(1) Getting B2B CMOs a LinkedIn-literate team | (2) 12-week enquiry generation program *only* for consultants | +$300K in client pipeline | Message "Curious" to know more.

"Popular" content never impresses buyers.

It impresses the "LinkedIn Famous" (who don't buy from you.)

If posting worked,

And 5 of your team members just posted then everyone would be winning.

After working with leaders from multiple B2B industries, dealing with complex buyer behavior, and business problems....

It's *always* about sales psychology.

What triggers your clients?

What makes them go "We need this team on our side ASAP"

Content, profile, DMs are methods, 

The core is the trigger.

Once you figure out what makes them tick, you are golden.

You learn that with training. 

In 6 weeks business starts coming in,

In 12 weeks our partners need to outsource because they are over occupied.   

Many spend $15K for months and see no growth at all...

Which is why I want you to vet me.

Because if you want a solid business, you need a solid partner.

I would do the same.

My only condition is you evolve. I hate un-invested people.

You can see my case studies now, message me "Curious."

Ciao.

Sadiya Mulla

“Nice” founders are never DM’d by buyers. Because they. Just. Don’t. Shut. Up.

If you are just a creator whose business model is followers, share it all. 
Sell cohorts and $39 templates.

But if your business model is to stop companies from crashing on hot concrete via your solutions

and exchange $20k–$120k in return –

Be very careful about how much you give away.

Because serious enquiries only happen when there is a huge gap between what the buyer knows and what you know.

The moment they see you as an encyclopedia
You have the same value as a Google search

They feel no pull to work with *you.*

Because your approach told them your consulting is free and accessible 24/7/365.

They have 0 curiosity to DM you.
To get private access to your mind.
Instead, they will use you to browse options.

And find someone “better” to DM.

Simply put,
If buyers can't mentally justify buying access to you -

They won't.

Sadiya M.

Hate ads, so I nailed inbound · Engineering B2B enquiries for $45k–2m deals · Deploying in-house sales

I love working with 55+ founders. We use “boomer” as an insult, but these folks are THE business builders.

They've watched the industry break and regrow many times.

Heck, they made the industry what it is today.

They know when the hype is just noise.
And when serious change is coming.

So when we start working, they tell me this outright:

“I want less random posts or followers.
I want a strong circle of partners (buyers).
I want to build a legacy.”

This looks like:
Way less noise in their business.
No FOMO strategy changes.
No cringe tactics.

They don’t doubt themselves no matter who yells online.

I know they are bound to win.

DMs from prospects NEVER start with “Hey, we need help. What’s your price?”

But with 2 paras explaining:
a. What they want
b. Where they are stuck
c. A request to hop on a call. ASAP.

Every business needs reliable partners now more than ever.

But when you push for more salesy content, lead magnets, and likes

They think you are a mere creator.

Not an actual service.

While I was building their inbound system

My clients were having dinners with their prospects.

Not worried about where the next enquiry will come from.

They call less.
Play golf.
Sell high.

I will bet on a 55+ founder over an “AI, tactics, go viral” founder any day.

“Ideal clients never like our posts. BAD sign for inbound...?” my greentech client asked. I sighed, this myth never dies. Here’s the truth:

His buyers were fin. institution CEOs AND their close advisors (more imp. than buyers). Deal size anywhere from $200k to a million.

I asked him: “Did YOU like any of my posts before you approached me?”

Client: “No."

“Did you like them after we started our partnership?”

Client: “No.”

“Why do you think prospects would stick their neck out to like your posts then? Especially with problems that need large capital.”

Client: /still processing/

Me: “It’s like expecting mice to dance in front of a starving, feral, ginger cat.”

He got the mechanics at play. 

Buyers never like posts because they hate being seen. Being pitched.

And with tools like Clay, it’s easier than ever to call some stranger a prospect and DM them every 18 hours.

Companies that are serious about you will NOT show up with weak signals like reacting to your posts or asking stuff in the comments.

They lurk.
They judge you.
They check if you can be trusted.

Then they DM you.
On their terms.

