Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

Blattner

Sr. Internal Communications Business Partner

Various Print and Online Publications

Freelance writer for numerous online and print publications including IQ Magazine (Initiative Foundation), Enterprise Minnesota Magazine, Tri-County Health Care News, Lakewood Health Systems News and Thirty Two Magazine.

I have also covered the cleantech business world for many prominent green news sites since 2006, starting on my own personal site MariaEnergia.com and expanding to EarthandIndustry.com, Ecopolitology.com, and GreenOptions.com. My writing has earned invitations attend and cover national events by the Clinton Global Initiative, the American Wind Energy Association and the American Petroleum Institute.

Contributing Writer (Various Publications)

WorkationWoman.com

I'm the author of Next-Level Digital Nomad: A guide to traveling and working from anywhere (even with kids and a day job). The stereotype of a digital nomad is someone young, unmarried, with no kids and no mortgage. A workation – a blend of “work” + “vacation” – takes the idea of being a digital nomad to the next level.

For me and my family, workations allow us to travel for longer periods of time than we could normally afford to if we were just taking a vacation. We get the best of both worlds: The chance to see the world while still earning money while doing it!

I also run WorkationWoman.com, a site with ideas and resources for families that want to temporarily travel and work around the world without quitting their day jobs or significantly uprooting their lives. Learn more at www.workationwoman.com

Workation Woman, Author

Two Rivers Communications

B2B Content Strategist/Writer and Marketing Consultant. My skills and services included:
- Business writing, including website copy, articles for publication, white papers, case studies, video 
  scripts, marketing materials, sales presentations, speeches, magazine feature articles and more. 
- Social media strategy, management and execution - I managed the social media presence for more 
  than a half-dozen clients, ranging from a new non-profit to a division of a publicly-traded 
  corporation. 
- Branding and strategic communications, including overall communications strategy and re- 
  branding/name changes. 

Particular focus areas and experience: Technology, supply chain/logistics, sustainability and renewable energy.

I've worked with business, nonprofit, government, and corporate clients of all sizes. I'm a skilled, strategic, and exceptionally reliable extension of an organization's marcomm team.

Owner

Women's Leadership Fund

The Women's Leadership Fund aims to accelerate the number, effectiveness, and impact of women in organizational leadership roles in rural Central Minnesota. We're an all-volunteer effort and a partner fund of the Initiative Foundation. 

Learn more about what we do! https://womensleadershipfund.org/

Co-Founder and Co-Chair

Tunheim

I specialized in sustainability and energy communications, as well as online/social media and B2B media relations. I managed account revenues of more than $300,000 worth of business-to-business, energy, nonprofit and public affairs clients.

Account Manager

Fresh Energy

Media relations and strategic communications for nonprofit clean energy clients across the Upper Midwest.

Media Relations Coordinator

Internal communications business partner at Blattner Company, helping it grow, evolve, and lead the way to a clean energy future. Loves to uncover how things work and what makes the world run. +20 years’ marcomm experience in renewable energy, B2B tech, and supply chain industries. 

For 12 years, I was self-employed as a sought-after B2B marketing consultant, content strategist and writer. Ghost-wrote articles for C-suite leaders that appeared in Forbes, Entrepreneur, and dozens of trade publications. 

Volunteer work focused on the environment and on women and economic development in rural Minnesota. Appears as a riveted audience member in the Oscar-winning film “An Inconvenient Truth."

taplio

The Battle

Ryan Ruud

Maria Surma Manka

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