Chimère

So your lead gen is weak.

- And you're stressed, who isn't?

- Your team is executing outbound campaigns with meh leads, who isn't? 

- You are wondering if there's a way out of this to get GOOD leads, who isn't?

LinkedIn is the B2B marketers best bet, but how many use it right? 

We have been holding wakeup sessions for marketing teams, showing them where their energy should go and how they should execute on LinkedIn for a real ROI in 4 weeks. 

DM me "Want to know" to see how.

Co-Founder\\Trainer

"Wow"- I've heard this 3 times from my clients when 
I show them what their content should look and sound like. 

They also use my networking strategies to 
Connect with people and build long-term collaborations.

From taking 4-hour calls till 3 AM to showing them 
The right way to market their offers
We solved the core issue first. 

Here's what I mean:
+ Client 1: Podcast invites + Program affiliate
+ Client 2: Warm leads + DM strategy
+ Client 3: 65K views + 400 likes

FYI, all 3 clients had different goals.

Client 1 started with making noise,
Then lead gen.

Client 2 wanted to sell his product.
So, more brand awareness.

Client 3 has prospects lurking 24/7,
So, authority educational posts.

Right now, there are 2 ways I can help you: 
1. Be your LinkedIn Strategist and create content for you.
2. Be your LinkedIn Strategist and train you.

DM me with what you want to work on first.
(Or schedule a chat to see my wins.)

LinkedIn Strategist & Copywriter

GrowedIn

Creating influential brands, one post at a time. 

Like 65K views on one post and 330 likes on another. 
And +10 paid consultations for another. 

How do I do it? Let's discuss that on our call.

LinkedIn Ghostwriter

Ubisoft India

I was hired for my research skills, ambition, and ability to learn quickly.
On my last day, my manager said, "No matter what you do in life, your research skills will win you every time." 

Mhmm, I am a research geek; why do you think I love copywriting?

Compensation and Benefits Intern

Manah Center for Mental Well Being

With a degree in Psychology, knowing people is my obsession and a bonus for my copywriting mind. 

I wrote hot-take and how-to blogs on:
1. Mental health 2. Dealing with life 3. Societal norms 4. Pop culture fads. 

Although unpaid, my ability to research and think from ANYONE's perspective strengthened to the point that I could decipher personalities.

Content Writer

INDICA

Researcher

(1) Getting B2B CMOs a LinkedIn-literate team | (2) 12-week enquiry generation program *only* for consultants | +$300K in client pipeline | Message "Curious" to know more.

"Popular" content never impresses buyers.

It impresses the "LinkedIn Famous" (who don't buy from you.)

If posting worked,

And 5 of your team members just posted then everyone would be winning.

After working with leaders from multiple B2B industries, dealing with complex buyer behavior, and business problems....

It's *always* about sales psychology.

What triggers your clients?

What makes them go "We need this team on our side ASAP"

Content, profile, DMs are methods, 

The core is the trigger.

Once you figure out what makes them tick, you are golden.

You learn that with training. 

In 6 weeks business starts coming in,

In 12 weeks our partners need to outsource because they are over occupied.   

Many spend $15K for months and see no growth at all...

Which is why I want you to vet me.

Because if you want a solid business, you need a solid partner.

I would do the same.

My only condition is you evolve. I hate un-invested people.

You can see my case studies now, message me "Curious."

Ciao.

Sadiya Mulla

FZK Media

Helping leading Founders build a community and sell more through their Personal Brands on Linkedin, Twitter and Instagram.

Founder & First Writer

topmate.io

Linkedin Personal Branding Consultant 

The Biohackers Co.

Marketing Consultant

MyMuse India

Product & Marketing Team

Officebanao

•Developed a comprehensive content strategy, effectively guiding the brand's launch.
•Authored engaging and persuasive copy, enhancing the brand's message and voice.

Digiscrew 

• Wrote engaging copy for eight diverse brands across industries such as food and beverage, building solutions, fashion consultancy, and real estate.

Content Marketing

Schbang

• As part of the new business team, I contributed to crafting innovative ideas and proposals to engage potential clients like Nykaa, Amazon, and Jack Daniels, among others.