That's inbound 101.

So if an ideal client actually likes your post,

that’s a bad sign.

They want free info.
They won’t sign with you.

Likes don’t predict sales;

The trifecta of selling signals do:
I. Profile views (repeat views >>>)
II. Silent follows
III. Companies in search appearances

“Never thought LinkedIn was this powerful,” said my client after 5 posts and $2mn in DMs. I could hear the smile in his voice. All because I went anti-influencer;

4:30 am. I wave to my client sitting in windy Texas.

Their real estate project will launch soon —

His LinkedIn has no hint of it.
No demand from investors.
No interest from partners.

He assumed he needed:
• a PR agency
• conferences
• 10,000 cold emails
• a 132-slide deck
• a team of 12

To make it happen.

He requests me to take over his LinkedIn. Build his authority in the market.

But I know what's coming.

So I map the LinkedIn campaign at dawn. 

His partner nods to it.
I execute. We go live.

They expect “press leverage.”

The next day:

He opens his DMs.

He gets enthusiastic messages to meet up over brunch. 

Strong real estate and multi-industry partners and investors. 

He sends me a thank you. 

All DMs were:
• Long paragraphs with business details 
• What they expect to achieve
• How much capital they want to invest
• When they can meet in person

Serious. Intent. To. Partner. Up.

7 posts.
Across 4 weeks.

Outperformed the avg. 30 posts/month “strategy.”

No video.
No sob stories.
No salesy CTAs.
No lead magnets.

Just LinkedIn engineered right.

Don’t expect $35K prospects when you have a $200 LinkedIn.

Buyers aren’t sitting there waiting for you to finally show your worth.

They are swiping fast and choosing your competitors because they •look• better.

So while you question why they choose companies that don’t have nearly enough case studies

And shady, lousy, embarrassing execution -

You don't see that your LinkedIn looks shady, lousy, and embarrassing, too.

Even if your work speaks for itself, no buyer will DM you and wait for you to slowly reveal how great you are.

You are not in a romance novel.

Either upgrade your profile and prospects' touchpoints so they know your worth and finally DM you.

Or drop your expectations of getting great prospects. Take in cheap clients.

Ciao.

“Authenticity” is NOT a public right; it’s a privilege.
And it’s why clients don’t DM you.

Ask me why you don’t get serious enquiries on LinkedIn -

And I will ask you why you use LinkedIn as your therapy room.

Your buyers don’t care that you slept on the office floor with no pillows.
Or that you are building in public for the 167th day now. 
Or that you hit $5m 3 years ago. But felt numb.

They need you to be a partner.
They need your content to *subtly* prove your mastery. 

So they can let go once you take over.

Instead, their feed is full of “I am the most vulnerable” people.

Inbound is simple when you know your real selling points.

And they sure aren't coming out of pop psych slang and trauma speak.

You aren’t actors.
You aren’t just creators.
You aren’t enlightenment gurus.

Your business comes from clients, not followers.

Your business lives on potential clients’ opinion of you.

And on the relief they feel because you signed the contract.

Your best inbound will happen when your value is undeniable.
Not when your feelings are. 

Ciao.

Your competitors are closing deals you should be winning.

Not because their product is better.

Because they showed up on LinkedIn, and you didn’t.

Here’s what most founders miss.

Visibility isn’t about posting every day.
It’s about being impossible to ignore when your ideal client is ready to buy.

Hey, I’m Pradeep Aravind.

I turn invisible founders into category experts, their competitors can't out-shout — using LinkedIn as the engine.

My 90-Minute Strategy Intensive is for founders who are done being the best-kept secret in their space.

In one focused session, we:

→  Fix your profile so it attracts clients, not random followers.
→  Clarify your ICP and shape your offer so people see your value fast.
→  Build a simple system that turns attention into leads without feeling salesy.

Here’s where it came from.

In 2020, I was just another corporate guy posting into the void.
I started posting on LinkedIn with no strategy, no audience, and no clue.

Then I figured it out.

