Saidur Rahaman Sagor

Appsmove

We turn websites into converting machines. Using innovative ideas and technical skills, we design websites that look great on any device. That's not all! We're like long-term friends who keep your website up-to-date and functioning smoothly.

CEO & Founder

Created websites for B2B and SaaS businesses

Web Application Developer

Developed apps for both the play store and App store

Learned about software design

Learned about software development life cycle

Flutter developer

Klevro

Klevro is the apparel manufacturer that provides the best quality clothing all over the world.

Founder

Developed the website and app

Developed a direct customization system for the website and app without requiring designers

Created a virtual try-on system for increasing sales, decreasing returns, and exciting shopping experiences.

Implemented automatic pricing for clothing based on customization

Automated the ordering process with a chatbot

Technical Lead

Upwork

Worked as a freelance WordPress developer in Upwork and also did some local projects through my personal connections.

Wordpress Developer

Scaling businesses to 6 figure revenue through website design & development | CEO @Appsmove

You have less than 5 seconds.

Let me explain:

—————————————————————

People have shorter attention spans nowadays.

Grab their attention within 5 seconds or lose them. 

Nowadays, converting website visitors into leads is like finding a needle in a haystack :

 👉 No storytelling
 👉 Lack of a lead funnel
 👉 No clear value proposition
 👉 Ineffective call-to-actions
 👉 Bad user experience
 👉 No technical SEO


You've probably tried: 

❌ Redesigning the site 
❌ Adding more call-to-actions 
❌ Using basic lead form to get the leads
❌ Using fundamental SEO techniques
❌ Catchy website copy

But none of that works without the right strategy, especially in today's economy, where everyone's wasting marketing budgets, and no one wants to lose potential customers.

That's why at Appsmove, we provide our customers with comprehensive solutions for turning visitors into leads.

Our team will help you with: 

✅ Clear value proposition
✅ User experience based on user psychology
✅ Optimized CTAs so people can't resist clicking 
✅ Storytelling in copy that engages customers
✅ Implement advanced technical SEO 
✅ Set up a lead funnel that works 

& more strategies that work.

All that's left for you to do is reach out. 

Want to turn your website into a converting machine?

DM me "website" and I'll show you how we can implement this.

Saidur Rahaman

Most websites don't convert. 

But our clients wake up to new leads from their website every day.

I see this happen for our clients all the time.

Here's how you can get there:

- Start with a clear, bold headline above the fold.  
  If people don't get what you do in five seconds, they're gone.

- Use one main call-to-action.  
  Not five—just one. Make it obvious. "Book a call.” "Get a quote.” "Start free trial." Pick one.

- Show real client stories.  
  Photos, names, short results. Proof matters.

- Fix your forms.  
  Only ask for name, email, and one key detail. That's it.

- Make it mobile-friendly.  
  Test it on your phone. Easy to use with one thumb, or not? If not, tweak it.

- Speed matters.  
  Compress images. Cut extra scripts. Every page should load in under two seconds.

I've seen small businesses double their leads with just these changes.

It's not magic - just clear, simple structure.

P.S. Want a quick website review? DM me.

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LinkedIn Login, Sign in | LinkedIn

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Sales Navigator

Talks about #seo, #websitedesign, #websitestrategy, #websitedevelopment, and #websitemaintenance

ClickBus

Diretora de Marketing & Growth

iFood

I was responsible for creating iFood's first Generative AI product using OpenAI, employing a SaaS business model for supermarkets and pharmacies. I managed the entire sales funnel, from lead generation to customer retention, across multiple sales channels, including a low-touch acquisition process that contributed to 20% of sales. I also played a pivotal role in establishing and overseeing key performance indicators (KPIs) to guide our product development efforts. My position required me to report to the Senior Director and oversee a team of 50 individuals within the business unit

