______________________________
♻️ Share this and you'll get the Playbook in the same day

TikTok Shop is not a marketing channel.

It's an entire revenue operating system.

And most brands are setting themselves up to fail because they don't understand this.

Here's what I see constantly:
Brands treat TikTok Shop like Meta Ads, or influencer marketing

→ "Let's throw some budget at it and see what happens"
→ "We'll test it like we test influencer campaigns"
→ "If it doesn't work in 60 days, we'll cut it"

That's not how TikTok Shop works.
TikTok Shop requires:

→ Tight logistics and fulfillment ops
→ Creator training and retention systems
→ Content velocity engines (100-200 videos/month minimum)
→ Listing-level conversion optimization
→ Affiliate economic modeling
→ Algorithmic patience through cold start
→ GMV Max budget allocation
→ Shop management infrastructure

It's not "post and pray."
It's not "let's go viral."
It's not influencer seeding.

It's ops-heavy, system-driven commerce.

If you're planning to "test" TikTok Shop in 2026, stop.

Either commit to building the full system 
or don't start at all.

Half-measures don't work here.

Most business problems aren't business problems.

They're personal problems disguised as strategy.

Early in my career, I wore perfectionism like a badge of honor.
- "I don't ship half-baked work."
- "Quality takes time."

Sounds reasonable, right?
Wrong.

Here's what I learned:
A painting painted over 100 days is usually worse than the 100th painting painted over 100 days.

Speed of execution compounds into quality. 
Not the other way around.

The brands that win aren't the ones with perfect strategies.
They're the ones that ship, learn, and iterate faster than everyone else.

I see founders stuck in "planning mode" for months.
But when I dig deeper, it's never about the plan.

→ "We need more research" = Fear of being wrong
→ "We're building the foundation" = Procrastination
→ "We want to launch perfectly" = Ego protection

Meanwhile, their competitors are three iterations ahead.

The moment I shifted from perfection to velocity, everything changed.

We scaled faster. 
We learned faster. 

Our quality improved because we had more reps.

Most business blocks aren't strategic. 
They're psychological.

If you're stuck right now, ask yourself:
"Is this actually a business problem, or is it a personal problem wearing a business mask?"

The answer will unlock everything.

Meta has more ads live on TikTok than on Meta
Let that sink in...

I was reading Jonathan Snow, DMD's 2026 predictions
And he noticed something that fascinated me 👇 

In the last 30 days, Meta pushed ~$3M in GMV on TikTok Shop
Quietly becoming a Top 50 seller 🏆 

Does Meta need TTS to sell its products?
Of course not. 

If Meta is committing resources there,
that tells you where leverage is forming.

This isn’t about Meta needing TikTok to sell hardware.
It’s about studying social commerce where it actually works.

Right now, TikTok Shop is the most advanced environment for:

- Affiliate-first distribution
- Content that directly converts to checkout
- Creator-driven GMV with fast feedback loops

Meta is inside the system, watching what scales.
And historically, that’s how they move.

Stories. Reels. Live. Threads.
Same pattern.

So yes => Shop is next.

Whether Meta rebuilds this natively or not is almost irrelevant.
The real signal is simpler:

=> Social commerce is getting bigger.
=> Affiliate distribution is becoming default.

If you still think TikTok Shop is a side channel, you’re already behind.


______________________
🚀 Follow for proven TikTok Shop growth systems
💬 DM me “SYSTEM” if you want clarity on your brand’s next step
🤝 Share this with a founder who’s serious about scaling

2025 wasn’t a “growth year” on LinkedIn for me.
Here are the numbers 👇

• Posts: 118
• Lead magnet posts: 16
resulted in:
• Impressions: 115,713
• Engagements: 4,508
• New followers: 1,492

That’s not what I expected.

But honestly? 
I didn’t 𝗲𝗮𝗿𝗻 better results.

Not because the content was weak
the insights themselves are deep, tactical, and actually useful.

The real issue was distribution, intensity, and intentionality.

16 lead magnets across a full year isn’t serious.
Good content with weak distribution doesn’t compound 

Which is why 2026 looks different:

- More fire🔥lead magnets
- Stronger distribution loops
- Better & more intentional value sharing 

I'll reveal every best insights we have 
No gatekeeping.. 

Wanna help? 
I'd love your thought on👇

1. What would actually make this worth your attention in 2026?
2. Who are the players in this space you think I should follow and learn from?

I’m building this in public. Feedback matters.

Last month, we scaled a personal care product to $200K/month on TikTok Shop.
Here's what's surprising

$100k -> $200k is much easier than 
$0 -> $10k 
It's the famous cold start. 

Here's the exact 3-phase system we used 
to get this same brand out of the cold start
━━━━━━━━━━━━━━━━━━━━
𝗣𝗵𝗮𝘀𝗲 𝟭: 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗕𝘂𝗶𝗹𝗱
Creators are the core
But we don't start with it. 
We start with infrastructure.

→ Full listing optimization (title, images, bullets, offer structure) 
→ 10-15 core angles and hook variations 
→ Logistics locked in
→ CRM for creator management + a fire cohort
→ Decision framework for who gets samples

Most brands skip this. 
Then they wonder why their creators underperform.
You can't scale what isn't built to convert.
━━━━━━━━━━━━━━━━━━━━
𝗣𝗵𝗮𝘀𝗲 𝟮: 𝗩𝗼𝗹𝘂𝗺𝗲 𝗘𝗻𝗴𝗶𝗻𝗲
This is where most brands fail. 
They think 50-100 videos is "a lot."
It's not.
→ Reach 300-500 videos as fast as possible 
→ 2,000+ creator outreach per week 
→ 50-150 samples shipped monthly 
→ Early retention loops (get creators posting 2-6x, not just once) 
→ GMV Max activation once you hit 200 videos

TikTok's algorithm needs volume to learn. 
Without it, you're invisible.
━━━━━━━━━━━━━━━━━━━━
𝗣𝗵𝗮𝘀𝗲 𝟯: 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗟𝗼𝗼𝗽
Now you have data. Now you scale what works.

→ Identify top 5-10 creators and double down 
→ Kill underperforming angles, clone winners 
→ Tighten affiliate commission structure 
→ Scale GMV Max on best-performing content 
→ Push to 500-1500 total videos live

This is where growth compounds.
You fully get out of the cold-start 
From there, it's a snowball
━━━━━━━━━━━━━━━━━━━━
Timeline to the first 5-figures?
Depends on your budget.