🔥 4M+ organic post views
🔥 100+ inbound leads — no ads
🔥 Clients from early-stage founders to 7-figure consultants

Now I help founders skip the three-year guessing game.

You don’t need to post more.

You need:
• A position that earns trust.
• Content that builds credibility before the first call.
• A system that turns lurkers into leads.

If you’re ready to stop being out-marketed by people who know less than you:

DM me “Strategy” to get started.
Or email digital.pradeeparavind@gmail.com to book your session.

Pradeep Aravind .

A simple 2-hour task can change your entire LinkedIn presence. 

Long post alert. (Save it now, thank me later.)

Take 8 A4 sheets.

Title page

My LinkedIn Growth Book.
By Name:

Page 1

Stick your happiest professional photo.

Write your LinkedIn vision.

Be known for one clear skill.
Be a person of value.
Be self-reliant.
Build a strong personal brand.

Write this as a short story about your future on LinkedIn. 

Page 2

Write your five best qualities that help you on LinkedIn.

Humility
Hard work
Street smart
Adaptable
Passionate

Write five best wins in your career.

When you bounced back from a big failure.
When your consistent work paid off.
When you got a dream client or job.
The best event or conversation that opened a new door.
A proud family moment linked to your work.

Page 3

Make a table.

First column

What is missing or wrong in my LinkedIn life?
What is hurting my growth?

No posting routine.
Procrastination.
Too much stress.
Low self-belief.
Low engagement.
Fear of judgment.
Wasted time in the past.
Low industry knowledge.
No clear niche.
Too many random ideas.

Now decide...

What's only a mental barrier?
What can change with daily action?
What must be accepted?
What needs practice?

Write honest answers next to each point.

Page 4

Action plan for LinkedIn.

Break your big goal into small weekly targets.

Make it easy for your current self.

How will you grow here?
What will you do more?

Writing posts.
Commenting with value.
Sending personal connection notes.
Learning from top creators.

What will you avoid?

Endless scrolling.
Comparing yourself to others.
Toxic debates.
Promise yourself that you will stay consistent.

Page 5

Monthly routine for LinkedIn growth.

Create a simple plan.
Post at least 8-12 times.
Comment on twenty posts with real thoughts.
Talk to five new people in your field.
Reconnect with one old contact.
Attend one webinar or offline event.
Track your profile views and inbound leads.

Page 6

Daily routine.

Spend time with family and talk about work and life.
Practice meditation or prayer to stay calm.
Fix your waking and sleeping time.
Exercise for atleat 30 minutes.
Work deeply for eight to ten hours with short breaks.
Listen to music and take short walks.
Finish tasks that do not excite you but are needed.
Show gratitude for your progress.
 
Page 7

Write that your LinkedIn vision is not a wish but you’re coming reality.

You trust yourself.
You'll build authority step by step.

Nothing can stop you if you stay consistent.

Write that if you follow this, you will build a strong and respected presence.

Commit to support yourself.
Forgive past mistakes.
Accept your pace.
Respect your growth.

End with a thank you note to yourself.

PS: Keep this book near your desk.
Review it every week.
Make it yours. Change every line that does not feel true to you.

----------------
This took time to write because I wanted it to truly help you. 
Save it. Share it.
And follow me for more every week.

#linkedintips

Pradeep Aravind

From Invisible To In-Demand On LinkedIn - In 90 Minutes A Month | Helping Founders & Coaches Build Magnetic LinkedIn Brands | B2B Personal Branding Strategist | LinkedIn Growth Marketer

Posting every day sounds like discipline. 

Mine was just panic dressed up as consistency.

I wrote LinkedIn posts last-minute for nearly 500 days straight.

I thought I was being consistent.
But later realised, I was surviving day to day.

Here is what that actually looked like:

I stayed stressed the whole day knowing I had to write something. 
My creativity started dying quietly. 
My reach dropped. 
My engagement dropped.

And I was already feeling burnt out.

LinkedIn started feeling like a punishment.

Then I stopped the last minute hungama completely.

Within three months, my consistency came back.