• I was instrumental in preparing comprehensive scopes of work to facilitate the onboarding process for these brands

Business Development Intern

The Big Red Group

• Managed content and strategy for our firm and the international Harvard YLC Program.
• Established connections with Ivy League colleges as part of our outreach for designing specialized programs for high school students.

Marketing and Research Associate

Linchpin Games Private Limited

Content Manager

Streedhan Association of Women's Development

Social Media Marketing Manager

I help my clients achieve growth on LinkedIn and Instagram in just 90 days. 

Currently working with SaaS and D2C founders + agency owners to grow their consumer end of traction.

👉🏽 Their businesses grow rapidly.
💸 They receive invitations for giving talks and investments.
🪄 I build for them a network of high-worth individuals to hire and parter with.
✍️ I transform their profiles into effective landing pages.

Are you a founder or coach looking to boost your content game?

I'm your go-to person. 

Check my results if you want to see some solid numbers. 

And If you're serious about growth and willing to put in the effort, let's connect. 
DM me or email at fizakazim1@gmail.com.

Don't miss out - your personal brand might be the next big thing on Linkedin.

Fiza Kazim

People will agree to ANYTHING if you flatter them enough.

And that’s a hack we use in founder content to blow up reels even on very small or completely dead accounts.

For example, a client of ours once used a hook saying,

“The Indian consumer is very quick to call out bullshit.”

It went viral right in the middle of all their other videos just doing okay.

And that’s just one of 100s of hacks good writers use in their content. 

P.S: I’m just dropping this here in case a founder building their personal brand comes across this video

Growing Personal Brands for Founders Exclusively | Actively Hiring

No alternative text description for this image

My biggest NIGHTMARE as a founder is meeting people.


And I just want to fix that before FZK Media’s 2nd anniversary because I know once I do, I’ll be able to do much bigger things.

Process-wise, it’s really cool that FZK isn’t entirely dependent on me anymore…

But I know that to take it further, to really expand the dream, I’ll have to start showing up and meeting founders who’ve been waiting for me to visit their offices and move things forward.

And honestly, till when will i hide behind the screen online.

As of today, I just can’t socialize to save my life.

Some people say that’s good, some say it’s bad.

Either way, something has to change.

Maybe now that we’ve introduced production into our services, that’ll give me the push I need because I’ll be forced to show up to founders’ offices.

P.S: Fingers crossed :)

As a 25-year-old founder who’s been building since 23…

I’ve noticed that the most chill clients get the best results,

whereas the most nitpicky ones find it the hardest to grow. 

Year after year, it’s the same pattern across every industry. 

What do you think the reason could be?

As a 25-year-old founder, the last thing I want right now is stability.


In terms of location, I mean.
(Not mentally or emotionally... that you definitely need lol.)

And so, I’m leaving.

Because living in Bombay has taught me one thing: this is just the start.

It’s a small glimpse of what a bigger city and the right people around you can do.

And when you start thinking like that, you realise there are bigger cities and better ecosystems doing this 10x better and I could be a part of that.

So that’s what I’m going to chase next.

Wish me luck!

At 23, if someone told me I’d be living my dream life by 25…


I would’ve asked them to stfu.
(pardon my french)

But I guess dreaming small has never done anything except waste people’s time.


#gratitude

I don’t agree with my Millionaire clients a LOT of times.


I don’t know why other creatives do that.

And that’s not arrogance, because that’s literally why they’re paying me.

Most founders know business but don’t know what’s good or bad for content.

And that’s okay, because that’s exactly why they hire people like us.

So when I push back, it’s not to prove a point, it’s just to protect the quality of the output.

Because if I start taking every little request and bending the content, it eventually loses what makes it work.

And in the long run, they think I’m bad at my job.

Which is something neither of us can afford.

P.S: Do you think that’s fair?

Zohran Mamdani has Gen Z in a CHOKEHOLD.
And guess who else is desperate for the same thinggg?

A lot of D2C founders :)

So as a personal-branding expert, I made a list of things he’s doing that my founder audience can copy.

Number 1: He positions himself as “one of us,” not “above us.”

Like he’s part of the community, not the leader of it.
So as a founder, he’d never say, “I built a 200-cr startup, you guys don’t understand what it takes,” lol.

Number 2: He is culturally coded and VERY specific.