→ Massive budgets: 1 month 
→ Standard brands: 3 months 
→ Cash-limited brands: 4-6 months

The phases don't change. 
Only the speed.
━━━━━━━━━━━━━━━━━━━━
Most brands expect linear growth.
TikTok Shop is flat → noisy → steep.

If you understand that, you won't panic at Month 2.
You'll trust the system and let it compound.

I was going to share my thoughts on this news, but Ethan Kramer summarized it perfectly

Entrepreneur | Advisor | Fractional Growth Operator | Built & Exited Social Commerce Agency | $150M+ Driven Across TikTok Shop, Meta, Creator & Live Shopping Channels.

🚨 TikTok just made a move that even Amazon hasn’t dared to do and it's going to create ABSOLUTE CHAOS. 👀

But, it's a good thing long term. 🤷‍♂️

What is changing? TikTok is phasing out...

❌ The classic “Shopify + print labels all day in Seller Center” and manually fulfill model
❌ Drop shippers “Shopify + AliExpress” sellers
❌ Small and large 3PLs without approved WMS / ERP integrations

And pushing sellers into:

✅ Fulfilled by TikTok (FBT)
✅Approved, system-integrated fulfillment (WMS / ERP level control)

Why TikTok is doing this?  This isn’t about control for control’s sake.

TikTok is optimizing for three things Amazon doesn’t have to deal with:

1️⃣ Live shopping spikes
One live = hundreds of orders in minutes. Manual fulfillment breaks instantly.

2️⃣ Affiliate + creator chaos
Sudden virality destroys fulfillment SLAs if ops aren’t automated.

3️⃣ Trust at scale
Late scans, massive amounts of refunds, tons of disputes, missed deliveries, and fraud kill buyer confidence faster on TikTok than anywhere else.

So TikTok made a call:

“We don’t trust humans. We trust systems.”

That’s the shift.

Why this is actually GOOD long term

✔️ Faster delivery
✔️ Higher conversion
✔️ Better buyer trust
✔️ More predictable scale
✔️ Serious operators win

This move raises the floor of the marketplace which in a way is it's biggest strength but also it's biggest weakness. 

And yes — it also cuts out a massive chunk of low-quality sellers who were never built to scale. That’s not a bug. That’s the point.

IMPORTANT CONTEXT: I do not expect all categories are going to be treated equally. For example - likely exemptions:

✅ Collectibles
✅ Card breaking
✅ One-of-one items

I'm sure I'm missing more but you get the idea... 

Why these categories? 

❌ Can’t use FBT cleanly
❌ Require delayed or manual allocation
❌ Are already trust-driven

Do yourself a favor. Don't freak out. Plan. Expect: 

• Category-specific rules
• Stricter SLAs
• Less flexibility

 —but not a shutdown.

Will some sellers get exceptions? I bet they will... but only if they:

💪Have strong fulfillment performance
💪Hit SLAs consistently
💪 Are integrated at the system level
💪 Work with a reliable and trusted partner and have a dedicated rep supporting 
💪 Don’t rely on manual workflows

AKA Performance buys flexibility. Manual ops do not.

RECAP: Operational advantage is becoming a platform moat.

Brands that prepare now will dominate 2026.

Short-term pain. Long-term quality/trust. That’s the trade. 📈

Here's what most DTC brands still don't understand 
about the next 5 years of commerce:

Creators will be the most important part of your distribution stack.

TikTok Shop is where you build those relationships. 
Then scale them across your entire marketing mix.

The brands that move now lock in unfair advantages.

The shift is already happening.
Entertainment → discovery → checkout.
Creators are the new shelf.

And TikTok Shop is the testing ground before this model spreads everywhere.

We've spent 18 months building systems that find, activate, and retain the right creators at scale. 
The patterns are clear now.

But here's what keeps me up at night for brands still waiting:
The cost of delay compounds every month.
→ Creator relationships that deliver repeat content get more expensive to build from scratch
→ Review velocity and social proof gaps widen against competitors already live
→ On-platform search share locks in for early movers
→ Affiliate momentum becomes nearly impossible to manufacture from zero state

Early movers aren't just generating revenue. 
They're locking in distribution assets that late entrants will pay 3x for later.

2026 will be the inflection year for TikTok Shop.
Is your brand positioned to capture it?

$100K/month to $200K/month in 4 months.
With just 180 active creators.

Most brands do the same GMV with 400-600 creators.

Here's why that matters:
More creators = More samples = lower margins.
We play the volume game. But we do so efficiently.

The brand we worked with is in personal care. 
Competitive vertical. Crowded space.

But here's what we built:
→ A creator vetting system that filters for conversion, not reach
→ A retention engine that keeps performers posting 4-6x more 
→ A listing optimization loop that turns traffic into buyers
→ An offer that keep on raising AOV

The result?
→ 180 creators outperforming what most brands do with 500+
→ Lower samples bleed, higher net margin
→ Predictable, compounding growth

Most Brands brag about creator count.
We optimize for revenue per creator.

That's the difference between activity and efficiency.

If you're managing 300+ creators and still stuck at $100k/mo, it may not be a volume problem.

You have a system problem.

"𝘞𝘰𝘸, 𝘩𝘰𝘯𝘦𝘴𝘵𝘭𝘺 𝘥𝘰𝘯𝘵 𝘵𝘩𝘪𝘯𝘬 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘸𝘳𝘪𝘵𝘵𝘦𝘯 𝘪𝘵 𝘢𝘯𝘺 𝘣𝘦𝘵𝘵𝘦𝘳 𝘢𝘯𝘥 𝘪𝘵 𝘪𝘴 100% 𝘢𝘤𝘤𝘶𝘳𝘢𝘵𝘦 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘴𝘦𝘦𝘯 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥𝘴 𝘸𝘦 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩"
Said by a smart & really capable fellow operator in the space

Wanna access your TikTok Shop 2026 Playbook?

Read the post 👇

PS: will close it by the within short few days.

Justin Rowe

Founder/CMO @ Impactable - B2B LinkedIn Ads Agency | Acquired in 2021 | 2x Acquisitions in 2024 | Making things up as I go

From Restaurant Hustle to LinkedIn Agency Founder → Acquired → Now Scaling the #1 LinkedIn Ads Agency

I went from serving tables to serving over 1,000 clients in 30+ countries - and building an agency that was acquired in an all-cash buyout.

