Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

World Wide Technology

Consulting Systems Engineer

Senior Solutions Architect Enterprise Networking

Comm-Works

- Lead Wireless Network Engineer for a team of three engineers.
- At Comm-Works we supported our customer base in the retail industry primarily focusing on wireless technologies including: 
    - Wireless Site Surveys
    - Wireless Designs (Active/Passive)
    - Troubleshooting / Support
    - Deployments

Sr. Wireless Network Engineer

Target

Accomplishments as part of the Wireless Engineering team:

- Effectively designed, deployed and maintain distribution center wireless networks at all Target facilities across North America. 
- Implemented new monitoring and management tools and procedures to ensure stability and standardizations across all wireless platforms.
- Developed automation processes for inventory tracking and ticketing systems
- Designed and deployed BYOD/Team Member hotspot network throughout all Target headquarter locations.
- Completed three major wireless lifecycle events at both Target headquarter and Distribution Centers.

Wireless Network Engineer

Delta Air Lines

As a Sr. Wireless Network Engineer for Delta Airlines my accomplishments include:

- Lead Analyst in a team of 2 who design, implement, configure, manage, and support enterprise wireless hardware, software, wireless client devices, and management systems.
- Responsible for advanced indoor and outdoor enterprise WLAN administration, design, and support. Mesh networks, point to point, and point to multi point networks located at major airports, corporate campus buildings, and hangers for the airline.
- Monitor, document, and control infrastructure performance for response, throughput and availability.
- Resolve escalated wireless support issues related to WLAN RF interference issues, hardware issues, infrastructure issues, and client issues all in a time sensitive production environment.
- Rolled out worldwide wireless hot spot network while at the same time introducing new technologies to the company adhering to corporate standards.
- Redesigned and implemented new wireless network at the Minneapolis airport utilizing existing infrastructure, while keeping production network up and running. Project was under budget, completed early, all while having zero down time to the end user.
- Co-Manage deployment, testing, and certification of code updates for production wireless systems, such as Cisco IOS, Cisco Wireless Controller, Cisco LWAPP.
- Plan, coordinate, and deploy wireless networks with outside wireless vendors. Review contracts, SLA agreements, and provide escalated support between business groups and wireless vendors.

Sr. Engineer

Northwest Airlines

As the lead Wireless Network Engineer for Northwest Airlines some of my accomplishments included:

- Upgrade existing enterprise wireless infrastructure, introducing Cisco wireless WLAN controllers with accompanying Cisco LWAPP hardware.
- Convert from Cisco VX works based access points to modern updated Cisco IOS firmware.
- Configure and monitor Cisco IOS software on Cisco access points using Cisco WLSE..
- Support various operational departments using enterprise WLAN infrastructure.
- Conduct routine monthly wireless security analysis, performance monitoring tasks, update support documents and report overall wellness of the wireless network.
- Assisted project teams to conduct infrastructure upgrades to the WLAN networks at various airports.

Sr. Analyst

American Express Financial Advisors

As one of the most senior level support analysts my accomplishments included: 

- Provide tier 3 technical support for over 11,500 financial advisors nationwide.
- Intensive testing of pre-production software, systems and hardware prior to national roll out.
- Guided efforts to transition many high priority remote offices to new VPN technologies.
- Facilitate the migration from windows 98 to windows XP on a nationwide level.
- Successfully migrated from software base VPN connectivity to router based VPN connectivity by deploying Csico 831 SOHO routers. 
- Ensured timely communication with clients for all network issues and regular status updates for problematic areas.
- Regularly joined ad hoc teams to properly diagnose, prepare for, and remedy systemic problems.
- Support, troubleshoot, and solve issues with financial advisor software suite. 
- Maintain proper windows operation and internet connectivity

Sr. Support Anlayst

Murphy McGinnis Interactive Internet

- Manager of the support call center for Dialup and Wireless ISP.
- On call 24/7 for monitoring wireless infrastructure, ISP operations, and systems servers
- Install, support and monitor wireless point to point CPE equipment.
- Maintain wireless network infrastructure with monthly checks. 
- Assist with on site wireless site surveys, installs of fixed wireless network.
- Responsible for all technical support for business class customers.
- Monitor daily usage of T1 and frame relay infrastructure.

Manager of Dial-up, DSL, and Wireless Support Operations

University of Minnesota Duluth

- Computer LAB desktop support 
- signed students into the lab and assisted them with their PC support issues
- Worked on one-off projects in an as needed basis
- Imaged PC's
- Replaced hardware
- Part of a team of two people configuring, installing and deploying Cisco Aeronet wireless access points campus wide

Help Desk Specialist

Over 20 years of experience primarily focusing on wireless technologies throughout my career. I love building things, I love solving problems, and getting deep into the weeds.  Well rounded understanding of all aspects of network engineering.

I love learning new things and working within the technology field and it's ever changing technology, feeds that need to learn.

The breadth of my experience ranges from Educational customers, Industrial/warehouse customers, along with past work experience gaining in-depth knowledge of the Airline and retail industry. 

When I am not working, you can find me participating in competitive bass fishing. Living in the "land of 10,000 lakes" Minnesota has some of the best bass fishing available. I love being out doors and especially on the water, it is a great way to decompress and enjoy the outdoors. 

taplio

The Battle

Ryan Ruud

Josh Shenkle

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