thats good studio

Marketing Director

Ringers Western

+ Strategy across all leading e-commerce channels
+ Shooting campaigns, lifestyle & product
+ Increasing brand turnover (4x year on year) 
+ Implementing of Shopify Plus partnered platforms
++ Klaviyo
++ Okendo
++ Gorgias
++ SMS Bump
++ Push Owl

Marketing Manager

DHD Darren Handley Designs

+ Content Management 
+ EDM marketing 
+ Product management
+ Product quality control

Junior Marketing

Bond University

+	Use of problem-solving and critical thinking to raise money for the campaign
+	Representation of Bond University 
+	Interacting with Alumni and building rapport 
+	Answering queries, providing history and knowledge of Bond

Annual Fund Campaign Telephone Fundraising Consultant

Australia Post TravelSIM®

+ Analysing and processing refund requests
+ Managing customer accounts
+ Provide mobile technical support
+ Providing feedback on call performance
+ Completing other administrative tasks given by the supervisor

Customer Support Representative

Ever since uni, I wanted to build my own "thing", fortunately, I was given the best piece of advice I'd ever been given, period.

I'm always wary of advice given by others but this guy happened to be the CEO of America's 1st publicly traded furniture company so my ears pricked up.

He said, "Son, your missing 3 key components:

1. You've got no experience
2. You've got no money and
3.  You've got no business losses in the game"

I was DJ'ing at the timing working 12-hour weeks making $1,500, but honestly, he was right I had no clue what "work" was.

He said, "Go work for a start-up, where you control a large majority of the output. Make mistakes on their dime, get your reps. Once you've learned all that, then start your own journey."

And that's exactly what I did. For 2.5 years I worked for a clothing brand as the in-house marketing manager. In that time frame, I made countless mistakes, with countless all-nighters and stacked the chips in my favour. In the end, we took that brand from $503k to $10.8 million in 2.5 years.

From my experience working brand-side, we saw a complete breakdown of the advertising agencies. Their king of spin sales teams, promising the world and delivering sweet FA.

That left a sour taste in my mouth. With my love of brand, building solidified, I wanted the ability to partner with brand builders. People who defied conventionality and saw the "commercial agency" the same way I did broken and unable to provide the experience of a team tailored for their brand's growth.

That is the reason I co-founded thatsgood+ STUDIO and I now get to work with some of the most unique brands in Australia.

We ran all sides of paid marketing. We're a small team and always will be to keep impact high and 1-1 collaboration at the core of TGS.

These are just some of what brands have had to say so far:

“Working closely with the team at Thats Good Studio for over a 2 years has been a dream...Creating an omnichannel paid strategy, helping scale Merchants and implementing creative tech solutions. It’s a relationship that goes way beyond business; we’re glad they’re the team by our side.”

Merchants Of The Sun
★★★★★

"We've been able to grow from 6 figures to 8 figures, with Laura and Sabian's help and guidance far beyond driving and scaling our ads...”

Ringers Western
★★★★★

“We’ve worked with agencies in the past, they didn’t get our brand or the results we needed. TGS has decreased our CAC 5.8x from $162.28 to $27.98. Whilst showing us how to grow our brand for the long-term- guns.”

PlugHub
★★★★★

Like to get a free action plan? Link in bio.

SABIAN .

Juno

Manage a range of paid accounts in the insurance, wealth management, retail, ecommerce, personal insurance, and private health sectors.

-Meta ads
- X ads
- Google ads
- Data analysis 
- Stakeholder engagement 
- Strategy
- PPC
- TikTok ads
- Dashboard creation (Looker Studio)
- Stakeholder engagement 
- Lead Gen

Paid Media Performance Specialist

Epitomic Digital

I founded Epitomic Digital in 2014. The company was originally setup to offer a range of marketing services to various startups around Gauteng, South Africa. 

The company then began specialising in providing only digital and design solutions. We now offer digital marketing and design solutions to companies across Africa, Europe and the USA. The specific tasks I performed include but aren't limited to:

- UI/UX Design (AdobeXD and Illustrator)
- Website design & build (Wordpress, Shopify, WooCommerce) with respective payment & logistical integrations
- Design 
- Startup and business consulting 
- Social media management
- Content strategy 
- Reporting through Google Data Studio & Sprout Social
- PPC across Google, Facebook & LinkedIn
- Data analysis
- Reporting

Freelance Performance Marketing Specialist

Lipaworld

Freelance Performance Specialist

dentsu SSA

Budgeting & reporting 
Campaign setup (Meta - Instagram & Facebook; LinkedIn)
Stakeholder engagement 
Paid activity on Meta and LinkedIn

Performance Manager

Talk360

Managed performance marketing for both local (South Africa) and Global markets. This included but was not limited to:

- Paid ads on Facebook, Instagram, Twitter, Apple Search Ads & Google (new user acquisition and remarketing)
- Reviewing performance with key stakeholders
- Strategy
- Lead gen to drive growth of on-the-ground team
- Data analysis through tools like Google Analytics, Tableau and Big Query
- Driving optimum customer acquisition, customer growth and revenue 

I was also involved in reviewing and actioning the ideal paid approach by key corridor to ensure there was a positive return from existing and new customers.

Performance Marketing Specialist - Global 🌎

Performance Marketing Specialist - South Africa 🇿🇦

YxungSneaks

Content & Strategy

W3TP (We The People)

- Build Discord server
- Strat on Twitter and Discord 
- Build NFT website for project overview, marketing and to drive users to our Twitter & Discord
- Facilitate marketing efforts across a range of channels
- Liaise on key functionality, utility and roadmap
- Facilitate key partnerships for various Web3 and NFT projects

Web3 Strategy, Marketing & Execution

Kadima Designs

I built a design subscription website that integrates popular payment gateway Paypal to facilitate an effortless subscription service for content creators & startups that need YouTube Thumbnails, Snapchat Tiles and other creative elements but don't have the time to create themselves.

Business Development Manager

Kadima Digital Marketing Agency

Social media management
Digital strategy
Website design & build
PPC account setup & management
NFT project management

Digital Specialist & Web3 Business Development Manager

GinjaNinjaPR

As digital marketing manager at GinjaNinjaPR my duties include facilitating the digital marketing activities for a range of GNPR clients. These include but are not limited to: 

- Social Media Management 
- PPC 
- Website Design & Maintenance 
- Strategy

Digital Marketing Manager

Senior Performance Marketing Specialist & Consultant with Global Experience.

I am a passionate and driven startup and digital marketing enthusiast. Having been involved
in businesses of all sizes, from startup to listed entities, I have gained many valuable skills
across a range of business functions: graphic design, social media management, client
relations, digital marketing channels, identifying market opportunities, and reporting on the performance of campaigns and business as a whole. 

More recently I have found a passion for analysing performance of campaigns to see where growth opportunities may lie. I continually look for opportunities to upskill and challenge myself both intellectually and professionally. 

This has granted me the opportunity to develop a passion and strength in marketing - both digital and on the ground. 

taplio

The Battle

SABIAN .

Christopher Els - Performance Specialist

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