Starting in the restaurant industry, I had a hunger for something more (pun intended). I turned to LinkedIn to document my journey and connect with people. That content led to job offers, investor conversations, and even a deal to co-launch a restaurant franchise.

I saw the power of LinkedIn firsthand and started helping others. That side hustle turned into Linknlearn, a global lead gen agency built entirely through Upwork and LinkedIn outreach. I became the #1 ranked LinkedIn expert on Upwork, launched a $500 website, and scaled the agency internationally.

In 2021, we were acquired. We pivoted to LinkedIn Ads, launched new tech tools, and Impactable was born.

Today, I lead Impactable — a LinkedIn-Centric B2B Marketing Agency and creators of DemandSense, our proprietary LinkedIn Ads platform. We’ve been recognized by LinkedIn, invited to speak at their Indie Agency Summit, and continue working toward deeper partnerships with their team.

💡 What I’m Focused On Now

👉 Helping B2B brands scale with LinkedIn + Google + Programmatic full-funnel campaigns
👉 Working with clients spending $5K–$200K/month in ad budget to scale high-value pipelines
👉 Building smarter offers, audiences, and funnels through our 90-Day Validation Sprints
👉 Empowering internal marketers with DemandSense: ad scheduling, audience testing, and signal tracking for LinkedIn Ads

🧰 Resources (Free & Paid)

🎯 Free Strategy Resources & Templates
→ linktr.ee/justin_rowe

🛠 LinkedIn Ads Toolset (DemandSense)
→ https://impactable.com/dgp-linkedin-ads-tools/


🎥 LinkedIn Ads + B2B Demand Gen on YouTube
→ https://studio.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ/videos

📈 LinkedIn Ads Agency (Done-for-You)
→ https://impactable.com/

💬 Want to Collaborate?

→ Send me a DM if you want to:

Test your audience + offer fit on LinkedIn

Migrate from Google to multichannel demand gen

Build a scalable paid strategy with a trusted partner

Chief Executive Officer

Impactable is a Linkedin Ads Agency that specializes in Linkedin Marketing for B2B companies. We were acquired in 2021 by a data-heavy investor and made a strong pivot into Linkedin advertising. Impactable now manages over 150+ B2B brands with Linkedin advertising being our core focus. 

Other capabilities include website visitor identification, automated Linkedin lead generation, and a few saas tools we are working on.

I've now removed 6,100+ connections in the last 4 months and have 3,500+ more to remove (in this round). Here's why 👇 

Short version:
1. Your networks engagement with your content helps determine reach
2. Much of my network was created early on when I had a career in restaurants (FYI I used to be part owner of 4 restaurants 😜 )

3. I'm all about controlling the things I can control and not complaining about the things I can't. 

I used Sales Navigator to slice and dice my 1st connections and realized there are 7000+ connections that are likely not on LinkedIn any more, wouldn't find any value in my content, and who I should likely just disconnect with. 

LinkedIn has been great for me - it's led to:
1. Connecting with investors that led me to becoming restaurant owner
2. Starting a side-hustle that helped pay for the extra costs of our first son (named Lincoln...which he asks if it h as anything to do with LinkedIn)
3. Turning that side-hustle into an agency that was acquired
4. Continuing to power pipeline for an agency pushing toward 10M ARR

So I understand the power of LinkedIn both organically and on the paid side...and my top advice?

1. Build your network strategically - send 15 connection requests a day and be picky what requests you accept
2. Be clear about your target audience, their pain points, and produce valuable content they'd regularly save and share
3. Spend 5x more time engaging and commenting vs posting
4. Use sales navigator to see ICP profile viewers and send them connection requests
5. Turn your top organic posts into evergreen retargeting ads with thought leadership ads

That's it for today : )

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Founder/CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + B2B Audience Experts

Short Post - LinkedIn Ads Experiment - Manual Bidding vs Impression Bidding for Video Retargeting. 

Early into this but sharing - I recently looked through our own LinkedIn ads campaigns and thought we just were not getting the results we used to from our retargeting layer. 

Main things I look at:
1. Penetration + frequency - are we reaching the whole audience and at a frequency that will move the needle to action?

2. What assets are working/not working and do we need something fresh in rotation

3. What's our CPC/CPM and are we getting decent price for distribution here. 

I'm starting to look at CPM way more than I ever used to because the more I lean into custom lists and really believe in my targeting...the main thing I care about is just distribution at an affordable rate. 

I don't really want/need LinkedIn to try to figure out which pocket of my target list to show/not show my ads to...in fact I'd rather it turn it's brain off and deliver my ads to the target I've set. 

Manual bidding has been and I believe still today is the gold standard...the gold standard Impactable has set (we are still the largest LinkedIn ads agency with the deepest partnership with actual LinkedIn company)...but even our standards need challenged because things change. 

So I notices while we are getting an ok CPC on these ( for video that is) the CPM  looked wild...$300+ CPM for a warm audience...didn't make a ton of sense other than LinkedIn was just being too selective with my list and just showing it to the highest value (in their mind) targets vs just distributing my assets to this list. 

So I switched to bidding by impresssion and then set a lower CPM threshold.

And like magic..2x impressions, 2x clicks, half the CPM. 

So just like manual bidding on CPC...starting to walk down bid for CPM and see where this goes but it's crazy to me the difference. 

I think though for this to be something you can steal/use you have to have a healthy budget of at least $75/day because just like with manual CPC bidding you can't have a daily budget less than your bid and with CPM bidding it might not make sense to be bidding $10-$50/day in most cases because typical CPM might be $50-$150 so daily budget should match as well. 

Well, that's it for today - just sharing what we are learning and how things are shifting.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Shocking study - only 1 in 50 apps that were “vibe coded” by LinkedIn creators 3 months ago are still being used in any way shape or form today.

And this includes the 38,000 people that commented “vibe” to get access to said vibe coded apps. 

None of those people are actually using any of these apps.

But it felt cool in the moment yea? 

I’ve learned over the years that there is a pretty massive difference between what LinkedIn creators say they are doing… and what actual reality is.

These fantasy funnels that look amazing but have never actually been used/tested.

Ai army of 50 agents that replaced a non existing 500k team… even though the poster is a solo founder who’s never even led a team of 10 yet.

Vibe coded apps that saved the poster “hundreds of hours” when really it cost them a hundred hours to make and saved them 30 min on a task they then only used the app for 3 times….

Reality is that it’s still a brutal proving grounds in the market and these “hacks” won’t save you.

