Hi, I’m Sachin Kamath, an Aerospace Engineer turned Creative Technologist. I’m currently building Neolemon: It's the go-to cartoon storytelling platform for writers and creators. In just 9 months, our two-person team bootstrapped it to $30K per month with zero ad spend. 

Our tools and AI workflows have helped more than 10K creative professionals, including teams at Amazon and PwC, accelerate visual content production. If you want to master the latest Gen AI image and video models and apply them with confidence, check out the AI x Creative Accelerator on Maven.

Sachin Kamath↗️

LesGuessing.com

Emmy-winning Copywriter/CD/ Social–Digital/Data Scientist/ Video|Editor|Motion Graphics/Coder

CreativeAlgorithm.org

I'm a long time LA Copywriter / Creative Director (Emmy winner),  obsessed with using all aspects of Artificial Intelligence and Data Science (Machine Learning, Natural Language Processing, Deep Learning) to make ad creative better. I program in Python, (the lingua franca of Data Science) for web scraping, Exploratory Data Analysis, ML, DL, NLP. I also work in SQL, and JavaScript. And do some Full Stack Web Dev with Flask and the VENM stack (Vue, Express, Node, MongoDB) for deploying ML models & creating "content" web apps. I  shoot video/edit/After Effects (i.e. FAT Data).

Creative Director of AI (freelance) / Emmy-winning 360 Copywriter / Creative Data Hacker

Freelance Creative Director of AI / Emmy-winning 360 Copywriter ( Blockchain-Crypto savvy) 

Chiat/Day, DDB, TeamOne, Deutsch, FCB, JWT, Y&R, Dailey, Kern, Quigley Simpson, G4, Ogilvy, Grupo

You name it, I've done it. As a freelancer, I've worked as a Copywriter in every product category in all types of media, at most every agency in Los Angeles.

Writer (Freelance)

Dailey & Associates

DMB&B/LA   (Darcy)

Writer / ACD on Activision Video Game Account.  Launched numerous video games including many Extreme Sports categories such as the Tony Hawk Franchise.

Associate Creative Director

Suissa-Miller Advertising

Writer / Creative Director on Acura National Brand $100 million account.

Creative Director - Acura National Brand

Seiniger Advertising

Won an Emmy Award for our group efforts on NFL on Fox commercials (Produced over 40 spots).

Creative Director / NFL on Fox

Over 40 MILLION FOLLOWERS! (who identify as Les-bians) Creative Director of Data & AI / Emmy-winning 360°, Full Stack Copywriter / Brand, Digital, Social / Data Scientist|Data Analyst / Video & Editing / Coder

I believe the future of ad creative involves creative people mining and concepting straight from data. 

By going through so many layers, data often gets filtered and lost based on a Planner's intuition and bias. That's not wrong, it's just the process of arriving at a single-minded message. (It's almost always a bad idea to throw away data.) 

(I genuinely appreciate the contribution of Planners & Strategists and have worked with a number of them writing strategies – I love it. But as the era of 72 zettabytes of data expands, it becomes more limited.)

A reductionist view of advertising says that all ads can be thought of ultimately as a joke, a poem, or information. 

Most Planners & Strategists are people who have never written an ad (or a joke). And yet their job is to give creatives insight into what would make a good ad (or joke). 

NO comedian would ever hire somebody who had never written a joke, to write setups for jokes. But in many ways, that’s the ad system currently in place.

By concepting straight from data, creatives can bring a ton of ideas into the strategizing process. 

Be honest, how many times have you worked on projects where the creatives come up with ideas that aren’t directly connected to the creative brief, so the agency then backs into the creative strategy from that work? Why not operationalize that?

I may be the only Emmy-winning Copywriter / Creative Director in the world using Artificial Intelligence (Natural Language Processing / Machine Learning / Deep Learning) along with Python programming and tools techniques from Data-driven Journalism, to turn raw data into advertising strategies, concepts and content. I couldn't do that without having developed a lot of creative intuition over the last couple of decades.

I was Creative Director on Acura National Brand and NFL on Fox for 2 years. I’m a talented and proven writer (with over 20 years as a Freelance copywriter, at nearly every ad agency in LA). I'm also a mashup of a lot of stuff... programming (Python, SQL {some R), Cinematography (UCLA), Photography, Editing (Premiere Pro), Motion Graphics (After Effects/Adobe Animate cc, Photoshop) and some Web Development (Sketch) (Express, Node, MongoDB) and (Flask, HTML, CSS, jQuery, Bootstrap) – the gestalt of which allows me to be a great plug-and-play Creative/Data/Content service for ad agencies, marketers, startups and in-house organizations.

taplio

The Battle

Sachin Kamath↗️

Les Guessing

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