Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

Heroic Productions

William Shakespeare wrote, “All the world’s a stage, and all the men and women merely players”. These wise words, written in 1599, are even more relevant in the complex and technologically advanced world in which we live today. 

Think about it this way. When your brand shows up in the world, do you realize the brand, just like a human being, has its own time and place on the proverbial stage? Do you think about the role it plays? How it interacts with people? And, upon the stage, how does it move people to action? 

The interaction between a brand and its audiences may take place in any number of places: on a retail floor, inside a conference room, at a corporate event, or on a website, just to name a few. These places of engagement are the stages upon which the brand shows up.

Since 2004, the team here at Heroic has been supporting live event production with award-winning video, audio, and lighting - critical components that make or break any live production. In 2020 we added high-impact virtual production and Speakers & Entertainment to our core capabilities. In 2021, Heroic Productions emerged as a complete, creative production partner helping our clients from strategy, creative, production, through run of show.

In my role at Heroic, I help our clients design and execute their brand experiences upon the stages that are most important to them and their audiences. 

“All the world’s a stage”, indeed.

VP Client Brand Experience

Denamico 

Vice President of Client Engagement

Star

As Director of Brand Strategy, I had two primary responsibilities. 

As a member of the business development team, I focused on discovering and closing new business opportunities to meet the financial goals of the company. This involved general prospecting, networking, and consulting. Target prospects included brands that see value in the principles of experiential marketing and using physical experiences as part of their marketing strategy. My clients' projects ranged from large branded events, corporate interiors, retail environments, brand activations, and exhibits. Keys to success in this role included the ability to uncover new opportunities, consult on the fundamentals of branding and experiential marketing, scoping projects, selling value, and premium execution. 

The second area of responsibility included leading and managing the overall brand strategy and marketing effort for STAR with the Marketing Manager and Marketing Coordinator as direct reports. In this role, I led development of the yearly marketing plan that included content development, social media, and events.

Director of Brand Strategy

Star is a creative agency that specializes in strategy, design, engineering, fabrication and installation of branded environments and experiences. I worked closely with companies of all shapes and sizes to infuse brand strategy and design into physical and face-to-face marketing opportunities.

Sr. Account Executive

Capsule

At Capsule, our network relationships are one of our most valuable assets. We have grown our business by doing great work with great people. I focus daily on nurturing those relationships and promoting the amazingly talented creative team here at Capsule.

Director, Client Experience

The Nancekivell Group

The Nancekivell Group was best known for its expertise in investor communications. Joining the TNG team was a deep dive into the world of corporate communications and annual reports. My role focused on maintaining their impressive list of Fortune 500 and Fortune 100 clients as well as growing the client base as SEC regulations changed the landscape of public company reporting. During my time at TNG, I excelled at selling the intangible qualities of design and branding. I was with TNG for two years and helped increase billings for the firm each year.

Director of Business Development

Designwrite Advertising

After leaving Duplication Factory, I was excited to join DW Advertising in a business development capacity. Working with a great team with expertise in direct mail and direct response TV, we helped clients including Select Comfort and SunSetter Awnings increase sales and build their brand. Barb, Steve and Keith, the partners of DW are experienced and passionate about their clients and projects. It was a pleasure to work with them.

Director of Sales

Duplication Factory

In my role as Account Executive, I was responsible for managing and growing Duplication Factory's business from the Northeast territory of the United States. Primarily focused on advertising agencies and large, corporate marketing departments, I promoted the merits of one-to-one video direct mail and complete fulfillment services. My clients included Entertainment Weekly, IBM, Young & Rubicam, Bozell Worldwide, Reader's Digest and Wegman's, amongst many others. I was an active member of the Direct Marketing Association.

Account Executive

With over 25 years of experience in branding and marketing, I am passionate about helping brands create memorable and impactful experiences for their audiences. As the VP of Client Brand Experience at Heroic Productions, I work with a team of strategic, creative and technical professionals who design and produce events that showcase the brand's story, values, and vision.

Whether it is a corporate event, a retail floor, a conference room, or a website, every interaction between a brand and its customers is an opportunity to inspire, engage, and move them to action. That is why I apply the principles of experiential marketing and design thinking to solve complex business challenges and deliver innovative solutions.

taplio

The Battle

Ryan Ruud

Kitty Hart

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