Sorry to break it to you but here is the “hack”

1. Know what makes you actually different / unique - own it 

2. Know your targeting - and map out what pockets of that you have to r biggest advantage 

3. Leverage paid search and LinkedIn as a core motion to create and capture demand - google for in market traffic and LinkedIn to qualify and convert that traffic and layer intentional account targeting and insights 

4 organic + paid is where it’s at. LinkedIn organic amplified by thought leadership paid side is soooo powerful 

Don’t sleep on the demand gen motion - it’s a powerful inbound motion 

5. Use AI to amplify and save time from your current activities before trying to do anything crazy or super new 

6. Its not your job or of any benefit to you or anyone else to go around flagging posts written by ai - I’m more worried about all the posts written by morons

Stay tuned for more hot garbage tips

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Founder & CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + AI + Audiences

Marketing leaders should have HILLS THEY DIE ON. 

If you don't have strong POV's worth fighting for...you're an order taker not a marketing leader which is ok, but let's just be real. 

I know this might sound tough but as an agency owner and someone who's worked with hundreds of marketing leaders and have seen soooooooooo many marketing leaders fired....certain patterns emerge. 

1. Companies that play it safe with marketing are wildly less efficient than they could be. It's strange in marketing but being "safe" is often the most dangerous thing you could do. 

If you're a marketing leader who's faking it till you make it and your goal is to mimic what bigger players are doing..you've already lost and your org and your career will suffer. 

If you as a marketer don't like to have strong opinions or make constant strategic bets...that's fine - settle into a mid-level support role and support someone with a strong POV. 

Most ogs can't win by playing the same game massive orgs do...they have to create space and advantages where they kind find it and take some risks/bets on messaging, positioning, channels, audiences. 

Making bets and then tracking data to prove/pivot is what great marketers tend to do. 

2. Who's responsible for the results?

If you're an order taker, and can't/won't override leaderships opinion on marketing paths...then just make it very clear (and in writing preferably) that you are not responsible for marketing results..just project management. 

Problem is no org would ever accept this...the marketing leader owns results...which means if you order take and go down the wrong path..you get fired...as you should honestly.

I say this from personal experience from being fired (as an agency) dozens of times when we made the mistake of letting clients dictate strategy and then being fired for the poor result. 

As we should have been fired...clients should go to an agency either for pure execution and clear ordertaking (staff aug model) or they should come for a strong POV and guidance...and then actually take that advice or wrestle with it together so we can test/bet/learn together. 

That's how great marketing seems to get done. 

Pressure builds, leaders either shrink in the shadows or step forward with their bold bet....they take the chance to seize glory....and own the responsibility to own failure...to learn from it, and make the next move. 

The good ones fail fast and are constantly learning/growing/testing. 

And honestly...if you're in a place where you can't be bold/creative or take risks without support or feeling like you'll be fired...start looking for another role

Just another fun marketing rant from my view looking in. 

I have a ton of respect for marketing leaders on the battlefield in 2026...it can be brutal, and fun, and exhausting, and rewarding.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Here's how to PROVE LINKEDIN ADS ROI to Leadership
5 ways Marketing Leaders can prove LinkedIn Ads is working 👇 

First, the reason a post like this is even needed is that LinkedIn probably the hardest channel to show value to leadership and often thought of as "a hard nut to crack". 

Here's why:
1. Last click attribution will never give LinkedIn enough credit because all the demand that LinkedIn creates is often finally captured by google organic or paid search when they are ready to buy and LinkedIn won't get credit

Meaning - Someone could come in through paid search click, then see 27 ads on LinkedIn over 90 days and interact 15 times and then search for your company by name when it's time to convert...and google will take the credit. 

2. Hubspot and most CRM's are viewed by leadership as "source or truth" but are terrible attribution tools and mostly credit last touch or direct UTM paths only. 

Meaning...in the example above they originally entered your website via google UTM and then interacted natively with LInkedin ads and then came back to the website via google organic...so LinkedIn won't get credit in most org models. 

Example 2 - Say the LinkedIn ads work really really well and they convert directly..sort of. Typically they'd click on the company logo on the ad, check out your company page, then click "visit website" from there entering into your website in what looks like direct traffic (going to company page remove the Linkedin ads utm so it now just looks like direct traffic no paid ads utms)

3. LinkedIn is where you build trust and accelerate deals...not capture intent. 

This is a big distinction - It's a fundamental flaw to try to compare SEO and paid search by the same metrics right?

Google ads is transactional
SEO is long-term momentum building play

LinkedIn is more like SEO - it's not some transactional channel  capturing demand that already exists..it's the channel that helps create, accelerate, and channel demand...and that can't be tracked the same way as google. 

So how do we actually defend it instead of just rolling over and killing the channel we know is likely working. 

A. CAPI + Conversion Tracking - fight like hell for channel attribution. 
-Setup up conversions for key page views, form submissions, and call bookings. You can't rely on CRM or traditional tools to track LinkedIn ads influence

-CAPI (LinkedIn's conversion API) is a great way to funnel offline events back to LinkedIn 

B. LinkedIn native company hub - big upgrade last year from LinkedIn- you can now see the exact accounts exposed to and engaging with your ads. 

See actual accounts in your funnel, gaining influence, and penetration/heatmap of your ABM upload. 

But tell me...how do you prove LinkedIn ads ROI???

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Marketing Leaders and Founders are getting SCAMED by AI SEO tools/agencies right now - Here's my short educational PSA

1. First of all - 9 out of 10 LLM tools are just monitoring tools. Take a look as you're evaluating them.  Most will have some cool looking chart that shows how many impressions and clicks to your website you're getting from LLM. 

A. Note - your basic free Google analytics will show you this for free. (no joke, it's just there for free)

B. Almost all of these tools are just showing you the numbers...there is basically nothing there for you to actually improve the numbers...and again you can see that for free in your basic web tools you already have. 

2. 7 out of 10 AI SEO experts are posting on my feed saying that they have a list of things that seem to work but the rankings change weekly , it's not stable enough to actually predict, and the sites being pulled from is shifting dramatically from month to month. 

A. This means most seem to just have best guesses - mostly best of lists, comparisons, and publishing accross more channels like reddit, LinkedIn, website, youtube etc.  (so you know..the basics of content distribution)

B. Moving away from traditional blogs and pivoting to using articles to answer real humans questions and in a real human way vs keyword chunking for the robots...ok so big pivot here is stop writing for robots....any one who was still doing this last year was likely headed to the graveyard anyway and AI should'nt have been the catalyst for this change. 

