Sabeeka Ashraf

Client Manager at Pivot | Mischief Maker | Copywriter

I’m fascinated by the human mind. 

So I'm letting my curiosity get the best of me and sharing how the human mind shapes the way we move through business, money and everyday decisions. 

Because once you understand the mind, nothing feels random anymore. 

You (& your business) will be forever thankful. 

And in my spare time?
Genius. Billionaire. Playboy. Philanthropist. 

Ps Drop me a DM and say hii

(I only bite if you pitch me)

Client Manager

Turning content into paying clients for busy service-based business owners 💰 Focus on growing your business while I grow your LinkedIn presence

2 million posts, articles, and videos are published on LinkedIn every day.

I make sure your post is the one that stands out and resonates with the right people.

I work with founders, CEOs, and business owners running 6+ figure service-based companies to help them leverage LinkedIn to its fullest potential.

Building a personal brand is relatively easy. 

I make sure it compels the right people and turns your content into paying clients. 

Some of our client wins ⬇️ 

✅ Closed more than 8.000€ in 2 months
✅ Go from 0 to 9 clients in 4 months
✅ Grow from 4.000 to 10.000+ followers in less than 6 months
✅ Attract an inbound inquiry for a deal worth £30.000+ in less than 1 month 
✅ Sell out an in-person conference to over 120 attendees
✅ Book 3 discovery calls in less than 72h after publishing profile changes

Here are two ways how I can help:

1️⃣ LinkedIn Personal Brand Amplifier 

Outsource your LinkedIn to us, and we’ll take care of it all. 
From strategy to content creation, community growth, and engagement. 
You focus on your business, we focus on making you stand out.

2️⃣ Corporate LinkedIn Workshops 

Half-day or full-day tailored group workshops
Showing your team how to leverage LinkedIn effectively to build an irresistible brand
Helping your team to connect with decision-makers, and drive business growth

Ready to talk?

Book a call via the link in my featured section or DM me "2 million" 

---

You can also book me as a speaker to share my insights on building a personal brand on LinkedIn that gets results.

Send me an email to viktoria@vjancurova.com

Viktoria Jancurova

If I see 3 people being interviewed live, and only the man is speaking, I’m leaving.

The interviewer (man), 1 man, 2 women.

I thought it was a good balance, and I was curious to hear the insights. There were 3 people considered “leaders” in my industry, and I was itching to learn from them ALL.

30-minute interview.

15 minutes in, and all I heard was the man sharing his knowledge. He was a good speaker, I’m not saying otherwise. But he wasn’t the only person in the room with experience and expertise on the topic.

Since he answered the first question, the following questions were directed at him. Again and again.

The two women stayed silent.

Whose fault is that?

→ Should he be the one distributing the questions and asking people by name to answer?
→ Should the loud man redirect the questions to other speakers?
→ Should the women jump in and speak up?

Listen, I’m not here to judge and make bold conclusions.

But women's voices have been silenced enough. That’s all I’m going to say.

If you’re an interviewer, please give the women a chance to share their perspective.

If you’re a man on a panel with other women, give them the opportunity to express their point of view or to add on to what you said.

And if you’re a woman on a panel that is dominated by a man, speak up and use your voice.

Viktoria Jancurova 

Turning content into paying clients for busy B2B leaders 💰 Personal Brand done-for-you 🎤 Speaker | LinkedIn Marketer

2026 is the year when everyone competes for trust. Here is what’s working ⬇️

Trust recession is real, and as a founder in charge of your marketing, you probably felt it too.

Know - Like - Trust → 3 key factors in marketing.
But trust is becoming harder and harder to earn.

Buyers’ behaviour has shifted. It’s no longer enough to show up in the right places with the right trigger words.

Consumers don’t buy the same way they used to.

The options in the market are overwhelming.
With AI, anyone can show up online with mediocre copy.
And it seems that anyone can offer a solution to consumers’ problems.

So how in the world can you stand out?

1️⃣ Nobody can be you.

Your stories are yours to tell. There isn’t a single person out there who will have the same experience as you, the same learnings as you and the same opinions as you. Only you do. And only you can tell the stories in your own words. Originality. You are the product for sale as much as your irresistible offers.