Diretor of Growth Compr.ai @Groceries | B2B2C

- Doubled the utilization of advertising investment through the strategic leverage of endemic brand data to maximize sales outcomes.
- Developed an analytical model for inventory visibility utilization, resulting in heightened predictability of monthly revenue streams.
- Engineered a sales powerhouse by integrating CRM with the promotional calendar, effectively driving campaign engagement and boosting consumption rates.
- Spearheaded the Minimum Viable Product (MVP) development of the app, seamlessly integrated with the SiteMercado e-commerce platform (pricing test, tech implementation and value proposition)

Head of Bizdev SiteMercado (Ads and app) | B2B

-Responsible to find opportunities for revenue growth of means of payments and customer behavior usage.
-Built and lead the external Financial Partners, prospecting and building relationships with the main market brands (Bradesco, Nubank, Itaú, C6), with a promotional agenda focused helping brands to increase their share of wallet at the same time decreasing cost of order for iFood 
-Incubator of tests to increase number of orders (C Class offerings, Social Sales, Reward Program)
-Responsible to oversight the monthly marketing report to Prosus 
-Leader of the female marketing leadership group. A group with more than 40 coordinators and heads, promoting monthly meetings to work on skills development (networking, negotiation, personal marketing)
-Report  directly to the Marketing Director, team of 12 people

Head of Marketing 

Nimbi S/A

- Responsible to develop and implement cross selling strategy for Nimbi´s 200 thousand marketplace companies
- Brand repositioning: https://nimbi.com.br/?lang=en
- Inhouse 360o Digital Marketing, including ads investment
- BTL activities: PR and events

Kobold Gestora Digital de Crédito

- Brand re-positioning for R$3,5 billion FIDIC fund named Kobold:  https://kobold.com.br/en/ 
-  Creation of white label digital wallet with access to the capital market FitKb:  www.fitkb.com.br

Marketing Consultant Advisor

OMG Digital Brasil

- Digital Marketing Agency with 10 employees developing Social Media, sites, Inbound marketing, SEO, Google Ads, Facebook Ads and brand identity
- Clients from Technology (Nimbi), Financial (Kobold and ABFintechs), Civil Construction (www.pavibloco.com.br), Food retail (LeMax and Stravaganze), Fashion (Tidsy and Buli Buli), Sustainability Event (www.livmundi.com).

Founder/CEO

Som Livre

- Marketing planning by implementing market share analysis and margin per artist/product optimizing investments to renew contracts 
- Development new business models through negotiation of new partnerships: e-commerce, rodeo and career management  
- Marketing defense on valuation of a new platform to small artists 
- Data analysis of public execution copyrights, recovering R$12 M in 2014

New Business at Som Livre

Responsible for the broadband strategy to retain and attract customers of cities with three broadband players. Development and implementation of preemptive strategy: massive upgrade (1 million clients in 12 months) coordinating  IT, engineering and communication efforts.

Senior Manager Broadband Monetization

- Responsible to define Oi brand offerings of Fixed line, Broadband, Prepaid for Brasil Telecom clients 
- 6 months immersion in Brasilia to deepen Brasil Telecom's products and select the team with skills and  culture fit to move to Rio de Janeiro.
- Oi spokesperson at the launch of Cuiabá, Londrina, Blumenau and Joinville. Oi is a public trade company and only a few people can represent it

Senior Manager Retail for Brasil Telecom area

Package development offers to maintain revenue of R$3,8 billions per year. Analytical management, focused on consumer behavior.

Long Distance Manager

- Responsible to design first convergent bundle in Brazil: Oi Conta Total (land line, broadband and mobile), a family package plan based on household concept. 
- Developed special offerings for post paid clients targeting high value clients, using direct mail as a communication tool using partnerships for better segmentation or to share communication costs. Partnerships with: Samsung, Motorola, Previ (pension fund), Mitsubish, Diário Nordeste (newspaper).  Control real versus forecast, including handset subsidy costs. 
-Developed acquisition offers: Free webcam partnership with Globo.com, free modem partnership with Ig,  discounts for dial-up clients,  bundle Velox+Oi

High Value Consumers Acquisition Manager

Service development of Value Added Services such as Videos, Games, Blog through partnerships.
- 1st Video Service in Brazil - Mundo Oi. Technological partnership with Motorola and Office Noa (Japanese company) before smartphone age. Partnerships for video content with Bandnews (sports and news), BBB, Porteiro Zé, Trailers, Garotas Morango (iG portal) e Sexy magazine. https://noticias.uol.com.br/mundodigital/ultimas/2004/03/19/ult8u849.jhtm
- Management of the potential of each service through the base of handsets with technology, number of downloads or usage of the service, revenue and monitoring the result of communication actions in the services.