3. Another cool shift I'm seeing is that 3 out of 5 AI SEO experts on my feed are also now just saying AEO is basically not a thing and that it's just SEO, Brand, and Distribution... really just creating more questions than answers. 

4. Traffic trade off - Another fun fact just to keep in mind. 100% of companies who had strong organic traffic and SEO now have traffic from LLMs. 

SEO traffic dropped by 40%
LLM Impressions appeared

These are not two separate things you realize right?

LLM traffic isn't exactly a net new touchpoint that didn't exist before...the same article you published a year ago lost organic impressions and gained LLM impressions - the same user is searching for the same thing and finding your content in a different way in many cases. 

That's a big distinction. 


Here's my advice

1. AEO is real but it's new and evolving and I'd be very skeptical of any tools/experts you are thinking about hiring - most don't actually have it figured out and will actually tell you that when you ask how they can prove action to result. 

2. Don't worry about LLM traffic if you don't have basic SEO foundations and content distribution in place. 

If you think you should skip SEO and go straight for LLM visibility...just no...that's not how this is going to work. 

The #1 best way to show up for LLM is still just having foundational SEO and content distribution (and content written for humans).

How to PROVE LINKEDIN ADS ROI to Leadership - Part 2.
(See yesterdays post for part 1)

Short version of yesterday's post. 

A. Last click attribution will never give LinkedIn enough credit 
B. Hubspot and most CRM's are viewed by leadership as "source or truth" but are terrible attribution tools 
C. LinkedIn is where you build trust and accelerate deals...not capture intent. It's a middle and bottom of funnel hero and signals command center

Now to the good stuff...how can you prove value of LinkedIn ads to leadership? Where to look??

1. Channel attribution - fight like HELL to get conversion tracking and CAPI (conversion API to upload offline conversions )
-Key page views - leading indicators
-Form fills on site
-Call booking (use CAPI)

Frustration of course is you won't be able to match back to the actual person...but knowing/seeing the channel influence can help

2. LinkedIn Company Hub - Props to LinkedIn for rolling out this great update in 2025 - you can now see the EXACT ACCOUNTS exposed to and engaging with your LinkedIn ads. 

Go in there and filter by uploaded list or by campaign and sort by highest impression/clicks to give leadership a heat map of the accounts LinkedIn is influencing and touching..if these look like great accounts and they are moving through stages from unaware to aware to engaged...that's a great thing to show. 

3. CRM Sync to see LinkedIn ads influence on pipeline deals - there are a few tools on the market for this. My favorite is DemandSense - basically taps into the LinkedIn API and looks up ad exposure to any deals in your pipeline so you can see (image below what that looks like). 

This is great for closed won deals and current pipeline. 

This ads a great data point for leadership to connect ad efforts to tangible deals. 

Bonus if you can then prove/show that the deals with higher Linkedin influence close faster, are better quality deals, and have bigger deal sizes/value (which tends to be the case). 

4. Self-Attribution - feels old school now but it's foundational - for every call booking/demo ASK THEM HOW THEY FOUND YOU. 

Make it a required ask and leave it open ended (not multiple choice). 

It's crazy to me how many times the CRM will say web, search, google...but prospect says it was LinkedIn. 

That's something no leader can ignore. 

5. Other metrics to track on a macro level

The above are data points but a few things tend to consistently happen when running a good LinkedIn ads program in your ecosystem and a smart marketer can track this and prove on a marketing mix level of what's improving. 

When LinkedIn ads are running correctly
A. Deal velocity tends to improve 
B. Show up rates to calls improves 
C. Close rates improve
D. Deal sizes increase 
E. Cost per qualified or quality lead/demo

What did I miss??

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

If you can't reply to all your own post comments and spend 30 min/day engaging in your home feed.....POSTING MORE WON'T DO ANYTHING. 

One thing you really don't hear enough from the LinkedIn influencers is that posting isn't actually how they get followers and engagers. 

Posting is like 20% of the equation....

So why is that what the influencers focus on the most when they talk about growing on LinkedIn...

Because it's easier to sell...you. 

Said another way....if they were honest with you...you wouldn't give them your money to "build a personal brand". 

So what's the truth?

And this is just my humble/human/flawed/100%correct/jk/ opinion

Here's the secret LinkedIn formula. 

1. 60% engagement 
2. 10% posting quality
3. 10% posting consistency
4. 10% sending targeted connection requests
5. 10% sending targeted dms

The vast majority of what actually helps you become visible, create an engaged following, and drive actual eyeballs to your posts...engaging with others like this is a networking event. 

Rules to live by
A. 90% of those who send you connection requests are trying to sell you...be selective with who you accept. 

Either build your own network (send requests) or get built into everyone else's network (accept requests)

B. Send 10-15 targeted connection requests per day to strategically build your network. 

Start with warm ICP fit profile visitors + company page followers (use Sales Nav to see this)

C. Spend 30 min a day if you can engaging in your home feed and removing anyone who's posts will never give you value (and takes away valuable time you could be spending engaging with those who might have value). 

This does a few things..leans into the human nature of quid pro quo (this for that), and it also tells the algo that those engaging with eachother might want to see the next post published so it increases the number of people your posts show up at top of feed. 

D. Send intro messages to new ICP fit connections - nothing crazy..just introduce yourself and how you could help if/when they have a need. After that just go back to adding value with posts + engagement

E. Use organic to test and then use LinkedIn thought leader ads to amplify and guarantee distribution of your best content to your best warm prospects (website visitors, company page visitors, current pipeline etc)

Just a little hot garbage tip (stole this from minecraft movie...I have a 6 year old) for Linkedin today - nothing special. 

P.S. Stop worrying about if you should even post and if anyone cares..and about all the bigger influencers on here so why bother.....truth is if you have 1k connections and they are actually targeted (you sent the invites)....90% of them have less than 500 connections and their feeds are DEAD...to them..YOU ARE THE MOST VISIBLE EXPERT

Your feed is not their feed

You're not competing against the influencers in your feed.
Your connections don't even know who they are...

IT's IN YOU HEAD. 

Create your own targeted ponds ; )

Still one of the most underrated combo's in B2B 
Google Ads + LinkedIn Retargeting = 20% lower CAC in many cases

This single fact - LinkedIn is the only native ads platform in existence that can see all your website traffic (yes even traffic from Google ads, bing, SEO, organic, paid listing sites...all of it) ...

