Ever since uni, I wanted to build my own "thing", fortunately, I was given the best piece of advice I'd ever been given, period.

I'm always wary of advice given by others but this guy happened to be the CEO of America's 1st publicly traded furniture company so my ears pricked up.

He said, "Son, your missing 3 key components:

1. You've got no experience
2. You've got no money and
3.  You've got no business losses in the game"

I was DJ'ing at the timing working 12-hour weeks making $1,500, but honestly, he was right I had no clue what "work" was.

He said, "Go work for a start-up, where you control a large majority of the output. Make mistakes on their dime, get your reps. Once you've learned all that, then start your own journey."

And that's exactly what I did. For 2.5 years I worked for a clothing brand as the in-house marketing manager. In that time frame, I made countless mistakes, with countless all-nighters and stacked the chips in my favour. In the end, we took that brand from $503k to $10.8 million in 2.5 years.

From my experience working brand-side, we saw a complete breakdown of the advertising agencies. Their king of spin sales teams, promising the world and delivering sweet FA.

That left a sour taste in my mouth. With my love of brand, building solidified, I wanted the ability to partner with brand builders. People who defied conventionality and saw the "commercial agency" the same way I did broken and unable to provide the experience of a team tailored for their brand's growth.

That is the reason I co-founded thatsgood+ STUDIO and I now get to work with some of the most unique brands in Australia.

We ran all sides of paid marketing. We're a small team and always will be to keep impact high and 1-1 collaboration at the core of TGS.

These are just some of what brands have had to say so far:

“Working closely with the team at Thats Good Studio for over a 2 years has been a dream...Creating an omnichannel paid strategy, helping scale Merchants and implementing creative tech solutions. It’s a relationship that goes way beyond business; we’re glad they’re the team by our side.”

Merchants Of The Sun
★★★★★

"We've been able to grow from 6 figures to 8 figures, with Laura and Sabian's help and guidance far beyond driving and scaling our ads...”

Ringers Western
★★★★★

“We’ve worked with agencies in the past, they didn’t get our brand or the results we needed. TGS has decreased our CAC 5.8x from $162.28 to $27.98. Whilst showing us how to grow our brand for the long-term- guns.”

PlugHub
★★★★★

Like to get a free action plan? Link in bio.

SABIAN .

Mareile Osthus

Co-Founder & CCO @ humii | ex CCO @ THE ICONIC | Zalando

eCommerce experience is a house of mirrors.

You’re buried in 
NPS
metrics
customer focus groups
and many questions....

You’ve got no idea what is actually going on in your ecommerce store and how far off ‘best practice’ you are. 
Plus, you’d love to know where your competitors are winning.
As the in-house eCommerce team, you’re responsible for making sense of it all.

I’ve been there, scaling giants like THE ICONIC & Zalando.
Problem is, there is nothing which makes the end-to-end customer experience transparent and tangible. 

Until there was humii!

At every step of the customer journey, our CX dashboard shows you: 

The friction across 200 data points and 8 dimensions. Yes, we are measuring everything the customer touches on!
How your competition stacks up
What your customers think
The industry benchmarks

Once you deeply understand what your customers expect, you can take action.
What gets measured, gets managed!
Humii combines cutting-edge technology with real human analysis of the entire shopping experience.
The future of online mystery shopping is here.

Check out our Live Demo in the Featured section of my profile.

ABOUT ME

If you made it this far, here’s a few things about me:
I’m pretty funny (for a German)
People come to me for help with getting s@#! done.
I come from a family of Lawyers & Judges (that’s where I finely tuned my bulls#%^ radar)

taplio

The Battle

SABIAN .

Mareile Osthus

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