Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

Clearsense

Clearsense is powering the innovation of tomorrow with cloud-based, AI-enabled, healthcare analytics & data management solutions.

Created robust digital, public relations, and traditional media strategy for over 870% growth in brand impressions, visibility, followers, and clicks within the past six months. 

Strategically rebuilt marketing department to be ABM-focused with product marketing methodologies, leading to 370% growth in the department with pipelines of $20M in Salesforce and Pardot. 

Worked to make tangible outcomes from services and products by utilizing case studies, whitepapers, infographics, and patient-forward communications, leading to over 1200% growth on social media in under 12 months. 

Point of contact at over nine industry events--up to 5x/year--with over 20M attendees for public relations, building partnerships with healthcare associations, podcasts, media, and more. Events include HIMSS, VIVE, CHIME, and more.

Director of Product Marketing

Committed to leading transformation in healthcare, Clearsense® creates a data journey, all the way from number to key insight. Cloud-based, AI-enabled, and HITRUST-certified, the platform of data solutions ensure data governance, implementation, and analytics are rapidly mainstreamed while remaining scalable and secure. Driving faster outcomes in clinical, financial, and operational environments, Clearsense is powering the innovation of tomorrow—right now.

Director of Marketing 

GirlmeetsGeek

15+ years of marketing leadership including leading strategic, multi-tier campaigns in digital and traditional media. Project-management-focused with experience in speechwriting, PPC advertising, earned media, placed media, public relations, and analytics.

Portfolio includes work for Be The Match, GlaxoSmithKline, Boston Scientific, Immersive Van Gogh, Banksy, Aveda, Lifetouch, Home Depot, Charities Review Council, Fairview Systems, Fed-Ex, Miracle-Ear, UV Vodka, PetCo, AMEX, The Presidential Library, Star Tribune, Augsburg College, Global Horizons for Women, Buzzy, Best Buy, Foreverence, College of St. Scholastica, Target Corporation, Regus, and more.

Recruited by the White House Public Affairs Office of Volunteerism for the Director of New Media position and helped solidify President Obama's administration's position on social media within volunteerism and engagement. 

Over 15 years of experience in copywriting and corporate communications for executives, sales teams, human resources, and marketing. Fluent in Asana, Monday, Salesforce, Adobe products, Illustrator, Hive, Trello and Workfront.

Proprietor / Founder

Ewald Consulting

Strategic Management of over 18 client accounts, leading a team of communications, graphic design, and account executives to help Ewald experience 206%  average account growth in just seven short months. 

Created one-of-a-kind dashboard for each client that allowed significant cost-savings of staff time and hiring, estimated at $30k, yearly as well as automation of analytics, mentions and more.

Point of contact for developing membership and B2B campaigns around highly-technical clients including concrete repair, magnesium alloy, physician recruiting and value analysis.

Point of contact for scripting and producing client videos (both on-site with vendors) and with third-party applications.  

Thought leadership around MARCOM best practices including analytics, scripting, retargeting, digital ad campaigns, SEO, retargeting, email marketing and dashboarding.

Director of Marketing

SMCpros

Defined and implemented launch strategy to create 300% continual year-over-year growth for the agency. Refined all processes, (H.R., accounting, operations,) to meet industry best practices and attract capital to the business.  

Implemented and oversaw financial and accounting audit to benchmark better budgeting and offer cost-savings, realigning company budget for 250% growth in 2013. 

Handled all public relations, allowing for placement of leadership on local news and national outlets: Fox, CBS.

Created National and State labor-law compliant ATS system, involving capture of resume, EEO compliance, and privacy best practices as well as developed recruiting procedures and handbook policies.

Handled full human resources audit ensuring compliance with National and State labor laws, as well as utilized self-developed dashboarding system for each employee’s training, payroll, and engagement within the company.

Director of Human Resources// Operations // Air Traffic Control

NCCC / ASHA

First founded in 1996, The National Cervical Cancer Coalition (NCCC/ASHA) is a growing coalition of people battling cervical cancer and HPV related issues.

Midwest Chapter Leader

Normandale Community College

Professor: Communications and Social Media

Girls In Technology - Minneapolis

Girls in Tech Minneapolis is a social network for women in technology based fields focused on connecting, educating and empowering. We join together to help each other learn, grow, and excel.

Girls in Tech is a global social network enterprise focused on the engagement, education and empowerment of like-minded, professional, intelligent and influential women in technology. As young women with the capacity to inspire, we made it our personal desire and passion to create and sustain an organization that focuses on the collaboration, promotion, growth and success of women in the technology sector.

Chair of Education

Star Tribune

Click below to "Published Materials," to see columns.

Columnist: Jobs Section

State of Minnesota

Hand-picked to facilitate new workshops and develop State curriculum on Social Recruiting and Job Search. Promoted within three weeks to developing curriculum for five separate workshops and working with MFIP clients on the DWP, (Diversionary Work Program) at the Bloomington South Hennepin Workforce Center.  

Class curriculum and teaching included:  Creative Job Search, Social Media for Job Search, What Recruiters want you to know Networking, Resume Writing, Interviewing Skills, Money Management, and MFIP coursework. Co-authored  2010 National Creative Job Search Manual and moderated and facilitated the DEED/Whitehouse MN Job Summit

Freelance Writer and Workforce Center Facilitation and Resource Professional

Target

2007 Meeting Planning and Execution Excellence Award Recipient   

Introduced and facilitated Six Sigma methodologies and best practices to team during transitional and re-occurring projects. Trained team on OSHA project involving a quarter of a million dollars savings with proactive insight and best practices.

Risk Management Administration & Marketing

From Be The Match to Home Depot, The White House Office of Public Affairs to American Express, Kate-Madonna Hindes has spent almost two decades leading corporate communications strategy that elicits both emotion and action.  Quoted in the New York Times, London Times, People Magazine, and ABC News, Hindes has built a portfolio of elevating individuals, brands, and nonprofits. Notably, she sits on the board with NASA at The Mars Generation and is a former Chair at Breast Cancer Action. As the Director of Marketing at Clearsense, Hindes catapults strategy into words and words into a better outcome for patients all over the globe. As a multiple-time cancer survivor, Hindes is living her passion for health equity out loud, every day.

taplio

The Battle

Ryan Ruud

Kate-Madonna (Hindes) Quast

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