AND THEN Layer on qualifying filters such as industry, company size, job title or seniority level and job function - distilling your traffic down to just warm ICP fit traffic which is pure gold to target with ads for next 90-days while they are in decision mode. 

And why do we think they are in decision mode?

Because if you have a solid Google ads strategy, then you are targeting high-intent and in-market traffic. 

For us, we are bidding on things like

LinkedIn ads agency
B2B LinkedIn ads management service
LinkedIn marketing experts

These searches have what I call an Intent modifier. 

Agency, service, platform, solution, vendor, provider, expert, partner....words like this tell us the person is looking for someone else to execute vs just educating themselves to execute on their own. 

This type of traffic is usually later on in the buyer journey. 

They are problem aware, solution aware, and looking to now choose the right vendor/solution and you are now in the running. 

That's why Google search traffic is so expensive...because when done right it's pure gold. 

But the harsh reality is that this traffic is not just expensive but highly competitive. The prospect is often visiting 3-4 competitor sites as well. 

Pressure for that landing page and 1st click experience is critical..it's basically you're only shot at the lead. 

But that's exactly where LinkedIn retargeting for qualified visitors changes the story. You now can continue the conversation over the next 90 days when the prospect is likely to make a decision and give them the reasons to choose you. 

Things they might not have seen in their 2 minutes on your site. 

Tell them why you're different
Tell them why they can trust you
Tell them what success with you looks like
Tell them what the experiences of others who worked with you looked like

You do this through digital nurturing with LinkedIn ads campaigns. 

And you do it on the platform that B2B buyers actually log in to be influenced on B2B buying decisions...think about it..that's why we are all here. 

We are here to see what other orgs are doing, what new strategies exist, what tools others are using, what tactics and channels and solutions are helping others win...we WANT to be influenced on things that can solve our challenges. 

That's why this combo works so well...there is really nothing like it. 

And honestly, I'm seeing this is just one piece of the puzzle. There are other multi-channel plays and combos like this that just fit so beautifully together. 

So much so you feel like you didn't even understand how marketing could work until that clicked mentally into place.

TL;DR If you run Google budgets 10-30k+/mo , LinkedIn is no longer a separate experiment. LinkedIn should be a mandatory strategic deployment to prote

Open article: Improve Google Ads ROI 2-3x With LinkedIn Account + Signal Based Retargeting by Justin Rowe • 6 min read

Improve Google Ads ROI 2-3x With LinkedIn Account + Signal Based Retargeting

What happens if you SHUT LINKEDIN ADS OFF TODAY? 
Here's exactly what would happen for most... 👇 

I know a lot of marketing leaders who end up having to defend their LinkedIn ads budget or leadership forces them to shut it down..and they don't quite know how to fight that battle. 

And I get it - LinkedIn Ads is one of the harder channels to prove ROI/Influence to leadership. 

So part of what I think is healthy to understand is what happens when you shut it off...since they don't think it's doing anything or maybe not enough...

Here's what really happens. 

• Immediate (1–2 weeks): committee reach drops. Fewer titles in target accounts see your messaging, so sales gets fewer “warm” conversations and more cold, noisy inbound.

-Small drop in conversions/demos and in quality but that won't be fully visible for weeks more.

• Delayed (4–12 weeks): Google and other high-intent channels convert less efficiently. Demo conversion rates and win rates fall as buyers lack prior exposure and trust.

Cost per conversion start to creep up on Google and ROAS starts to slip. 
You'll also notice in google analytics that your returning visitors numbers starts to drop. You're still attracting new visitors..just not getting the right ones to return as much. 

• Hidden (weeks → months): sales blames search or creative, not the missing upstream influence. Deal size, velocity and pipeline quality degrade subtly and are misattributed.

Why?

 LinkedIn is the upstream qualifier and committee builder: it turns anonymous clicks into identified, fit accounts and builds coverage across decision makers. 

So how can you position/prove this to leadership if needed?

Where to look to prove the effect (and what leadership will actually accept) These are great things to track anyways..sometimes just knowing the direction these are going on a macro level helps us know if we are headed in a good/bad direction. 

• Decision-maker reach in your TAL: % of target accounts where a decision maker was reached.
• TAL penetration: % of target accounts with 3+ impressions or engagements.
• Branded search lift: volume or share of branded queries while LinkedIn is live.
• Qualified conversations / meetings booked that map to engaged accounts.
• Pipeline created or influenced for warmed accounts.


Most of this can be found either in native LinkedIn company hub and dashboard and in a tool like DemandSense that syncs with CRM's like hubspot to show LinkedIn influence on pipeline. 

And all of this is actually only true if you are using LinkedIn retargeting frameworks properly to actually qualify and convert your Search and Website traffic to actually make it an ROI enhancer like it's supposed to be. 

Hopefully this helps someone confidently talk about the value of LinkedIn Ads.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Linkedin ads shut off

I could almost GUARANTEE ROI of adding LinkedIn Ads if these are true....
And I'll explain why...and exactly how I'd build it. 

Not to toot my own horn but I believe our agency (Impactable) is responsible for introducing more B2B orgs to LinkedIn ads than any other agency in the world. 

Bold claim I know but I think it's true. 

So much so that LinkedIn even noticed and...

A. We've been invited to attend and speak at multiple LinkedIn Agency Summit's in their New York Office
B. Gotten access to more than $200,000+ in LinkedIn ad credits from our partnership
C. Set to be the first LinkedIn CAPI (conversion API) certified agency in the world. 
D. Participated in LinkedIn's customer advisory board
E. On track to be the first every agency to become agency + ad tech partners of LinkedIn (via our tech arm in DemandSense which is easily the #1 LinkedIn ads optimization tool on the market)

I say all this because introducing B2B advertisers to LinkedIn is something we've gotten damn good at...and part of that is knowing who should NOT be running LinkedIn ads and who should be. 

So here's the simple list and short why

1. Strong Paid Search - 10k+/mo in paid search spend
-This is a strong indicator that you've got high-intent and in-market traffic that you could be doing more to convert

2. Strong organic and/or SEO foundation 
- another warm audience pocket and fuel for LinkedIn middle of funnel plays and intel

3. Website that actually converts some 
- signal that paid traffic won't be a complete waste of money

4. LinkedIn Company Page has 5k+ followers
-Another warm audience pocket to work with
-Signal that your audience is active and reachable on LinkedIn

5. Strong sales motion with SDR/BDR support
-These are bigger deals with longer sales cycles...many orgs find it hard to realize the ROI of LInkedIn leads that require some actual manual effort to convert and stay in front of

Those are the top 5 traits I'd look for...if you have 3+ of these...I'd pretty much guarantee you can get a positive ROI from deploying LinkedIn ads (if done right). 

