Building a charitable organisation (hhac) | Running - Twenties Legacy | PR Freelancer

I'm a freelance PR and communications specialist working with PR & Marketing agencies to deliver senior-level expertise.

Working at the Account Manager and Senior Account Manager level, I step in to provide strategic, high-impact capacity for your PR and integrated marketing clients exactly when/where you need it.

My focus is simple: using full-spectrum PR to drive tangible business outcomes.

What I Bring:
→ I manage the complete, modern PR lifecycle, offering full support across client accounts and objectives
→ Strategy and campaign planning
→ All forms of high-quality copywriting
→ Thought leadership, Opinion education, and data led storytelling
→ Leveraging awareness days and holidays
→ I specialise in Philanthropy/CSR programmes
→ Securing speaking slots, events, and awards
→ Exclusive Journalist Relationship Management (JRM)
→ Strategic partnerships and cross promotion
→ Press releases, news jacking, and rapid reactive request responses
→ Proactive pitching and meticulous reporting
→ A book of incredible media contacts

I’ve worked on the accounts of world leading brands and consistently secure high-value placements, from major tier one media to the niche, industry publications that are critical for achieving commercial goals.

The Results I Drive - The PR work I do is strategically designed to move the needle for your clients, supporting:
→ Business Growth Client: winning, sales enablement, and service promotion
→ Digital Impact SEO: quality link building and increasing website traffic
→ Brand & Authority: Increasing brand awareness, building trust, and expert positioning
→ Opportunity Securing: speaking opportunities, awards, and event invites
→ Campaigns Comprehensive: campaign support and activations


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I also run 𝐡𝐡𝐚𝐜., a non-profit charitable organisation. I want to make fundraising fun! 𝐡𝐡𝐚𝐜 hosts fundraisers to raise money for charity work. 

𝐘𝐎𝐔 can get involved by coming along. 
They will be a lot of fun.
You'll find out about the charity causes we're helping.
You will meet and network with amazing individuals.
& you can help to make a difference.

Sign up for info on the events > https://hhac.carrd.co/

Saffron Sumner

I grow brands on Insta, TikTok + Pinterest 📈 reaching over 67 MILLION impressions every MONTH for my clients 🔥 Track Record of Scaling Brands on Social | Not just your average marketer 💅

I don’t do trends. I do traction.

You won’t find me pushing hacks, follower goals, or 30-day content calendars.

I work with brands who care more about consistency than chaos - and want their marketing to mean something.

🔹 Fractional CMO (by application only)
For brands ready to grow sustainably, with systems that don’t fall apart in 3 months.
I guide the strategy. Your team executes. Together we scale - cleanly and profitably.

🔹 In-House Marketing Consulting/Management
I coach + run internal teams to run like agencies - without burning out or drowning in busywork.
Structure. Clarity. Direction. All data-driven to your store's backend to optimise for revenue growth.

📌 I’ve helped brands hit 7 figures without paid ads
📌 Generated 1B+ organic impressions across client accounts.
📌 I build systems that do the heavy lifting - so your team doesn’t have to.

Right now, I’m quietly building something new. Stay tuned 👀

Danielle Theobald 🍪

surprise I made a person??

41 weeks of LinkedIn content and not ONE of you noticed

my best marketing campaign yet tbh  10 months in development
zero investor funding
100% organic growth

(his ROI is mass chaos and no sleep but I'm still obsessed with him??)

Danielle Theobald

I guarantee 1M+ impressions in 90 days 💰 Scaling health + wellness brands to 7 figs with strategy that sells on Instagram + Pinterest 🧬 BSc in Biochemistry with Hons

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Photo 1: I did everything LinkedIn told me to

Photo 2: I did the opposite

In 2023 I was living my 'best life' according to social media:

- 7 fig business (yes, really)
- going gym 5 times a week
- working about 10-12 hours a day

all whilst travelling the world

I thought I was happy. I was in this 'dream life' so many people wanted, right?

WRONGGGG!

