Sabeeka Ashraf

The Client Acquisition Club

Community Manager

Ghostwriter 

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Social Media Manager

Birmingham City University

Accepted into the pilot scheme which paired me with 1st year students who were also studying Law but failing to pass modules. I opted for 1:1 sessions and organised: sessions, resources and was responsible for reporting back to the faculty. 
 
• Created specialised action plans for 3 under-achieving students setting objectives via 5 monthly targets, resulting in 100% progression into 2nd year.

Student Academic Mentor

I was responsible for holding our 7 elected Executive Officers to account, evaluating their actions and results in quarterly meetings. 

• Analysed and annotated submitted quarterly reports attaching detailed constructive feedback

• Initiated discussions regarding EO decisions ensuring proposals aligned with the 3 year strategic plan for the 23,000 student members

• Made recommendations regarding: Marketing/Engagement/Awareness/Campaigns

• Resolved conflict between EO, providing practical solutions to allow for more transparent communication and cooperation

• Streamlined evaluation process, increasing time in meetings to gain further insight and provide recommendations to Officers’

Scrutiny Group Panel 

Client Manager at Pivot | Mischief Maker | Copywriter

On January 8th my "one day" became DAY ONE ...

7 days earlier I downgraded my life into a suitcase. 
Hugged my family goodbye. 
Rushed into an Uber. 

Brain and body in overdrive. 

*Frick. I need to write a linky post about this* 

That afternoon I boarded my one-way flight to bangkok. 

No plan. No return. No looking back. 

We all reach a breaking point where we don't want to die wtih regret,  We know that we deserve more. That it's now or never. 

They say fear kills more dreams than failure ever will. 

I used to relate to that. Not anymore. 

I'm typing this live from Georgetown, Penang (A UNESCO world heritage site) 

Staying true to my vision I never looked back. Leaving an easy life FOR the struggles, growth, challenges. (David Goggins is my spirit animal hehe)

In the last 2+months I've shed dream killing identities. 

- fear of failing (reframed what I view as 'failure')
- fear of success (worked though my self sabotage streak etc)
- fear of being seen (started creating & posting content on socials)

It hasn't been easy... 

Doubts. Fears. Getting over the cringe haha. 

But action + exposure = small wins that grow your confidence. 

And this season is all about building AND winning. 

At this current time I'm obsessed with telling my own story on my socials. (We all have something to share right?) but we convince ourselves no one will listen. 

That's false. 

You just need to know HOW to deliver it. 

Anyways enough life story from me lolz

Here's how I fund my dream$ + help you build yours : 

I'm incredible at building relationships. 

And I can lend my top tier unmatched skills to you (DM me yourself to see it in action)

If you've launched a membership/community but it's turned into a retirement home instead then you need me to bring it back to life. 

Community management is time heavy and you need to keep on top of your members wants and needs. Oh and injecting vibrancy into it too! 

Thankfully for you, I love all that stuff!! (

DM if you need a hand. 

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Client Manager

The Final Code

Operations Manager

Zarkini Media 

Lead Generation

The Exodus Generation

- Audited existing Google Ads Campaigns to find issues and optimize performance.

- Restructured ad groups, keywords, and ad copy to maintain Google best practices.

- Conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, increase conversions, and improve quality score.

- Tracked search engine traffic, bounce rate, and conversion rate to monitor the website and analyze data through Google Analytics 4.

- Built out new Google Ads Campaigns using proper account structure and best practices.

- Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

- Increased relevant traffic through keyword analysis and optimization.

- Used Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.

- Optimized landing pages to improve Ad Quality Scores.

- Used the Keyword Planner to write the best headlines and descriptions for responsive search ads.

- Tracked KPIs and tested and iterated to achieve the best conversions.

- Constantly learned and implemented strategies to achieve real results.

- Used Google Analytics to evaluate search campaign performance and website traffic.

- Optimized landing pages for lead conversions using lead capture form.

- Utilized external tools for optimal keyword research (SemRush, Spyfu, and Google search box/recommendations).

- Used Google Analytics, SEM Rush, and Ahrefs to analyze campaign performance and develop strategies to reach growth targets.

Google Ads

JobPrepped

- Learned to manage and optimize Google Ad Accounts: implemented proper account structure.

- Learned to create and optimize copy for landing pages and PPC ads to increase conversion rates.

- Learned best practices for all social media platforms

- Learned best practices for email marketing.

Digital Marketing Bootcamp

𝐆𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟖𝟎𝐤+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬.


Utilized Instagram accounts to maximize reach and conversions. My roles have ranged from content creation, scheduling posts, and growth strategies.

Freelance Social Media Manager

Digital Strategy | PPC | Digital Marketer

My digital marketing journey began running eCommerce sites linked to large Instagram Theme Pages with 70k+ followers.

 I later explored paid ads and liked it.

New to the ad industry, I'm eager to showcase my potential! 

I'm here to ease your advertising stress, tailoring strategies to meet your goals, whether it's boosting sales, increasing website traffic, or enhancing brand awareness.

For me, effective advertising isn't just about reaching the right people; it's about crafting compelling stories that resonate emotionally with your audience, leaving a lasting impact.

Why Should You Hire/Work With Me:
🤝 I'm Tenacious
🤝 I believe in hard work and execution of promises. 
🤝 I'm very Data Driven and believe in handling your Marketing Budget as if it were my own.

- 𝕴𝖆𝖓 𝕷𝖔𝖕𝖊𝖟

taplio

The Battle

Sabeeka Ashraf

Ian Lopez

Followers

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