(1) Getting B2B CMOs a LinkedIn-literate team | (2) 12-week enquiry generation program *only* for consultants | +$300K in client pipeline | Message "Curious" to know more.

"Popular" content never impresses buyers.

It impresses the "LinkedIn Famous" (who don't buy from you.)

If posting worked,

And 5 of your team members just posted then everyone would be winning.

After working with leaders from multiple B2B industries, dealing with complex buyer behavior, and business problems....

It's *always* about sales psychology.

What triggers your clients?

What makes them go "We need this team on our side ASAP"

Content, profile, DMs are methods, 

The core is the trigger.

Once you figure out what makes them tick, you are golden.

You learn that with training. 

In 6 weeks business starts coming in,

In 12 weeks our partners need to outsource because they are over occupied.   

Many spend $15K for months and see no growth at all...

Which is why I want you to vet me.

Because if you want a solid business, you need a solid partner.

I would do the same.

My only condition is you evolve. I hate un-invested people.

You can see my case studies now, message me "Curious."

Ciao.

Sadiya Mulla

“Nice” founders are never DM’d by buyers. Because they. Just. Don’t. Shut. Up.

If you are just a creator whose business model is followers, share it all. 
Sell cohorts and $39 templates.

But if your business model is to stop companies from crashing on hot concrete via your solutions

and exchange $20k–$120k in return –

Be very careful about how much you give away.

Because serious enquiries only happen when there is a huge gap between what the buyer knows and what you know.

The moment they see you as an encyclopedia
You have the same value as a Google search

They feel no pull to work with *you.*

Because your approach told them your consulting is free and accessible 24/7/365.

They have 0 curiosity to DM you.
To get private access to your mind.
Instead, they will use you to browse options.

And find someone “better” to DM.

Simply put,
If buyers can't mentally justify buying access to you -

They won't.

Sadiya M.

Hate ads, so I nailed inbound · Engineering B2B enquiries for $45k–2m deals · Deploying in-house sales

I love working with 55+ founders. We use “boomer” as an insult, but these folks are THE business builders.

They've watched the industry break and regrow many times.

Heck, they made the industry what it is today.

They know when the hype is just noise.
And when serious change is coming.

So when we start working, they tell me this outright:

“I want less random posts or followers.
I want a strong circle of partners (buyers).
I want to build a legacy.”

This looks like:
Way less noise in their business.
No FOMO strategy changes.
No cringe tactics.

They don’t doubt themselves no matter who yells online.

I know they are bound to win.

DMs from prospects NEVER start with “Hey, we need help. What’s your price?”

But with 2 paras explaining:
a. What they want
b. Where they are stuck
c. A request to hop on a call. ASAP.

Every business needs reliable partners now more than ever.

But when you push for more salesy content, lead magnets, and likes

They think you are a mere creator.

Not an actual service.

While I was building their inbound system

My clients were having dinners with their prospects.

Not worried about where the next enquiry will come from.

They call less.
Play golf.
Sell high.

I will bet on a 55+ founder over an “AI, tactics, go viral” founder any day.

“Ideal clients never like our posts. BAD sign for inbound...?” my greentech client asked. I sighed, this myth never dies. Here’s the truth:

His buyers were fin. institution CEOs AND their close advisors (more imp. than buyers). Deal size anywhere from $200k to a million.

I asked him: “Did YOU like any of my posts before you approached me?”

Client: “No."

“Did you like them after we started our partnership?”

Client: “No.”

“Why do you think prospects would stick their neck out to like your posts then? Especially with problems that need large capital.”

Client: /still processing/

Me: “It’s like expecting mice to dance in front of a starving, feral, ginger cat.”

He got the mechanics at play. 

Buyers never like posts because they hate being seen. Being pitched.

And with tools like Clay, it’s easier than ever to call some stranger a prospect and DM them every 18 hours.

Companies that are serious about you will NOT show up with weak signals like reacting to your posts or asking stuff in the comments.

They lurk.
They judge you.
They check if you can be trusted.

Then they DM you.
On their terms.

That's inbound 101.

So if an ideal client actually likes your post,

that’s a bad sign.

They want free info.
They won’t sign with you.

Likes don’t predict sales;

The trifecta of selling signals do:
I. Profile views (repeat views >>>)
II. Silent follows
III. Companies in search appearances

“Never thought LinkedIn was this powerful,” said my client after 5 posts and $2mn in DMs. I could hear the smile in his voice. All because I went anti-influencer;

4:30 am. I wave to my client sitting in windy Texas.

Their real estate project will launch soon —

His LinkedIn has no hint of it.
No demand from investors.
No interest from partners.

He assumed he needed:
• a PR agency
• conferences
• 10,000 cold emails
• a 132-slide deck
• a team of 12

To make it happen.

He requests me to take over his LinkedIn. Build his authority in the market.