And honestly...no additional spend. 

Slide 20% of your Google budget to LinkedIn and watch the following happen. 

-Google CPA improve by 15%
-Number of conversion on Google +15%
-Quality of conversion +10%
-Time to close -10%
-Show up rate of leads to demo call +20%
-Close rate of active pipeline +15%
-CAC -10%

Read the full newsletter where I also then show what the 6-month rollout looks like and give away the 20+ deck for the 6-month build...steal it, run it, thank me latter 

Honestly - if you're a marketer looking to introduce LinkedIn to your org and you want a badass launch plan that leadership will buy into...

Shoot me a DM and my team can help build it out for free and help you make the case with your actual numbers.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Most B2B companies should not start with LinkedIn Ads. Yes..I'm aware I run one of the largest LinkedIn Ads agencies out there but also why I'm able t

Open article: When LinkedIn Ads Is a No-Brainer (And When ROI Is Almost Guaranteed) by Justin Rowe • 7 min read

When LinkedIn Ads Is a No-Brainer (And When ROI Is Almost Guaranteed)

In B2B Marketing...Humans are still very much influencing big deals (shocker right?)

That was a big takeaway from my conversation with Gabe Larsen, CRO of Signals.

When everything starts to look the same, especially in the age of AI, buyers stop comparing features. They start asking people they trust.

Gabe shared that more and more buying decisions are happening before a demo ever takes place. 

People are leaning on their network, not review sites or feature checklists.

That’s why trust has to be built upstream.

Through real conversations, visible leadership, and showing up consistently where your buyers already spend time. 

The demo just confirms what they already believe.

#B2BMarketing #TrustBasedSelling #ThoughtLeadership #PersonalBrand #Impactable

New Marketing Leaders - Here's Exactly When and How to add LinkedIn Ads to your ecosystem - Time to get that Promotion (or maybe just not get fired)

First thing's First - Who should be running LinkedIn ads or when can you add it and it be pretty low risk/high chance of success? (because no marketing leader wants to strike out with their ideas). 

Quick “LinkedIn Ads Perfect Fit” checklist:
1+ years in market (trust + PMF more likely present)
5,000+ monthly website visitors (warm audience 🔥 )
SEO or organic driving inbound conversions (at least some consistently)
$10k+/mo in paid search or similar paid channels (in-market trafffic to work with)
5,000+ LinkedIn company page visitors (audience active and reachable on LInkedIn)
Conversions happen on the site and you have a sales team + CRM
Willing to run a 90 day test with a minimum test budget

IF some or most of these exist...LinkedIn ads is likely one of the highest impact moves you can make to see quick wins, improved funnel metrics and usually higher ROI for same spend by simply moving weaker pockets of google spend over to LinkedIn. 

In this weeks newsletter I go over the exact criteria that I call the perfect storm that make LinkedIn ads super low risk and then exactly how I'd approach introducing LinkedIn ads and the logic that helps explain it to leadership. 

Take a read and ask any questions!

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

I've noticed a very specific pattern where companies fit a certain criteria that I'm kind of calling "the perfect fit for LinkedIn ads" and when this 

Open article: A Marketing Leader's Field Guide to Launching a Profitable LinkedIn Ads Motion by Justin Rowe • 10 min read

A Marketing Leader's Field Guide to Launching a Profitable LinkedIn Ads Motion

AI ad image + copy analysis AND image variations in less than 60 seconds?????
I'm damn impressed by this. 

This is what I've just got my hands on and am testing - but this is pretty crazy. 

One of the things AI is allowing us to do is aggregate and cross-reference data better and faster and wield it like more powerful weapon than ever before. 

At Impactable we have launched and managed thousands of LinkedIn ad campaigns and that data is now being weaponized to inform on copy and design and it's absolutely going to be a secret sauce of ours and a competitive advantage. 

Our amazing team also has an AI agent that can do competitor research on LinkedIn ad campaigns by visiting their LinkedIn ad libraries and combing through all of their ads and comparing and contrasting all the variables vs benchmarks and top industry performers to spot patterns that would take the best humans weeks to do. 

This is something that got me very excited!

Shout out to some of our Impactable AI OGs - Nemanja Jovanovic Nikolay Titov Anna K. Branko Jovanovic Vladimir Ilić 

We have some big plans in 2026 to use AI responsibly but to weaponize our POV, strategies, frameworks, and aggregated campaign data to fuel better/faster insights for our clients. 

Check yourself before you wreck yourself 😉

If your positioning is off, no channel will fix it.

That was one of the strongest points from my conversation with Oleg Kovalev, CMO of Aspect Health.

Yes, channels still matter. 

But success on any platform comes down to clarity, not activity. 

Oleg is a great example of that. He was able to build meaningful momentum and grow his audience quickly by being clear on who he was speaking to and why his message mattered.

But his bigger point was this.
Channels and assets are secondary. 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴.

He’s seen more startups fail because they didn’t clearly define who they were for and why they mattered, not because they picked the wrong channel or ran out of budget.

Get the positioning wrong and no channel will save you.
Get it right and almost any channel can work.

#B2BMarketing #Positioning #StartupMarketing #LinkedInGrowth #Impactable

Some of the best B2B marketers didn’t start in marketing at all.

That was clear in my conversation with Oleg Kovalev, CMO of Aspect Health.

Oleg started his career in B2B sales, not marketing. 

Within a few years, he moved from sales rep to leading retail sales, helping grow revenue nearly fivefold. 

Eventually, sales and marketing merged into one department under his leadership.

That’s where he fell in love with marketing.

What stood out to me is how much that sales foundation shaped his perspective. 

When you’ve carried a quota, led teams, and driven revenue firsthand, marketing stops being abstract. It becomes deeply connected to outcomes.

Seventeen years later, that blended background still shows up in how he approaches his role today.

#B2BMarketing #MarketingLeadership #SalesAndMarketing #CareerJourney #Impactable

Most orgs think "they have plenty of strategy" - Spoiler alert...they don't
A comment I made to a post saying Orgs just need faster execution from agencies. 

The original post - super smart man who's built multiple businesses and makes the point that orgs are giving this feedback. 