2️⃣ Show up in spaces where your target market spends their time.

A networking group that you know is filled with your dream clients. Spaces where your dream clients search for answers. Message directly to the person who looks like the perfect fit as a client and start a conversation. Simply get in front of people. Keep showing up in different ways, so you become the first person they remember when they need to solve their problem.

3️⃣ Stop trying to be clever. Be the person who goes in-depth.

AI can do the clever bit. It can create witty metaphors and word plays that go straight to the point. But the problem is that 9/10 times, short, snappy, to-the-point posts only scratch the surface. The substance, the real answer, is missing. Pick 1 post a week in a format you prefer and go in-depth. Video, newsletter, article, blog… Spend time on one when you can. These will become your assets, positioning gold and trust builders.

The simplest way to become trusted is by reducing the noise and getting strategic.

The views on your viral post don’t matter.
Real attention from potential buyers is the currency that matters.

Sadly, that can’t always be measured by the flashy “impressions” or “engagement” numbers. It’s measured by the quality of conversations you’re having in different spaces and by the number of people who are sold on YOU.

Have you felt the trust recession this year?
What changes have you made to your marketing strategy to fight it?

I’ve been running my business full-time since 2023, yet I still struggle with my productivity.

The problem I have is that I’m too hung up on the stereotypical workday.

You start work at 8-9 AM, you take a lunch break and finish between 4 and 6 PM.

Every working hour is supposed to be productive.
I know it’s impossible, but I still tried SO HARD to do it anyway.

Ignoring the energy levels in the morning.
Ignoring short breaks because who needs breaks, right?
Personal appointments? They’d ruin the whole day for me because I’d frustrate myself for no good reason.

So I tried something last week.

Gym session in the middle of the day.

Before, I’d only go to the gym in the mornings before work or during the weekend. Don’t get me wrong, I do love a morning session, but that wasn’t the reason why I did it.

I forced myself to go so I could prove to myself that it’s ok.
The day isn’t ruined because I took a break.

The opposite!
I got a second energy spark that day in the afternoon BECAUSE I went.
I took a break and did something for myself and my health.

I’ve been in the entrepreneurship world for a while, but I still need a reminder that I am in charge.

I can, in fact, take a break. Scratch that, I NEED a break.

It’s well known that people can’t be productive for 4 hours straight every single day.
As much as I wished to be an exception to the rule, I’m not.

What is something you did recently that reminded you that you are in charge of your business?

Everyone seems to be optimising their content for the goldfish-like attention span.

But doesn’t your audience deserve more?

The short-form content has its place. It can be a powerful tool to get people through the door. I’m not arguing against that.

The problem comes when you realise that not every visibility piece should be optimised for the masses.

This is what’s often forgotten in marketing.

People think of marketing as a numbers game. The more the better. Well.. not always.

Think back to the last time you invested in a service you found online.

Here’s my experience:

I saw multiple short-form posts on LinkedIn.

It kept hitting the right pain points, but I didn’t quite get the answer I was looking for.

Yes, I saw their client win. I saw a little about the process. I could feel the personality of the founder.

But I was nowhere near investing money into the service.

All I was left with was curiosity.
The short-form content wasn’t enough to convert me into a client.

Once I was in the “inner circle” and curious, I made the decision to find out more.

I watched the in-depth videos the service provider shared.
I joined a masterclass.
I signed up for a newsletter.

Craving more made me take the action to go a step further. I was on a journey to dive deeper.

If all I had seen were short, clever snippets, I would never spend my money with this person. I’d probably like the person, maybe even feel like I knew what they were about, but I wouldn’t trust them enough to spend my money on their services.

Your audience is very similar. They want more. They need more to make a decision to buy.

Optimising all your content for the goldfish attention span will leave you with goldfish.

Audience that’s curious but swims away before thinking twice.

How are you making sure this doesn’t happen to you?

Your featured section is the most underestimated part of your LinkedIn profile.

And most people are wasting it.

Featuring your best-performing posts?
Nobody cares 🤷‍♀️

It screams "Look how great I am!" and your dream clients aren't there for that.

Your featured section has one job: get the right people to take action.