But I know what's coming.

So I map the LinkedIn campaign at dawn. 

His partner nods to it.
I execute. We go live.

They expect “press leverage.”

The next day:

He opens his DMs.

He gets enthusiastic messages to meet up over brunch. 

Strong real estate and multi-industry partners and investors. 

He sends me a thank you. 

All DMs were:
• Long paragraphs with business details 
• What they expect to achieve
• How much capital they want to invest
• When they can meet in person

Serious. Intent. To. Partner. Up.

7 posts.
Across 4 weeks.

Outperformed the avg. 30 posts/month “strategy.”

No video.
No sob stories.
No salesy CTAs.
No lead magnets.

Just LinkedIn engineered right.

Don’t expect $35K prospects when you have a $200 LinkedIn.

Buyers aren’t sitting there waiting for you to finally show your worth.

They are swiping fast and choosing your competitors because they •look• better.

So while you question why they choose companies that don’t have nearly enough case studies

And shady, lousy, embarrassing execution -

You don't see that your LinkedIn looks shady, lousy, and embarrassing, too.

Even if your work speaks for itself, no buyer will DM you and wait for you to slowly reveal how great you are.

You are not in a romance novel.

Either upgrade your profile and prospects' touchpoints so they know your worth and finally DM you.

Or drop your expectations of getting great prospects. Take in cheap clients.

Ciao.

“Authenticity” is NOT a public right; it’s a privilege.
And it’s why clients don’t DM you.

Ask me why you don’t get serious enquiries on LinkedIn -

And I will ask you why you use LinkedIn as your therapy room.

Your buyers don’t care that you slept on the office floor with no pillows.
Or that you are building in public for the 167th day now. 
Or that you hit $5m 3 years ago. But felt numb.

They need you to be a partner.
They need your content to *subtly* prove your mastery. 

So they can let go once you take over.

Instead, their feed is full of “I am the most vulnerable” people.

Inbound is simple when you know your real selling points.

And they sure aren't coming out of pop psych slang and trauma speak.

You aren’t actors.
You aren’t just creators.
You aren’t enlightenment gurus.

Your business comes from clients, not followers.

Your business lives on potential clients’ opinion of you.

And on the relief they feel because you signed the contract.

Your best inbound will happen when your value is undeniable.
Not when your feelings are. 

Ciao.

Lucia Kanter St. Amour

Under the Sisterhood

UTS is a social impact company that addresses the critical gaps in women’s health education, diagnosis, and treatment. As CLO, I'm responsible for: legal guidance on general business operations, partnerships, and organizational practices; contract review and negotiation with vendors and partners; policy development ensuring legal, ethical, and privacy compliance; risk awareness and mitigation; recommending practical strategies that project the organization’s integrity and vision; addressing potential legal issues related to employment and board members; liaising and supervising outside counsel; partnering with cross-functional teams to effectively communicate the organization’s mission, support its programs, and amplify its social justice initiatives.

Chief Legal Officer

Pactum Factum

Chief Legal/Negotiation Officer for various corporations, NCAA athletes, and organizations; U.S. mediation liaison to Supreme Court of India 2022-2023; have mediated/negotiated 1000+ cases; host of "Forces of Good" podcast. Seasoned employment law and negotiation expert. Pactum Factum Press publishing.

Attorney | CLO | Publisher

UN Women

VP, San Francisco  - the birthplace of the United Nations in 1945. UN Women USA is the official, membership-based non-profit organization that raises funds and awareness for UN Women, the United Nations agency that advances gender equality and female empowerment globally.  Events and projects include: Cities for CEDAW a nationwide, grassroots effort to encourage local governments to become more gender equitable; EVAW - an effort to End Violence Against Women; The Gender Equal Pay coalition; HeForShe, a social movement campaign providing a systematic approach and targeted platform through which men and boys become agents of change for the achievement of gender equality; Women In Climate Change Gender Action Plan; Bi-annual Global Voices Film Festival

Vice President - UN Women USA

Spectrum Strategies for Autism

501(c)(3) non-profit organization providing sibling programming; and rescue dog matching, placement and training to families with children with Autism and other special needs.

University of California, College of the Law, San Francisco (formerly UC Hastings)

Teaching:  Negotiation / Mediation Clinic / Mediation Certification for Professionals / Special Education  Law. 2003-2012 taught regular course(s) on-site each semester. I tried to retire, but noooooo. They wouldn't let me 😂 2013-present continue on faculty as hybrid (remote and on-site) coach and instructor

Law Professor (Adj.)