Because if he tried to be relatable to everyone, he'd end up becoming bland.
So pick your POV:
- Are you a girl-boss female founder?
- Or are you a Bombay hustler?

Number 3: He repeats his narrative until it becomes synonymous with him.

Like being the NYC street guy, or being actually vulnerable but not weak.

A lot of founders are chill in half their content and hustler-bois in the other half… which just confuses their audience.

Number 4: He makes sure to include feelings in every single touchpoint and interaction so people don’t even realise they’re being sold to.

From his tone, mood, sincere ⁠atmosphere that he creates, his ⁠calm confidence or the ⁠emotional resonance

That's largely it from my end. 
What would you add to this?

You can’t daily post.



Because… WTH?

I’m just a week in, and without a proper system in place, I’ve almost missed posting twice already.

It’s so easy when we do it for our clients — with systems, teams, and professionals handling everything.

But as a side quest I’m not paying full attention to, I think I took it a little too lightly.

Not giving up though!

P.S. Tell me a system that actually works for you

I left Bombay with no big plan, just the intention to scale FZK even more and life DID NOT disappoint. 

It’s been a week, and I suddenly have four events lined up, new team members to meet, bigger founders coming in, and honestly… 

I’m getting so much more done now that I’m away from the usual noise.

And it’s not that Bombay slows you down.
Bombay is brilliant.

But it just quietly takes over your time. 

Hours disappear without you noticing, and by the end of the day you’re wondering where it all went.

Right now, the distance is giving me space to think and work the way I’ve been wanting to.

Let’s see where this momentum goes next!

as someone who started building in college at 23,
let me tell you the one thing:

start early.
start before you feel ready.
start even if the idea is tiny, stupid, incomplete.

because the world will hype your degree and your college
but the truth is, NONE of that builds you.

what builds you is messing up a pitch,
losing money on a bad decision,
figuring out operations at 2 am,
and still waking up the next morning to try again.

if you ask me,

i didn’t learn anything life-changing in a classroom.
i learned it on the ground,
in chaos,
and in moments where i genuinely thought i had ruined everything.


so if you’re waiting for a sign or for clarity...
this is it. start. now.

We grew 2x in the last month at the agency.

All because we started cutting off clients who were taking more bandwidth than delivering results.

As an agency dependent on numbers and creativity to show how good we are,
taking on founders who are not consistent or not putting effort into creativity is a liability.

Because neither does that help us pay our bills, nor does it help us put our best work out.

If you're an agency owner, you probably have tons of such stories 
and I'd love to hear what you think.

#agencylife

BUT how do I connect with Gen Z? Especially as a…


“millennial founder” though my content!
 That’s one question I get asked a lot, and let me tell you 3 things:

1. Don’t try to sound or act cool because that lot will smell it from a mile away and call out your bluff.

2. Do all that on your brand page, not your personal brand.

3. And if you do care about them, just know they love people who call a spade a spade…

who’re relaxed and honest and anything but diplomatic, like how founders used to be earlier. 

Even if what you’re talking about is old-school, say whatever you have to with chest and you will attract them.

Try it out, it always works.

P.S: What do you think?

You don’t fix a fuck-up by doing more good things.
You fix it by doing less stupid things.

And this rule applies to almost everything.

When I’m burnt out and my room’s a mess,
my instinct is to go on some self improvement spree

• clean everything
• start journaling
• plan the next six months.

But honestly?
I don’t need to do all that.

I just need to stop adding more chaos.
Maybe start by not throwing clothes on the chair every night.
Maybe just keep the desk clean.

You don’t need to become this hyper-productive person overnight.

You just need to remove the habits that are quietly draining you.

Because “not doing something” and “doing something else” both cost energy.

So if you’re going to spend that energy anyway, spend it on doing less of what’s hurting you…

instead of forcing yourself to do more of what looks good on paper.

P.S: You can apply this to getting fit or ANY other example in the world and it’ll still be true.

as someone who works with 100 crore founders,
i used to think i understood pressure.

i thought the rule was simple:
the bigger you grow, the heavier it gets.

more revenue, more team, more clients…
more stress. obvious, right?

but last year flipped that idea on its head.

because the truth is, growth doesn’t have to choke you.

you can choose to hire right, build systems, plug in people
who carry the weight with you,

so the pressure stays the same, even when the business 10x’s.

that’s why the best founders have a solid personal life
and a solid team at the same time.

one fuels the other.
and without both, the pressure will eventually eat you alive.