Link your lead magnet.

Your newsletter.
A page where they can book a call with you.
Your client testimonials.

Your potential clients land on your profile looking for a reason to trust you and work with you.

Give them one.

Stop filling this space with content.
Start filling it with conversion.

→ What do you currently have in your featured section?

Every marketer has had this moment: staring at dashboards that don't tell you what to do next.

You know your campaigns are working.
You just can't prove which ones.

You're hitting your KPIs.
Engagement is growing.
CTRs are high.
Buyers are taking action.

BUT...
You're constantly trying to piece fragments together that don't quite fit.

Google says one thing.
LinkedIn Analytics says another.
Your CRM tells a different story entirely.

The question "What's our best channel?" shouldn't be this hard to answer.

This is exactly what the 2026 Marketing Intelligence Report by Funnel addresses:

How leading marketers are solving the data fragmentation problem and moving from guessing to knowing.

Get your free copy of the report here: https://lnkd.in/e2Q7qkqn

What's the one marketing question you wish your data could answer clearly?

Brand partnership • Turning content into paying clients for busy B2B leaders 💰 Personal Brand done-for-you 🎤 Speaker | LinkedIn Marketer

Twice a year, we take the smily faces from Zoom to Manchester to the Content To Clients (C2C) live.

One room.
Filled with brilliant business owners.
Full day of workshops and interesting presentations.

Our Zoom meetings are fun. But every time we bring the team and our clients together, the energy in the room is something that can’t be measured.

Seeing people smile at each other and chit-chat at the coffee table.
Seeing people hug as they come to the room.
Seeing people help one another during an exercise.

Can’t wait to see you all!

One hour together, and Carla Read now has a 90-day LinkedIn strategy without the guesswork.

Carla is an HR consultant for small businesses. She’s an expert in her field, and she wants to be seen as one in her niche on LinkedIn.

Her goal was simple: Position herself as a go-to solution for her target market.

What I loved about her approach is that she didn’t go out there trying to figure it out on her own. Instead, she invested in a clear strategy.

In 60 minutes, we covered:

✅ What content should she be posting
✅ How to engage her target market beyond surface-level comments
✅ Where to find the right people
✅ How to start conversations that lead to conversion

The session was EXACTLY what it says in the title.
It was a POWER HOUR.

It was fast-paced, focused and intensive. And now she's got a LinkedIn strategy that is personalised to HER business.

If you would like to book your Power Hour, message me “PH” and I’ll share all the info with you.

The average show-up rate for free online events is between 30% and 60%.

That means that around 70% of people who signed up won't even show up 👀

Most people are trying to fix the wrong problem.
They focus on getting more sign-ups when the real work happens after.

In my article, I'm breaking down exactly how I use LinkedIn to get more eyes on my events, fill my sign-up page, and actually get people to show up live.

Do you run online events regularly?

Before you dive in ➡️ Download the free LinkedIn Event Set-up Checklist ⬅️ Masterclasses, webinars, workshops, sprints and challenges - all brilliant 

Open article: Get the most out of your online events by Viktoria Jancurova • 5 min read

When we started hosting the Screw The Small Talk networking events with Karis, I had no idea what to expect.

Our first session in January was a test.

We got great feedback from founders who joined us, so we agreed to run another session in February.

February’s session was even better!
Everyone who joined laughed.

No topic was out of line (if you know you know 😂) apart from the weather discussion, of course.

And most signed up for March’s session ON THE SPOT.

Since then, people who joined us have invited their friends.
I get messages asking me when we’re running the next event.

And people are ACTUALLY excited for a bit of fun and for REAL conversations with other founders.

If you’d like to know what Screw The Small Talk is all about, register for our next event!

18th of March, 12 PM (UK)
https://lnkd.in/ew2MTWdf
30 people already registered! 🔥

taplio

The Battle

Sabeeka Ashraf

Viktoria Jancurova

Followers

Posts

Engagements

Likes

Performance ScoreViktoria Jancurova's LinkedIn Performance

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taplio

The Battle

Sabeeka Ashraf

Viktoria Jancurova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Viktoria Jancurova's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreViktoria Jancurova's LinkedIn Performance