I was overweight. Unhappy. Jumping between toxic relationships. A shell of myself - I literally didn't even realise it 

It took me many (many) breakdowns to realise what actually mattered to me

Freedom. Community. Love. Wellness.

and without even intending to or focusing on it I:

lost 18kg
found God (hey bestie!)
got literally 10x more take home income
met my husband

I got everything I wanted, could ever dream of, and more 🥹

I was waking up at 10am, working 4 hours a day, reduced gym to 1-2 times per week - everything that apparently makes you 'lazy'

This is legit not some LinkedIn hook, those of you who know me in real life know this was my reality 😭

for a bunch of 'smart' and 'top 1% performers' on this app, we sure are dumb af

please please PLEASE start writing your own playbook

as a collective we need to stop following blueprints, whether it be from a 'guru', a celebrity, or God forbid a ChatGPT output 🥲

I WANT 2026 TO BE THE YEAR YOU START REWRITING YOUR OWN STORY!!!

LET IT EXCITE YOU!

YES I'M SHOUTING!!!!!!!!

the amount of competition, burnout and comparison I see on this app every. single. day. genuinely saddens me

I'll leave you with Mark 8:36 from the Bible - and religious or not I want you to sit with it for a few days:

For what does it profit a man to gain the whole world, yet forfeit his soul?

things I do as a gen z CMO that would send corporate marketing into a coma 🕺🏼🦖

1️⃣ I don't work with new brands running ads

No bc do u rly think that a) your business will make money or b) that I'm gonna waste my time building out a funnel if ur running paid ads IMMEDIATELY after launch?

No babes, you're already set up for failure if we don't have time to build an organic base x

2️⃣ I call out bs

u hired me to do a job, so I'm gonna do it??

If you've got something blocking your funnel, it's literally my job to let you know. We're not focusing on increasing traffic from socials if ur funnel is leaking

(never been fired for being a sassy b when needed - not fired yet anyway haha)

3️⃣ i honestly don’t care if u don't want to film content

why is it now commonly accepted that the ONLY way to build a successful business is if the founder is making weekly videos??

some founders don't want to be in the spotlight. that's perfectly fine. I'm not gonna force u in front of camera bc LinkedIn told me to

(+ unlike most 'gurus' on LinkedIn, I actually know how to build a brand without hacks and trends 🤡)

____

Corporate is out here coming up with 6 month strategies and weeks of 'customer research' just to post on Insta and 100 views (if you're lucky)

Spice up your marketing, stay in with the times and always make sure you're running a consistent testing data pool

yours sincerely,

a girl that’s officially been a fCMO for 3 years, including 2 billion dollar and 10+ million dollar businesses xxxx

It’s hard because you’re inexperienced, not incapable 

Keep going bestie 🕺🏼

(and whilst you’re at it, stop letting social media scare you into comparison - it’ll steal all good fruits from you)

am I the only one that’s never seen this before?? 🥹🥹🩷

Waitrose gives its employees a roll of ‘it’s on us’ stickers 

main concept = to gift items to customers they feel may need a pick me up

people who are unwell, going through tough times or someone whose day doesn’t look so fabby

I googled to see if it’s real (it is!!) and saw other cases like:

-  fish counter staff gifting fish bc the customer was hesitant to try something new

- one of Maidenhead staff gave a customer a pot of yellow roses upon learning they were supporting family arriving from Ukraine

- a gift for a young daughter who helped their mother with her wheelchair

My heart is SCREAMING rn!! 

I’m sorry to interrupt ur feed of formulas and growth hacks

but this is honestly what business is about for me 🥲

making someone’s day, giving back, using your time and resources for GOOD

sure ROI is nice

a viral post makes u feel good

money in the bank makes us feel accomplished

but THIS for me is true fulfilment and so so inspiring from Waitrose & Partners  

so in honour of Waitrose, I want to spend today + this weekend giving on LinkedIn

comment with what would make your day, and I’ll help as many people as possible 🩷

(maybe u need money to buy that book you’ve been debating, or could really do with some free marketing advice - whatever it is, business or not, I want to help as many people)

taplio

The Battle

Saffron Sumner

Danielle Theobald 🍪

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taplio

The Battle

Saffron Sumner

Danielle Theobald 🍪

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danielle Theobald 🍪's LinkedIn Performance

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