#foodforthought

I don’t want to cry in a hotel bed in a bath robe because my husband cheated, and the only person who knows what to say is my 70-year-old intern.

But you’re not nerdy enough to understand it.

P.S: My favourite Instagram trend at the moment.

#theintern

For those of you who don’t know, in the 2 years of running my founder branding agency, I’ve worked with founders like:


- Karishma from Fae Beauty
- Leeza Mangaldas from Leezu's
- Pooja Dhingra from Le15
- Anshita Mehrotra of Fix My Curls 
- Lekhninee from The Indian Ethnic co
- Suchita from The Basics Woman
- Rhea from Poshan

Even shark tank brands like:
-  Freakins
- RepeatGud

And soon founders of PAC cosmetics, Protouch and many more that you can find on our website. 

But because of them, there’s a misconception in the industry that we only work with “well-established” founders.

That’s not true at all.

A lot of these founders actually came to us when they were just starting out, their account was at 0 followers or even completely private.

The only criteria we look for is how deeply invested someone is this:

- their willingness to become a better speaker
- show up on video consistently, 
- focus on craft instead of numbers
-  genuinely put in the effort to make their content better with our team.


That’s it. Nothing more, nothing less.

Hope that helps!

After taking over 100+ paid consultation calls, I’ll tell you what founders who are soon to be creators and vice versa are asking the MOST.

7 times out of 10 its just a doubt rooted in fear.

Fear of being seen
Fear of failing in public
Fear of looking stupid 

And every time my answer is the same…

All of your fears will come alive AND HOW
But so what?

What’s the problem in being seen, failing in public or looking stupid?

Because if you ask me, that looks like a person who’s trying…

which is honestly the kind of founder I’d personally root for as a customer!

Wouldn’t you?

P.S: Tell me honestly!

how i’m upgrading in 2026 as a founder

1/ intellectual life

• look into philosophers, frameworks and thinkers i want to understand better
• read books beyond the genres i like
• invest time in building long-term knowledge i want in economics, history and geopolitics
• publicly share ideas that shape my world view so they can be challenged and • help me think beyond the obvious

2/ creativity beyond content

• learning the craft of writing beyond short-form content
• learn about visual storytelling, color theory and filmmaking
• understand video editing and design as a skill, beyond an instinct

3/ relationship with time
• what i really want my days to feel like
• my long-term pace of life
• a time blocked calendar that reflects my values
• how i want the rest of my 20s and 30s structured

4/ identity outside achievements

• what do i enjoy purely for joy?
• what’s my sense of self beyond my long list of goals?
• what’s my sense of self beyond my long list of goals?
• who am i without output?
• what’s my personality beyond ambition?

5/ friendship as a system
• what kind of friends do i want?
• how can i support my friends’ goals?
• what boundaries do i want in my friendships?

6/ money as a philosophy
• be clear about what’s “enough” for me
• double down on investing
• understand how money relates to time, identity and freedom
• invest into financial literacy

that’s all!
drop something i missed adding :,)
and save this for your 2026
#2026 #newyear

Play the ball, NOT the man.
Is not going to make you money as a founder on social media.


It can get you credibility, sure.

But playing both the ball and the man?

That’s what gets you views AND an advantage over your competitor founder on social media.

What I mean is:

An average founder will, of course, share their personal experiences and expertise to build trust with the audience.

But a more strategic founder won’t let their competitors go unchallenged,
while still establishing their credibility.

And if you don't understand what that really means, you need to hire a professional for your content.

P.S: Do you agree?

If you can’t grow tf up in your 20s…


this YouTube video will help you. 

Because as a founder, if you want to last long, it won’t happen if you’re a lost little puppy all the time.

And Dr. K, in his livestream, basically tackles all the relatable bullshit we do that keeps us from actually reaching our potential.

#reccomendation

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The Battle

Sadiya Mulla

Fiza Kazim

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The Battle

Sadiya Mulla

Fiza Kazim

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fiza Kazim's LinkedIn Performance

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