My engagement improved. 
My head was clearer.

The only thing that changed was when I wrote.
Not how much. Not how often. Just when.

If you are just starting, hear this:

Posting daily without a plan isn't consistency.
It is just the pressure you keep putting on yourself every single day.

Batch write on a weekend morning or on a fixed weekday.
Have your posts ready before posting time. 
Write when your mind is fresh, not when the clock is forcing you.

One good post written with a clear head will always beat five posts written in panic.

Protect your energy first. 
Consistency will follow.

------------
If LinkedIn consistency still feels stressful for you,
my DMs are open. Happy to share what has worked for my clients.

#linkedintips #personlbranding

Image of a man smiling with a quote on the picture, "one good post written with a clear head beats five written in panic

98.3% people on LinkedIn fall into a "visibility trap." 

They post for applause instead of for their clients. 

They think more views always mean more money. 

The truth? Views do not pay bills. Trust does. 

When you only care about numbers, you:

▪️Post for approval, not for truth. 
▪️Hide your mistakes to look perfect. 
▪️Copy others and lose your own voice. 

Your feed might look busy, but your DMs will stay empty. 

To win, you must be useful. 

Focus on leads, invites, and people who actually use your ideas. 

Ask yourself: Would you still post this if it got zero likes? 

If you would, then you are finally speaking with your real voice. 

Check out the carousel to see how to fix your strategy.👇

#linkedintips #personalbranding

The Hidden Trap That Kills Your Personal Brand

If I had to start from $0 again, I wouldn’t build a brand.

I’d build proof.

A few years ago, I had:

No audience.
No niche.
No inbound leads.

Just a skill… and a decision.

Instead of trying everything...

Here’s what actually works (and what I’d do again):

→ ONE skill.
→ ONE type of client.
→ ONE clear outcome.
→ ONE place to show up.

Then:
Study what’s already working.
Rewrite it better.
Send it back as proof.

Not a pitch.
Proof.

Your first “yes” isn’t about money.
It’s about momentum.

Once you have one win:

Turn 1 into 3.
Ask for warm intros.
Tighten your positioning.

Stop saying, “I do everything.”

Clarity converts.
Proof closes.
Momentum compounds.

If you’re starting from $0, don’t wait to be chosen.

Show your value.

Swipe through the carousel for the exact steps I’d follow again 👇

And if you’re in the $0–$2K stage right now, what’s the ONE skill you’re betting on?

If I Had To Start From $0 Again

On LinkedIn, I once connected with someone who messaged me almost every day during the initial weeks.

A genuinely nice person, but honestly, I found our conversations boring.

The topics never really clicked with me.

Messages often repeated themselves. 

Posts would land in my DMs regularly, though interestingly, there was never a request to like or engage.

What bothered me more was the constant criticism of my LinkedIn approach.

At that stage, I wasn’t comfortable with anyone dissecting my posts.

Since I struggle to hurt people directly, I slowly distanced myself and moved toward people who felt more like my kind.

In my head, I had labelled that person as “boring.”

I built my own circle instead - my favourites.
But somehow, it never turned into what I expected.

A few months later, an unexpected Zoom invite arrived from the same connection.

By then, a small group had formed around him. Just two or three close friends. 

Their bond was effortless, and the energy felt real.

When I joined them, the welcome was warm.

For the next thirty minutes, they discussed the same topics I once found boring.

Yet something had changed.

They were deeply connected. Laughing. Engaged and fully present.

And watching them made me happy and realise something important:

No person is boring.
They’re just waiting to find their circle.

Have you ever realised someone you ignored was meant for a different tribe?

taplio

The Battle

Sadiya Mulla

Pradeep Aravind .

Followers

Posts

Engagements

Likes

Performance ScoreSadiya Mulla's LinkedIn Performance

Performance ScorePradeep Aravind .'s LinkedIn Performance

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taplio

The Battle

Sadiya Mulla

Pradeep Aravind .

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sadiya Mulla's LinkedIn Performance

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Performance ScoreSadiya Mulla's LinkedIn Performance