VAS Marketing Coordinator

TIM Participações

Designed and implemented the customer journey of Value Added Services such as MMS, Java Games, voicemail in the start-up phase.

Marketing Coordinator

Claro Brasil

- Voice Mail Product Manager. Responsible for increasing Voice Mail usage using communication such as: SMS, direct mail and prize promotion.
- International Roaming Product Manager. Responsible for coordinating IT, engineering, call center to launch the first seamless international roaming partnership with AT&T.
- Responsible to analyze all KPIs for post Paid plans (gross ads, churn, MOU)

Marketing analist-Coordinator (Product Manager)

Shell

Responsible to  support Country Manager Lubricant Sales as a planner.   Developed excel macros to speed up KPI performance such as : margin per Shell Lubricant Distributor  franchise and product mix.
As a analyst: I create a forecast excel tool allowing concatenate 16 Distributors budget

Trainnee / Analyst

Marketing & Growth Director @ClickBus | Business developer | AI | Empreendedora| ex iFood | Harvard

Olá, sou Michelle Xavier — diretora de Marketing e Growth na ClickBus, onde lidero uma agenda de inovação, performance e posicionamento de marca. Sou movida por desafios grandes, metas ambiciosas e o impacto real que o marketing pode gerar quando une dados, criatividade e propósito.

Com mais de 20 anos de experiência em marketing, tecnologia e liderança, já atuei em empresas como iFood, Claro, TIM, Oi e Som Livre. Tive a honra de liderar o lançamento do primeiro produto com IA generativa do iFood (o Compr.AI), uma solução de compra por Whatsapp para supermercados utilizando GPT.  A formação empreendedora veio na prática, quando fundei uma agência digital com foco em performance e fui o braço estratégico de mais de 30 marcas em suas jornadas digitais.

Na ClickBus, além de liderar campanhas como a da High Season e a criação de produtos como o ViagemCast, venho consolidando o papel da marca como travel tech líder no Brasil — conectando dados, criatividade e impacto cultural. Também sou apaixonada por ensinar e formar novas lideranças: dou aulas em MBAs e mentorias, e sigo ativa em pautas sobre o gender gap e a presença feminina na liderança.

Estudei na Harvard Business School, MIT, Digital Marketing Institute e Section (do Scott Galloway), porque acredito que aprender sempre é parte essencial de liderar bem.

Se você também acredita em marketing como força de transformação — seja para o negócio, para as pessoas ou para a sociedade —, vamos conversar. 🚀

Michelle Xavier

Uma ideia dita numa entrevista… e hoje, 150 mil clientes depois, virou realidade. 💜 

Na minha entrevista para a ClickBus , o CEO (Phillip Klien) pediu:
Me conta uma ideia que ainda não fazemos aqui.

Sugeri usar o CRM Ads, uma solução que na época era recém-lançada. A proposta é levar um bônus para viajantes da Clickbus  usando o hub de marcas anunciantes da CRMBonus.

E olha onde essa ideia nos levou:
hoje mais de 150 mil clientes regataram os seus bônus, com uma parceria que virou serviço real — entregando valor pro cliente Clickbus e trazendo receita para a empresa.

💎 Por essa parceria, fui reconhecida como uma das executivas do Varejo 2025 no CRM Awards. Um super orgulho de estar nesse grupo de pessoas que fazem o Varejo brasileiro acontecer.

💡Para fechar uma provocação: às vezes uma nova ideia de um serviço pode nascer de uma conversa na entrevista… ou num post que você viu no LinkedIn. 😉

#RetailMedia

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The Battle

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Michelle Xavier

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