Sagi Shrieber

CEO @ Contrast: Boosting UX performance for our clients with 'The Hero Framework", and our top notch UI/UX Design Services🌟 New: Boosting CX performance with AI ⭐️ Founder, Affirmations.co. 🌕 Ex: Fiverr, Similarweb.

I build companies, frameworks, and myself.
15 years of deep product & UX work and building brands. 
Today with my two companies I help CEOs and founders gain clarity - either on their product (Contrast UX), or on their personal brand (Gravity).

Previously: First designer at Fiverr, 7 years mentoring at Google. 

Writing about: entrepreneurship, UX, clarity, leadership, building a personal brand, and the inner work behind building businesses.

⭐ CONTRAST UX:
As CEO and Strategic UX Advisor at Contrast, I lead a UI/UX design agency that partners with standout startups globally. 
Our unique UX and UI frameworks with AI are set up in a way that - once implemented in digital products - sparks EMOTIONS. This has proven to boost engagement, retention, and brand awareness for our clients. 

TL;DR: We use UX methods with AI to analyze Emotional Triggers, then design pixel perfect designs using our specific framework that sparks human dopamine triggers. That’s why our designs WORK.


Who am I: My journey spans across 17 years of working with startups. From being Fiverr's first design hire, to mentoring at Google Launchpad (and being trained by them on their methods), co-founding my own startup - Tapdog, later to be acquired by Similarweb where I became Design Director, and learning from design leaders at top tech firms such as Airbnb, Facebook, Google, Apple, Etsy, Intercom, and more. 

I’ve spent the last 9 years distilling this experience into methodologies that empower startups and proving them out in the open market.

Our unique frameworks at Contrast are:
+ "The Hero Framework" for UX - fuses storytelling with Google’s Design Sprint methodology
+ "Design Triggers" for UI - built on neuroscience-based UI design tactics

💫 GRAVITY
At Gravity - we help founders build their personal brand and create content that pull ICPs and opportunities toward them. 

Check out my "featured" section for ways to reach out.

I just realized something that made me smile :) 

While everyone's freaking out about AI taking their jobs, I notice that there is a light there...

We - the professionals who know the art of asking the right QUESTIONS , while understanding product and business - are about to get superpowers.

Microsoft's AI CEO said this week that AI will handle human-level professional tasks in 12–18 months.

Law. Accounting. Marketing. Project management. Design...

And yeah, my feed exploded with panic. I did too at first.

"RIP designers."
"RIP developers." 
"RIP marketers."
F* that.

If AI handles the execution of professional tasks in 18 months, the one thing it will never do is decide WHICH tasks matter.

AI can write the brief. 
It can't decide what to build.

AI can design the screens. 
It can't know what the customer actually needs. Or which components will fit better for them.

AI can draft the contract. 
It can't build the relationship that makes the client sign it.

For 17 years, I've been in rooms where brilliant execution on the wrong thing destroyed product companies.

The commodity has always been execution.

The moat has always been judgment.

AI just makes that distinction impossible to ignore.

So while everyone's mourning their profession, I'm asking a different question:

How much of your career have you spent building judgment vs. just executing? 

Because if you've been asking the right questions, knowing what actually matters, understanding which problems are worth solving...

You're not getting replaced.

You're getting a superpower.

Much love ❤️

Building Contrast & Gravity | Helping Founders Gain Clarity on their Product and Brands | Book Coming 2026 🌕 Ex: Fiverr, Similarweb, Mentor @ Google Launchpad

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Don't worry, you're not going anywhere.

"Build a 7-figure software company with zero employees." 

I keep seeing this headline everywhere.

I get the appeal. It's a great story. One person, a laptop, Claude Code, and a million-dollar business.

But I run 2 agencies that work with founders every day, and see what's actually happening behind the scenes.

The founders building real 7-figure arr software companies right now - they're not doing it alone.

They're working with developers and designers who know how to use AI inside their workflows. 

People who were already good at what they do, and now they're just 10x faster because of these tools.

The barrier to entry didn't disappear, it just makes a solo entrepreneur building a POC possible, but doesn't eliminate good professionals.

Yes, you don't need a team of tens of developers to get to scale, but you don't need zero people either.

You need the right 3 or 4 people who are savvy enough to multiply their output with AI. 

A great designer using AI is not the same thing as no designer at all. Not even close.

"Zero employees" makes a killer hook for content I'll give it that.

But in reality? The entrepreneurs actually building startups aren't figuring out how to work alone. 

They're still figuring out WHO to work with.

Same skill that got them to where they are.

And honestly, a much harder one, because now it's building and testing ai agents aside from recruiting real talents to their teams.

