Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

Paperboy Marketing

National Door Hanger and Flyer Distribution Services

Business Owner

Our Town America

Franchise Owner

Pumptec

General Manager

VP of Marketing

Butterfly Recruiting 🦋 

Managing Partner

CAMS-care // treat suicide risk

Director of Marketing Strategy

Kelly Enterprise

Marketing Manager

Tracy Kelly Consulting, Inc

Fractional Marketing Leadership

Freelance Marketing Consultant

Celarity

• Established and built long-term relationships with clients across diverse industries, including marketing agencies, medical device and healthcare, finance and banking, professional services, manufacturing, and retail and e-commerce
• Initiated and implemented client contracts to ensure a smooth transition in finding the right talent for their needs
• Understood client business needs and provided our recruiting team with the information required to bring the best talent to our clients quickly
• Collaborated with our marketing team to provide clients with valuable salary insights for over 100 marketing, creative, and digital roles

Client Experience Manager

• Monitored marketing, creative, and digital staffing trends in Minnesota and beyond
• Built a network of high-quality marketing, creative, and digital candidates who could be matched with new, exciting client opportunities
• Met with and screened candidates to understand their career goals, personal values, and the types of roles that would be a good fit based on job requirements, openings, and fit within client organizations
• Facilitated the job offer process with candidates and helped articulate employment terms and conditions

Marketing Recruiter

Hook Agency

• Created & implemented sales process, trained others how to sell
• Brainstormed marketing ideas for company and clients
• Helped grow team from 6 people to 18 people
• Grew social following from 2K to 16K
• Led company trade show initiatives
• Wrote sales & marketing blogs

Worked with clients in construction, home services, health care, medical device, med tech, Software as a Service (SaaS), legal and media. Offered WordPress website design and development, Search Engine Optimization (SEO) and Google Ads (Paid Media + PPC).

Director of Sales And Business Development

Rocket55

• Attended marketing events and helped organize an event with Google
• Met with potential clients to learn marketing goals
• Helped develop strategy recommendations
• Created proposals and closed deals
• Outbound prospecting


Helped marketers and business owners grow sales with a suite of digital marketing services including WordPress websites, Search Engine Optimization (SEO), Paid Media (Google Ads, Facebook Ads, Paid Social, Amazon Ads, Programmatic), Organic Social Media Management, Amazon Management, Branding, and Marketing Strategy.

Worked with small, medium and large companies in both B2B and B2C. Clients in Software as a Service (SaaS), Entertainment, Engineering, Manufacturing, Retail, Banking, Insurance, Credit Unions, Architect (AEC), Higher Education (University), Senior Living, & Startups.

taplio

The Battle

Ryan Ruud

Tracy Kelly 📬

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