Ever since uni, I wanted to build my own "thing", fortunately, I was given the best piece of advice I'd ever been given, period.

I'm always wary of advice given by others but this guy happened to be the CEO of America's 1st publicly traded furniture company so my ears pricked up.

He said, "Son, your missing 3 key components:

1. You've got no experience
2. You've got no money and
3.  You've got no business losses in the game"

I was DJ'ing at the timing working 12-hour weeks making $1,500, but honestly, he was right I had no clue what "work" was.

He said, "Go work for a start-up, where you control a large majority of the output. Make mistakes on their dime, get your reps. Once you've learned all that, then start your own journey."

And that's exactly what I did. For 2.5 years I worked for a clothing brand as the in-house marketing manager. In that time frame, I made countless mistakes, with countless all-nighters and stacked the chips in my favour. In the end, we took that brand from $503k to $10.8 million in 2.5 years.

From my experience working brand-side, we saw a complete breakdown of the advertising agencies. Their king of spin sales teams, promising the world and delivering sweet FA.

That left a sour taste in my mouth. With my love of brand, building solidified, I wanted the ability to partner with brand builders. People who defied conventionality and saw the "commercial agency" the same way I did broken and unable to provide the experience of a team tailored for their brand's growth.

That is the reason I co-founded thatsgood+ STUDIO and I now get to work with some of the most unique brands in Australia.

We ran all sides of paid marketing. We're a small team and always will be to keep impact high and 1-1 collaboration at the core of TGS.

These are just some of what brands have had to say so far:

“Working closely with the team at Thats Good Studio for over a 2 years has been a dream...Creating an omnichannel paid strategy, helping scale Merchants and implementing creative tech solutions. It’s a relationship that goes way beyond business; we’re glad they’re the team by our side.”

Merchants Of The Sun
★★★★★

"We've been able to grow from 6 figures to 8 figures, with Laura and Sabian's help and guidance far beyond driving and scaling our ads...”

Ringers Western
★★★★★

“We’ve worked with agencies in the past, they didn’t get our brand or the results we needed. TGS has decreased our CAC 5.8x from $162.28 to $27.98. Whilst showing us how to grow our brand for the long-term- guns.”

PlugHub
★★★★★

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SABIAN .

Head of Investments at Living Hope VC, a faith driven investment fund backing founders in ambitious startups and scale-ups. 

Geography: Europe. Structure: Evergreen fund. www.livinghope.vc

My background is in private equity/growth investing in Australia. For over seven years I invested in founder-owned, founder-run businesses in the tech and tech-enabled services industries. During my time in private equity I worked across the full spectrum of private equity investing: investment, origination and also value creation. I worked in the investment team managing the full end-to-end deal lifecycle. I was also one of two founding members of my previous fund's value creation team which supported founders and management teams directly with international expansion, M&amp;A, and other growth initiatives. During this time I supported partner companies with expansion throughout North America, Europe and Oceania. I completed around ~15 deals in my time in private equity including a number of exits.

Jordan Kuhnemann

LIVING HOPE VC has invested in Flomark Ltd, a UK MedTech company improving one of the most error-prone & manual parts of hospital care: fluid balance (what goes into a patient vs. what comes out). 

Fluid balance issues have a >EUR20bn cost and contributes to ~2m deaths globally each year. 
 
Flomark has started with a nurse-friendly consumable that makes IV flow instantly clear and easy to adjust - and is building toward end-to-end automated fluid monitoring. 
 
We’re especially impressed by CEO Jonathan West: deep MedTech expertise, multiple patents to his name, and very clearly knows what he’s talking about. We’re proud to support him and his team.
 
Invested alongside British Design Fund, Royal College of Art (Innovation RCA) and Imperial College London Enterprise Fund (ICEF).
 
#MedTech #HealthcareInnovation #PatientSafety #HealthTech #VentureCapital Leen de Bruyne #faithdriveninvestor

Partner - Living Hope VC | Investor in European start-ups & scale-ups | Oxford MBA | Ex-PE

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