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A founder who brought tens of millions of users to his companies just wrote his first book.

His name is Colin Hodge.

We've worked with a lot of founders at Gravity. Colin is one of the most talented we've ever met.

He didn't just build products that grew. 

He understood something most founders miss - the psychology behind why users stay, share, and come back.

That deep understanding is what made his companies scale to tens of millions of users while others burned through ad budgets and stalled.

Over the past 8 months, we got to work closely with Colin. watching him do something rare - take everything he learned building and scaling companies and with our help - distill it into a clear, structured framework anyone can learn and follow.

The result is his first DEEP ASSET... 
His book: "Outrageous Startup Growth."

It's a playbook for founders who want to grow their companies by truly understanding the people who use their product. No growth hacks. Real psychology-driven growth from someone who actually did it.

The book is coming out with a well-known publisher and yesterday Colin revealed it publicly for the first time.

He's also giving away free copies and one personal meeting with him - which if you know Colin, you know that's worth more than most paid programs out there.

If you want a chance to win this copy of the book + a meeting with Colin (and also to support a brilliant founder and first-time author), 
go follow him here: Colin Hodge 
and check out his post (I'll also link it here below in the comment section).

Enjoy guys!

p.s. we're looking for the next founder who'd like to develop their deep asset. Is that someone you know? I would love if you could connect us!

These are my go-to books for building a personal brand.

6 books (and 1 legendary article) that taught me about building personal brands.

I’ve read hundreds of business books over the past 15 years. These ones impacted my career!

↳ Expert Secrets by Russell Brunson  
You should also read:
↳ Traffic Secrets by Russell Brunson
↳ DotCom Secrets by Russell Brunson
(I owe so much of my career to this guy. Not even joking. Read all three, in order.)

↳ Superfans by Pat Flynn  
(One of the most beautiful books on turning followers into real community. Changed how I think about every person who follows me.)

↳ Building a StoryBrand by Donald Miller  
(If you don’t understand your origin story yet, start here. This book made me rethink every word on my website.)

↳ 1,000 True Fans by Kevin Kelly
(Not a book. A free 10 minute read. But it rewired my brain in 2014 and I still come back to it every year.)

These are the books that taught me about building personal brands.

But in the comments I left Amazon links for every book on this list, 

plus 4 more books that teach you how to BECOME the personal brand that people want to be around.

Because knowing how to build a brand is only half the game. The other half is becoming someone worth following.

Enjoy.

What’s the one book that changed how YOU think about personal branding? Drop it below.

Follow me Sagi Shrieber  

Repost to share with your network if you liked this list!

Totally disagree with this argument! 

Alex is super smart but misleading statements like these can be dangerous for young generations!

1 - I'd rather be poor and fulfilled but not rich and miserable.

2 - i believe that you can build both a happy life and business with being rich! But never put niches with riches on top of your choice of calling because it will empty your soul! 

Entrepreneurship is a spiritual journey. Not only scientific.

Pick the PEOPLE you work with carefully - business is hard so do it with people you live grinding with. They can be business partners but also clients.

Pick a career path that's aligned with your calling, your inner compass. We all have one.

Then be scientific about it and find what offer/product that you're competent of building an serving with can make the most amount of money for you.

Good luck ✌️

And btw I personally learn a ton from Alex, but you know what I learn from him by watching him? ... Critical thinking! 
I believe in watching a man's feet more than his mouth.

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Dr. Betty Shrieber
Lecturer and researcher specializing in leveraging cutting-edge technologies like AI, virtual reality, and learning robots to enhance learning and executive functioning for individuals with ADHD and learning disorders.
2018-2024 Head of M.Ed program in Educational Technology at Kibbutzim College, Tel-Aviv.

Website: www.bettys.co.il

researchbetty1@gmail.com

Facebook: יש לך פוטנציאל אבל https://www.facebook.com/Bettys.co.il

             
2010  Ph.D   Haifa University, Haifa, Israel
2001 M.A   Haifa University, Haifa, Israel
1996  M.Ed   University Of Minnesota, Minneapolis, USA
1983 B.A  Tel-Aviv University, Tel-Aviv, Israel

Academic and  Professional Experience:                                     
Kibbutzim College, Tel-Aviv, Israel
Lecturer, researcher and M.Ed projects' moderator 
Specific Learning Disorder and ADHD
Assistive technology, robots and apps
Executive Functions of students with LD
Team member at Mahut Center (Mahut is a center for recovery and empowerment established by Kibbutzim College for students with learning difficulties)
Assistive technology coordinator
Pedagogical coordinator of pre-academic program for students with learning disabilities
https://www.bettys.co.il/cv-english/

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