-Agencies move to slow and just want to focus on "stratetegy"
-The orgs believe they have "plenty of strategy" and just need faster execution
-The orgs complain that agencies are taking 3 months to make beautiful strategy and playbooks before doing actual meaningful work
-The orgs say they just need faster execution..just do the work!

Now I 100% believe this is the feedback he's getting from orgs...but let me share my perspective form the agency side. 

1. When most orgs say they "just need execution" and they "have plenty of strategy"...9 times out of 10 what the reality is more like this. 

-They are desperate for leads and are seeing a decline due to lack of great positioning or PMF or clear idea of audience/offer and they need to show leadership some "results"

So the "action" they are looking for is for the agency to throw up some lead gen ads and put the coins in the ol slot machine and get the leads out so they can save their job

But I'm looking at this like...if I do that..and shovel hot garbage leads to save your job...you're still getting fired in 6 months when sales eventually uncovers the hot mess and lack of quality/intent leads your pushing their way. 

2. I'll admin most agencies arn't really that helpful on the strategic front either. They make beautiful decks to mask lack of actual creative thoughts or business accumen. 

They think if you make the reports pretty enough it will kick sand in your eyes and distract you from the truth...that's not how an agency should operate. 

3. I'll also admit that many agencies also are super slow to get their hands in and actually start the work. 

They are often more concerned with looking good and mitigating risk and stretching out the engagement that quick starts and quick action just isn't their priority (and many arn't actually built for it either)


My advice when working with an agency?

Understand who really owns strategy and what it is. 
1. Are you actually clear about how you're unique in the market?
2. Are you actually clear about who you are targeting and why and what their real pain points are and how you uniquely solve?

3. Are you clear about the size of those audiences, what warm and 1st party data exists, and how much budget is needed to accomplish your goals for that audience?
4. Are you clear about what channels to deploy that budget and how to structure it to accomplish those goals?
5. Are you clear on how we'd measure and track progress against those goals?

90% of orgs either arn't super clear on this or have assumptions that need challenged..which means you need a strategic partner...not just execution. 

But also...agencies...get your freaking lives together...giving us a bad name lol

Actual Hot Take.....99% of "Hot Takes" are just garbage click bait with no real POV or anyone who really disagrees with you. 

Take this for example...my hot take here is clearly something you agree with and not controversial at all and yet you feel like you just want to slam the like/share button and scream "this dude get's it!"

And now that I've called it out..you're not sure if you should like this post or ignore it to "put me in my place" ...which is also something that happens here on LinkedIn. 

You see, everyone wants to support you until you actually start being successful and then they think you're overrated and nothing special....

Until you cross that line where the success is undeniable and you clearly have growing support without them...then they finally join back in as it clearly benefits them to be connected to your success and their "dis" clearly isn't negativly impacting you...

That's a crazy thought...creators on here might withhold support to "punish" those they are jealous of but give that up only when they realize they don't actually hold that sort of power. 

My advice?

Content creators on here arn't your demographic...F*k them

Do you and focus on delivering value to your ICP, develop real relationships with other founders in complimentary spaces...and don't get lost in the politics of LinkedIn (or actual politics for that matter...you won't catch me speaking on politics). 

I've been on here long enough to know the game and how to win in the long run - stick with me if you want to learn : )

AI isn’t just another tool. 
It’s becoming a coworker.

That was one of the most interesting takeaways from my conversation with Gabe Larsen, CRO of Signals.

Instead of thinking about AI as something that handles one-off tasks, Gabe is focused on what he calls cloud employees. 

Autonomous, job-based AI that works across channels and owns real responsibilities.

Think less “𝘳𝘶𝘯 𝘵𝘩𝘪𝘴 𝘳𝘦𝘱𝘰𝘳𝘵” and more “𝘰𝘸𝘯 𝘵𝘩𝘪𝘴 𝘳𝘰𝘭𝘦.”

In the future, a SaaS company might not be 200 people.
It might be 200 people working alongside 200 cloud employees.

That shift challenges the idea that growth has to mean more headcount.

We’re moving from tool-first thinking to organization-first thinking.

The way companies scale is changing and the ones who adapt early will have an unfair advantage.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T


#ArtificialIntelligence #AIInBusiness #FutureOfWork #B2BSaaS #Impactable

Marketers are asked to prove impact in ways sales never are.

Sales doesn’t invent attribution.
They don’t design the system.
They don’t debate what “counts.”

The CRM already exists.
Pipeline stages are defined.
Revenue is the output.

Marketing operates very differently.

To prove impact, marketers are expected to:

Learn and master $1k/month attribution tools

Stitch together CRM, GA, and ad platform data

Create custom views and narratives leadership will accept

And somehow make it all feel objective and trustworthy

This is why attribution tools are raising hundreds of millions of dollars.
And yet… attribution is still one of the biggest problems in marketing.

Not because the data doesn’t exist.
But because the structure doesn’t.

A HubSpot report like this one is incredibly insightful - Something cool I built over the weekend looking for additional ways we can show marketing data in ways leadership will trust (and Hubspot/CRM is of course going to get accepted  more than any 3rd party tool/report). 

These reports shown break down opportunities by source (Google vs LinkedIn), then by company size and industry, tells a real story about quality, direction, and momentum.

It was really cool to see in this case that LinkedIn brought in bigger opportunities more constantly and Google search had more sporadic size over time. 

Also super interesting to see which industries seem to be showing higher levels of in-market signals (coming in via google search) vs what industries are being directly targeted on LInkedIn. 

It's possible that this could be a good signal to consider when splitting and prioritizing account lists. 

But here’s the catch:

That story only matters if the organization agrees it matters.

In most companies, marketers don’t just analyze data.
They have to create the narrative, define the rules, and convince leadership to trust it.

And if they don’t?
The marketer gets blamed.
Then replaced.
And the next marketer walks into the same environment with no trusted system to operate inside.

Same problem. New person.

This isn’t a performance issue.
It’s an org design issue.

Sales works inside a structure that already defines success.
Marketing is expected to build the structure while being judged by it.

My conviction:

Either organizations evolve to give marketing a first-class measurement system

Or agencies will increasingly be forced to fill that gap.

Not just by running campaigns, but by creating the attribution, tracking, and reporting framework the business actually operates on.

Until then, marketers will keep doing two jobs:
Driving growth.
And inventing the system that proves it.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Saief Tissaoui's LinkedIn Performance

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