International Chamber of Commerce

Serving as judge and mediator for ICC mediation competition in Paris, France

Mediator and Judge

University of California, Berkeley - School of Law

Teaching Negotiation practical skills course and supervising independent studies

Lecturer

EEOC

One of the small team of original designers of the Equal Employment Opportunity Commission’s pilot mediation program in 1996 for the San Francisco Regional Office, and later mediated EEOC cases from San Jose to Sacramento

Mediator

Judicial Council of California

In-house employment law attorney for the Judicial Council of California, Administrative Office of the Courts (AOC), the policymaking body for the entire California court system for 58 counties and the Supreme Court of California. I advised the Judicial Council, the Chief Justice of California, and trial and appellate court judges and court officers, contributing to major policy and legal decisions on employment and labor issues that affect the entire judicial branch of California. During that time, I was also selected by the California Division for Judicial Education and Research (CJER) as a representative attorney for the judicial branch to conduct ongoing discrimination and harassment training through live, televised, satellite broadcast programming to court employees statewide. The target 20,000-member audience consisted of judges, human resources professionals, court directors and court staff. Broadcasting live with a studio audience, I also co-hosted CJER’s production of “Dr. Martin Luther King, Jr.:  A Celebration of Justice,” as part of the Division’s Continuing The Dialogue television series. The content of many of the broadcasts drew upon expertise in the field of Civil Rights and various discrimination and fair employment laws.

Attorney - Office of the General Counsel

Orrick, Herrington & Sutcliffe LLP

Upon dissolution of boutique labor & employment firm in San Francisco, joined Orrick's Employment Law group and handled all aspects of litigation and client counseling. Closest clients I worked with included Gap, Apple, Oracle, Electronic Arts

Employment Litigation Attorney

VP Emerita UN Women | Attorney Action Figure 🦸🏻‍♀️ | Arresting Author | Chief Negotiation Officer | Plucky Podcast Host | Irreverent Int'l Keynote | "What Box?" Bellwether

📚 World domination through literary seduction. Elegant. Defiant. Irresistibly true. Are you ready for what's next (October 13, 2025)? MY WRITING IS ORGANIC USING REAL INTELLIGENCE (AI wishes it could write like me)

I'm not bossy. I'm BOSS. A UN Women VP, provocatrice, attorney/law professor turned negotiation GOAT . . .

(Buckle up. This is ..."a lot")

🦸🏻‍♀️ I help women harness the power of everyday negotiation—from conning a toddler into eating peas to running the boardroom. I authored the Little Black Dress of negotiation books. Why?

Because negotiation isn’t just for business. It’s everybody’s business 🧐

(But you don’t need me to “empower” you. Nor do I sell a “masterclass” or certification from my own “institute”)

🌍 World Mediation Peace Activist. Benevolent & incurable explorer (dubbed “creative savant”—you know who you are). A bit wild at ❤️‍🔥, I struggle with purpose and disrupt with goodwill—through advocacy, teaching, writing, broadcasting, philanthropy, art & sports.

🗣️ Polyglot. Passionate about people & social progress. JEDI agent (not a Star Wars ref). I’ve practiced law in private, public & non-profit sectors; have taught internationally, including over two decades as faculty at two University of California law schools.

I get that people are messy multitudes—and how they actually behave in conflict & decision-making.
What makes me next-level? Decades of deep experience in negotiation, behavioral economics, game theory, plus dope training in:

✔️ Emotional micro-expressions
✔️ Lie detection
✔️ Neuroscience & decision analysis

Oh, and I know the #1 most stealth negotiation skill. 😎

(Kinda like x-ray vision. Hint: it’s NOT “speaking your truth.”)

WHAT I’M NOT:

❌ A sales/marketing bro who built my expertise off a “masterclass”
❌ A brand
❌ Your income stream
❌ After your 💰 or approval
❌ One to trademark words. Ahem™ 🙄 (you know the type)

Special needs parent & dog whisperer—chaos doesn’t faze me, and persistence is my default setting. CEO of a 501(c)(3) nonprofit providing dogs & sibling support for families with special needs kids.

🫶 Turn-ons: Cake, shoes, pour-over coffee, decent literature
🤢 Turn-offs: NIMBYism, vapid buzzwords, elitism, posers

💡 Meyers-Briggs type? ENFJ-A (same 2% club as Obama & Oprah).

🕸️See more on pactumfactum.com, but TLDR: 
I’m 95% human Labrador (begs the question: what’s the other 5%?). Find it endearing or annoying. That's on you. Either way, I’ll be me because, as Oscar Wilde said, “Everyone else is taken.”

P.S.
❌ I don’t do casual Zoom coffee chats
✅ I’ve already overpaid it forward

taplio

The Battle

Sadiya Mulla

S. Lucia Kanter St. Amour

Followers

Posts

Engagements

Likes

Performance ScoreSadiya Mulla's LinkedIn Performance

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taplio

The Battle

Sadiya Mulla

S. Lucia Kanter St. Amour

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sadiya Mulla's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSadiya Mulla's LinkedIn Performance